Greetings from Denmark

hermes link graphicHere’s a recent web posting that we just came across of some of our friends in Denmark. Daloon, one of Europe’s leading producers of convenience snack products gets praise from a marketing website for winning a 2013 Hermes Creative Award.


Danish agency Andersen & Blaesbjerg collaborated with their client Daloon to have fun with a snack product, turning its ingredients into a foosball game.
See article, here (in Danish).
logo@2x daloon-logo

Foto:Commercial Director Bjarne Dahl (tv) og marketingkoordintator Stefan Korff fra Daloon med de to vinderstatuetter fra Hermes Creative Awards.

Foto:Commercial Director Bjarne Dahl (tv) og marketingkoordintator Stefan Korff fra Daloon med de to vinderstatuetter fra Hermes Creative Awards.
Andersen & Blaesbjerg
Location: Denmark
Client: Daloon
Title of Entry: Daloontime-Foosball
Category: YouTube Video




This Week’s Latest Tech Gadgets – Aug. 29, 2013

By Gregg Ellman

AUVIO 1.5 WattUsing a smartphone or tablet to store and play music and video is common these days but the speaker built into these devices just isn’t good.

Bluetooth speakers are the best choice for wireless listening and generally have a range of about 30 feet from the media source.

Some have built-in rechargeable batteries while others need an AC outlet for power. The setup for each is generally pretty simple: just pair it with your device and you should be ready to go.

When shopping for the speakers, obviously consider price and sound but be aware of size, too. They range from pocket-sized speakers up to some that take up the same amount of space as a small piece of furniture.

Here’s a bunch of choices in a variety of sizes, sounds, colors and prices from $14.99 up to $599.

RadioShack’s Auvio Bluetooth speaker line comes in a variety of sizes, shapes and colors.

The Auvio 1.5-Watt 3-inch cubed speaker ($39.99) is good for about six hours of playback and can also be used as a handsfree devices for answering cell phone calls with its built in mic.

It pumps out great sounding music but doesn’t take up much space, making it very portable.

The speaker is available in blue, black, white and TCU purple.

AUVIO HBT6000The Auvio HBT6000 Bluetooth speaker ($149) has a 60W output from six internal 10W speakers to make it the life of a party.

RadioShack calls it Sonic Emotion Absolute 3D technology, which produces the powerful sound.

A remote control is included to give you wireless access for controlling music choices, pause/play along with volume. You can also control everything with similar buttons on the top of the speaker.

It measures 4.7 x 14 x 5.2-inches and comes with an AC power adapter for the needed power and has a black mate finish.


2013 MarCom Entry, Livestrong Foundation

Winner: LIVESTRONG Foundation
Title of Entry: “LIVESTRONG Foundation Crisis Communication
Location: Austin, Texas
Client: LIVESTRONG Foundation
Category: 157c. Crisis Communication Plan/Response

LIVESTRONGImagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force.  Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar.  One more thing, you are preparing for a major fundraising event.  What do you do?  How do you recover?  This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.

Everyone knows the story now, Armstrong was stripped of his biking titles after a major doping scandal.  But Armstrong’s name wasn’t the only thing at stake, so was his cancer charity.
While dealing with the major public relations crisis, the charity quickly disassociated itself from Armstrong and then began a major rebranding campaign. The Lance Armstrong Foundation became “LiveStrong“.  Special emphasis was then placed on the people and families the charity served.  The message was clear and concise, LiveStrong’s mission was larger than any celebrity athlete.
The quick action and decisive moves not only saved the foundation, but increased both attendance and donations at the next fundraiser.



Individuals Speak Out on Behalf of The LIVESTRONG Foundation


Michelle Obama, First Lady of the United States of America – ET News

We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.

Evan Handler, LIVESTRONG Foundation Envoy – Huffington Post

The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.


2013 MarCom Entry, Alex Klim

Winner: Alex Klim
Title of Entry: “One Moment”
Location: Doha, Qatar
Client: Alex Klim
Category: Web Video/Informational
Alex KlimWith all the visuals bombarding us on television, computers, and smart phones it’s getting harder to differentiate the messages.  Often one video looks like the next with overlapping styles and imitations.  Cinematographer, director, and producer Alex Klim manages to stand out by blending sentimental scenes with stark realism.  Alex is a Vienna born filmmaker currently based in Doha, Qatar.  He specializes in DSLR cameras which give impressive moving images and works with clients like Qatar Airwaves, Red Bull, and Vodafone.  The mini-movie he creates, “One Moment”, is more public service announcement than commercial, but the results are impressive for any medium.  He grabs you with sweet music and soft images before abruptly changing directions to deliver a harsh message.  No spoiler alert here.  Just watch.


2013 MarCom Call For Entries

MarCom AwardsDeadline: September 13, 2013

282 Categories representing the vast creative spectrum of ideas, programs and campaigns by marketing and communication professionals.

Corporate communications, advertising, digital, design, public relations, video, web.

  • Credible, third-party validation from industry leaders.
  • Over 6,000 entries per year
  • www.marcomawards.comAMCP

MarCom Awards is administered by the Association of Marketing and Communication Professionals. Over the past few years, AMCP has donated almost $100,000 to charitable organizations and community endeavors supported by marketing and communication professionals.



This Week’s Latest Tech Gadgets – July 30, 2013

By Gregg Ellman

Energizer 180WAs important as your cup holders are in your car, gadget-crazy families will find it easy to give one up for the Energizer 180W Cup Inverter to charge up to five portable devices at once.

After you plug it into your 12V outlet, it transfers the power to the cup, which has a standard AC outlet along with an amazing four USB ports.

With all these plug outlets, it’s more than you should need while on the road but to test it I had my GPS unit, iPhone, iPad and an older cell phone all charging simultaneously from the compact coffee cup-sized (3.3 x 3.3 x 3-inches) device.

A thermal fan built into the device keeps it running quiet. It produces an output of 180W of continuous power so running a refrigerator, microwave or other high power devices won’t be an option.

The Energizer inverter also comes with terminal clamps to run directly off your car battery. $36

Rayovac 2 HourIf you need a burst of power on the go, Rayovac has a few new innovative charging solutions with the Portable Power Family.

The pocket-sized 2-Hour Power ($8.99) mobile charger provides a fast burst of power to micro USB and Apple portable devices to give you a few additional hours of talk time.

There’s not a lot to it;, just plug it in and charge away. When the battery itself needs a charge, any USB source will do the trick.
Rayovac 7 Hour Power

The 7-Hour Power charger ($14.99) is outlet-free since it works with four AA batteries. Obviously they want you to use Rayovac’s, but others will also work fine to give your device a full charge on the go.

Both chargers worked great to power up an assortment of USB gadgets and come with an amazing 10-year warranty from Rayovac.

Bracketron: NanoTek StandThe Bracketron NanoTek stand can be used with any smartphone for hands-free use or just to get a charge. What makes this stand as handy as any other is an exclusive mounting technology with NanoSuction pads to hold your device in a portrait or landscape position.

When your phone is removed the pads do not leave anything sticky or messy on your device.

The base is made with aircraft-grade aluminum with a matte finish and sits on any flat surface. A cable management system is built into the bottom to let any charging cable run through the stand for easy access. $34.99 in black or silver

MA350The RHA MA350 earphones are a good choice in the very crowded earbud category, which can sometimes cost you as much as a house payment.

The cost-friendly MA 350‘s sound great, delivering a nice crisp sound with the right amount of bass.

A 10mm driver is the root of the great sound, along with a very comfortable fit of a great looking earphone.
They even look good with an aluminum finish and one of my favorite feature for head-phones; a fabric braided cable, which won’t get tangled.
You get three size tips (small, medium and large) for the right fit along with a carrying case. $39.95

Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.


This Week’s Latest Tech Gadgets – July 22, 2013

By Gregg Ellman

SanDisk Extreme microSDXC
SanDisk Corp. has announced what it calls the fastest microSDXC card to hit the market with SanDisk Extreme microsSDXC, which has read speeds up to 80MB/sec and write speeds up to 50MB/sec.

Combine this type of card with the advanced digital SLR cameras today and photographers will get continuous burst modes along with lightning-fast transfer speeds.

With a high performance speed class rating of 10, it is also ideal for capturing video in full HD or 4K recording.

The microSDXC card can be used in any device that accommodates the fingernail-sized memory, or use the included adapter for an instant SD/SDHC/SDXC supported device.

The cards come with a lifetime warranty (not any lost digital content), are shock and waterproof and come with a download offer for SanDisks RescuePro Deluxe recovery software to recover images that may have been accidentally deleted. 16GB to 64GB capacities carrying MSRPs of $59.99 to $199.99


Jabra MotionThe Jabra Motion headset is promoted by the company as a high-end Bluetooth (4.0) and it’s true to its word.

It’s a little larger than most Bluetooth headsets but after using it for a few minutes you forget it’s even there.

It’s built with an over-the-ear design and a boom microphone for the big-time talkers of the road.

The in-ear speaker can be adjusted (includes three different ear gels) for the perfect fit and when it’s not in use, just fold it up and you have a pocket-sized portable device.

Pairing for Bluetooth devices should never be difficult but the Motion seems to do it easier with it’s Near Field Communication (NFC) technology. This includes connection it to smartphones, tables or computers.

The impressive technology continues with built-in motion sensors to control just about everything in the headset. including battery life, voice controls and audio.

The headset allows multimedia streaming including audio from a GPS and or your favorite tunes.

In addition, with it’s latest Bluetooth features, you’ll have a range of of up to 100m/300ft from your your connected device, which is 10 times the range of similar headsets.

A microUSB charge should be good for about six hours of talk time or 10 days on standby.

The free Jabra CONNECT app (iOS and Android) lets users customize the headset from your LCD. $129.99
Magellan RoadMate 9250TEvery time I see a new handheld GPS unit, such as the Megellan RoadMate 9250T-LMB, I’m amazed that fold-out maps ever existed.

Every feature you would want from a device like this is included, including the option to add a back-up camera. When you add the camera, the navigator automatically switches to it when your car goes into reverse.

Physically, the RoadMate 9250T has a 7-inch HD display with responsiveness and clarity second to none and connects to your Bluetooth phone to work as a handsfree device.

Magellan’s Bluetooth SafeTexting helps in the handsfree mode, which lets a driver respond to a text or call with a pre-written text message along with estimated time of arrival and your location.
After you plug in where you want to go, the directions are read to you well in advance of your turns along with naming local landmarks as turning points.

You can program the routes to avoid specific roads, stay on highways and it even tells you where parking lots are near your location along with the hours of operation.

The 9250T comes with free downloads of lifetime maps and traffic alerts. A windshield mount and car charger are included. $222.29 $99.95, available in nine colors
Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.


This Week’s Latest Tech Gadgets – July 8, 2013

By Gregg Ellman

myCharge Freedom Case The new myCharge Freedom Power Case for iPhone 5 has a 2000 mAh battery inside the case, which can give your more than double the power of your existing phone battery.

Depending on how you use your device, it can give you upwards of 44 extra hours of audio, 11 hours of video or 9 hours of talk time.

What’s unique about the case, in addition to the power, is a proprietary Apple Lighting charging cable. The cable, built into the case, tucks away in the back when you are not using the additional battery power.

When you do need the boost, just take it from the case and plug it into your phone.

As for the one- piece protective case, it’s built with a high-density foam interior, rubber sidewalls and a hard exterior shell to wrap around the iPhone 5 like a glove.

A microUSB cable is included for charging the myCharge battery itself. $79.99


UE BOOMUltimate Ears, a Logitech brand, has launched the UE Boom portable speaker that offers incredible 360-degree sound.

The 2.5-inch rounded speaker is just 7 inches long so it’s built for portability with a 15-hour battery inside.

After you make your Bluetooth wireless connection there’s nothing to do but cranking up the volume.

You can even connect two UE BOOMs, using the UE BOOM app (free for iOS and Android devices). This allows the pair to play in traditional left/right stereo or stereo-to-stereo modes.

The top of the speaker has a microUSB port for charging, a clip to hang the speaker and a 3.5mm input port.

The speaker is designed with a specially developed water and stain resistant acoustic skin – not waterproof. $199.99


ChillOut FanMy first thought after opening my Chillout mini tower fan was “what am I going to do with this?”

With the 100-degree days upon us for the summer season I have found a few uses for it, both indoors and out, although it is not weather resistant.

It works off standard AC power, has two speeds and a carrying handle on a 10.5 x 3.5-inch rounded body. $16.99, exclusively at Target stores, in black, blue, green or pink


Onehundred PucsA recent Kickstarter project from OneHundred is stainless steel pucks, which you freeze and then use as regular ice cubes.

They keep cool long enough to consume your beverage without melting and diluting whatever your mixture is.

According to the company’s website, the Pucs are precision machined from solid stainless steel, will not add or subtract from the flavor your drink in any way, will not absorb smells or flavors from your freezer and will not degrade or dissolve. available in sets of 3 ($19.99) or 6 ($29.99) $99.95, available in nine colors
Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.


This Week’s Latest Tech Gadgets – July 1, 2013

By Gregg Ellman

Withings Smart Body Analyzer
If you’re serious about your health, the Withings Smart Body Analyzer is so smart, it can tell the world its findings almost instantly.

It looks like a standard bathroom scale, which you could tuck away in the corner of any room but does a whole lot more.

Along with the basics of recording up to eight topics such as users’ body weight, heart rate, air quality and fat mass percent, the device can connect to WiFi or Bluetooth and send out a tweet or a Facebook post with the results.

You can use the Withings Health Mate app (free in iTunes) or more than 80 other third-party apps (iOS and Android) and websites with a computer or handheld device.

Setup depends on which app is chosen, but regardless it’s pretty simple. It uses four AAA batteries (included) for power. $149.95
Goal Zero Yeti 400Goal Zero’s Yeti 150 and Yeti 400 Solar Generators are the company’s latest portable power solutions designed to keep lights, phones , laptops, tablets and just about anything else needed a boost of power away from an AC power source.

The bigger 29-pound Yeti 400 (459.99) delivers a whopping 400 watt-hours of power on the go, equivalent to recharging a smartphone more than 30 times, a laptop 5 times, or running a TV for 3 hours

It features an internal pure sine wave inverter (grid equivalent) with 2 AC outlets, 2 USB ports, and 3 12V ports. The Yeti 400 itself is powered from a wall outlet in 5 hours or from the sun in 30 hours with the Nomad 27 Solar Panel.

The 12-pound Yeti 150 Solar Generator ($199.99) can provide up to 15 smartphone charges, 50-hours of light, 6 tablet recharges or 2 laptop recharges.

Overall with the Yeti 150, you get 150 watt hours of power from two 12V ports, a USB port and an AC port.
It can be fully recharged in 24 hours of full sun with the Nomad 13 Solar Panel or just 5 hours by plugging it into a standard wall outlet. 
Carbon Audio ZookaCarbon Audio’s Zooka wireless speaker is a handy device that works with any Bluetooth enabled media player.

Although it’s well designed to fit on the side of an iPad or other tablet to function as a speaker and a hands-free stand, the usefulness doesn’t there.

Most any other handsfree player will slip into the open slot, slip it over the top of your laptop screen and it makes a great partner for movie watching. If you don’t slide your device it you can pair ’em up and just let them work as a pair up to 30-feet apart.

It’s rounded in an egg-shaped oval and measures just over 9 inches long so it won’t take up much space in a laptop bag. A pair of 30mm speaker drivers are on opposite ends to create an omni-directional soundstage, as the company calls it.

A built-in rechargeable battery is good for about eight hours of play, depending on your volume settings.

Volume controls, a charging port and 3.5mm aux in for non-Bluetooth devices, are all on the back.  $99.95, available in nine colors
Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.




This Week’s Latest Tech Gadgets – June 12, 2013

By Gregg Ellman

The iHome iBT4 boombox brings you back to high school days, at least for me.

After connecting with any Bluetooth-enabled device, music is streamed to the hand-held speaker.

The old school look, complete with dial knobs on top, makes you want to carry it on your shoulder with the moveable handle on the 3-pound device.

Inside the rubber-coated box are iHome’s Reson8 speaker chambers along with an internal lithium-ion battery for up to 7 hours of sound, depending on volume levels. A universal AC adaptor is also included.

If broadcast radio is still your thing, there is a built-in FM radio you control on top along with a line-in jack for plugging a media player directly from it’s headphone port.

As with every iHome product I’ve tested, this one once again falls into the same category as all the others; well built, easy to use and sounds great. Boombox are generally meant to crank up the sound and the iBT4 lets you do just that.

Oh, it’s also reasonably priced for a portable Bluetooth sound system at $99.99 available in purple, dark gray and neon green
Rain Design iSlider image hi resThe iSider from Rain Design is one of the most useful and compact iPad/iPhone stands I’ve seen.

There isn’t a lot to it, except that it works well. Measuring about the size of a smartphone (.5. x 3 x 1-inches).

The slick-designed device has an anodized aluminum cover to make a nice match with the iPad or iPad Mini. Under the cover is a base that slides out, which has rubber tips to protect your device from scratches when they are connected.

There’s an opening in the bottom for your charging cable, if needed.

From there you adjust your viewing angle, which can go in landscape or portrait modes in multiple angles and attach to your iOS device.

With my Apple Smart Cover on my iPad I had it in portrait mode, along with a Bluetooth keyboard, as I wrote this column. $49.90 and it includes a carrying bag


smartSTRIKEScosche has unveiled seven new charge and sync solutions for both Apple’s Lightning connection and microUSB-powered mobile devices, which are great for everyday use along with being travel-friendly. That eliminates the need for multiple charging cables for different devices.

Five feature a patent-pending 2-in-1 connector, which can be used to charge nearly any new smartphone, tablet and many other USB powered portable electronic gadgets.

Among them, the 3-foot long smartSTRIKE ($24.99) has the new connector to charge and sync both the new Apple Lightning connector devices and microUSB devices, all with one cable.

A retractable version of the same cable, smartSTRIKE PRO ($29.99), extends up to three feet with the 2-in1 connector on one end and USB on the other.

The strikeDRIVE PRO ($49.99) car charger has two 12 Watt USB ports to give you the fastest simultaneous charge possible for a pair of devices. It’s built to utilize universal charging circuitry, which has been optimized for use with all tablets and smartphones.

The strikeBASE PRO ($39.99) is a dual five watt wall charger and the strikeDRIVE SMART ($34.99) is a tablet friendly, 12 watt low-profile car charger.

A low-profile design ensures that the charger fits neatly in most vehicles. This car charger utilizes universal charging circuitry that has been optimized for use with all tablets and smartphones. strikeBASE PRO ($39.99), a dual five watt wall charger for smartphones includes flush folding wall prongs for convenient portability. 

Contact Gregg Ellman at
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.