2014 AVA Digital Awards Entry Spotlight: Efelle Creative

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Efelle Creative
Title of Entry: “Efelle Creative: Seattle Web Design”
Location: Seattle, Washington
Category: 24. Home Page

efelleDigital agency efelle knocks it out the park with the home page on the company’s site, seattlewebsitedesign.com. The simple, clean-cut design is in line with current trends such as using a large hero area, flat design, long scrolling page and a simple color scheme among other things.

Besides a fresh look and nailing the responsive function, the site is full of content for which visitors typically search – a short one-line summary of what the company does, an overview of services, work samples, a testimonial, pertinent contact info and – of course – several calls to action.

efelle creative website

*****

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2014 AVA Digital Awards Entry Spotlight: Brand Agent and Brown+Partners

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Brand Agent and Brown+Partners
Client: Third Rail Lofts
Title of Entry: “Third Rail Lofts Website”
Location: Dallas, Texas
Category: 22. Business to Consumer

brand-agent-brown-partnersBrand Agent and Brown+Partners teamed up to create a spectacular B2C website for Third Rail Lofts, which offers luxury apartment living in the heart of downtown Dallas.

The responsive website leverages strong visuals in an industry where purchasing decisions hinge on first impressions. Besides seamless integration of photos in the site’s design, users can also scroll through the photo gallery with a flick of their finger on mobile devices.

A simple contact form appears on the sidebar, which is on every page of the site, making it almost too easy for visitors to get in touch with Third Rail Lofts. The firms also smartly placed the phone number in large font in the header and display essential information – address, phone number, office leasing hours – in the footer.

third-rail-lofts-brand-agent-brown-partners

*****

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2014 AVA Digital Awards Entry Spotlight: Texas Guaranteed

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Texas Guaranteed Student Loan Corporation
Title of Entry: “TG Online – Responsive Website”
Website: www.TG.org
Location: Round Rock, Texas
Category: 18. Nonprofit

TGTexas Guaranteed, a nonprofit corporation that promotes educational access and success, delivers a clean responsive website during a time when mobile devices of all shapes and sizes are commonplace in society.

With a nice balance of visuals, copy and white space, the site seeks to give its visitors answers to commonly asked questions but takes it a step further with a Live Chat option to deliver answers to its audience.

Here are other things that caught our judges’ eyes about the site:

  • Furthers the organization’s vision of being “the premier provider of information, products, and services to help students and families realize their education and career dreams.”
  • Live Chat is listed in several different places to enhance user experience.
  • Effectively uses subheads, bullets, anchors and other style choices to make content easier to consume and navigate.


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*****

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This Week’s Latest Tech Gadgets – Jan. 6, 2014

By Gregg Ellman
@greggellman

MagiCable Duo 1


If a USB cable can be called amazing, Innergie’s MagiCable Duo is the one. It’s a unique 2-in-1 cable with a charging connections for both the Apple Lightning iPhones, iPads and iPods and Android mobile devices, all in one.

One end has a standard USB connection to plug into your power source.

MagiCable Duo 2The other has the Lightning tip on the outside, which slides out (and stays attached) to expose the microUSB tip. If your confused, just buy it. Once you see it, you’ll know how cool this is.

www.myinnergie.com $29.99

 

The Phiaton Chord MS 530 headphones cut the cord with Bluetooth technology connecting the fancy headphone to your music source.

Once paired, the padded ear cups with 40mm titanium driver technology brings you amazing sound. An internal battery (needed for both the sound and noise canceling features) gives you up to 30 hours of use before needing a USB charge.

There’s also a dual-microphone built-in so they can be used for handsfree phone calls. You can try them on your next flight but the attendants might catch on to the Bluetooth, which you still can’t use inflight.

phiaton.com $349

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2014 AVA Digital Awards Entry Spotlight: PRR

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: PRR
Client: DC Streetcar
Title of Entry: “DC Streetcar Video”
Location: Seattle, Washington
Category: 105. Safety

PRR Seattle

Every year, more marketing and public relations firms are abandoning video B-roll and interviews and turning to animation to tell their stories. The white boards, graphics, stock photos, text, and full blown animation sell everything from shipping to interconnectivity over the Internet and on television.

PRR of Seattle was recently hired by Washington, D.C., to steer its street car campaign.  With all the traffic (pedestrian, bike, bus, and car) in D.C., safety is a concern.  PRR turned to animation to alert viewers to the potential pitfalls.  The result is a colorful, eye catching, well-crafted message that puts you into the heart of D.C.  The animation carries you along from the National Mall to Georgetown while pointing out the possible dangers.

*****

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Dates To Remember for 2014

On the the first day of 2014, we thought we’d help you get organized for the year. Mark your calendar with these 2014 deadlines for AMCP’s competitions:

We hope that 2014 brings you and your loved ones much happiness.

happy-new-year-2014-amcp-dates

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2014 AVA Digital Awards Entry Spotlight: Bruce Marchfelder

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Bruce Marchfelder
Client:  Interprofessional Psychosocial Oncology Distance Education Project
Title of Entry: “My Dear Children”
Location: Vancouver, British Columbia
Category: 94. Medical Internal

A woman recently diagnosed with cancer is asked by her therapist to write a letter to her three children…

The film is part of the Interprofessional Psychosocial Oncology Distance Education Project (IPODE). IPODE’s vision is to be a world leader in the provision of excellent, innovative, interprofessional psychological oncology education to enhance the capacity of health care professionals to provide person-centered cancer care.

This is a tough subject that is difficult to visualize.

*****

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2014 AVA Digital Awards Entry Spotlight: Health Dialog

While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Health Dialog
Title of Entry: “One-Minute Wellness: Rethink Your Drink”
Location: Boston, Massachusetts
Category: 115. Other

Web elements come in all shapes, sizes, and variations.  There are banners, clip art, graphics, and video. Health Dialog created a web message mixing many elements into a brief one-minute presentation that is both educational and entertaining.

Health Dialog is a company based in London with offices in the United States.  Its mission is to empower people to make the right health decisions.  Obesity is a problem in England and the U.S., and Health Dialog sought to target one major contributor…drinks. The message delivered is simple but involves many moving parts.

health-dialogue-one-minute-wellness

 

*****

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Happy Holidays: Fun Game, Music And More

tg-holiday-gift-enatorAs we reach the conclusion of this year, we wanted to share the holiday spirit. Whether interactive, funny, interesting or simply beautiful, enjoy this seasonal content.

Looking for engagement? You might like playing this online game from Texas Guaranteed. Don’t let the presents get stacked too high!

And then Palio+Ignite had an ugly sweater contest. Prepare yourself for before proceeding to view the pictures. 😉

If you’re traveling by plane anytime soon, you’ll definitely want to check out Column Five’s Holiday Holdups infographic about travel delays at the largest U.S. airports.

Lastly, we’ll leave you with the University Singers’ performance of the Shaker hymn “Simple Gifts” at West Virginia University.

Note: If you or a friend is a WVU fan, check out their simple gift download section at simplegifts.wvu.edu for digital wallpapers and other spirited things.

*****

Happy holidays from the AMCP team. We hope that you and your loved ones have a safe and merry holiday season.

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This Week’s Latest Tech Gadets – Dec. 23, 2013

By Gregg Ellman
@greggellman


SanDisk Connect
My 2013 gadget of the year can easily be classified as simply what I like best, since the judging committee consists of me.

It would be all too easy to name the latest iPhone or iPad the winner, but let me also say as I did in my recent review of the Microsoft Surface that I think it is a great tablet and came in a close second in the voting.

Without a drum roll I’ve chosen the SanDisk Wireless Flash Drive as my 2013 McClatchy Newspapers gadget of the year.

The main reason I have selected it is it’s a really useful device when you combine it with all the other gadgets we use in our life, from smartphones to tablets to computers.

It’s available in capacities of 16GB ($49.99) and 32GB ($59.99) and works just like any other USB flash drive.

But it’s far from ending there.

Hidden on the end of the storage device is a little slot that opens to reveal a microsSD memory card. The slot enables your storage media to be limited to however many extra memory cards you choose to have.

The Sandisk wireless flash drive works with the  iPhone, iPad, iPod touch, Kindle Fire and Android devices, as well as PC and Mac computers. Since many of these devices do not have a USB port (the Surface does), you’ll need to get the free SanDisk Connect app from your device’s store.

Once it’s downloaded it takes only a few seconds to make a wireless connection to the drive. You now have access to whatever you stored on it: movies, music, photos or documents.

It’s that easy. (Other steps you must take include turning it on with the front-facing button and loading your content, etc.)

This gives you extra storage on the go without having to make a wireless internet connection or hooking up a USB drive with a cable.

The Sandisk wireless drive charges via USB and is good for about 4 hours of streaming.

www.SanDisk.com

 

ibitz 1The iBitz Unity from GeoPalz is a wireless device to monitor your family’s health.

It’s a small device you clip onto your waist, or wherever you want, to track your step count, the distance you have gone and even how many calories you burned.

ibitz 2Just download the free iBitz Unity app and connect it to your compatible iOS device running iOS 6 or higher. The app will read the your results for up to 30 days.

www.iBitz.com $34.99

 

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