stash header2019 AVA Digital Awards Spotlight: Stash

2019 AVA Digital Awards Spotlight: Stash

AVA Digital Awards Organization: Stash
Location: New York, NY
Title of Entry: “Stash – Retire Like A Baddie”
Category: 5c. Digital Marketing | Marketing, Digital | Integrated Marketing

What’s the best way to reach millennials?  Through their favorite influencer, of course.

Market research shows that 60 percent of millennials have no savings. Stash, a financial services platform, recognized millennials aren’t considering their financial futures and set out to spread the message that saving for retirement isn’t boring.

So, Stash featured Baddie Winkle, the Internet’s coolest grandma, in a series about living your best life in retirement. With 3.8 million Instagram followers and her signature larger-than-life style, she was the perfect person to amplify the message of a long life is a fun life when you prepare for retirement.

Stash and Baddie’s collaboration made a major splash, generating 7.3 million impressions, 2.2 million engagements and 23,000 new Stash accounts. The campaign’s overwhelming success shows the importance of who delivers a message to an audience.

The 2019 AVA Digital Awards deadline is December 13. Enter ASAP.

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brand expression header2019 AVA Digital Awards Spotlight: Chambers

2019 AVA Digital Awards Spotlight: Chambers

AVA Digital Awards Organization: Chambers
Location: Clareville, Australia
Title of Entry: “Star of Hope”
Category: 211. Video Production | Creativity (Video Production) | Videography

If you live in the middle of the Australian Outback, what the options for your children’s education? If they go away to school, how do you keep in touch?

A broadband service has just the answer. Told through the eyes of Zara, one of four siblings, the story of the family centers on their rural cattle ranch. The cinematography frames the words and emotions of a charming preteen and her family. The cinematography is so exceptional that the message would be easily delivered even without narration.

Golden hour photography, drone shots, and captured intimate moments all blend together to deliver the audience to the Star of Hope Ranch where a broadband service preserves a way of life while expanding horizons.

To view Chambers’ full video, visit here.

Star of Hope – nbn from Brand Expression on Vimeo.

The deadline for the 2019 AVA Awards is December 13. Enter today.

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WP brandstudio header2019 AVA Digital Awards Spotlight: WP BrandStudio and Optum

2019 AVA Digital Awards Spotlight: WP BrandStudio and Optum

AVA Digital Awards Organization: WP BrandStudio and Optum
Location: New York, NY
Title of Entry: “Working to End the Epidemic”
Category: 6c. Digital Marketing | Marketing, Digital | Interactive Brand Experience

Each year the AVA judges choose a handful of stand-out entrants to feature on the AMCP blog. To start this year’s AVA spotlight series, the judges chose an entry that utilizes interactivity to educate viewers about a significant topic.

Washington Post’s branded content team, WP BrandStudio, collaborated with Optum to create an insightful online experience that dives deep into the opioid epidemic. The interactive content guides viewers through content divided into an introduction, four chapters and a conclusion.

Each chapter of the content delves into a key factor of the opioid crisis using interactive audio, video and graphics. The experience begins by explaining how opioids affect the human body, then continues onto how the crisis affect law enforcement, medical personnel and patients in recovery. The experience finishes with forward-looking insights from Optum.

To view WP BrandStudio’s full experience with Optum, visit here.

The 2018 AVA Digital Awards are in full swing and accepting entries. Send in your best digital work today.

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HERO-6The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are open and accepting entries! Yep, 2019 is right even though we’re still in 2018. Enter your best digital projects by December 13 and you’ll receive your results by mid-January.

To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. From there, entering is quick and easy. Just pick an entry title, choose a category and upload any URLs or files you’d like considered.

What kind of work do you recognize?

We recognize innovative industry work. AVA Digital boasts more than 200 categories devoted to all things digital – social media, websites, videos, digital marketing and more. If there isn’t a specific category that represents a project, AVA offers the option to write in a new category of the entrant’s liking.

Who enters?

AVA receives work from organizations of all sizes and industries, including freelancers. To see examples of past winning work, visit the AVA Digital Awards winner’s list. AVA Digital Awards judges will also feature stand-out entries throughout the competition on the AMCP blog and the AVA Twitter, Facebook and Instagram accounts.

What are the entry fees?

AVA Digital Awards single entries are $110 and campaign entries are $175. Campaign entries are comprised of multiple pieces of media for one project, while single entries typically only have one attachment reviewed. To recognize the generosity of creative professionals, AMCP does not charge paid entrants for pro bono entries.

Who sponsors AVA?

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP has provided third-party recognition to industry leaders for more than 20 years, making the AVA Digital Awards one of the most highly-regarded digital competitions in the world.

 

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blog header2018 MarCom Winners Announced

2018 MarCom Winners Announced

That’s a wrap! All 2018 MarCom Awards entry results have been finalized and posted to entrant accounts. To see your entries results, visit your MarCom Awards My Account page. Each entry will be listed as a Platinum, Gold, Honorable Mention or non-winning entry.

All Platinum and Gold winning entries are listed on the MarCom Awards winners’ list. If winners would like to add a project synopsis, credits, clients or change images, they can do so from their My Account page. The last file upload on each entry is what displays on the winner’s page, so to change files, just re-upload the preferred image.

Don’t forget to order

Don’t forget to order your 2018 MarCom Awards certificates and statuettes! All certificates, statuettes and graphic downloads are found on the MarCom Awards store.

Let’s get social

We love to see our winners celebrating, so be sure to tag the MarCom Facebook, Twitter and Instagram pages in your win announcements, certificate and statuette photos.

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saatchi saatchi header2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Saatchi & Saatchi Wellness
Location: New York, NY
Title of Entry: “It’s Shocking”
Category: 114. Print Media Creativity | Poster

What did you have for dinner? What are other, less fortunate, people eating?

Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages to target audiences. To bring attention to the harsh reality of finding resources on the street, Saatchi & Saatchi Wellness partnered with St. George’s Common Table to create the “It’s Shocking,” campaign. The campaign focuses on educating people about the plight of the hungry in order to help spread the word about St. George’s offerings.

The campaign is comprised of a series of posters demonstrating the lack of food and resources the less fortunate face. The searing series of posters posted on bus kiosks delivers a stark, shocking message of the harsh realities of the hungry.

To view Saatchi & Saatchi Wellness’ full campaign, visit here.

The final deadline for the 2018 MarCom Awards is this Thursday, October 18. Enter now.

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red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Red Hat
Location: Raleigh, NC
Title of Entry: “Command Line Heroes, Season 1”
Category: 314. Video/Audio | Audio/Radio | Podcast

Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat.

Red Hat is an innovate IT company that provides clients with everything from cloud computing to operating systems. Red Hat created a podcast series, titled Command Line Heroes, about IT professionals and how they shape the technology landscape.

The series utilizes clear writing, flashbacks, music, sound effects, and impressive talent to bring stories to life. For anyone who aspires to craft a quality podcast, the Command Line Heroes series is an excellent example.

To view Red Hat’s full Command Line Heroes site, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Clarity PR
Location: New York, NY
Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)”
Category: 280. Digital Media | Writing (Web) | Blog

All organizations make mistakes, but most of these missteps don’t make national headlines. Mishandling a crisis can land a brand in high-profile hot water. These situations are bad for the organization, but can lend important lessons down the line.

Clarity PR broke down 2017’s biggest PR blunders in a series of posts on their corporate blog. The series features three hard-to-forget PR disasters that made international headlines: Pepsi’s short-sighted “Live for Now” web video, United Airlines mishandling of a disgruntled customer and the dumpster fire that was Fyre Festival.

Clarity delves into each disaster and analyzes where each organization went wrong, and how they could have avoided or navigated each crisis. The blog series’ insights are applicable beyond the post’s specific crisis and offer lessons to PR practitioners and brands everywhere.

To view Clarity’s entire blog series, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Savannah/Hilton Head International Airport
Location: Savannah, GA
Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign”
Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing

Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to build a campaign surrounding new flight offerings.

To create buzz around Savannah/Hilton Head International’s new and returning nonstop flight options, the airport launched their “Pack Your Bags” campaign. The campaign utilizes several different media, including video, print, and digital platforms, to reach their target audience of people in the Savannah/Hilton Head areas.

Each ad in the campaign features a suitcase filled with different items representing one of the non-stop destinations. Toronto features a maple leaf and maple syrup, while Chicago’s suitcase is filled with pizza and a baseball glove.

By focusing on the destinations’ various attributes, Savannah/Hilton Head International not only increased awareness surrounding their new flight offerings, but also generated excitement.

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The 2018 MarCom Awards deadline is October 18. Enter now.

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second story header2018 MarCom Awards Spotlight: Second Story

2018 MarCom Awards Spotlight: Second Story

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Second Story
Location: Manchester, MO
Title of Entry: “Vegas One Realty”
Category: 281. Digital Media | Writing (Web) | Web Content

Vegas One Realty caters to families buying into a market that traditionally serviced gamblers and fun seekers. VOR approached Second Story, a digital agency, to brainstorm how to reach their target audience in an already-saturated market.

To reach their audience, VOR and Second Story collaborated and created a website that not only entices prospective homebuyers but also conveys VOR‘s reputation as a reliable source of information for all things home owning. Instead of only providing listing information, VOR‘s new site allows users to navigate through Las Vegas’ various neighborhoods and read testimonials from satisfied VOR customers.

VOR explained their goal for revamping the site was to “provide thoughtful, relevant information to those who needed it.” By going beyond the typical real estate website that exclusively offers property information, VOR‘s well-written content serves as a reliable source of information for Las Vegas homeowners.

To view Vegas One Realty’s full site, visit here.

The 2018 MarCom Awards are still open. Enter today.

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