Category : Design

pepsico-header2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “LIFEWTR Series 7: Art through Technology”
Category: Print Media | Design (Print) | 112. Packaging

How do you differentiate your product from others in a crowded supermarket or convenience store? It’s all about the packaging and now one knows this more than PepsiCo. Pepsi is known in marketing for its ‘cola wars’ with Coke. But it’s also known for its innovative and eye-catching packaging. PepsiCo manufactures and markets everything from soft drinks, to snacks, to smart water in dozens of countries. One particular branding star is LIFEWTR. Every few months the company creates a new series with up and coming artists. The designs are swirls and swooshes of colors that are both soothing and captivating. No need to throw these bottles in a recycle bin. You want to reuse them.

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The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

LAMTA Logo2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

Organization: Los Angeles County Metropolitan Transportation Authority Location: Los Angeles, CA Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know” Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels   Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los […]


Giving Back Through Marketing and Communications: Randy Clark Graphic Design

Throughout the years, AMCP entrants have submitted more than 2,000 pro bono entries. While that is a lot of work donated to nonprofits, we’re sure it is only a small percentage of the time, money, effort and skill that our entrants give back to their communities. Throughout the next couple of months, we’re profiling some […]


Submission for Hermes Award

Rarely does a product design capture the essence of an event.  Pasabahce Innovation Center went further…a lot further.  The company not only created a unique, expressive design to commemorate the World Cup, but coupled it with the client’s logo seamlessly promoting both product and event. The design is ingrained on a coke glass that is […]


Check Out How Design’s Top 10 Websites for Designers! Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.   Check out this month’s Top 10 Websites for Designers below. (courtesy of January 2012: Top 10 Websites […]