2013 MarCom Entry, LPL Financial

Winner: LPL Financial
Title of Entry: “Mid-Year Outlook 2013: Converging on the Path of Least Resistance”
Location: San Diego, CA
Category: 92. Brochure

LPL FinancialBrochures are ubiquitous in the financial world.  They advise, inform, or drive sales.  Most brochures are simply words on paper with some pictures and graphics thrown in to enliven a page or make a point.  LPL Financial created one brochure that clearly stands out among the rest.  LPL is a company with 3,000 employees, spread among three different cities.  LPL advises the advisors, both independent and institutional.  LPL recently created a thematic brochure looking ahead to mid year 2013, which takes advisors hiking over a meandering trail through the woods.  The graphics play off the theme laying out important information in a highly stylized fashion.  This is one of those brochures that even a layman can understand.



2013 MarCom Awards Deadline today!

new logo2It’s not too late to register and enter the 2013 Marcom Awards competition!  
In most cases it takes less than five minutes to register, enter and upload entries. No late fees. Individual entries are $65, campaigns are $150.

Results will be mailed and winners posted Nov. 1, so you won’t have to wait long!

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2013 MarCom Entry Deveney Communication

Winner: Deveney Communication
Title of Entry: “Peoples Health – CHA – Television Spots”
Location: New Orleans, LA
Client: Peoples Health
Category: 252c. Campaign

Deveney ProductionsIn Louisiana, if there is one thing natives like as much as food it is their LSU Tigers.  The Louisiana State University tiger is a statewide icon, but it represents more than athletics.  LSU also runs a health system.  Recently LSU teamed with People’s Health to provide services for Medicare enrollees. Deveney Communications developed a clever commercial campaign surrounding “Mike” the tiger, who apparently likes working-out with older people.  Deveney, based in New Orleans, counts Fortune 100 companies as its clients and has been named one of America’s “Top Five Boutique PR Firms” by  PR Week. The campaign ‘green screen’s’ Mike into various situations as he interacts with people exercising and medical professionals working.  It’s all done with wink-and-a-nod while conveying a strong branding tool to a new partner.


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2013 MarCom Deadline Tomorrow!

Header_2morrow2Judging is winding down in the 2013 MarCom Awards.  Enter today and you won’t have to wait long to see if your work is judged to be among the industry’s best. Results will be mailed and winners posted Nov. 1.

In most cases it takes less than five minutes to register, enter and upload entries. No late fees. Individual entries $65, campaigns $150.




2013 MarCom Entry, inferno

Winner: inferno
Title of Entry: “Darn Good Yarn”
Location: Memphis, TN
Client: FedEx
Category: 221. YouTube Video

inferno logoStorytelling is an age-old art mastered by few.  When you get it right it seems effortless and surprisingly easy. But it’s not. Inferno of Memphis, Tennessee knows how to tell a good story. One of the agency’s clients, Fed Ex, wanted to highlight customers who have been helped by its worldwide delivery services…small businesses not located in a major metropolitan area.

This led to a video of a business with a global supply chain operating out of a home in the backwoods of North Maine. Many corporations, educational institutions, and law firms try to tell a story through their CEOs, presidents, and principal partners. They put them in front of a camera, let it roll, and then place video over the narration with a little music thrown it. If you want to know how it is done right, watch Inferno’s YouTube video. It really is “A Darn Good Yarn”.


This Week’s Latest Tech Gadgets – Oct. 8, 2013

By Gregg Ellman

Belkin HD Bluetooth Music
Seems like this is a week for Bluetooth technology and for those who are still in love with an older stereo or TV, the Belkin HD Bluetooth music receiver is a perfect accessory.

The HD receiver brings together your old system with any device having Bluetooth technology, including iOS and Android-based devices.

Setting it up is simple; plug the HD receiver into your existing system with the included cables (3.5mm to RCA and coaxial HD Audio cables) and pair the receiver with your Bluetooth device. The pairing is done with a simple tap of your device to the new receiver.

For users of Android 4.0 or 4.0.1, you’ll need the free Belkin BT app for the tap-and-play feature.

From there the receiver allows your handheld media player to send any audio files you have stored on it to the existing speaker systems.

Up to eight devices and can be stored in the receiver.

www.Belkin.com $59.99
Monster iSport FreedomSince Monster’s iSport Freedom headphones are wireless with Bluetooth, one you slip them over your ears they make you feel like your listening to a live concert on the go.

Along with the great sound, the iSport gives you a resistant , sweatproof and even washable design.

A multi-function key controls the power, volume, next or previous track and even allows you to answer calls. Obviously, there is a built-in microphone at the base of one ear cups..

The iSport Freedom headphones are made with a fashionable neon green design, a rubberized finish, and a reflective safety trim for night time use.

Each ear cup is comfortably padded with 400mm drivers sending out the great sound and are connected with a flexible headband.

There’s also a 3.5mm connection if you want a wired connection with the included in-line mic cable.

www.monsterproducts.com $249.95


SoundDewThe WhiteLabel SoundDew water resistant Bluetooth speaker is music-friendly at home, work or play _ even including the shower.

What makes it waterproof and somewhat indestructible is a internal protective water- and dirt-resistant housing encased with a rubberized outside shell.

The design incorporates a hook on the speaker to let it hang from anything that will hold it including belts, backpacks and handlebars.

The sound quality from the 3-inch speaker is impressive and the portability makes it a great accessory.

An 3.5mm aux-in lets you plug in non-Bluetooth devices for listening and a built-in mic lets it work as a handsfree speaker phone.

www.whitelabel.co/SoundDew $49.99 available in blue, black, khaki and red


PrintStikThe PlanOn Printsik PS905ME printer has a line on the box “Print anything, anywhere in just seconds” and after you see it in person, you’ll see this is an accurate statement.

It’s small, portable and very easy to use.

Measuring just 11 x 2 x 2-inches makes it easy to store in a backpack to print boarding passes, movie tickets or anything you have to have on paper right there and then.

It’s designed to be cable-free and connects to your smartphone or tablet with Bluetooth but can connect with the included USB cable. Power is supplied by the built-in rechargeable lithium-Polymer batter.

The paper is stored on a 20-sheet roll cartridge (one included) and the whole setup is stored in a nylon zipper case.

All of the controls including power, a paper feed and a battery level indicator are easily accessed on the side.

When you consider how big and clunky our first home printers were, this one is pretty amazing for document printing.

www.PlanOn.com $299 for the printer, 3 print cartridges with 20 pages each $29.99

Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.


2013 MarCom Entry, HBO Poland

Winner: HBO Poland SP.20.0.
Title of Entry: “We Want Your Blood”
Location: Warsaw, Poland
Client: HBO Poland
Category: 161c. Special Event
HBO logoVampire stories travel well.  In this case, all the way from the United States to Poland. True Blood, HBO’s hit series, was preparing for a new season in Poland and wanted to promote the program, but after five seasons what do you do? The premium network decided to utilize the show’s theme and couple it with public service.

HBO designed a replica bar from the show in central Warsaw and then brought in a mobile blood bank to park outside. The event ‘We Want Your Blood’ coinciding with international blood day. Sexy vampires prowled the streets persuding passers-by to give a pint. In the bar, look alike actors from the series dressed like waitresses plied patrons with non-alcoholic libations. The event generated national headlines gaining free publicity across media platforms.  Blood given was more than three times the previous year. As far as the premiere of the show, ratings increased 40 per cent from season five. HBO not only created a buzz and increased viewrship, but promoted itself as a socially responsible network with edgy ideas and good shows. 

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2013 MarCom Entry, Greenfield/Belser

Winner: Greenfield/Belser
Title of Entry: “Dow Lohnes Website”
Location: Washington, DC
Client: Dow Lohnes
Category: 236. Website Redesign
GreenfieldBelser logoGreenfield/Belser of Washington D.C. is a brand design firm that prides itself on telling clients’ stories in a unique and clever fashion. The story telling takes many forms for it’s professional services clients…videos, brochures, annual reports, and websites.
One of the company’s areas of expertise is branding and selling law firms, which is no easy task. Greenfield/Belser was one of the first to breakdown the staid barriers of legal promotion in the 1980’s, “tossing out the images of fluted columns and scales-of justice”. It’s award winning entry is a website for the DowLohnes law firm.
Creative and refreshing are usually not the words associated with a law firm, but the DowLohnes website is both, plus some. The home page, eye catching and smartly designed, smoothly leads visitors to other portals.  Dowlohnes offers a host of legal services ranging from communications to entertainment and the website lays them out in a logical and easy to follow manner. The website blends sharp graphics, friendly photographs, and concise text to tell the firm’s story. After navigating through the pages, a visitor feels that he not only knows these lawyers and understands what they do, but likes them!

This Week’s Latest Tech Gadgets – Oct. 1, 2013

By Gregg Ellman

WD My Cloud
There is what seems like an endless number of cloud storage solutions for storing and sharing digital files but it’s often confusing, so most just keep their digital data on home storage devices.

Simply put, cloud storage has nothing to do with the weather. Instead, it involves moving digital files to an off-site storage location.

Typically, after you move files to the storage site you can view, share or edit the data on any computer, smartphone or tablet from anywhere.

After going to a demonstration recently by executives from WD (a Western Digital company) of the new My Cloud storage solution, I came away thinking ”this is a company that finally understands the consumer cloud confusion and has a simple, user-friendly solution.”

The hardware system makes it simple for professional photographers down to beginners to store digital images, videos or documents to the My Cloud personal drive.

Simply put, the My Cloud is hard drive device (available 2, 3 and 4 TB capacities) and is simple to set up. After your done, connect it to the Internet and you can access the files you store on it from anywhere in the world, all with no monthly fees.

My Cloud has a Gigabit Ethernet connection, along with a Dual-Core processor, which results in blazing fast speeds to transfer files.

There was a statement WD had in a recent press release, which I couldn’t agree with more: “Everyone is inundated with thousands of digital files scattered across multiple computers and mobile devices and controlling that chaos is a challenge.”

WD also supplied research saying that the average household will own approximately 3.3 terabytes (TB) of digital content by 2016, which is a large amount to control.

After you’re done with the simple setup using the WD web-based interface on a Mac or PC, the software will automatically detect the drive, enabling you to connect to it via the web from any remote location.

Using the remote My Cloud storage allows your devices to free up storage space, while still be able to access the files at any time.

I’ve had many people tell me a lot of the insecurity with cloud storage is you don’t know where the files actually are. In this case with the WD My Cloud, the files are sitting on your desk.

The system can also be used as a computer backup with Apple Time Machine or WD SmartWare Pro software on a PC.

Accessing files on mobile devices (iOS and Android) is a breeze using the WD My Cloud mobile app available for free in the App Store and Google Play.

www.WDStore.com 2TB $149.99, 3TB $179.99, which are both available now. The 4 TB will be available in November with an MSRP of $249.99
Logitech Z600

Logitech’s Z600 Bluetooth speakers ($149.99) are designed to be desktop space saving with a curved, vertical design looking like a pair of cool white vases.

Once you connect them to a computer or any of Bluetooth media source, crank them up – you’ll hear great room-filling sound.

The Z600 speakers can be simultaneously paired with up to three devices and if wireless isn’t your device’s thing, there is a 3.5mm port for a direct wired connection.

A USB Bluetooth transceiver also included if your computer doesn’t stream audio or support Bluetooth.

To switch between devices just press pause on the one playing and then hit the play button on the other and the speaker will know to switch over.

Setting the volume up or down is done on a touch panel on the top of one of the speakers, which is very responsive.

They are powered with the included AC adapter.



CardNinjaThe CardNinja is simple solution to rid yourself of a bulky wallet.

It attaches to the back of a smartphone and stores up to eight credit or ID cards.

Installation takes seconds: just peel off the backing and stick it to the back of your device. It can be removed easily if needed.

After it’s attached, load it with your cash, driver’s license and credit cards. In some case you can even use a smartphone cover to hide the CardNinja and your credit cards or whatever you store in it.

It’s made with a flexible spandex material and is available in black, purple eggplant or steel gray.

www.grandst.com $19.95

Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.