|Winner: Mastro Communications, Inc.
Title of Entry: “PGA Championship”
Location: Warren, NJ
Client: PGA of America
Category: 148c. Integrated Marketing
By Gregg Ellman
Take the Upwrite Stylus and Kickstand ($27.99) for example. It combines what the name implies; a rubber stylus on one end and a key chain lock on the other end, doubling as a kickstand for a smartphone or tablet.
It’s only 3.25-inches long with a polished-zinc finish to make it look as cool as it works.
The Quirky Core Dock and Display ($49.99) takes your charging cable and turns them into a desktop charging station.
Just plug your cable into one of the two USB ports on the bottom and wrap your cord around the Core’s cable management groves to form artwork.
The 3-inch cubed device lets you plug a second cord into the other port for charging.
All Quirky devices work, because they are designed by users. Pretty simple and pretty great products.
The scratch-resistant protector for the LCD on any of these devices is pretty amazing. BodyGuardz demonstrates the durability in a YouTube video by using a box cutter, the tip of a nail and pounding it with a hammer.
You can make your own conclusions from the video. I’m not about to put it through those tests but I will say after having it on my phone for more than a month, it looks like it was put on today.
It’s described as being made from “a special chemically-tempered glass” and is so thin it works with most every case.
A smudge-resistant coating keeps your fingerprints off and takes just minutes to apply bubble free.
Another choice from BodyGuardz is a privacy screen, which is great against prying eyes sitting close by on airplanes, which leads me to one of my favorite gadget lines I ever heard of while flying.
A passenger next to me asked why the screen on my iPad couldn’t be seen, to which I replied “because it has a privacy screen so that you can’t.”
What more proof do you need to know if it works? When you look at it from an angle, you see a black screen but when you position it to view straight on, you can see the LCD like nothing is in the way.
www.bodyguardz.com prices vary depending on your device; for example the iPhone 5/5S ScreenGuardz Pure – $39.95, Samsung Galaxy S4 Privacy ScreenGuardz $19.95
The sound is outstanding, which can easily be considered room filling and a big room at that.
Your music source connects to the device wirelessly and in my case I used the Airplay feature built into iOS devices. Android users have a model (Play-Fi ) built for them and a Bluetooth version is in the works.
The wireless version will stream up to 150 feet, depending on your music source and the Wi-Fi router, which is great compared to the 30 feet that you get with Bluetooth.
After plugging in the included power supply, it takes just seconds to get the speaker cranked up.
Wren made sure the sound was first class but also put the same amount of effort into the design. The rectangular speaker is designed with curves on the ends and had a bamboo (in my unit) or real rosemary wooden finish.
It measures about 16 x 6 x 4-inches and with the finish it makes a nice addition to any family room.
An auxiliary port is on the back along with a USB connection for direction connection of other devices.
www.wrensound.com $399.00 for the Apple Airplay or the Android Play-Fi.
Contact Gregg Ellman at firstname.lastname@example.org.
Follow him on Twitter: @greggellman.
2013, Gregg Ellman.
Title of Entry: “Front Page of the New York Times”
Location: Boston, MA
Client: Cyber Aces
Category: 169. Newspaper placement
Placing a client in any newspaper is tough and the bigger the paper, the bigger the challenge. The New York Times is an especially hard sell with editors and reporters hearing about every conceivable pitch imaginable. Aritchbrand of Boston was approached by a fledgling company called ‘Cyber Aces‘ who was looking for prominent media exposure. Adam Ritchie Brand Direction, whose services include marketing, media outreach, crisis management, and creative development, was game.
Cyber Aces identifies, trains, mentors, and develops young Americans for the quickly emerging field of cyber security. Their students are the future employees of the NSA, the Pentagon, and Fortune 500 Companies. The field of cyber security is getting crowded and Cyber Aces wanted to differentiate itself from the pack when it turned to aritchbrand.
Aritchbrand developed and honed a unique pitch. They called up the Times lead cyber security writer and offered to bring a high school hacker to the offices to grill the paper’s cyber security chief…sort of a young Jedi knight matching skills with an old Jedi master scenario. If the writer was impressed, do a story. If not, at the very least, the security chief might learn a few things. The writer took the bait and not long after Cyber Aces not only made the paper, but the front page.
By Gregg Ellman
SanDisk’s amazing new line of wireless flash storage solutions takes storage to a whole new level.
Storing data is as simple as ever and users can share or stream digital content to up to eight hand-held devices simultaneously without using any storage on your smartphones or tablets.
While it might sound complicated, using it really couldn’t be any easier.
I’m not one to read instructions on the first go round and you really don’t on this either.
The box describes three easy steps for those who like directions; charge it up (via USB), download and launch the free SanDisk Connect Wireless Flash Drive app and connect to it from your wireless device.
Obviously there are other little steps to do like turning it on with the front-facing button and loading your content, etc.
Testing the iOS version (also available for Kindle Fire, Android, PC and Mac computers) it showed up as a choice in my WiFi settings, which I selected.
From there I went to the app and could view the photos, documents, music or videos I stored on the drive. It’s that easy.
Storage isn’t limited to the size of the drive you purchase since it’s built with a microSD slot on the side for unlimited media expansion (microSD card not included).
It’s built like an average-sized flash drive so you can easily store it in your pocket and use the content on the go. Up to eight devices can connect simultaneously; three of them can stream video from it at the same time.
The SanDisk Connect Wireless Flash Drive is available in 16GB ($49.99) and 32GB ($59.99) capacities.
Another choice is the SanDisk Connect Wireless Media Drive (2.5 x 2.5 x .5-inches), which is about the size of a single pad of Post-it notes and has the storage capacity of up to 64GB of flash memory.
It’s also built with an expandable memory slot for SD memory cards.
With this amount of storage, high-def movies can be stored and streamed by up to five different users.
You must download a free app to get this going and then, again, using it is pretty simple.
It’s also built with an expandable memory slot for memory cards (SDHC/SDXC), which can allow photographers to view images on the go.
An internal battery is charged via USB and will run for up to eight hours before a charge is needed.
The Media Drive is available in 32GB ($79.99) or 64GB ($99.99) capacities and works with iOS, Android, Kindle, PC and Mac systems.
When you connect either device to you computer, it appears as an external hard drive and can work as just that. But the wireless functions allow these to work as much more.
|Winner: Fahlgren Mortine
Title of Entry: “Myrtle Beach Celebrates its 60 Miles in 60 Days”
Location: Columbus , Ohio
Client: Myrtle Beach Chamber of Commerce
Category: 160c Social Media Campaign
Myrtle Beach turned to the Fahlgren Mortine agency in Columbus, Ohio. Fahlgren Mortine is one of the largest independent agencies in the country and has a client list that includes McDonalds and Visit Florida. The agency created a social media campaign under the banner of “60 Miles in 60 Days” to generate buzz and bring the tourists back to Myrtle Beach after summer’s end.
The campaign wanted to offer visitors all 60 miles of the ‘Grand Strand’ and everything that is connected to it. Research showed that most visitors love the amenities and activities of the area, but do not book because of lack of information on the destination. So, the agency sent teams to South Carolina to unearth 60 secret spots to tie into the campaign. Fahlren Mortine then turned to facebook, twitter, bloggers, and the internet to broadcast the message.
The results show that the campaign reached more than 47 million consumers from social media alone. Blogger posts reached 500,000 followers, tweets reached 3 million, and facebook engaged 50,000 current page followers. In the Myrtle Beach area the results were a bit more concrete: accommodations taxes jumped up 220% in September and 31% in October.
Here’s a recent web posting that we just came across of some of our friends in Denmark. Daloon, one of Europe’s leading producers of convenience snack products gets praise from a marketing website for winning a 2013 Hermes Creative Award.
See article, here (in Danish).
By Gregg Ellman
Bluetooth speakers are the best choice for wireless listening and generally have a range of about 30 feet from the media source.
Some have built-in rechargeable batteries while others need an AC outlet for power. The setup for each is generally pretty simple: just pair it with your device and you should be ready to go.
When shopping for the speakers, obviously consider price and sound but be aware of size, too. They range from pocket-sized speakers up to some that take up the same amount of space as a small piece of furniture.
Here’s a bunch of choices in a variety of sizes, sounds, colors and prices from $14.99 up to $599.
RadioShack’s Auvio Bluetooth speaker line comes in a variety of sizes, shapes and colors.
The Auvio 1.5-Watt 3-inch cubed speaker ($39.99) is good for about six hours of playback and can also be used as a handsfree devices for answering cell phone calls with its built in mic.
It pumps out great sounding music but doesn’t take up much space, making it very portable.
The speaker is available in blue, black, white and TCU purple.
RadioShack calls it Sonic Emotion Absolute 3D technology, which produces the powerful sound.
A remote control is included to give you wireless access for controlling music choices, pause/play along with volume. You can also control everything with similar buttons on the top of the speaker.
It measures 4.7 x 14 x 5.2-inches and comes with an AC power adapter for the needed power and has a black mate finish.
|Winner: LIVESTRONG Foundation
Title of Entry: “LIVESTRONG Foundation Crisis Communication”
Location: Austin, Texas
Client: LIVESTRONG Foundation
Category: 157c. Crisis Communication Plan/Response
Imagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force. Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar. One more thing, you are preparing for a major fundraising event. What do you do? How do you recover? This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.
Individuals Speak Out on Behalf of The LIVESTRONG Foundation
We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.
The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.