We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: PepsiCo Design & Innovation Location: New York City, NY Title of Entry: “Doritos Solid Black” Category: Print Media | Design (Print) | 112. Packaging

Pepsi owns Doritos and is responsible for designing, marketing and distributing the chips. Recently, Pepsi wanted to amplify the voices of Black innovators. Contributing $50,000 in support of their work, Pepsi tasked them to create packaging called “SOLID BLACK.” The bags of chips featured geometric designs and pops of colors anchored by a glossy black background. The design earned 400 million media impressions along with a 100% positive/neutral sentiment.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: GP Strategies Location: Columbia, MD Title of Entry: “The Performance Matters Podcast: What the Metaverse Means for Corporate Learning” Category: Video/Audio | Audio/Radio | 316. Podcast Episode

For 50 years, GP Strategies of Columbia, Maryland, has been working with companies providing everything from payroll services to work force management. With technology rapidly expanding, GP Strategies wanted to explore how the Metaverse is changing the way companies work and develop their employees. How better to explain the Metaverse than transforming a one dimensional podcast into a multidimensional Metaverse experience. The production gives new meaning to the term “talking heads”. The podcast host interviews GS Strategies’ Director of Learning Technology and Digital Marketing Manager in a virtual alternate world. Watch the video, here.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Mars Petcare Location: Franklin, TN Title of Entry: “How a Mars Petcare Event Helped 285 Pets Find Homes and Sparked National Dialogue about Pet Adoption” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event

Every year, an estimated six million pets enter animal shelters. To raise awareness and spark a national conversation around homeless pets, Mars Pet Care, a pet food company, partnered with NFL teams to host a special event in Nashville and Kansas City. Nashville Titan quarterback Ryan Tannehill became the face of the campaign and was photographed with multiple adoptable dogs for social media. Pet shirts were worn by players. Mars Pet Care also arranged for shelter animals to greet players as they entered the stadium. As a result, hundreds of homeless pets were adopted. Even more impressive, the event was covered by Sports Illustrated, CBS This Morning and the New York Post among other news outlets creating more than 500 million impressions. View entry, here.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Web3 Pro™ Inc Location: Palo Alto, CA Title of Entry: “Lamborghini Space Time Memory” Category: Write Your Own Category | 325c. Other — NFT

Lamborghini is a world class automobile company that strives to say relevant in any decade. The car company partnered with Web3 Pro to enter the realm of NFT’s (Non Fungible Tokens) and create digital assets for revenue while promoting its brand. Web3 Pro is a NFT specialty firm located in the Bay Area. Web3 Pro designed NFT’s of a finely detailed silver Lamborghini launching into space. Depending on your perspective, the car is either coming together or coming apart revealing the intricacies of a world class design. The NFT’s, named “#ToTheMoon”, drew a top bid of $203,000. The campaign generated well over 2 million hits, page views, and likes. View NFT, here.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Bumbuku Creatives Location: Amsterdam, NL Title of Entry: “Indigenous Women and Climate Change” Category: Video/Audio | Video/Film | 301. Nonprofit

The world climate is rapidly changing providing hardships for hundreds-of-millions of people. Some of those hit hardest are indigenous women who are also the most vulnerable. The Climate Investment Fund is one of the world’s largest and most ambitious multilateral climate finance mechanisms for developing countries seeking to shift to low carbon and climate resilient development, and to accelerate climate action. CIF turned to Bumbuku Creatives of Amsterdam to produce an animated film to highlight the plight of these women. The film is a series of brushstrokes that paint the dangers abstractly while telling a riveting story. Watch film, here.