While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Yellobee Studio
Client: AUI Fine Foods
Title of Entry: “AUI Fine Foods Catalog”
Location: Atlanta, Georgia
Category: 15. Catalog
Catalogs come in many shapes, sizes, and designs. Many merely list items page after page as the products are described with mundane copy and illustrated with cheesy pictures. AUI Fine Foods is a company that caters to professional chefs, which is a pretty tough audience.
AUI turned to Yellobee Studio of Atlanta to catch the attention of people who spend all day looking at food products. Yellobee describes itself as a “visual problem solver,” and the catalog it designed for AUI lives up to that boast. The food on the pages might as well be on a plate.