MarCom Winner, Nationwide

Winner: Nationwide
Title of Entry: “Nationwide Corporate Capabilities Brochure”
Location: Columbus, OH – Ohio
Client: Nationwide
Category: 34. Capabilities

Nationwide is an insurance company whose commercials we’ve all seen. The company also puts together a smart, sleek capabilities brochure. The brochure communicates with concise writing, well designed graphics, and interesting photography. The layout allows the reader to take in the information without being overwhelmed. The brochure manages to tout the companies capabilities without getting bogged down in superlatives or hyperbole.

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MarCom Winner, Purdue Research Foundation

Winner: Purdue Research Foundation
Title of Entry: “Purdue Office of Technology Commercialization 2010 Annual Report”
Location: West Lafayette, IN
Client: Purdue Research Foundation
Category: Publications / Annual Report 31. Other

Annual Reports come in all sizes and varieties. Though they serve a very important function for corporations, universities, non-profits, and NGO’s, often they are not the most exciting publication off the presses. With a name like “Purdue Office of Technology Commercialization 2010 Annual Report”, you would expect a technical and not so exciting report. But Purdue does things a bit differently. This annual report contains unique design techniques along with bold graphics and exceptional photography. If you were wondering what this office does, it commercializes the university’s intellectual property.

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MarCom Winner, Chandler Chico Agency

Winner: Chandler Chico Agency
Title of Entry: “Ali and Christina’s Inspirational Song for the Cystic Fibrosis Community”
Location: New York, NY
Client: Novartis
Category: 160c. Social Media Campaign

There is any number of diseases in America vying for recognition and awareness. Cystic Fibrosis received a huge boost this past year through a social media campaign created by Novartis Pharmaceuticals Corporation and Chandler Chicco Agency . Singers Ali, age 22, and Christina Christensen, age 15, were recruited to help. They are sisters with Cystic Fibrosis who appeared In 2010 on America’s Got Talent. A song and video were created called “Something About Me”

Using the song as a hook, the agency conducted a multi-faceted campaign that utilized media tours, traditional and online PR, and social media. Millions of people were touched and reached across media platforms. CFvoice.com enrollments jumped by 96% and traffic increased by 750% just in the first week of the launch.

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Betty White Is Still Hot

Winner: The Lifeline Program
Location: Tucker, GA
Title of Entry: “I’m Still Hot”
Category: Video/Marketing Product or Service
Title of Entry: “I’m Still Hot”
Category: Branding/Viral Music Video
Title of Entry: Betty’s Corner
Category: Social Media Site

Here’s your marketing situation. You have a life insurance product called life settlements that is not well known and somewhat difficult to understand. It is not fun, sexy or interesting. Your target audience for the product is seniors. And by the way, you have less than a million dollars to spend on a national campaign. And to make things more challenging, the communication method of choice is viral.

What do you do? Hire Betty White. She is fun, sexy, interesting and most importantly credible. The Lifeline Program gives seniors the opportunity to cash in their life insurance policies before they die. Betty White is vouching for this product, so it must be a good thing. While the target audience for the product is seniors, success may ultimately rest on whether their sons, daughters and other influencers understand and endorse the program. Reaching these baby boomers is also important because they are the customers of the future.

The Lifeline Program produced a music video remix with Betty rapping with British dance star Luciana to her #1 hit “I’m Still Hot”. The video premiered on Good Morning America and has been a YouTube sensation. The I’m Still Hot Remix is a hot commodity on iTunes with most of the proceeds benefitting one of Betty’s favorite charities, the Los Angeles Zoo. The Lifeline Program also produced radio spots and a social media site called “Betty’s Corner” which further embellishes the brand.


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MarCom Winner, Northlich Agency

Winner: Northlich
Title of Entry: “New Works”
Location: Cincinnati, OH
Client: Cincinnati Ballet
Category: 274. Pro Bono

Northlich Agency in Cincinnati prides itself as a storyteller and it often does just that with one picture. Cincinnati Ballet sought Northlich’s expertise in designing their 2012/2013 Season brochure. Passionate supporters of the organization, Northlich agreed to design the brochure at no cost. The cover is a compelling portrait of dancers atop a building block of words. The brochure received national accolades, but more importantly, it drove people to the box office.

Some of Northlich’s other work includes Peter Frampton’s long lost guitar interposed over a dancer.

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MarCom Winner, Column Five

Winner: Column Five Media
Title of Entry: “Infographics: The Power of Visual Storytelling”
Location: Newport Beach, CA
Website: http://www.columnfivemedia.com/book/
Category: 77. Book

The Power of Visual Story Telling

Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.

What was I talking about?  Oh, right. Visual Storytelling.

More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.

Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.

If nothing else, buy it for their awesome graphics. Well done.

 

 

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This Week’s Tech Gadgets – Sept. 24, 2012

By Gregg Ellman
@greggellman

The CordCruncher is one of those gadgets that seems useless when I first read about it but think it’s pretty cool after I’ve had a chance to use it.

There isn’t much to it: a set of earbuds whose cord is encased in an elastic sleeve. But the cool thing is that stretches from16 inches to 3.5 feet and stays tangle-free the whole time.

To stretch them out, you carefully extend the earbuds out of of the sleeve and to retract them you just hold both ends of the sleeve extended and the headphone wire shoots into the sleeve.

Then you can just roll it up in a ball and you’re all set for the next time you want to use them.

The company states that the elastic sleeve is made from a hypo-allergenic material and it works very well to give you decent sound and to conquer their main objective: keeping the headphones’ cords tangle free.

There isn’t a microphone on the cord for hands free calls, but for $20 they are more than worth the money since you get the earbuds along with a cable management system.

www.CordCruncher.com available in iGizmo White, Matte Black, Pearl Blue or Rocket Red

 

The Lensbaby Edge 80 Optic is the newest in the interchangeable optics for the Lensbaby System. I tested mine in the Composer Pro.

If your not familiar with Lensbabys, they are are system of lenses designed to capture a circle of focus surrounded by a soft blur and are available in mounts for most of today’s digital SLR cameras.

Unlike most of the other optics, the Edge 80 has a 12-blade adjustable aperture which is nice. The Sweet 35 is the only other Lensbaby with an adjustable aperture. The other have aperture discs you have to change for each different f-stop opening desired

What makes the Edge 80 different from all previous Lensbaby optics is it gives you a slice of tack-sharp focus through your image bordered by soft blur (instead of a circular sweet spot of focus.)

I used mine during a portrait session and really liked the look it gave my photos. The look combined with the ease of changing aperture and moving the slice of focus really made my session fun and easy.

www.lensbaby.com $300

 

The pocket-sized Logitech Cube is a multifunctional device that works as a mouse and as a presentation remote with a range of 85-feet.

It’s shaped, oddly enough, just like a cube so it takes a little getting us to use as a mouse since it’s nothing near shaped what most everyone would be used to.

As for the mouse features, it has a right click button in the center and a left click button up front. A USB port and a power button are on the back for keeping the internal Lithium Ion battery powered up.

As for its presentation features, it was pretty easy to flip through slides backwards and forward, once you get used to what button does what.

For example, to flip pages backward you have to flip over the Cube while clicking the main button and you press the top to go forward to the next slide or page.

It also comes with a Logitech Unifying USB adapter to plug into your computer for a wireless connection without needing any software for the mouse or to use the presentation features.

The Unifying receiver can connect up to six selected mice and keyboards at the same time. You can find specific information on which products on the Logitech site.

www.logitech.com $69.99

Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2012, Gregg Ellman.

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MarCom Winner, West Virginia University

Winner: West Virginia University
Title of Entry: “Follow WVU”
Location: Morgantown, WV
Client: WVU
Category: 246. Single Spot

West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network.  The spot promotes the University’s diverse offerings from academia to sports.  The producers combine arresting graphics with sensational cinematography that draws viewers into the campus.  There are some great visual shots including a sequence where the camera follows the swimmer into the pool. The commercial is nicely pulled together with an energetic and fun musical score.

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MarCom Winner, New Jersey Sharing Network

Winner: New Jersey Sharing Network
Title of Entry: “Share NJ 5K Race To Save Lives Through Organ & Tissue Donation”
Location: New Providence, NJ
Client: NJ Sharing Network
Category: 151c. Special event
The New Jersey Sharing Network is a nonprofit organization responsible for  the recovery of organs and tissues for the nearly 5,000 residents awaiting  an organ transplant. The Network sponsors a 5k race every year to raise money  and awareness.  The race attracted 245 teams mostly made up of  organ recipients, those awaiting organs, and families of donors.
The  six week media blitz earned placements in print, on-line, television, and  radio.  This year the race raised $607,000, a 35 percent increase  over the previous year’s race.  Those of us who are involved in  putting on fund raising races, can appreciate the temendous amount of time  and effort it takes to make a race that successful.
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