Photography in Advertising

Winner: Mel Lindstrom
Client: Wing Stop
Location: San Francisco, CA
Business Type: Photography
Category: Photography in Advertising
One of the hardest tasks of selling a potential customer is differentiating your product from the competition’s.  I imagine few of us have given much thought to what makes a good buffalo wing or what makes one better than the other (unless it’s Superbowl Sunday). But obviously Bay Area photographer Mel Lindstrom has. In an eye catching Wing-Stop ad, Mel captures three mouth watering flavors with three very expressive faces.  The lighting isn’t complicated and neither is the set–no need to be. The models are so ‘spot on’ and the poses so picture perfect, the personalities jump off the page delivering a message that needs few words or tricks.

MarCom Winner, Greenfield/Belser Ltd.

Winner: Greenfield/Belser Ltd
Location: Washington D.C.
Business Type: Interactive Brand Design
Category: Website
Every year it seems that websites get better while at the same time becoming more uniform.  It’s sometimes hard to differentiate between a website for accountants and one for a charity.   Greenfield/Belser Ltd. of Washington D.C has created a law firm website that breaks through homogenized molds and jumps into another realm.  It’s minimalistic design (only two primary colors) blends unique webpage features with eye-popping photography.  The interactive tabs are simple, but sophisticated and easy to navigate.  A law firm never looked cooler.

Marcom Winner, Guerrilla Design

Winner: Guerrilla Design
Location: Toronto, CA
Business Type: Marketing & Advertising
Designer: Saida Yunes
Category: Business Card
When you hand someone a business card, you want to make an impression.  That’s especially true if your company is in the business of designing cards.  Saida Yunes of Guerrilla Design has created a card that’s hard to forget or put down.  It’s not a card to be carelessly tossed in a desk drawer.  The design will stay with you and make you question your calling card.

This Week’s Gadgets – Aug. 21, 2012

By Gregg Ellman
When I got an email announcing the new General Imaging ipico, which is referred to in the message as “a sleek hand-held projector for iPhone or iPod touch,” I was skeptical about how well it would work.

After using if for a few seconds my opinion was that this is a really cool gadget and right now is on my leader board as an early entry for gadget of the year.

The setup is nothing; just open the box, fold out the Apple 30-pin connecter (it’s Apple certified) and slide your device on. I hooked it up to my iPhone without even glancing at the directions, which just about everyone else will do.

It’s cable-free, fan-free, pocket-sized (4.25 x 1.75 x .5-inches), lightweight (just over 3 ounces) and its rechargeable Li-polymer battery (3.7V 1500mAh) will power about 90 minutes of use before a USB charge is needed.

It has a resolution of 960 x 540 pixels and, depending on the amount of light in the room where it’s being used, can project up to 50 feet. The bulb itself can be changed but has a lifespan of more then 3,000 hours.

After it’s connected movies, slide shows or YouTube videos can be projected in seconds.

An Ipico app will be available later this year for supporting. support other media formats like Facebook, web browsing and enhanced photo features.

It’s simple, cool and you need one, but you can’t just yet. It’s expected to be available next month, so just let it be the first entry to your holiday shopping list because it’s worth every penny.

It’s also worth noting that while the hand-held projector is advertised to work with the iPhone or iPod touch, I gave it a try with my iPad and it worked just as well. $129.99


The Top Dawg Bluetooth Dual Ear Stereo Noise Canceling Headset has an incredible amount of features packed into the reasonably price package.

These won’t match up against many of the expensive noise canceling headsets but for the price it definitely holds its own.

Some of the great features include comfortable padded ear cups that make you forget you are even wearing them, enabling hours of use especially since the Bluetooth has a nice range for wandering away from you device.

Top Dawg rates with a 30-feet range and I found that to be pretty close in most situations; sometimes it being a few feet less but in some situations a few feet more.

Pairing the device to a Bluetooth-enabled cell phone for hands-free use is simple and 3- hour (AC, DC and USB cables included) charge gives you up to 250 stand-by hours or 13 hours of chatting but that number can vary depending on the user.

The specs include 4X anti-noise cancellation technology and digital signal processor, which produces the crisp stereo sound for both your media and phone calls.

Callers will hear you crystal clear from the flexible boom microphone, which includes a windscreen.

Other features include voice dialing/text to speech capabilities and it can fold in half while in use so only one ear gets the stereo signal. $79.99


With all these products, it will be easy to run down your iPhone’s battery and that’s where the Seidio Desktop Cradle comes in.

In addition to charging, the docking station lets your device sit upright for hands-free viewing and can also be connected to a computer for syncing, loading up music or videos and alarm clock use.

It comes with removable plates enabling some phone cases to stay on while docking the phone. With the endless amount of cases available it’s impossible to say what cases will or won’t work but I tried it with several and had no issues.

The USB connection lets it connect to a computers port or a wall outlet charger (not included). $27


Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2012, Gregg Ellman.


2012 MarCom Awards – Open For Entries



If your work is among the best in the creative world, your organization, bosses and clients need to know it. Enter your most creative marketing and communication work and receive peer judged, unbiased, third-party recognition from the most respected creative competition in the world.

For 2012, MarCom has a new website, a new brochure design and many new categories. It is quick and easy to enter online. In a few minutes, you can register, select your categories and upload your entries. Check us out at

Direct Marketing + Publications + Strategic Communications + Web-Based Media + Video


Entries should be postmarked by September 14, 2012. If you need an extension, call 817-303-2769 or email


Latest Tech Gadgets – Aug. 14, 2012

By Gregg Ellman

I’m a big fan of multi-functional gadgets and there’s no question that the iLuv SmashBox Pro (iSP123) fits this category.

It’s a portable speaker and smartphone case built into a protective case, which includes a built-in microphone enabling it to be a hands-free speakerphone. In addition it has controls for some functions, depending on the device including volume and power.

Your device sits in the case and is attached to the system through the 3.5mm headphone port. A pair of AA batteries (not included) power the speakers.

It’s not pocket sized (6.3 in. x 4 in. x 2-inches) but it does come with an carabiner attachment and Velcro attachments for added portability.

As for the sound, I was impressed with the quality and found it to be a nice innovative product to the saturated smartphone accessory market.

In addition, iLuv has new earphones called FitActive (iEP416), which are described as “secure fit hands-free sports Earphones with SpeakEZ Remote” on the back of the box.

What this means to you is that they stay in your ears during the most active of activities and the microphone lets you stay hands free. $19 for the speaker, $26.99 for the earphones both at Amazon


The Ego Hybrid USB Case claims to be the world’s first iPhone case with a built-in and removable USB drive and I’ll just take their word for it.

It’s available in 4, 8 or 16GB in 36 color combinations if you mix and match the color of the case and drive, including sky blue, pink, yellow, light green, red or black choices.

The drive is on the bottom of the backside of the case, and slides in and out easily but clips into place for easy storage.

As for the case, it’s your typical hard shell case with access to all the device’s ports and buttons. What makes the case stand out is the USB storage, which does not add extra storage to the phone itself. $34.95 (4GB), $39.95 (8GB) and $49.95 (16GB)


2012 Communitas Awards Winner: Huawei Technologies

Winner: Huawei Technologies Co Ltd
Location: Based in China
Business Type: Telecommunications

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

China-Based Telecommunications Company Helps The Communities It Serves

As a responsible corporate citizen, Huawei Technologies Co Ltd is committed to supporting the local communities where it operates. The international telecommunications company drives positive change by contributing to a range of welfare, health and educational programs.

Education is a key pillar in Huawei’s Corporate Social Responsibility strategy.


2012 Communitas Award Winner: Sanofi Group Turkey

  Winner: Sanofi Group Turkey
Location: Turkey
Business Type: Healthcare Provider
Nomination Title: Future Women Leaders
Category: 1.1 Company Sponsored Volunteer Project

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

Sanofi Group Turkey Helps Women Entrepreneurs In Turkey

Sanofi, an international healthcare provider, prides itself on gender equality. Companywide, 45.7% of its employees are women. While economic participation for women is on the rise in Europe, opportunities for women in Turkey are declining. In fact, women representation in the Turkish workforce is less than half the European average.

Since Turkey is an important operating center for Sanofi, the company backed an ambitious program designed to develop and mentor Turkish businesswomen. To design and deliver the program, Sanofi Group Turkey worked with KAGIDER, a nonprofit organization founded by female Turkish entrepreneurs.

Sanofi covered the costs of the program and its promotion to young women across the country (reaching over 13 million people). KAGIDER used its knowledge and insight into the challenges women face in the workplace and jobs market to help design the training that addressed these specific needs. KAGİDER members (many of whom are women who run their own businesses) and Sanofi employees volunteered as mentors to participants. KAGIDER delivered the training (with additional training in the healthcare and pharmaceutical sector from Sanofi).

As a result of Sanofi’s help, the program received 423 more applications than it had in 2010.  To ensure those with the most to gain from the project benefitted, the program selected those with the most potential to advance as well as those from deprived backgrounds or low income families.


Great Communicators Leave Nothing to Chance: They Always Connect the Dots

wiskup logo

You know, I love the old adage that goes something like this:

“Why lead a horse to water, when you can get the milk for free!”

Okay, old adages confuse me.

New ones too!

But, here’s the message of this newsletter: finish off your thoughts when you are trying to induce specific behavior in someone.

So many of the CEOs and managers I work with complain that they don’t feel they should have to exactly “spell it out for them.” I say they do (and you do as well) if the goal is more success influencing the actions of others.

“They” ( you know..”them”)can never be really sure of what you want of them, unless you go to the trouble of telling them.

Let’s go through several communication scenarios and see the difference in going some of the way, going most of the way and then actually finishing off each episode.


Latest Tech Gadgets – Aug. 3, 2012

By Gregg Ellman
The custom SLR Glide strap system makes it easy to carry the bigger and bulkier digital cameras comfortably.

What makes it a system instead of just a camera strap is that it can be customized for any users style or type of gear. This includes a small SLR with a simple wide angle lens all the up to high-end category with longer telephoto lenses.

The main ingredient in the system is the Camera Slip Strap ($28.95), which is adjustable to any length, won’t slide off your shoulder but most importantly is padded for comport when worn around your shoulder or neck.

Every camera has a threaded socket on the bottom of your camera and that’s where the system’s accessories attach.

The M-Plate Pro ($74.95) Universal Tripod Plate System has a rubber gasket on the backside where it will face your camera to keep it scratch-free when it’s attached.

The company describes it at a universal camera tripod system and does work with specific manufactures listed on their website.

Now add the C-Loop attachment ($39.95) to the M-Plate or just to the tripod thread itself to attach a strap to make your camera easily accessible from your waist that keeps the strap out of the way while shooting.

There is also the M-Plate hand strap attachment ($12.95) if handheld is your choice.

The system as a whole worked great during a recent weekend of car race photography. It’s built well to work flawlessly and keep your camera scratch-free, which many other accessories do not.