Category : Design

LAMTA Logo2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

AVA Digital Awards Organization: Los Angeles County Metropolitan Transportation Authority
Location: Los Angeles, CA
Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know”
Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels

 

Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los Angeles County Metropolitan Transportation Authority rose to the challenge by creating a unique campaign celebrating the people and communities which the Metro connects. Metro Arts & Design commissioned various artists to depict everyday riders along the path of the refurbished A Line. The campaign, entitled “More People Than You Know”, is both intimate and relevant to the local neighborhoods. The portraits are representative of each community and are displayed on digital station screens and imprinted on Metro TAP cards. The campaign was rounded out by social media. To see the full project, click here or check out the full Metro Art website here.

Qries

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

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Giving Back Through Marketing and Communications: Randy Clark Graphic Design

Throughout the years, AMCP entrants have submitted more than 2,000 pro bono entries. While that is a lot of work donated to nonprofits, we’re sure it is only a small percentage of the time, money, effort and skill that our entrants give back to their communities. Throughout the next couple of months, we’re profiling some […]

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Submission for Hermes Award

Rarely does a product design capture the essence of an event.  Pasabahce Innovation Center went further…a lot further.  The company not only created a unique, expressive design to commemorate the World Cup, but coupled it with the client’s logo seamlessly promoting both product and event. The design is ingrained on a coke glass that is […]

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Check Out How Design’s Top 10 Websites for Designers!

www.howdesign.com Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.   Check out this month’s Top 10 Websites for Designers below. (courtesy of www.howdesign.com) January 2012: Top 10 Websites […]

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