We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.
Ever been to Walla Walla, Washington? After viewing this video you might want to go. CM Bell is a family-owned agency, located near Walla Walla, which prides itself on creative communications in marketing, video, and web. Promotional videos are usually more gloss than content; this one by CM Bell brings you a sense of place utilizing ordinary people doing ordinary things. No chic models, no color-saturated staged shots. It’s a low-key approach in a hyped field. The video brings a smile to your face and a desire to experience what this town has to offer.
To view their full submission, click here.
The Deadline for the 2021 Hermes Creative Awards is Thursday, March 18th. Enter now while there’s still time.
|Organization: YR Media
Location: Oakland, CA
Title of Entry: “Unadopted”
Category: Video Production | Long Form Video | 605. Documentary
More than 400,000 kids are in foster care across America every year and many will never get adopted. Noel Anaya was one of those. After aging out of the system and being emancipated at age 21, he began a journey to find out why. His efforts led to his heart-wrenching documentary “Unadopted”. It was produced under the umbrella of the YR Media group, a national network of young journalists who collaborate and provide content for organizations like NPR and the New York Times. This is a very personal story of Noel’s search for the truth, which eventually leads him back to his foster parents and biological mother. Along the way, he introduces the audience to other foster kids who also never found a ‘forever’ home. The documentary is open, honest, and emotional delivering a powerful message in an understated voice.
Location: Hollywood, CA
Title of Entry: “Ru’s Angels”
Category: Digital Marketing | Marketing, Digital | 3c. Social Campaign ($175)
Movie reboots are hard to create and equally as hard to promote. Superman and Batman are obviously the exceptions. What about Charlie’s Angels? The television series was a 1970’s phenomenon with Farrah Fawcett and all that hair. In 2000 the series was made into a movie with a sequel. In 2019, producers took another shot at the franchise. To promote the film, Sony turned too…RuPaul. In a short promotional film, RuPaul and his queens turned into “Angels” to track down a wig thief. The film hit the target audience generating 25.3 million total impressions, 3.7 million video views, and 501K engagements.