red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Red Hat
Location: Raleigh, NC
Title of Entry: “Command Line Heroes, Season 1”
Category: 314. Video/Audio | Audio/Radio | Podcast

Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat.

Red Hat is an innovate IT company that provides clients with everything from cloud computing to operating systems. Red Hat created a podcast series, titled Command Line Heroes, about IT professionals and how they shape the technology landscape.

The series utilizes clear writing, flashbacks, music, sound effects, and impressive talent to bring stories to life. For anyone who aspires to craft a quality podcast, the Command Line Heroes series is an excellent example.

To view Red Hat’s full Command Line Heroes site, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Clarity PR
Location: New York, NY
Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)”
Category: 280. Digital Media | Writing (Web) | Blog

All organizations make mistakes, but most of these missteps don’t make national headlines. Mishandling a crisis can land a brand in high-profile hot water. These situations are bad for the organization, but can lend important lessons down the line.

Clarity PR broke down 2017’s biggest PR blunders in a series of posts on their corporate blog. The series features three hard-to-forget PR disasters that made international headlines: Pepsi’s short-sighted “Live for Now” web video, United Airlines mishandling of a disgruntled customer and the dumpster fire that was Fyre Festival.

Clarity delves into each disaster and analyzes where each organization went wrong, and how they could have avoided or navigated each crisis. The blog series’ insights are applicable beyond the post’s specific crisis and offer lessons to PR practitioners and brands everywhere.

To view Clarity’s entire blog series, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Savannah/Hilton Head International Airport
Location: Savannah, GA
Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign”
Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing

Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to build a campaign surrounding new flight offerings.

To create buzz around Savannah/Hilton Head International’s new and returning nonstop flight options, the airport launched their “Pack Your Bags” campaign. The campaign utilizes several different media, including video, print, and digital platforms, to reach their target audience of people in the Savannah/Hilton Head areas.

Each ad in the campaign features a suitcase filled with different items representing one of the non-stop destinations. Toronto features a maple leaf and maple syrup, while Chicago’s suitcase is filled with pizza and a baseball glove.

By focusing on the destinations’ various attributes, Savannah/Hilton Head International not only increased awareness surrounding their new flight offerings, but also generated excitement.

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The 2018 MarCom Awards deadline is October 18. Enter now.

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second story header2018 MarCom Awards Spotlight: Second Story

2018 MarCom Awards Spotlight: Second Story

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Second Story
Location: Manchester, MO
Title of Entry: “Vegas One Realty”
Category: 281. Digital Media | Writing (Web) | Web Content

Vegas One Realty caters to families buying into a market that traditionally serviced gamblers and fun seekers. VOR approached Second Story, a digital agency, to brainstorm how to reach their target audience in an already-saturated market.

To reach their audience, VOR and Second Story collaborated and created a website that not only entices prospective homebuyers but also conveys VOR‘s reputation as a reliable source of information for all things home owning. Instead of only providing listing information, VOR‘s new site allows users to navigate through Las Vegas’ various neighborhoods and read testimonials from satisfied VOR customers.

VOR explained their goal for revamping the site was to “provide thoughtful, relevant information to those who needed it.” By going beyond the typical real estate website that exclusively offers property information, VOR‘s well-written content serves as a reliable source of information for Las Vegas homeowners.

To view Vegas One Realty’s full site, visit here.

The 2018 MarCom Awards are still open. Enter today.

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LHWH header2018 MarCom Awards Spotlight: LHWH

2018 MarCom Awards Spotlight: LHWH

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: LHWH
Location: Myrtle Beach, SC
Title of Entry: “LHWH Website”
Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage

LHWH, an advertising and public relations agency, reigns from Myrtle Beach, SC but serves clients worldwide. Established 30 years ago, LHWH’s clientele includes healthcare systems, amusement parks, and national restaurants.

A website often serves as an agency’s first impression with potential clients, and LHWH’s site is one of the best. The website’s whimsical design delivers LHWH‘s key stats in a palette of colors, graphics, pictures, and videos. The site’s navigation is user-friendly and vivid graphics easily catch visitors’ attention.

To view LHWH’s site, visit here.

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aflac header2018 MarCom Awards Spotlight: Aflac

2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Aflac
Location: Columbus, GA
Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices”
Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage

One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance could not only threaten your health but also your bank account. A faulty retirement benefits decision could result in a cash shortage in your retirement years.

Aflac surveyed America and found 76 percent of the workforce is making key employee benefits decisions without overall knowledge of their plans. Armed with comprehensive statistics, Aflac initiated a nationwide media push to educate workers. Utilizing traditional and social media, Aflac secured placements in top-tier newspapers and networks along with generating millions of impressions.

To view Aflac’s project’s findings, visit here.

Our 2018 competition deadline is this Thursday. Send in your best work today.

 

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ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: IBM
Location: New York, NY
Title of Entry: “Outage”
Category: 297. Video/Audio| Video/Film | Marketing Product or Service

In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, “Outage,” presented a situation in a city where electricity is down and chaos ensues—elevators are stuck, traffic is gridlocked, vital equipment shutdown.

“Outage” was presented at Mobile World Congress, where hundreds of attendees were presented with options and asked to make split-second decisions to resolve the outage.  The decision-based storylines elevated the viewing experience by immersing viewers in the video, instead of presenting facts and figures surrounding a typical outage.

Our 2018 competition deadline is this Thursday. Send in your best work today.

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progress lighting header2018 MarCom Awards Spotlight: Progress Lighting

2018 MarCom Awards Spotlight: Progress Lighting

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Progress Lighting
Location: Greenville, SC
Title of Entry: “Experience Progress”
Category: 60. Print Media | Publication | Consumer

Lighting provides more than illumination. It sets the mood, tone, and style. Progress Lighting of Greenville, South Carolina provides everything from chandeliers to sconces to wall lanterns. The company’s annual publication, Experience Progress, presents designers and builders with a multitude of lighting choices for the coming year.

The 2018 edition combines highly stylized graphics with artfully staged pictures that not only captures the full array of lighting products but entices readers to stroll through an award-winning home to see how the fixtures interact with the environment.

To view Progress Lighting’s full publication, visit here.

Our 2018 competition deadline is less than a week away. Send in your best work today.

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microsoft header2018 MarCom Awards Spotlight: Microsoft

2018 MarCom Awards Spotlight: Microsoft

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Microsoft
Location: Redmond, WA
Title of Entry: “The Brad Anderson Lunch Break Series”
Category: 257. Digital Media | Web Video | Other – Multi-part Web Video Series

The key to any successful interview is establishing a rapport with the interview guest. If guests are uncomfortable, the interview will feel stilted and only cover surface information. Brad Anderson, Corporate Vice President of Microsoft, demonstrates the importance of establishing a relationship with interviewees in Microsoft’s ongoing video series “Brad Anderson’s Lunch Break.”

The series follows Anderson as he interviews tech leadership from various companies on his lunch break. The videos are a corporate spin on other transportation-based videos, such as Carpool Karaoke and Comedians in Cars Getting Coffee.

Throughout the series, Anderson interviews guests to Microsoft’s Redmond, WA campus as they go to lunch. The interviews not only touch on the guests’ professional accomplishments but also personal interests and lives outside the office. Anderson’s rapport with video guests creates an approachable atmosphere, so the series has the feeling of casual conversations between two friends, instead of formal interviews.

To watch Microsoft’s full Brad Anderson’s Lunch Break series, visit here.


Our 2018 competition deadline is less than a month away. Send in your best work today.

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stash header2018 MarCom Awards Spotlight: Stash

2018 MarCom Awards Spotlight: Stash

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Stash
Location: New York, NY
Title of Entry: “Stash Banking Campaign Video”
Category: 297. Video/Audio | Video/Film | Marketing Product or Service

Stash, a financial services platform, is pioneering the future of mobile banking by partnering with Green Dot Bank and offering quick access to financial information.  To promote their futuristic banking message to the masses, Stash created an animated commercial that resembles a video game.

The stylistic graphics and detailed backdrop channel Blade Runner’s alternate universe. The video’s sophisticated graphics and video game qualities mesh to create an unforgettable video.

Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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