helium creative header2018 Hermes Creative Awards Spotlight: Helium Creative

2018 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Helium Creative
Location: Fort Lauderdale, FL
Title of Entry: “Design Matters 2017″
Category: 18. Print Media – Publications – Magazine

EDSA is an international landscape and urban design firm that blends people and space to create a living environment. The firm’s impressive portfolio ranges from shopping centers to healthcare systems.

EDSA approached Helium Creative, a branding concept studio in Fort Lauderdale, FL,  to produce a magazine touting its mission and accomplishments. The studio produced a slick publication with wistful photography, eye-catching graphics, and stellar design. With tight expressive writing, the magazine serves as a window into the firm’s identity.

helium creatie image 3 helium creative image 2 helium creative image 1

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

568
AEG header2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: AEG Worldwide – Creative
Location: Los Angeles, CA
Title of Entry: “AEG Women’s Empowerment Video”
Category: 173. Electronic Media/Social Media/Interactive Media – Video – Public Relations

In honor of Women’s History Month, we’re thrilled to feature AEG Communications’ excellent Women Empowerment Video.

AEG turned a typically negative phrase, “____ runs like a girl,” on its head to showcase women leaders. The video features AEG’s team members and their accomplishments, including running a major stadium, throwing a multi-city concert tour, creating award-winning campaigns, inspiring communities and communicating a unified message to the world.

The video not only uplifts AEG’s team members but also dispels the assumption that doing something “like a girl,” isn’t tough or effective. AEG’s video serves as a reminder that women are leaders and can tackle all challenges they face.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

551
TCC header2018 Hermes Creative Awards Spotlight: Tarrant County College

2018 Hermes Creative Awards Spotlight: Tarrant County College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Tarrant County College
Location: Fort Worth, TX
Title of Entry: “Everyday Heroes Video”
Category: 158c. Electronic Media/Social Media/Interactive Media – Video – Educational

Higher education’s value is often measured through job security, increased income and the prestige of certain careers. These are all common reasons for pursuingan advanced degree, but an even more gratifying aspect of higher education is the opportunity to pursue a career that has a positive impact.

Tarrant County College produced a recruitment video that highlights the impact of higher education through the eyes of life-changing careers. The video gives a first-hand glimpse into the frightening situations we all avoid and the individuals who bring us back to safety.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

468
jetlinx aviation header2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Jet Linx Aviation
Location: Omaha, NE
Title of Entry: “Elevated Lifestyle Annual Guide”
Category: 14. Print Media – Publications – Brochure

Ever thinking of getting away and going in style?  Jex Linx Aviation has you covered. Jex Linx arranges luxury travel to global destinations with a fleet of 100 jets in 14 American cities.

To market high-end services, a company needs a brochure to match its product. Jet Linx created a sleek publication with finely crafted text, pictures, and graphics to entice clientele to experience an unrivaled lifestyle.  The benefits brochure touts the exclusive offerings of its partners, while honing the image of an exclusive travel service.

jetlinx image 3 -1 jetlinx image 2 - 1 jetlinx image 1 - 1

The deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

516
bucuresti mall header2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Bucuresti Mall Devleopment Management
Location: Bucharest, Romania
Title of Entry: “Commerical Center Christmas Decoration”
Category: 194c. New Category — Other — Decorations

Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke the spirit and entice customers to buy varied gifts for relatives and friends. Santa almost always makes an appearance along with assorted elves, glitter, and paper mache snowflakes.

Malls all over the globe decorate to celebrate the holiday season. One mall in Bucharest, Romania decided to stray from the popular Santa theme and take a page from a fairy tale. To get in the holiday spirit, Bucuresti Mall decorated the inside and outside of their building to transport visitors to the world of Hans Christian Andersen’s Snow Queen. The mall created an  nordic environment using mirror shards, icy-blue textiles and LED lights that captured the whimsical nature of the tale.

The mall’s enchanting decorations sparked conversations on multiple social media channels, driving Bucuresti Mall‘s engagement rate through the roof. Needless to say, the decorations were a hit, and successfully met Bucuresti Mall‘s goal of creating decorations that served as “a metaphor for hope, which is really what Christmas is all about.”

Bucuresti Mall

Bucuresti Mall

Bucuresti Mall

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

471
rabcup header2018 Hermes Creative Awards Spotlight: RabCup

2018 Hermes Creative Awards Spotlight: RabCup

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: RabCup
Location: Houston, Texas
Title of Entry: “Weiss Energy Hall – Energy City”
Category: 200c. New Category – Other — Project Mapping

Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s jobs are connected to energy, employing more people in the industry than anywhere else in the world.

Recently, the Weiss Energy Hall wanted to celebrate Houston’s status with a 3D exhibit.  The 2,500 square feet exhibit not only replicates the city, but it brings the city to life using “bleeding edge projection mapping technology,” a system utilizing trillions of pixels, and miles of fiber-optic cable.  Developed over two years by RabCup, a full-service production company hired by Paul Bernhard Exhibit Design and Consulting, this stunning display is a tour de force of technology and design.

To view RabCup‘s full experience, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

423
georgia power header2018 Hermes Creative Awards Spotlight: Georgia Power

2018 Hermes Creative Awards Spotlight: Georgia Power

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Georgia Power
Location: Atlanta, GA
Title of Entry: “Georgia Experience Center”
Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience

One of the most valuable skills a marketing or communication professional can have in today’s market is the ability to use data to tell compelling stories. Georgia Power demonstrated the value of data-based storytelling in their new interactive experience, the Georgia Experience Center.

Describing an entire state’s history and culture is no easy feat, so Georgia Power decided to let the State of Georgia tell its own story. Using data gathered from around the state, Georgia Power’s Community and Economic Development Group created a new experience to engage their visitors.

To begin the experience, visitors are directed towards a Data Visualization Wall in the center’s lobby. The wall provides visual representations of Georgia’s employment, careers and GDP. Once visitors have looked through the Data Visualization Wall, they are directed to the Immersion Room where they learn more about Georgia’s economy, culture and opportunities.

By choosing an experience instead of a traditional presentation, Georgia Power makes a lasting impression on visitors.

To see more about the Georgia Experience Center, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

932
john oneill header2018 Communitas Awards Spotlight: John O’Neill

2018 Communitas Awards Spotlight: John O’Neill

Communitas Awards Nominee: John O’Neill
Title: “The Awareness Campaign”
Location: Duluth, MN
Category: 4.0 – Excellence in Community Service – Individual Community Service – Leadership Individual Community Service & 6.0 Excellence in Community Service – Community Service/Other – Making a Difference

john oneill image 1Today’s spotlight features a nominee who has made such an impact in his community that he was not only nominated once, but twice, for his commitment to service.

John O’Neill, Thinkhaus founder and Professor, developed a campaign to bring attention to the challenges people with disabilities face every day. Born with Cerebral Palsy, O’Neill knows these difficulties firsthand.

O’Neill chose to use his creative talents to create The Awareness Campaign, a campaign that advocates for acceptance and equal treatment of people with disabilities. The digital campaign utilizes illustrations, infographics and videos featuring eye-opening statistics surrounding life with a disability and uplifting messages for people with disabilities.

Multiple organizations, awards competitions and publications have recognized O’Neill’s commitment to The Awareness Campaign, including Creative Quarterly, the American Graphic Design Awards, AVA Digital Awards, Hermes Creative Awards and MarCom Awards.

O’Neill’s campaign is a fantastic example of using creative talent to support the greater good. To learn more about The Awareness Campaign, visit here and here.

 

john oneill image 4

 

815
guestcentric header2018 Hermes Creative Awards Spotlight: GuestCentric

2018 Hermes Creative Awards Spotlight: GuestCentric

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: GuestCentric
Location: New York, NY
Title of Entry: “ALUZ Collection – By GuestCentric”
Category: 106. Electronic Media / Social Media / Interactive Media – Website Overall – Other

Today’s spotlight features GuestCentric, a hotel marketing solution provider.

GuestCentric worked with the Aluz Collection, a Spanish luxury hotel firm, to create websites for the firm’s boutique hotel properties, Corral de Rey and Hacienda de San Rafael. The final product were three websites that transport the user to Spain via webpage.

Instead of using text-heavy design to describe the properties, the sites feature large images that showcase the hotels’ various amenities and ambience. This approach captures the homey and sophisticated feel of both Corral de Rey and Hacienda de San Rafael, while making users curious to learn more about the properties.

To view the full ALUZ Collection site, visit here.

aluz collection image 1 aluz collection image 2 aluz collection image 3 - 1

 

The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

 

 

560
hacin and associates header2018 Hermes Creative Awards Spotlight: Hacin + Associates

2018 Hermes Creative Awards Spotlight: Hacin + Associates

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Hacin + Associates
Location: Boston, MA
Title of Entry: “H+ Magazine, No. 5″
Category: 40. Print Media – Design – Publication Overall

To kick off the 2018 Hermes Creative Awards competition, we’re featuring a standout publication entry from Hacin + Associates. The AMCP Blog will feature more of our noteworthy entries throughout the 2018 competition.

Hacin + Associates, a Boston-based architecture and design firm, produces a semi-annual print and digital publication, H+ Magazine. The firm’s designers collaborate with local businesses, clients and vendors for the magazine’s unique content.

H+ Magazine’s clean design captures the simplistic but beautiful feel of modern architecture while incorporating lifestyle and culture pieces. The publication not only serves as a respectable architecture and design news source, but also showcases the firm’s identity and interests.

To view the full digital edition of H+ Magazine, No. 5, visit here.


The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

686