2013 Hermes Winner, Merck

hermes link graphic

Winner: Merck
Location: Whitehouse Station, New Jersey
Client: Merk
Title:  Merck Animal Health Global Headquarters
Category: #55 Other  Environmental Graphics


logo_MerckMerck wanted to convey to anyone entering Animal Health Global Headquarters that the world is better with healthier animals.  The pharmaceutical company is best know for it’s human products.  But Merck also provides medicine for animals.  To emphasize the company mission, Merck created a series of posters, signage, and displays for its global headquarters.  The eye catching designs pop out on the walls or subtley blend into the environment. The result is an artistic approach to an otherwise bland message.



Hermes Postmark Deadline Today


Calling all marketing and communication professionals.

Hermes_TrophiesIt’s time to spend a few minutes to get the recognition you so richly deserve. Enter your best work by the end of the day today and you’ll know shortly how you stack up to the rest of the industry.  You don’t have to pay a fortune and wait forever for the results.

– 188 Categories under Print Media, Public Relations/Communications, Electronic/Social/Interactive Media

– Timely, fair, credible judging by the Association of Marketing & Communication Professionals.

– 175,000 entries judged over the last 19 years.



1. Select a category
2. Upload or send in materials
3. Pay securely online

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2013 Hermes Winner, Cornerstone

hermes link graphicWinner: Cornerstone
Location: New York, NY
Client: Pepsi
Title: Pepsi NFL Anthems
Category: #34c Integrated Marketing Campaign

cornerstonePepsi wanted to connect music to professional football while increasing its presence inside and outside the game.  The cola company turned to Cornerstone.  Based in New York with offices around the country, Cornerstone is a full service marketing and creative agency with incredible connections in the music industry.  The agency reached out to superstar artists who also happened to be hometown football fans.  The artists created original music for each team and then performed in each stadium.   Kelly Clarkson stepped-up for the Dallas Cowboys, Aerosmith for the Patriots, and Kid Rock for the Detroit Lions (to name a few).  The results were impressive to say the least:  1.9 million song downloads; 725 million media impressions; 94 million Pepsi Anthem twitter impressions.   The estimated advertising value was $14.6 million dollars.


2013 Hermes Winner, Palladian Partners, Inc.

hermes link graphicWinner: Palladian Partners, Inc.
Location: Silver Spring, MD
Title: Cut the Sodium but Keep the Flavor
Client: Centers for Disease Control and Prevention and Healthy Shasta
Category: 17  Handbook

logo_tagline_atr2Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem.  Diet plays a big role, espcially sodium.  Since tens-of-millions of Americans eat out each day, the CDC wanted to attack the problem from a different angle by educating restauranteurs. The CDC turned to Palladian Partners in Silver Spring, Maryland and asked them to help Shasta County create a handbook for owners and chefs.  The result is a smartly designed, eye catching, information friendly booklet. “Cut the Sodium but Keep the Flavor” is a highly visual work that utilizes bright colors, interesting graphics, and a simple layout to convey the message.  Palladian Partners took a boring, fact based subject and transformed it into an light, inciteful read.

This Week’s Latest Tech Gadgets – March 11, 2013

By Gregg Ellman

i-FlashDrive HDAt a quick glance, you’ll think the PhotoFast’s i-FlashDrive HD is just another flashdrive and it is, plus a whole lot more.

While one end of the drive is a standard USB connection, the other has an Apple 30-pin or lightning connection for your iPad, iPhone or iPod touch running iOS 5.1 or 6.1.

This essentially gives the iOS devices with the USB port many users crave to get content on and off.

The pocket-sized device, about 2 inches long, is built with internal memory in choices of 8 ($99.99), 16 ($149.99), 32 ($199.99) or 64GB (323.17) to store digital files.

It’s Apple certified, doesn’t require a battery or charge, and can be used with secured file encryption for keeping specific files private. Video can be played directly from the drive, which can also be used to backup valuable contact lists.

Other features include editing, deleting, renaming and direct Airplay streaming.

With the iOS connections, data can easily be shared on the iOS portable devices using the i-FlashDrive HD app (free) without the immediate need to connect to you computer.

The 16GB comes in two configurations, with and without Lightning adaptor, while the 32/64 GB models include the Lightning adaptor.

Transfer rates can vary depending on your device. It’s rated to transfer at 10 MB per second on the USB side while the iPad 2 will go at 2.5 and the iPhone 4 1.5 MB/s with the 30-pin connection.

You can not use the -FlashDrive HD for charging or syncing.



Jabra 510The Jabra Speak 510 is the latest Bluetooth speakerphone from the company, which includes wireless ($179.95) and a corded ($149.95) option.

There really isn’t a lot to it; just pair it up with your smartphone (or tablet) like you would any other Bluetooth speaker for handsfree calls and functionality.

It’s plug and play with a computer.Select it as your speaker in your system preferences for a Skype chat or listening to music.

You can even pair it with multiple Bluetooth-enabled devices with the ability to easily switch back and forth.

Either way, you’ll be really happy with how it sounds along with how simple it is to set up.

You’ll get about 15 hours of talk time before a charge is needed and there’s a status indicator that shows how much power is left.

The round speaker is about 4 3/4 inches in diameter and is just 1-inch deep. Sound is delivered through a grill on the top so don’t use it as a drink coaster.

Jabra supplied me with an interesting detail from a study: mobile workers in the will account for 75 percent of the U.S. workforce by 2015, This percentage makes a portable speaker like this is essential if your like me and in that group.



Pantone Universe BookcaseThere still seems to be an endless line of new covers, cases and products for the latest round of Apple products, which will probably get old soon enough.

Case Scenario’s Pantone Universe Bookcase is a high-quality iPhone 5 case, which has a protective front cover that doubles as a stand.

It’s made with Nubuck material and folds open portrait or landscape handsfree positions.

You’ll get access to all ports and plugs along with the touchscreen.

www.case-scenario.com $39.95


Aegis SeriesTopKase has launched the Aegis Series of iPhone 5 cases, which include a stylish anodized aluminum design.

It features a a really cool sliding shutter to open the touchscreen LCD, similar to an old roll-top desk, but when it’s closed the screen is fully protected from dust, dirt and scratches.

A feature I’ve never seen in any other design has a microfiber cloth built on the inside of the sliding door to clean the screen every time it’s open or closed.

For added protection, there are 8 internal shock absorbing silicon pads inside the case.

www.topkase.com $49.95


retractable LINE PROA big thank you goes to Scosche for being the first to finally have a retractable charging USB cable for the newer Apple lightning connection.

The retractable LINE PRO cable extends up to 3-feet or just 4.5-inches when it’s not extended, making it perfect for travel.

www.Scosche.com $24.95


Mapi Orion iPad caseThe Mapi Orion iPad case is made with 100 percent pure cowhide leather and has a strong rotating flexible stand to really keep the tablet in place in multiple handsfree positions.

A flip open cover has a soft inside to protect your screen and gives full access to your speaker, volume and charging ports.

The leather seems really well made and includes built-in magnets to help keep it open or closed. It does add a little weight to your iPad but the looks and usefulness make it well worth it.

www.mapicases.com $159.99 available in black, brown, red, tan, and white for iPad 2, 3 and the newest generations

Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.


2013 Hermes Winner, Behavior Design

hermes link graphicWinner: Behavior Design
Location: NY, NY
Title: 2010 Annual Report
Client: Thomson Reuters
Category: E-Annual Report

bhvr_logoBehavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey.  One of Behavior Design’s e-annual report clients is Thomson Reuters.  The international media and information firm has offices in over 100 countries and more than 60,000 employees…so the task was formidable. Using stylish graphics and multimedia elements, the e-annual report draws in visitors and let’s them explore the company one click at a time.  The report spans the globe allowing visitors to follow the business with interactive maps and information kiosks. The layout is easy to navigate and the content flows from one topic to another.  Annual reports usually contain mountains of information, which can overwhelm.  Behavior Design’s effort is as inviting as it is informational. See report, here.
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2013 Hermes Winner, I Imagine Studio

hermes link graphicWinner: I Imagine Studio
Location: Evanston, IL
Title:  Pearlescence Website
Client: Lamin-Art
Category: 132. Website Design

i imagine logoI Imagine Studio is an integrated advertising and branding agency that services a wide variety of clients from its offices in the Chicago and Los Angeles areas.  The agency recently was tasked with designing a website for a decorative laminate company called Pearlescence.  Perlescence captures the colors of nature and creates unique surfaces that are integrated into restaurants, colleges, and medical centers.  The website designed for the company plays with the natural colors found in pearls and gemstones and paints an ineractive canvass that visitors will find easy to navigate and use.  The information is presented in a simple, but highly stylized manner.  The eye catching elements draws visitors in and introduces them to a brand of products that would enliven any business. www.pearlescence.com

2013 Hermes Winner, Triangle Transit

hermes link graphicWinner: Triangle Transit
Location: Durham, North Carolina
Title: #flipfortransit
Category: 161. Government

triangle_transit-logoRiding a bus has never been so exciting, or so it would seem in Durham, North Carolina.  The city  wanted to promote it’s mass transportation services to a younger demographic.  Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. To spread the message, the city produced a high energy, visually arresting video that combines acrobatics with cinematography.  Four athletes move about the Triangle using a combination of parkour, freerunning, and public transportion.  Flips, twists, spins, and jumps are captured in about every angle imagineable as a driving soundtrack frames the action.  The result is stunning. Who thought taking public transportation could be so much fun.




This Week’s Latest Tech Gadgets – March 5, 2013

By Gregg Ellman

Brolly rain umbrellaI never thought an umbrella would enter my “to do” list for gadget reviews but the Brolly Rain Umbrella made the cut.

It features a ergonomic handle and grip, enabling users to hold the umbrella to keep you dry and hold your phone at the same time.

Brolly calls the technology in the handle, Grip-ology, which gives each finger hold a lining of rubber for comfort, grip and flexibility. The finger holes are built inside an ABS plastic casing for a strong and comfortable grip.

It’s pretty simple but a great idea and works well.

As for the umbrella part, its just like any other to me and if we ever have rain in Texas, I’d be happy to try it out.

Just watch where your walking, it’s bad enough to be walked into by someone with their head in their phone on a sunny day, being hit by an umbrella won’t add any joy to the collision.

www.brollytime.com $19.95


World Time SportI’m a big fan of gadgets that pretty much work without having to read the instructions, but with the World Time Sport Red watch from Phosphor, you’ll have to break out the piece of paper.

After you figure out how to set the time in the very cumbersome process, you’ll have a pretty neat watch to display local and world time.

The display uses the easy-to-read E-Ink technology, which is more commonly known from the Amazon Kindle tablets.

Everything is controlled by the set and mode buttons, which are right below the display on the front.The watch is advertised as buttonless, so all you do is swipe your finger across these control points

Once you get into the settings, you’ll find lots of choices including 24 time zones and settings for five display modes, which are changed by swiping the watch over the lower part of it.

The watch is curved for comfort on your wrist, and is water and sweat resistant.

The silicone band, flexible and water resistant, is available in black, orange, red or white with a matching watch.

www.phosphorwatches.com $99


Energizer LED Folding LanternIt’s amazing how Energizer comes up with ways to carry around light, but they have struck again with new devices that feature Light Fusion Technology.

According to Energizer, this technology transmits light throughout slim acrylic panels manufactured through a laser-etching process. What the user gets is a clean, uniform light unlike anything on store shelves and more compact for easier packing and carrying.

The Energizer Folding Lantern comes in two models; LED Folding Lantern ($29.99) has up to 300 lumens, which I used for testing.

In addition to the nice clear and smooth light it broadcasts, it pivots open and stand upright for hands-free 360-degree lighting. When you’re done, just fold it up and use the carrying handle for portability.

The Mini Pop-Up Lantern ($19.99) has up to 150 lumens. Both are powered by AA batteries for up to 100 hours of run time.

The new LED 3-in-1 flashlight ($29.99) also has a bright, daylight-looking shine with the Light Fusion Technology.

It works like any flashlight: press a button and it shines (up to 100 lumens) but what makes this model unique are two fold-out legs on the back.

This enables it to stand like a tripod and use the pivoting head for lighting in any direction.

A secondary light is on the flashlight bod’s side (1 1/4 x 4-inches for 150 lumens of light) and is activated by pressing the power button twice.

A 2-in-1 model flashlight is also available with just the pivoting head and side area light (no folding out legs) for $19.99 and has up to 100 lumens of light.

All of the new lanterns and flashlights are water resistant and will be available in early April.


Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.