Atlassian - Blog Header2021 MarCom Awards Spotlight: Atlassian

2021 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Atlassian
Location: San Francisco, CA
Title of Entry: “Teamistry: ‘When IBM Nearly Missed the Internet’”
Category: Video/Audio | Audio/Radio | 316. Podcast Episode

The key to producing a good podcast is to make it interesting, which can be a challenge because podcasts are basically talking heads. The solution: 1) find a good story, 2) know how to tell that story, 3) spice up the story with production value, 4) hire good talent. Atlassian creates software for corporate teams and produces a podcast to highlight “teamestry.”  The podcast, “When IBM Nearly Missed the Internet” is a riveting account of how a stodgy company shunned the world-wide-web until an internal team sparked a change that made history.  It all started with the 1994 Winter Olympics and some thieves.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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Hawkeye - Blog Header2021 MarCom Awards Spotlight: Hawkeye

2021 MarCom Awards Spotlight: Hawkeye

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Hawkeye
Location: Dallas, TX
Title of Entry: “Go You Direct Mail”
Category: Print Media | Direct Mail | 21c. Direct Mail Campaign ($185)

The average U.S. household receives about 11 pieces of marketing mail each week. How many direct mail pieces actually are opened? How many go directly in the trash? There’s roughly a 50-50 chance either way. So what can be done to differentiate? Dallas-based Hawkeye is a marketing and public advertising agency. The company worked with Capital One to create a direct mailer that stands out in any mailbox…literally. The technique is called a “trailing edge” an innovative format designed to engage recipients. The design incorporates eye-catching artwork and crisp graphics.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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Mnemonic - Blog Header2021 MarCom Awards Spotlight: Mnemonic

2021 MarCom Awards Spotlight: Mnemonic

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Mnemonic
Location: Wayne, PA
Title of Entry: “SafeToNet Launch Campaign”
Category: Strategic Communications | Marketing/Promotion Campaign | 148c. Integrated Marketing ($185)

Mnemonic, formerly known as Comcast Spotlight, is a full-service agency based in New York. It harnesses the power of television to promote products and capture market shares for clients. The creative team produces award-winning videos for clients big and small across the country. Sometimes the agency does it with a wink and a grin, other times with thought-provoking content. Mnemonic created a social media campaign for SafeToNet, a product designed to protect kids from Internet bullies, trolls, and stalkers. The short videos tell stories from the kid’s perspectives with an overlay of graphics and parental supervision. The acting, directing, and editing combine with a stellar script for compelling messaging.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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WMHARPER - Blog Header2021 MarCom Awards Spotlight: WMHARPER

2021 MarCom Awards Spotlight: WMHARPER

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: WMHARPER
Location: Raleigh, NC
Title of Entry: “Duckingham Palace – What’s Your Net Worthwhile?”
Category: Print Media | Advertising | 7. Magazine (Ad)

WM Harper is a Raleigh, North Carolina agency specializing in branding. It provides brand transformation for those companies that need an extra edge to break through the noise or to get back on track. WM Harper created an ad campaign for SignatureFD, a wealth management company, featuring a highly stylized print ad called “Duckingham Palace-What’s Your Net Worthwhile.” The elaborately staged portrait features an old money gentleman sitting in his game room with his black Labrador and many, many ducks. The print ad is worthy of its own Non-Fungible Token (NFT).

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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2021 MarCom Awards Spotlight: Four Winds Creative

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Four Winds Creative
Location: Campbell, CA
Title of Entry: “IT’s About Time”
Category: Video/Audio | Digital Video Creation | 308. Animation

One of the challenges of animation is taking an abstract concept and converting it into a visual message that explains the process and sells the product. Four Winds Creative, located in the heart of Silicon Valley, is a video production and strategy agency that prides itself on visual storytelling. Four Winds created a series of animated videos for McAfee highlighting the company’s security expertise. It’s not hyperbole to call the results astounding. What Four Winds produced is a mesmerizing journey from global enterprises to homes, from devices to the cloud.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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BTP - Blog Header2021 MarCom Awards Spotlight: Beyond The Porch

2021 MarCom Awards Spotlight: Beyond The Porch

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Beyond The Porch
Location: Los Angeles, CA
Title of Entry: “Elizabeth Blau”
Category: Video/Audio | Video/Film | 292. Documentary

Food in the time of Covid. This could be a good title for movie, however some filmmakers turned the topic into a creative and insightful documentary featuring Las Vegas Restauranteur Elizabeth Blau. The documentary was produced for a virtual convention for the National Restaurant Association in conjunction with “Beyond the Porch” a Los Angeles based film production company specializing in character-based story-driven branded video content. The documentary lets the protagonist carry the story while the cinematographer and editor work magic with visuals and cuts. The result is a serious look at food insecurity in the time of Covid and what some restaurants did to alleviate it.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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Pepsicodi - Blog Header2021 MarCom Awards Spotlight: PepsiCo Design & Innovation

2021 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “Pepsi Music AMR Diab”
Category: Print Media | Design (Print) | 112. Packaging

Visualization sells products. No matter how how good the product, consumers are swayed by what they see. You could have the best shampoo or pretzel in the world, but if not packaged properly it will sit on a shelf until the expiration date. Packaging has a hidden power and is as important as placement, price, and promotion. No company knows this better than Pepsi, which sells chips and soft drinks around the world. In each market, Pepsi has to evaluate culture, sports and even religion before creating packaging. In Saudi Arabia, Pepsi launched a music campaign to celebrate old and new beats in the Kingdom. In conjunction, the design team created six limited edition and interactive music-themed cans for the occasion.

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The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

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OGK - Blog Header2021 MarCom Awards Spotlight: JSC “OGK-2″

2021 MarCom Awards Spotlight: JSC “OGK-2″

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: JSC “OGK-2″
Location: St. Peterburg, RU
Title of Entry: “Annual Report JSC “OGK-2″”
Category: Digital Media | E-Communication | 259. E-Annual Report

More corporations are embracing e-annual reports as a better method of reaching stockholders and investors. Some companies merely publish their paper report on line in the same format as the hard copy version. JSC OGK-2s is Russia’s largest heat generating company, headquartered in St Petersburg. The e-annual report uses animation and graphics to bring dull facts and statistics to life. The style is reminiscent of the iconic imagery popular in Cold War Russian.

The deadline for the 2021 MarCom Awards is today, September 16th. Enter now, before it’s too late.

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CFC - Blog Header2021 MarCom Awards Spotlight: Cape Fox Corporation

2021 MarCom Awards Spotlight: Cape Fox Corporation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Cape Fox Corporation
Location: Manassas, VA
Title of Entry: “Faces of Ketchikan”
Category: Digital Media | Website | 195. Tourism

Most tourism websites offer the same fare of restaurants, sightseeing, cultural events, etc., presented in the same way…pretty pictures with a link. The website for Ketchikan, Alaska draws you in from the moment the home page pops up. As you scroll down, traditional tribal masks transform into the faces of residents. The website invites you to a special place with special people in a remote area of a special state. The eye-catching graphics is supported by crisp writing and concise information, laying the foundation for an easily navigable site.

The deadline for the 2021 MarCom Awards is September 16th. Enter now, before it’s too late.

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URALKALI - Blog Header2021 MarCom Awards Spotlight: PUBLISHING HOUSE “BUSINESS EXPRESS”

2021 MarCom Awards Spotlight: PUBLISHING HOUSE “BUSINESS EXPRESS”

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: URALKALI
Location: Russia
Title of Entry: “PUBLISHING HOUSE “BUSINESS EXPRESS””
Category: Print Media | Annual Report | 24. Corporation

Anyone who has ever read an annual corporate report knows how dry and lifeless they can be…a series of serious statements from chief officers and board members coupled with very dry facts. It’s good information for investors, but not very exciting to read. Uralkali is a Russian mining operation producing and exporting a variety of essential minerals that are vital to manufacturing and commerce. Their 2020 report, “Resilience and Progress” is a creative endeavor blending unusual font styles with artistic graphics. The layout helps paint a “year-in-the-life” of a company in an entertaining and informative style.

The deadline for the 2021 MarCom Awards is September 16th. Enter now, before it’s too late.

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