2012 MarCom Awards – Open For Entries

HONORING EXCELLENCE IN MARKETING AND COMMUNICATIONS

 

If your work is among the best in the creative world, your organization, bosses and clients need to know it. Enter your most creative marketing and communication work and receive peer judged, unbiased, third-party recognition from the most respected creative competition in the world.

For 2012, MarCom has a new website, a new brochure design and many new categories. It is quick and easy to enter online. In a few minutes, you can register, select your categories and upload your entries. Check us out at www.marcomawards.com.

Direct Marketing + Publications + Strategic Communications + Web-Based Media + Video


 

Entries should be postmarked by September 14, 2012. If you need an extension, call 817-303-2769 or email info@marcomawards.com

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Latest Tech Gadgets – Aug. 14, 2012

By Gregg Ellman
@greggellman

I’m a big fan of multi-functional gadgets and there’s no question that the iLuv SmashBox Pro (iSP123) fits this category.

It’s a portable speaker and smartphone case built into a protective case, which includes a built-in microphone enabling it to be a hands-free speakerphone. In addition it has controls for some functions, depending on the device including volume and power.

Your device sits in the case and is attached to the system through the 3.5mm headphone port. A pair of AA batteries (not included) power the speakers.

It’s not pocket sized (6.3 in. x 4 in. x 2-inches) but it does come with an carabiner attachment and Velcro attachments for added portability.

As for the sound, I was impressed with the quality and found it to be a nice innovative product to the saturated smartphone accessory market.

In addition, iLuv has new earphones called FitActive (iEP416), which are described as “secure fit hands-free sports Earphones with SpeakEZ Remote” on the back of the box.

What this means to you is that they stay in your ears during the most active of activities and the microphone lets you stay hands free.

www.iLuv.com $19 for the speaker, $26.99 for the earphones both at Amazon

 

The Ego Hybrid USB Case claims to be the world’s first iPhone case with a built-in and removable USB drive and I’ll just take their word for it.

It’s available in 4, 8 or 16GB in 36 color combinations if you mix and match the color of the case and drive, including sky blue, pink, yellow, light green, red or black choices.

The drive is on the bottom of the backside of the case, and slides in and out easily but clips into place for easy storage.

As for the case, it’s your typical hard shell case with access to all the device’s ports and buttons. What makes the case stand out is the USB storage, which does not add extra storage to the phone itself.

www.egoncompany.com $34.95 (4GB), $39.95 (8GB) and $49.95 (16GB)

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2012 Communitas Awards Winner: Huawei Technologies

Winner: Huawei Technologies Co Ltd
Location: Based in China
Business Type: Telecommunications

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

China-Based Telecommunications Company Helps The Communities It Serves

As a responsible corporate citizen, Huawei Technologies Co Ltd is committed to supporting the local communities where it operates. The international telecommunications company drives positive change by contributing to a range of welfare, health and educational programs.

Education is a key pillar in Huawei’s Corporate Social Responsibility strategy.

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2012 Communitas Award Winner: Sanofi Group Turkey

  Winner: Sanofi Group Turkey
Location: Turkey
Business Type: Healthcare Provider
Nomination Title: Future Women Leaders
Category: 1.1 Company Sponsored Volunteer Project

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

Sanofi Group Turkey Helps Women Entrepreneurs In Turkey

Sanofi, an international healthcare provider, prides itself on gender equality. Companywide, 45.7% of its employees are women. While economic participation for women is on the rise in Europe, opportunities for women in Turkey are declining. In fact, women representation in the Turkish workforce is less than half the European average.

Since Turkey is an important operating center for Sanofi, the company backed an ambitious program designed to develop and mentor Turkish businesswomen. To design and deliver the program, Sanofi Group Turkey worked with KAGIDER, a nonprofit organization founded by female Turkish entrepreneurs.

Sanofi covered the costs of the program and its promotion to young women across the country (reaching over 13 million people). KAGIDER used its knowledge and insight into the challenges women face in the workplace and jobs market to help design the training that addressed these specific needs. KAGİDER members (many of whom are women who run their own businesses) and Sanofi employees volunteered as mentors to participants. KAGIDER delivered the training (with additional training in the healthcare and pharmaceutical sector from Sanofi).

As a result of Sanofi’s help, the program received 423 more applications than it had in 2010.  To ensure those with the most to gain from the project benefitted, the program selected those with the most potential to advance as well as those from deprived backgrounds or low income families.

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Great Communicators Leave Nothing to Chance: They Always Connect the Dots

wiskup logo

You know, I love the old adage that goes something like this:

“Why lead a horse to water, when you can get the milk for free!”

Okay, old adages confuse me.

New ones too!

But, here’s the message of this newsletter: finish off your thoughts when you are trying to induce specific behavior in someone.

So many of the CEOs and managers I work with complain that they don’t feel they should have to exactly “spell it out for them.” I say they do (and you do as well) if the goal is more success influencing the actions of others.

“They” ( you know..”them”)can never be really sure of what you want of them, unless you go to the trouble of telling them.

Let’s go through several communication scenarios and see the difference in going some of the way, going most of the way and then actually finishing off each episode.

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Latest Tech Gadgets – Aug. 3, 2012

By Gregg Ellman
@greggellman
The custom SLR Glide strap system makes it easy to carry the bigger and bulkier digital cameras comfortably.

What makes it a system instead of just a camera strap is that it can be customized for any users style or type of gear. This includes a small SLR with a simple wide angle lens all the up to high-end category with longer telephoto lenses.

The main ingredient in the system is the Camera Slip Strap ($28.95), which is adjustable to any length, won’t slide off your shoulder but most importantly is padded for comport when worn around your shoulder or neck.

Every camera has a threaded socket on the bottom of your camera and that’s where the system’s accessories attach.

The M-Plate Pro ($74.95) Universal Tripod Plate System has a rubber gasket on the backside where it will face your camera to keep it scratch-free when it’s attached.

The company describes it at a universal camera tripod system and does work with specific manufactures listed on their website.

Now add the C-Loop attachment ($39.95) to the M-Plate or just to the tripod thread itself to attach a strap to make your camera easily accessible from your waist that keeps the strap out of the way while shooting.

There is also the M-Plate hand strap attachment ($12.95) if handheld is your choice.

The system as a whole worked great during a recent weekend of car race photography. It’s built well to work flawlessly and keep your camera scratch-free, which many other accessories do not.

www.customslr.com

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2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful from FedEx. On deadline day and the following Monday, we processed hundreds of packages. In those days, our mailman had a full route truck full of entries.  He figured out when our deadlines were from our returned brochures and started taking those days off.  As a result, more than once it was after 7 p.m when the substitute driver delivered the mail. After a few years, UPS gained market share and split the deliveries 50-50. UPS went on strike one year and FedEx picked off their market share. A few years ago, we started accepting entries online. Now about 80 percent of the entries are uploaded.

Our delivery system is a direct reflection of how communication has changed over the past 17 years. While print media is still a staple of creative marketing and communication, our web-based categories have gone from a couple of categories to over a hundred this year.

For the third year in a row, MarCom has a new website and a new brochure design. We also have a new commitment to deliver more than just well-deserved recognition. We know that many of you want to see the great work that others are doing, so we will be putting some of the work that catches the judges’ attention on our website, blog and Facebook. We know that entering work that you do for someone else can be nearly impossible to get permission to display, and that some entries are proprietary, so we won’t post anything without your consent. Before you can upload an entry, you have to tell us whether you will allow us to display your work.  We will also ask for authorization before posting any submission that physically comes through the door.

We’d like to hear from you, so if you have any questions or comments,  please let us know.

Ed Dalheim
Executive Director
AMCP

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Cool New Gadgets – July 30, 2012

By Gregg Ellman
@greggellman

Zagg’s new privacy screen film for the Apple iPhone 4/4S keeps your phone to yourself, away from neighboring eyes.

The razor-thin film features what they call a four-way privacy filter that prevents prying eyes directly next to you on planes, trains or automobiles from seeing your screen.

Applying the film is simple but in the event you mess it up, you can lift it up, reposition and re-apply.

After I applied it to my 4S, it obviously dimmed the screen, but after turning up the brightness about 20 percent everything was readable.

Many Apple purists refuse such protection but it’s great for keeping your device clean and scratch-free.

Currently it’s only available for the new iPhone models but keep checking the Zagg site for updates on other devices.

www.Zagg.com $24.99

 

Canon’s new Wi-Fi enabled and compact SELPHY CP900 makes printing simple from hand-held devices or computers sharing the same network.

With the Canon Easy-PhotoPrint mobile app, compatible Android or Apple iOS devices (smartphones or tablets) can print wireless to the printers.

Minor adjustments such as brightness correction, sharpness and contrast control can be made on the images, which can be printed on 4×6 paper as quickly as 47 seconds.

The printer works on standard AC power but an optional battery can be purchased ($79.99) for printing on the go.

If you purchase the battery pack and combine that with the built-in card reader (SD//SDHC/SHXC) and it’s 2.7-inch LCD screen, prints can be made from just about anywhere. PictBridge printing can also be done.

A set of paper and ink for 108 prints is $34.99 or for 36 prints $14.99.

www.USA.Canon.com $99.99

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Latest Tech Gadgets – July 9, 2012

By Gregg Ellman
@greggellman

Western Digital (WD) has launched a handy home networking product with its Fastrack technology that let’s you choose specifically who and what gets priority for speed when multiple users are on the same network.

This includes narrowing it to specific devices such gaming consoles, smartphones, tablets, computers or any device sharing the Wi-Fi.

With the WD exclusive technology the new wireless N routers will  “intelligently and automatically prioritizes Internet favorites like Netflix, Hulu Plus, VUDU, YouTube, Xbox LIVE, Skype and others, to create a smooth streaming experience in up to Full-HD 1080p quality,” as stated in a recent press release.

On a recent call, WD representatives stressed that advance settings even let you choose specific websites for priority to maximize bandwidth for faster speeds based on who in the family needs it for work or just for fun.

They said that it will be an easy setup for wireless and wired devices, taking just minutes and includes parental control settings on a friendly and intuitive user interface.

The new routers have speeds up to 900 Mbps and choices that include internal storage (up to 2 TB) for a centralized backup and automatic wireless backup, which is accessible for all the computers on the network that essentially creates a personal cloud.

http://wdstore.com pricing starts at $69.99 for the My Net Switch or up to $349.99 for the My Net N900

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