deloitte2019 Hermes Creative Awards Spotlight: Deloitte

2019 Hermes Creative Awards Spotlight: Deloitte

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Deloitte
Location: Los Angeles, CA
Title of Entry: “2018 CEO and Board Survey Report”
Category: 148. Electronic Media / Social Media / Interactive Media | E- Communication | 148. E-Annual Report

In the past, annual reports were sleek and slick publications printed on high-density coated paper imprinted with colorful pictures and graphs. Today, many firms are opting for digital publications that have more room for creative interpretation, as print rules don’t apply.

For most companies, the e-reports are a work in progress, but not Deloitte, industry-leading auditing, consulting, and tax services provider. Deloitte created a digital report to communicate the findings of their 2018 CEO and Board Survey. The digital report combines interactive graphics to capture the reader’s attention with concise writing to convey Deloitte’s key findings.  The result is a stunning interactive annual report that effectively communicates Deloitte’s findings and establishes the firm as a credible source of industry information.

To view Deloitte’s full report, visit here. 

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HS Ad header2019 Hermes Creative Awards Spotlight: HS Ad

2019 Hermes Creative Awards Spotlight: HS Ad

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.

Hermes Creative Awards

Organization: HS Ad
Location: Englewood Cliffs, NJ
Title of Entry: “LG Matte Black – Made to Stand Out”
Category: 163. Electronic Media / Social Media / Interactive Media | Video | 163. Marketing (Product)

Black is, well, the new black. In the past few decades, stainless steel appliances were necessary for a stylish kitchen. LG is going against the stainless trend by introducing a new matte black appliance line featuring refrigerators, stoves, microwaves, and dishwashers.

LG collaborated with HS Ad, a multi-service agency with offices in New York, Los Angeles, and Mexico, to promote the new matte black line. HS and LG aimed to differentiate the new line from other matte black appliance brands by marketing matte black as a lifestyle instead of only a finish option.

HS Ad created an ad campaign across multiple platforms and a private press event at Brooklyn’s all-black, Michelin-starred restaurant Aska. The campaign’s eye-catching content featured all-black foods, chic kitchens featuring black appliances and a punk pooch encouraging viewers to unleash their style. The campaign proved color isn’t necessary for attracting attention and garnered 100 million impressions with an engagement rate of 3.84%.  More importantly, the campaign increased LG sales by 25%.

To view HS Ad’s full campaign, visit here.

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Barrows global header2019 Hermes Creative Awards Spotlight: Barrows Global

2019 Hermes Creative Awards Spotlight: Barrows Global

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Barrows Global
Location: New York, NY
Title of Entry: “Corona Paradise Portal – Immersive Shopper Experience”
Category: 76c. Public Relations/Communications | Strategic Programs |  Interactive Brand Experience

In-store displays are becoming more common, but are frequently overlooked in a sea of media vying for viewers’ attention and purchases.

Corona collaborated with Barrows Global, an international retail display firm, to create an interactive display experience. Tested in Turin, Italy, the two-ton, immersive “Paradise Portal” attracted shoppers with an island-style design and skeleton-tracking technology.

The portal was an overwhelming success, driving foot traffic and increasing sales by 60 percent.

To view Barrows Global’s full video, visit here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.

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underdog header2019 Hermes Creative Awards Spotlight: Underdog Inc.

2019 Hermes Creative Awards Spotlight: Underdog Inc.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Underdog Inc.
Location: Miami, FL
Title of Entry: “CIROC 3D”
Category: 190. Electronic Media / Social Media / Interactive Media | Video Creativity | Virtual, Augmented, Mixed Reality

All creatives are constantly searching for ways to take their content to the next level. Utilizing new AR, VR and other mixed reality technologies brings new opportunities to create more advanced, engaging and personalized content.

Underdog Inc., a Miami-based video production house, utilized 3D technology to create engaging video content for their client, Ciroc. Each video features a bartender mixing a cocktail featuring Ciroc Black Raspberry, then placing the finished product in front of the viewer.

Underdog’s use of 3D video elevates Ciroc’s content by creating a personalized experience. Each video ends with the bartender extending a cocktail to the viewer, as if the bartender mixed the drink to order. The result is memorable content that is sure to spark viewers to sample Ciroc cocktails on their next night out.

To view Underdog’s videos, visit here and here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.

 

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helium creative header2019 Hermes Creative Awards Spotlight: Helium Creative

2019 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Helium Creative
Location: Fort Lauderdale, FL
Title of Entry: “ESDA Design Matters 2018′”
Category: 18. Print Media | Publications | Magazine

EDSA is a Fort Lauderdale-based planning, landscape architecture, and urban design firm founded in 1960 with a reputation for notable designs in hotels, opera houses, and waterfront parks.  The firm approached Helium Creative to create EDSA Design Matters, their annual publication. Design Matters features many of EDSA’s outstanding projects, along with commentary from the EDSA team.

The partnership resulted in a stellar publication splashing with colorful photography and graphics, along with writing that combines both storytelling and project details. The magazine’s style draws you in and propels you from page to page.

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The 2019 Hermes Creative Awards are still open. Enter today.

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visit philadelphia header2019 Hermes Creative Awards Spotlight: Visit Philadelphia

2019 Hermes Creative Awards Spotlight: Visit Philadelphia

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Visit Philadelphia
Location: Philadelphia, PA
Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box'”
Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms)

What if you’re a homesick NFL fan and can’t make it back to your city for the playoffs? If you’re a Philadelphia Eagles fan, the city comes to you.

Visit Philadelphia works year-round to promote the city’s image and increase visitation. When the Eagles made the Super Bowl LIII playoffs, the organization noticed an increase in engagement across the organization’s social media platforms. In turn, the Visit Philadelphia team quickly devised a strategy to utilize the playoffs excitement to spread awareness surrounding Philadelphia nationwide.

Visit Philadelphia asked Eagles fans living across the country what the perfect Superbowl party, and chose 20 winners. Each of these winning fans received a special nostalgia package overnight, containing Philly cheese steaks, Tastykakes, and Eagles paraphernalia. In return, the homesick fans filmed themselves opening the package for their reactions.

Upon receiving the unboxing videos, Visit Philadelphia created an emotional video compilation of the excited fans receiving their nostalgia packages. The compilation was shared across the organization’s social media platforms and received an overwhelming response. Visit Philadelphia’s entire campaign, from initial question to unboxing video, garnered 7,400 engagements and a reach of more than 313,600.

To check out Visit Philadelphia’s full campaign, visit here.

The 2019 Hermes Creative Awards are still open. Enter today.

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Georgia Ports Authority2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Georgia Ports Authority
Location: Savannah, GA
Title of Entry: “The Path to Seven and a Half”
Category: 123. Electronic Media/Social Media/Interactive Media | Web Element | Video for Web

At 1,200 acres, the Port of Savannah’s Garden City Terminal is North America’s largest single-container terminal and growing. Over the next decade, the Georgia Ports Authority will expand its capacity by more than 30 percent through a series of infrastructure improvements.

To explain to stakeholders what the Garden City Terminal is and where it’s going, the Port of Savannah created a unique video combining live action with animation. As an architect rolls out a blueprint, the video cuts between the old and new terminals to showcase the future changes. Digital animation combined with rotoscoping techniques help audiences visualize the potential for capacity growth.

To view the Georgia Ports Authority’s full video, visit here.

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fidelity header2019 Hermes Creative Awards Spotlight: Fidelity Investments

2019 Hermes Creative Awards Spotlight: Fidelity Investments

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Fidelity Investments
Location: Boston, MA
Title of Entry: “What Is Financial Wellness?”
Category: 62. Print Media | Writing | Brand Journalism

Every financial situation is different, but financial wellness is a top priority for most everyone. While we’re all striving for healthy finances, finding areas to improve can be overwhelming and sometimes discouraging.

Fidelity Investments created a website that educates users about financial wellness at all levels of personal finance. The site utilizes pops of color, engaging graphics and insightful copy to educate and encourage users about debt, saving, budgeting and risk awareness. Through this project, Fidelity opens a friendly conversation about an often-intimidating topic and establishes the organization as a trustworthy source of information regarding financial wellness.

To see Fidelity’s full project, visit here.

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sam houston header2019 Hermes Creative Awards Spotlight: Sam Houston State University

2019 Hermes Creative Awards Spotlight: Sam Houston State University

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Sam Houston State University
Location: Huntsville, TX
Title of Entry: “College of Arts and Media Spot”
Category: 174. Electronic Media / Social Media / Interactive Media | Video | Recruitment

When you think of cute and charming, a drone most likely isn’t the first thing to come to mind. But, Sam Houston State University proved drones are unexpectedly endearing through a recruitment video.

Sam Houston State University in Spring, Texas created a  video starring a drone that takes on the persona of a student. The drone has a quirky sense of humor that isn’t necessarily appreciated by his current university or parents. After incurring the wrath of fellow students at B.A.D University for being chronically late, D.J. withdraws and dejectedly looks elsewhere for a new college home.  D.J eventually finds his way to the Sam Houston State College of Arts and Media and finds he’s a perfect fit.

By using a drone as the main character, Sam Houston State was able to incorporate stunning aerial shots of its campus and student projects. The video’s quirky subject is lighthearted but certainly memorable.

 

The deadline for the 2019 Hermes Creative Awards is March 19. Don’t miss a chance at recognition. Enter today.

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storm brain header2019 Hermes Creative Awards Spotlight: Storm Brain

2019 Hermes Creative Awards Spotlight: Storm Brain

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Storm Brain
Location: San Diego, CA
Title of Entry: “CalPrivate Bank Website”
Category: 95. Electronic Media / Social Media / Interactive Media | Website Overall | Business to Consumer

We’re kicking off our 2019 competition with a spotlight highlighting excellent web design. Creating a noteworthy website requires a blend of techniques involving style, content, layout, navigability, and media.

CalPrivate Bank is a boutique financial institution catering to the coastal southern California region that specializes in custom financial solutions. To sell its products to a niche market, CalPrivate teamed with Storm Brain, a website site development company in San Diego. Storm Brain designed an innovative site that draws-in visitors and keeps them engaged as they glide through the pages.  The website delivers a message with soft undertones and crisp writing, letting the CalPrivate story unfold through a conversation rather than statements.

The 2019 Hermes Creative Awards are now open. Enter today.

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