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fox-home-entertainment2016 MarCom Awards Spotlight: Fox Home Entertainment

2016 MarCom Awards Spotlight: Fox Home Entertainment

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Fox Home Entertainment
Location: Los Angeles, CA
Title of Entry: “Deadpool Gets All the Likes”
Category: 224c. Social Media Campaign

When Deadpool hit the movie theaters earlier this year, it shattered box office records. When it was to be released to the home audience, the question to Fox Home Entertainment was how to maintain that momentum.

The movie is an action-packed, irreverent and humorous adaption of a comic book series. What made the movie successful on the screen was put into play for the promotion.

Tapping into social media, Fox sold the Digital HD and Blu-ray release through clever trailers, face-changing graphics and social interaction starring, of course, Ryan Reynolds. With 200 million social impressions and an extensive organic media coverage, Deadpool is Fox’s best performing HD title.

fox-home-entertainment-deadpool-social-media-marketing

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Fred Hutchinson Cancer Research Center2016 MarCom Awards Spotlight: Fred Hutchinson Cancer Research Center

2016 MarCom Awards Spotlight: Fred Hutchinson Cancer Research Center

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Fred Hutchinson Cancer Research Center Location: Seattle, WA Title of Entry: “The Sexual Aftermath of Cancer Article” Category: 281. Web Content If you want to people […]

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paul-gregory-media2016 MarCom Awards Spotlight: Paul Gregory Media

2016 MarCom Awards Spotlight: Paul Gregory Media

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Paul Gregory Media Location: Naperville, IL Client: United Leukodystrophy Foundation Title of Entry: “ULF Brochure” Category: 93. Brochure Thousands of companies produce brochures every year with […]

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trevelino-keller-logo2016 MarCom Awards Spotlight: Trevelino/Keller

2016 MarCom Awards Spotlight: Trevelino/Keller

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Trevelino/Keller Location: Atlanta, GA Client: Create Your Own Cupcake Title of Entry: “Create Your Cupcake Video” Category: 297. Marketing Product or Service Cupcake anyone? You […]

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fortytwo-studio-aberdeen2016 MarCom Awards Spotlight: FortyTwo Studio

2016 MarCom Awards Spotlight: FortyTwo Studio

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: FortyTwo Studio Location: Aberdeen, United Kingdom Client: Duncan and Todd Title of Entry: “Duncan and Todd – Website redesign” Category: 272. Website Redesign Many times when a […]

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UC Davis2016 MarCom Awards Spotlight: University of California, Davis

2016 MarCom Awards Spotlight: University of California, Davis

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: University of California, Davis Location: Davis, California Title of Entry: “Sexual Violence Awareness and Education Campaign” Category: 320c. Other — Integrated Marketing Campaign Sexual […]

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mc-squared2016 MarCom Awards Spotlight: MC²

2016 MarCom Awards Spotlight: MC²

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: MC² Location: Chestnut Ridge, NY Client: Ferag AG Title of Entry: “Ferag @ Drupa” Category: 13. Trade show exhibit Trade shows can be an assault […]

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John Hancock2016 MarCom Awards Spotlight: John Hancock Personal Financial Services

2016 MarCom Awards Spotlight: John Hancock Personal Financial Services

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: John Hancock Personal Financial Services Location: Boston, MA Title of Entry: “John Hancock PFS 2016 “Roland” Calendar” Category: 78. Calendar Everyone has seen the company […]

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Johnson Insurance Canada2016 MarCom Awards Spotlight: Johnson Insurance

2016 MarCom Awards Spotlight: Johnson Insurance

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Johnson Insurance Location: Halifax, Nova Scotia, Canada Title of Entry: “Johnson Insurance 3D Virtual Fire Projection” Category: 320c. Other — Public Relations Event Every family should […]

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marshall-haber-creative-group2016 MarCom Awards Spotlight: Marshall Haber Creative Group Inc.

2016 MarCom Awards Spotlight: Marshall Haber Creative Group Inc.

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: MHCG Inc. Location: New York, NY Client: Chai Lifeline Title of Entry: “Chai Lifeline/Camp Simcha” Category: 103. Logo A good picture is worth a thousand words, but […]

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