Category : AMCP News

A Tasteful Display of MarCom Statuettes Featured on “The Pitch”

Final Episode of “The Pitch” Features Two MarCom Winners

In the final episode of AMC’s advertising reality show “The Pitch”, Bandujo and Jones Advertising showed why they are successful, award-winning agencies. Two radically different approaches. Mark Jones knew what he wanted and went for it. Jose Bandujo knew what he didn’t want and looked for the answer. One concept was smooth and laid back. The other was bold and in your face.

At AMCP, we’ve seen Jones’ and Bandujo’s exceptional work for years.  Both agencies have earned numerous awards from us for a wide range of creative work. The quality of Jones’ television spot for Marriott was terrific, especially on such short notice. But it wasn’t surprising. Jones has received top scores from us on web spots for the likes of Diet Coke and Microsoft.  Bandujo’s pitch featured thumping music, brash design and attention grabbing colors. We had seen that bold approach from them in viewbooks and magazine entries. Showing the artwork in Bandujo’s home was an interesting insight into his creative likes and influences.

From a production standpoint, the best part of the show was undoubtedly the introduction to Jones Advertising. In the opening scene, the producers established Jones’ credibility by tastefully introducing the office with a shot through a number of MarCom statuettes.  However, there was a glaring deficiency on the Bandujo segment when the producers inexplicably let the viewers down by not including shots of Bandujo’s MarComs. Maybe they were sending us a message about product placement. The first time is free…  but to see them again, you have to pay.

If you haven’t seen “The Pitch”, it is on the AMC cable channel. The season is over, but you can still catch reruns. It was fun for us to see “The Pitch” not only because of the subject matter, but of the 15 agencies that were featured, about half of them were AMCP entrants and several of the shows included shots of our statuettes.

746

Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

765

Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

725

A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

772

‘ABANDONED’ story UPDATE

UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]

714

Submission for Hermes Award

Winner: Baldwin & Obenauf, Inc.
Client: Baldwin & Obenauf, Inc.
Title: 2011 BNO Holiday Site (www.bnoinc.com/holiday2011)
Category: 103. Other

 

For companies that specialize in promoting others, the task often can be misapplied when promoting themselves.  The self-promotion can vacillate between effusive praise and understated blandness.  Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon.  The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities.  www.bnoinc.com/holiday2011

674

Don’t Panik!

Making a play on his last name, Mark Panik started the company Don’t Panik! and even crafted a snappy promo video to stress his point. Don’t Panik! is a boutique post-production company based in Los Angeles that national broadcasters call when they need a creative, quick-turnaround promo. Mark opened shop thirteen years ago after learning […]

1019

And the Winner is …

It’s all about the commercials.  Watching Super Bowl Ads is becoming as big as the event itself.  It’s must see TV that lowers American productivity while increasing water cooler talk for at least a week.   ​This year’s Super Bowl between the triumphant Giants and the Patriots drew more 111.3 million viewers for a new […]

592