bucuresti mall header2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Bucuresti Mall Devleopment Management
Location: Bucharest, Romania
Title of Entry: “Commerical Center Christmas Decoration”
Category: 194c. New Category — Other — Decorations

Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke the spirit and entice customers to buy varied gifts for relatives and friends. Santa almost always makes an appearance along with assorted elves, glitter, and paper mache snowflakes.

Malls all over the globe decorate to celebrate the holiday season. One mall in Bucharest, Romania decided to stray from the popular Santa theme and take a page from a fairy tale. To get in the holiday spirit, Bucuresti Mall decorated the inside and outside of their building to transport visitors to the world of Hans Christian Andersen’s Snow Queen. The mall created an  nordic environment using mirror shards, icy-blue textiles and LED lights that captured the whimsical nature of the tale.

The mall’s enchanting decorations sparked conversations on multiple social media channels, driving Bucuresti Mall‘s engagement rate through the roof. Needless to say, the decorations were a hit, and successfully met Bucuresti Mall‘s goal of creating decorations that served as “a metaphor for hope, which is really what Christmas is all about.”

Bucuresti Mall

Bucuresti Mall

Bucuresti Mall

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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rabcup header2018 Hermes Creative Awards Spotlight: RabCup

2018 Hermes Creative Awards Spotlight: RabCup

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: RabCup
Location: Houston, Texas
Title of Entry: “Weiss Energy Hall – Energy City”
Category: 200c. New Category – Other — Project Mapping

Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s jobs are connected to energy, employing more people in the industry than anywhere else in the world.

Recently, the Weiss Energy Hall wanted to celebrate Houston’s status with a 3D exhibit.  The 2,500 square feet exhibit not only replicates the city, but it brings the city to life using “bleeding edge projection mapping technology,” a system utilizing trillions of pixels, and miles of fiber-optic cable.  Developed over two years by RabCup, a full-service production company hired by Paul Bernhard Exhibit Design and Consulting, this stunning display is a tour de force of technology and design.

To view RabCup‘s full experience, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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georgia power header2018 Hermes Creative Awards Spotlight: Georgia Power

2018 Hermes Creative Awards Spotlight: Georgia Power

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Georgia Power
Location: Atlanta, GA
Title of Entry: “Georgia Experience Center”
Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience

One of the most valuable skills a marketing or communication professional can have in today’s market is the ability to use data to tell compelling stories. Georgia Power demonstrated the value of data-based storytelling in their new interactive experience, the Georgia Experience Center.

Describing an entire state’s history and culture is no easy feat, so Georgia Power decided to let the State of Georgia tell its own story. Using data gathered from around the state, Georgia Power’s Community and Economic Development Group created a new experience to engage their visitors.

To begin the experience, visitors are directed towards a Data Visualization Wall in the center’s lobby. The wall provides visual representations of Georgia’s employment, careers and GDP. Once visitors have looked through the Data Visualization Wall, they are directed to the Immersion Room where they learn more about Georgia’s economy, culture and opportunities.

By choosing an experience instead of a traditional presentation, Georgia Power makes a lasting impression on visitors.

To see more about the Georgia Experience Center, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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john oneill header2018 Communitas Awards Spotlight: John O’Neill

2018 Communitas Awards Spotlight: John O’Neill

Communitas Awards Nominee: John O’Neill
Title: “The Awareness Campaign”
Location: Duluth, MN
Category: 4.0 – Excellence in Community Service – Individual Community Service – Leadership Individual Community Service & 6.0 Excellence in Community Service – Community Service/Other – Making a Difference

john oneill image 1Today’s spotlight features a nominee who has made such an impact in his community that he was not only nominated once, but twice, for his commitment to service.

John O’Neill, Thinkhaus founder and Professor, developed a campaign to bring attention to the challenges people with disabilities face every day. Born with Cerebral Palsy, O’Neill knows these difficulties firsthand.

O’Neill chose to use his creative talents to create The Awareness Campaign, a campaign that advocates for acceptance and equal treatment of people with disabilities. The digital campaign utilizes illustrations, infographics and videos featuring eye-opening statistics surrounding life with a disability and uplifting messages for people with disabilities.

Multiple organizations, awards competitions and publications have recognized O’Neill’s commitment to The Awareness Campaign, including Creative Quarterly, the American Graphic Design Awards, AVA Digital Awards, Hermes Creative Awards and MarCom Awards.

O’Neill’s campaign is a fantastic example of using creative talent to support the greater good. To learn more about The Awareness Campaign, visit here and here.

 

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guestcentric header2018 Hermes Creative Awards Spotlight: GuestCentric

2018 Hermes Creative Awards Spotlight: GuestCentric

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: GuestCentric
Location: New York, NY
Title of Entry: “ALUZ Collection – By GuestCentric”
Category: 106. Electronic Media / Social Media / Interactive Media – Website Overall – Other

Today’s spotlight features GuestCentric, a hotel marketing solution provider.

GuestCentric worked with the Aluz Collection, a Spanish luxury hotel firm, to create websites for the firm’s boutique hotel properties, Corral de Rey and Hacienda de San Rafael. The final product were three websites that transport the user to Spain via webpage.

Instead of using text-heavy design to describe the properties, the sites feature large images that showcase the hotels’ various amenities and ambience. This approach captures the homey and sophisticated feel of both Corral de Rey and Hacienda de San Rafael, while making users curious to learn more about the properties.

To view the full ALUZ Collection site, visit here.

aluz collection image 1 aluz collection image 2 aluz collection image 3 - 1

 

The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

 

 

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hacin and associates header2018 Hermes Creative Awards Spotlight: Hacin + Associates

2018 Hermes Creative Awards Spotlight: Hacin + Associates

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Hacin + Associates
Location: Boston, MA
Title of Entry: “H+ Magazine, No. 5″
Category: 40. Print Media – Design – Publication Overall

To kick off the 2018 Hermes Creative Awards competition, we’re featuring a standout publication entry from Hacin + Associates. The AMCP Blog will feature more of our noteworthy entries throughout the 2018 competition.

Hacin + Associates, a Boston-based architecture and design firm, produces a semi-annual print and digital publication, H+ Magazine. The firm’s designers collaborate with local businesses, clients and vendors for the magazine’s unique content.

H+ Magazine’s clean design captures the simplistic but beautiful feel of modern architecture while incorporating lifestyle and culture pieces. The publication not only serves as a respectable architecture and design news source, but also showcases the firm’s identity and interests.

To view the full digital edition of H+ Magazine, No. 5, visit here.


The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

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AAA header2018 Communitas Awards Spotlight: AAA Northern California, Nevada, Utah

2018 Communitas Awards Spotlight: AAA Northern California, Nevada, Utah

Communitas Awards Nominee: AAA Northern California, Nevada & Utah
Title: “AAA Gives Child Passenger Safety a Boost in the Community”
Location: Walnut Creek, CA
Category: 3.0 Excellence in Community Service – Skills Based Community Service – Leadership in Skills-based Community Service

AAA Image 1Car and booster seats reduce the chances of fatal injury during a car crash by 71 percent for infants and 54 percent for toddlers. Sadly, three out of four safety seats are installed incorrectly because of lack of education surrounding proper installation.

AAA Northern California, Nevada and Utah showed their commitment to Child Passenger Safety (CPS) by pledging to complete 15,000 car seat inspections and donate 15,000 car seats by 2020. As part of their commitment, AAA trains Certified Child Passenger Safety Technicians to provide full car and booster seat inspections free-of-charge at AAA locations.  Along with training CPS Technicians, AAA provides car seat safety educational resources, participates in local car seat safety events, and donates car and booster seats to local nonprofits.

In addition to training more than 115 CPS Technicians to date, AAA donated 4,300 car seats to nonprofit partners and completed 5,181 car seat inspections during 2017 alone.

To learn more about AAA’s car seat educational resources, visit here.

 

 

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Twitter Graphic_Deadline 1-012018 Hermes Awards officially open for entry

2018 Hermes Awards officially open for entry

2018 Hermes Awards Call for Entries

The 12th Annual Hermes Creative Awards competition is now open for entries. And, the latest competition features a slew of changes.

After more than a decade symbolizing excellence in marketing and communications, the Hermes messenger statuette has a revolutionary new look.

award-email2The sleek H with its intricately carved wings, is a modern, abstract piece of art recognizing the messenger’s role in creativity, design and technology.

The new award is the creation of Hermes’ design staff working with artists and craftsmen from Society Awards, the world’s foremost designer and fabricator of custom awards. Society Awards’ clients include the Golden Globes, Emmy’s, MTV, Academy of Country Music, The Voice and Dancing with the Stars.

With the new award, revamped website and updated categories, Hermes Creative Awards pays homage to its past, while better recognizing the skills and technology of a new generation of marketing and communication professionals.

Enter today.

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tulsa housing authority header2018 Communitas Awards Spotlight: Bryon Dickens

2018 Communitas Awards Spotlight: Bryon Dickens

Communitas Awards Organization: Tulsa Housing Authority
Nominee: Bryon Dickens
Title: “Bryon Dickens – Transforming the Lives of Minority Males”
Location: Tulsa, OK
Category: 6.0 – Excellence in Community Service – Community Service/Other – Making a Difference
Bryon Dickens, director of Students Connecting with Mentors for Success, talks with student Rilee Norman at Oklahoma City Community College,  Thursday, Aug. 3, 2017. Photo by Sarah Phipps, The Oklahoman

Bryon Dickens, director of Students Connecting with Mentors for Success, talks with student Rilee Norman at Oklahoma City Community College, Thursday, Aug. 3, 2017. Photo by Sarah Phipps, The Oklahoman

The State of Oklahoma reports 1 in 80 state residents are incarcerated, and 45 percent of the state’s inmates are black.

Two years ago, Oklahoma City Community College (OKCCC)’s President Jerry Steward noticed black males were dropping out of the college at a rapid rate, and the demographic’s overall GPA was the lowest of all the ethnic groups on campus. President Steward saw a potential correlation between black males’ drop out rate and Oklahoma’s dangerous incarceration statistics, and decided to work to solve the problem.

Steward approached Bryan Dickens, a successful image consultant, to start a mentorship program for black male students called Students Connecting with Mentors for Success Program. The program was an overwhelming success, with the black male OKCC GPA rising from 2.3 to close to 4.0 within two and a half years. Dickens received numerous awards for the program, and has since been approached by other institutions to implement a SCMS program on their campuses.

To read more about the SCMS program, visit here.

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concierge auctions header2018 Communitas Awards Spotlight: Concierge Auctions

2018 Communitas Awards Spotlight: Concierge Auctions

Communitas Awards Organization: Concierge Auctions
Title: “Concierge Auctions Key for Key®”
Location: New York City, NY
Category: 8. Excellence in Corporate Social Responsibility – Corporate Social Responsibility – Other

concierge auctions image 4

Concierge Auctions, a New York City-based luxury real estate firm, started their Key for Key® program with Giveback Homes. Through the Key for Key® program, Giveback Homes will build a home for a family in need for every property Concierge Auctions sells.

The program is estimated to build more than 100 homes this year alone in Nicaragua and other areas where safe housing is needed.

To learn more about Concierge Auctions’ Key for Key® program, visit here.

All past AVA Digital, dotCOMM, Hermes, MarCom and Videographer Awards entrants are eligible for free entry to the 2018 Communitas Awards during the month of January. Enter your best corporate social responsibility, charity and pro bono work today.

 

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