Going Social

12 key things you must consider when developing a social media program for your business, your brand, or your clients

By Gretel Going and Kate Fleming
Channel V Media

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2012 Hermes Creative Awards Now Open

Hermes Creative Awards today unveiled a new website and began accepting entries in the 2012 competition.  Postmark deadline is March 16.

The new website retains the recognizable rust color but changes dramatically in its design, content and interactivity.  New features such as a winners gallery and judge’s comments will enable us to be more dynamic and informative.

The winners gallery on our home page will be constantly changing as we will be uploading some of the best and most interesting submissions.  In addition, judges will be blogging about what they are seeing.  We will also be profiling some of the entrants and their extraordinary work.

The 2012 competition has many new categories that reflect the rapidly evolving creative marketing and communications industry.  There is more emphasis on new media, web interactivity and social media, while still recognizing the importance of traditional media such as brochures, print advertising and periodicals.

2012 Entry brochures will be mailed to our database on Friday.  If you have never entered Hermes, MarCom or AVA and want a brochure, let us know. info@hermesawards.com.

Check us out at:
www.hermesawards.com

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Super Bowl Commercials

It’s that time of year again, when some of the most creative work on television is debuted to some 1 billion people.  If only commercials were this good during the other 364 days of year.

In honor of the Super Bowl commercial we are offering another look at the best of all time.

Superbowl ad video:

http://www.aolnews.com/2011/02/03/the-7-best-super-bowl-commercials-ever-aired-videos/

After you see what the favorite picks are, click on to the next link to view a discussion at what made some of these commercials click with the audience.

Superbowl Ad discussion:

http://www.msnbc.msn.com/id/16691199/ns/business-us_business/t/best-super-bowl-ads-all-time/#.TyGDLPmHSSo

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New George Harrison App

New App

If you like the Beatles or really like music, specifically guitar licks, you are going to love this new app.  George Harrison fans, this is for you.

Did you ever wonder what guitar George’s guitar collection looked like?  Did you ever wonder what guitar he used for certain songs?  If you answered yes to one or both questions, check out this new app which premieres later this month.

George Harrison App

http://ultimateclassicrock.com/george-harrison-ipad-guitar-app/

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All New AMCP Blog!

The AMCP Blog is currently undergoing a site re-design equipped with all new interactive features, such as Marketing & Communication videos, industry links, new technology info, and more.

 

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AVA logo graphicAVA Awards Reinvented

AVA Awards Reinvented

Since 1994, AMCP has sponsored video competitions to recognize outstanding work in the video production field.  In our early days, most of the entries were submitted on VHS tape… some were on Beta, BetaSP or 3/4 in. tape.

Most of the entries were 30-second commercials, 30-minute documentaries, 15-minute company overviews or hour-long training sessions. Projects tended to be single purpose with a well-defined audience. There was not much integration with print materials and back then, the web was little more than a handful of computers connecting a few mad technologists.

In the mid 90s, as Avid’s non-linear editing became popular, the ability to quickly change or copy a shot or segment and to do so without compromising quality, opened up a whole new world for video applications. Digital eventually replaced tape and found itself  in other mediums like audio, photography and electronic text. Finally, the web provided a way for multiple media to work together to enhance the speed and flow of information. Now the creative convergence of digital arts, technology and information is changing the way we market, communicate and socially interact.

It has been interesting to watch many of our early entrants reinvent themselves. Many quickly embraced new technology, the internet and the interactivity of various media. I know a number of video producers and cameramen that were at the forefront of web development and social media.

The lines are now blurred between video, print and audio.  Most magazines and newspapers have online editions that feature video and animation. Websites, twitter and other social media are important communication tools for television stations.  Most professional communicators are expected to be proficient in all forms of media and communication.

New AVA Categories, New Logo, New Statuette

Ava Awards began as a celebration of the audio-visual arts.  Today, it also recognizes the evolving role that digital is playing in the transfer of information through text, graphics, animation, video, audio, etc. Our categories now include audio and video production; websites that present interactive components such as video, animation, blogs, and podcasts; and interactive social media sites and other forms of user-generated communication.

In addition, we changed our logo to reflect the evolution of digital in the communication world. The old reel that represented film and tape, now morphs into an array of cubes representing digital interactivity. Winners of our web categories will be eligible for a new award that features this new design.

 

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New website for AVA Awards!

The all-new AVA Awards wesbite is up and running! The AVA Awards honors excellence in the latest digital media evolution, including videos, social media, websites, and more. Click here to learn more about how you can distinguish yourself or your company as an award winning marketer.

 

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