2022 Hermes Creative Awards Spotlight: Rifelion Media, LLC

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Rifelion Media, LLC
Location: Portland, OR
Title of Entry: “King of The World: An American Muslim Story”
Category: 192c. Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series

 

To view their full submission, Click Here.

What was it like to be a Muslim in America after the 9/11 terrorist attacks? For this child, Shahjehan Khan, it was bad enough before when he would wash his hands, trying to make them white.  But, after the attacks, no amount of scrubbing could protect him from the the prejudice and hate directed towards him by fellow Americans.   In his seven part podcast, “King of the World”, Khan, a Pakistani, relives his life as an outcast, a pariah, who had a foot in two worlds.  Listeners follow Khan as he journeys through addiction, identity, creativity, and what it means to belong as a Muslim in America 20 years after 9/11. The podcast is personally narrated with warmth and sincerity.  Natural sound is blended into the narration track to provide an experiential backdrop to Khan’s story.  As Khan explains, he’s a Massachusetts college drop out with a Muslim punk band, and anything but a “King of the World.”  His podcast title comes from translation of his first name, Shahjehan, which literally means “King of the World.”

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Sunrise Banks

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Sunrise Banks
Location: St. Paul, MN
Title of Entry: “Banking on Change”
Category: 126. Electronic Media / Social Media / Interactive Media | Web Creative | Web Writing/Content

 

Sunrise Bank of St. Paul, Minnesota, wants everyone to know that it is the “most socially responsible bank in the world.”  Sunrise services a variety of customers with an emphasis on minority business owners who traditionally have had the most difficulty securing loans.  In a series of website articles for the “Banking on Change” campaign, the bank featured Twin City based BIPOC (Black, Indigenous, and people of color) businesses.  The businesses chosen are focusing on more than the bottom line, they are striving for social change in their communities.  The well-written stories bring to life the individuals and business impacting people across social and cultural lines.  Each article  is accompanied by a custom illustration of the entrepreneur being highlighted.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: SFC Group

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: SFC Group
Location: Lakeside, MI
Title of Entry: “Senestech ContraPest Campaign”
Category: 302c. Strategic Campaigns | Marketing | Integrated Marketing Campaign

 

Covid is still with us, but urgency is not.  In those early days, everyone was scrambling to educate the public, knowing that disseminating information quickly and accurately were the keys to saving lives. Few states did it better than California.  The state crafted an emergency plan called “Stay Home, Save Lives.”  “Pushing critical messages with trusted voices,” the campaign utilized celebrities and translated the messages into 11 different languages.  GMMB, a social issues agency based in San Francisco, Seattle, and Washington, D.C., created the strategic campaign and spread the messaging throughout social and traditional media.

To view their full submission, Click Here.

 

The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: GMMB

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: GMMB
Location: Washington, DC
Title of Entry: “Stay home. Save lives.”
Category: 69c. Strategic Campaigns | Public Relations/Communications | Pandemic Response

 

Covid is still with us, but urgency is not.  In those early days, everyone was scrambling to educate the public, knowing that disseminating information quickly and accurately were the keys to saving lives. Few states did it better than California.  The state crafted an emergency plan called “Stay Home, Save Lives.”  “Pushing critical messages with trusted voices,” the campaign utilized celebrities and translated the messages into 11 different languages.  GMMB, a social issues agency based in San Francisco, Seattle, and Washington, D.C., created the strategic campaign and spread the messaging throughout social and traditional media.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Michele Bona

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Michele Bona
Location: London, UK
Title of Entry: “Marked for Life – Medaille Trust”
Category: 169. Electronic Media / Social Media / Interactive Media | Video | Nonprofit

 

Like cattle, thousands of humans are branded by modern slave traffickers.  The tattoos convey ownerships as well as control, marking the victims for life.  Human trafficking is a worldwide criminal enterprise that touches most every country.  In the United Kingdom, an estimated 136,000 people bear the mark of a trafficker.  One organization, The Medaille Trust of London, operated by a Catholic religious order of Sisters, Brothers, and Priests, has been raising awareness of the practice for over a decade.  A short film, “Marked for Life”, tells the story of the victims while highlighting a group of tattoo artists who are turning the marks of shame into symbols of hope.

To view their full submission, Click Here.

 

The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: ReserveBar

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: ReserveBar
Location: Ridgefield, CT
Title of Entry: “ReserveBar Cocktail Lounge”
Category: 119. Electronic Media / Social Media / Interactive Media | Web Element | Blog Overall

 

Drink anyone? How about a personally engraved bottle of single malt scotch?  Need an unique recipe from a mixologist? The ReserveBar Cocktail Lounge is all that and more.  The Lounge sells both common and hard to find spirits.  But, where it stands out is its blog.  The site is a stylish blend of sleek graphics and crisp prose mixed with interesting stories.  The blog includes everything  from wine-and-cheese date nigh tips to how to properly drink whiskey.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, March 17th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: HDK Media

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: HDK Media
Location: Los Angeles, CA
Title of Entry: “Orphan Sponsorship Reimagination””
Category: 311c. Strategic Campaigns | Marketing | Digital Marketing Campaign

 

Zakat is a form of alms giving found in the Quran and one of the five pillars of the Islamic faith. The practice enables some Muslims of certain wealth to donate to worthy causes through individual organizations.  The Zakat Foundation of America’s mission is to serve poverty stricken countries and people through clean water, food, and aid to orphans.  In the foundation’s digital marketing campaign, the problem of sponsoring orphans in poor and war-torn countries is highlighted.  The campaign video asks a simple question: “Are appearances everything?”  The video is simply shot with bare graphics displaying the faces of children.  Viewers are voyeurs looking over the shoulder of a woman deciding what children to sponsor with a donation.  As the story unfolds, the question is emotionally answered.

To view their full submission, click here.

The Deadline for the 2022 Hermes Creative Awards is Thursday, March 17th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Atlassian
Location: San Francisco, CA
Title of Entry: “Work Check S1:08 – “Do operating rhythms drive company culture?””
Category: 193.  Electronic Media / Social Media / Interactive Media | Podcast | Podcast Episode

 

Atlassian is a company that creates software products designed to increase flow and agility among company team members. Atlassian created a podcast to explore the intricacies of companies and to analyze what works, what doesn’t work, and how to make things more efficient.  In this episode, “Do operating rhythms drive company culture?” the hosts and guests debate communications and flow.  The podcast is moderated by a dynamic and talented host who presides over friendly debaters who are experts in their field in a point-counterpoint format.  The discussion is lively, inciteful and sometimes humorous  The discussion is periodically punctuated by well placed sound effects that add another dimension to the podcast.

To view their full submission, click here.

Atlassian

The Deadline for the 2022 Hermes Creative Awards is Thursday, March 17th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Centrical

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Centrical
Location: New York, NY
Title of Entry: “The Great Re-Engagement”
Category:  149. Electronic Media / Social Media / Interactive Media | Digital Publications/Messaging | E-Book/iBook

 

Operating from offices in New York City and Israel, Centrical works with major companies like Microsoft and Novartis to improve employee performance.  Centrical combines AI with management coaching for an employee-centric solution.  Centrical recently published an e-book that examines the “great resignation” and builds a framework for a “great re-engagement.”  The book is written with strong concise language that presents ideas and analysis without being preachy.  The authors strong command of facts and statistics make for compelling prose.

To view their full submission, click here.

The Great Re-Engagement

The Deadline for the 2022 Hermes Creative Awards is Thursday, March 17th. Enter now while there’s still time.

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Atlassian - Blog Header2021 MarCom Awards Spotlight: Atlassian

2021 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Atlassian
Location: San Francisco, CA
Title of Entry: “Teamistry: ‘When IBM Nearly Missed the Internet’”
Category: Video/Audio | Audio/Radio | 316. Podcast Episode

The key to producing a good podcast is to make it interesting, which can be a challenge because podcasts are basically talking heads. The solution: 1) find a good story, 2) know how to tell that story, 3) spice up the story with production value, 4) hire good talent. Atlassian creates software for corporate teams and produces a podcast to highlight “teamestry.”  The podcast, “When IBM Nearly Missed the Internet” is a riveting account of how a stodgy company shunned the world-wide-web until an internal team sparked a change that made history.  It all started with the 1994 Winter Olympics and some thieves.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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