2014 AVA Digital Awards Entry Spotlight: Bruce Marchfelder

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Bruce Marchfelder
Client:  Interprofessional Psychosocial Oncology Distance Education Project
Title of Entry: “My Dear Children”
Location: Vancouver, British Columbia
Category: 94. Medical Internal

A woman recently diagnosed with cancer is asked by her therapist to write a letter to her three children…

The film is part of the Interprofessional Psychosocial Oncology Distance Education Project (IPODE). IPODE’s vision is to be a world leader in the provision of excellent, innovative, interprofessional psychological oncology education to enhance the capacity of health care professionals to provide person-centered cancer care.

This is a tough subject that is difficult to visualize.



2014 AVA Digital Awards Entry Spotlight: Health Dialog

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Health Dialog
Title of Entry: “One-Minute Wellness: Rethink Your Drink”
Location: Boston, Massachusetts
Category: 115. Other

Web elements come in all shapes, sizes, and variations.  There are banners, clip art, graphics, and video. Health Dialog created a web message mixing many elements into a brief one-minute presentation that is both educational and entertaining.

Health Dialog is a company based in London with offices in the United States.  Its mission is to empower people to make the right health decisions.  Obesity is a problem in England and the U.S., and Health Dialog sought to target one major contributor…drinks. The message delivered is simple but involves many moving parts.





Happy Holidays: Fun Game, Music And More

tg-holiday-gift-enatorAs we reach the conclusion of this year, we wanted to share the holiday spirit. Whether interactive, funny, interesting or simply beautiful, enjoy this seasonal content.

Looking for engagement? You might like playing this online game from Texas Guaranteed. Don’t let the presents get stacked too high!

And then Palio+Ignite had an ugly sweater contest. Prepare yourself for before proceeding to view the pictures. 😉

If you’re traveling by plane anytime soon, you’ll definitely want to check out Column Five’s Holiday Holdups infographic about travel delays at the largest U.S. airports.

Lastly, we’ll leave you with the University Singers’ performance of the Shaker hymn “Simple Gifts” at West Virginia University.

Note: If you or a friend is a WVU fan, check out their simple gift download section at simplegifts.wvu.edu for digital wallpapers and other spirited things.


Happy holidays from the AMCP team. We hope that you and your loved ones have a safe and merry holiday season.


This Week’s Latest Tech Gadets – Dec. 23, 2013

By Gregg Ellman

SanDisk Connect
My 2013 gadget of the year can easily be classified as simply what I like best, since the judging committee consists of me.

It would be all too easy to name the latest iPhone or iPad the winner, but let me also say as I did in my recent review of the Microsoft Surface that I think it is a great tablet and came in a close second in the voting.

Without a drum roll I’ve chosen the SanDisk Wireless Flash Drive as my 2013 McClatchy Newspapers gadget of the year.

The main reason I have selected it is it’s a really useful device when you combine it with all the other gadgets we use in our life, from smartphones to tablets to computers.

It’s available in capacities of 16GB ($49.99) and 32GB ($59.99) and works just like any other USB flash drive.

But it’s far from ending there.

Hidden on the end of the storage device is a little slot that opens to reveal a microsSD memory card. The slot enables your storage media to be limited to however many extra memory cards you choose to have.

The Sandisk wireless flash drive works with the  iPhone, iPad, iPod touch, Kindle Fire and Android devices, as well as PC and Mac computers. Since many of these devices do not have a USB port (the Surface does), you’ll need to get the free SanDisk Connect app from your device’s store.

Once it’s downloaded it takes only a few seconds to make a wireless connection to the drive. You now have access to whatever you stored on it: movies, music, photos or documents.

It’s that easy. (Other steps you must take include turning it on with the front-facing button and loading your content, etc.)

This gives you extra storage on the go without having to make a wireless internet connection or hooking up a USB drive with a cable.

The Sandisk wireless drive charges via USB and is good for about 4 hours of streaming.



ibitz 1The iBitz Unity from GeoPalz is a wireless device to monitor your family’s health.

It’s a small device you clip onto your waist, or wherever you want, to track your step count, the distance you have gone and even how many calories you burned.

ibitz 2Just download the free iBitz Unity app and connect it to your compatible iOS device running iOS 6 or higher. The app will read the your results for up to 30 days.

www.iBitz.com $34.99



2014 AVA Digital Awards Entry Spotlight: Clear Channel Outdoor

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Clear Channel Outdoor
Agency: Taxi
Title of Entry: “United4th”
Location: New York, New York
Category: 222. PSA

Clear Channel Outdoor

Who thought billboards could look so beautiful? Clear Channel is a media conglomerate known for many things, one of them being outdoor advertising.  You’ve seen the Clear Channel name driving to and from work or across country flashing ads for everything from movies to perfume.

To celebrate the 4th of July, the company used its billboards in a unique way…placing the national anthem on the signage in bits and pieces.  Clear Channel created a PSA to commemorate the 4th, promoting itself while saluting the country.  The result is a rendition of the “Star Spangled Banner” like you have never seen.



2014 AVA Digital Awards Entry Spotlight: Business Information Graphics

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

blog post ava logo
Company: Business Information Graphics
Title of Entry: “The Technology Gap and How to Bridge It 2-Minute Explainer”
Client: Compuware Corporation
Location: New York, New York
Category: 127. Animation

b2bBusiness Information Graphics is a 25-year-old New York City-based company that has created a distinctive niche in advertising and marketing.  The agency pioneered graphic videos called the “2-Minute Explainer.” In the past several years, many other companies have copied their format.

Business Information Graphics takes reams of information and compresses the facts, statistics, and interviews into a short video. Using graphics, a narrator, soundtrack, and sound effects, the video creatively delivers a succinct message to a targeted audience. “The Technology Gap and How to Bridge It” takes its cues from 1980 era video games.



2014 AVA Digital Awards Entry Spotlight: American Red Cross

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: American Red Cross
Title of Entry: “American Red Cross”
Location: Lakewood, New Jersey
Category: 7c. Innovative Mobile Development

About the Apps

american-red-crossThe American Red Cross was busy this year either rolling out new mobile safety apps or updating existing ones to create a resourceful collection of go-to tools. The apps not only offer steps to take after a disaster strikes but also try to help people avoid catastrophes altogether.

For instance, the organization’s First Aid app provides users with step-by-step instructions for daily emergency situations such as burns, heat stroke and hypothermia. The application’s content – both copy and video – is preloaded on the device, making it accessible even if users don’t have Internet connections or cell service.

american red cross first aid app

Additionally the app gives users tips to prepare for natural disasters and other emergencies and features an interactive quiz section to test a user’s first aid knowledge.


The American Red Cross’ arsenal of mobile safety apps includes four applications that each focus on a different act of nature: hurricanes, tornadoes, wildfires and earthquakes.

Besides preparation tips for these weather events and instructions on what to do during and after the events (again, this content is preloaded), the apps feature notification alerts and, in the case of the Tornado app, an audible siren when the National Oceanic and Atmospheric Administration issues a tornado warning. The audible noise will reduce the chance of people sleeping through a warning.

The national disaster apps also have a customizable “I’m Safe” alert to send to family and friends across social media or through text/email and a map of all open Red Cross shelters. Moreover, the Tornado app includes a toolkit with a flashlight, strobe light and audible alarm.

Each app is available on both Apple and Android platforms:

The organization has published a plethora of information about the apps, making them easily accessible and displaying video demonstrations on their website.

Why This Stands Out

Here’s what caught our judges’ eyes about the American Red Cross apps:

  • Furthers the organization’s mission of preventing and alleviating suffering in the face of emergencies.
  • Contains preloaded content since not all users will have cell service or Internet connection during an emergency.
  • Uses a variety of content (text, videos, maps, etc.) to educate users.
  • Interfaces with other features on a device.
    • Educational tests connect to Apple’s Game Center.
    • Tornado app’s toolkit includes strobe light, flashlight and audible alert functions.
    • Can call 911, text, email or post to social media platforms within the apps.
    • Useful to people of all ages and also engaging

AVA Digital Entries Accepted Until January 17

AVA deadline extended-smallJudges have begun judging entries in the 2013-14 AVA Digital Awards. Over the next few weeks, judges will be posting comments about some of the exceptional work that they are seeing. We will also be posting selected entries to our website gallery.

We know that a lot of people don’t want their work posted, so, if you are an entrant, we can assure you that we will not put any entries on our blog or website without prior permission.

AVA Digital winners will be announced February 1.


See Examples of Excellent AVA Digital Awards Work


Later this week, judges will start blogging, here on the blog, about entries that stand out during the judging process.*

Check our website gallery daily for new examples of winning work* www.avaawards.com

Check us out on Twitter for updates @ava_awards

*AVA Digital Awards recognizes that many entrants are adamant about not wanting their work displayed. Only those entries granted permission during the online entry process will be considered for inclusion in our various public platforms. Otherwise, only judges will see entries. We can assure you that your privacy will be protected.

AVA Digital Awards