While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
Title of Entry: “Goetta Job! (Recruiting Fresh Meat)”
Location: Cincinnati, Ohio
Category: 54. Poster
Interbrand, as the name suggests, is a branding company with 40 years experience. It has nearly 40 offices spread out over 4 continents and its client list includes some of the world’s largest companies including GE and McDonald’s.
To assist with student recruitment efforts, Interbrand’s Cincinnati office created a campaign, “Goetta Job (Recruiting Fresh Meat),” that references a popular German-American food thought to have originated in the Ohio city. Goetta is a type of breakfast sausage consisting of different types of meats and oats.
Interbrand created a series of posters casting some of the most expressive faces you will ever see. The actors are coupled with meat and utensils that interplay with short, crisp copy. The result is an attractive witty campaign.