Category : AMCP News

likeable media headerpsd2017 MarCom Awards Spotlight: Likeable Media

2017 MarCom Awards Spotlight: Likeable Media

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Likeable Media
Location: New York, NY
Title of Entry: “CENTURY 21’S Adulting 101 Website”
Category: 186. Digital Media – Website – Informational

Millennials are waiting longer than past generations before taking the plunge into home owning, with most millennials renting for up to six years before purchasing a home. Century 21 wanted to refresh their well-established brand to reach millennials approaching the average home buying age of 31. The real estate agency worked with Likeable Media to brainstorm fresh ideas to establish their brand in the millennial audience.

Likeable Media dreamt up a brand refresh and social media campaign to establish Century 21 not only as a reliable resource for home-owning information, but all things related to adulting. Century 21’s new Adulting 101 website features tutorials for adulthood’s daunting tasks, including how to hang pictures, wedding guest attire and navigating financial challenges.

Along with the website refresh, Likeable Media coordinated a campaign featuring various adulting tutorials and adulting failure videos on Century 21’s Facebook and Instagram platform. The campaign successfully generated more than 140,000 clicks leading to Century 21’s Adulting 101 website, 6.1 million video views and 36 million impressions.

likeable media image 1

Likeable Media established Century 21 as a reliable source for information beyond only home owning decisions by approaching the millennial audience in a familiar, but fun, format. To see the full Adulting 101 website, visit here.

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imaginuity headerMarCom Awards Spotlight: Imaginuity

MarCom Awards Spotlight: Imaginuity

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out.  Organization: Imaginuity Location: Dallas, TX Title of Entry: “SonicWall Fear Less Campaign Launch” Category: 149c. Strategic Communications – Marketing/Promotion Campaign – Product Launch Cyber threats are some of the most prevalent security fears in today’s […]

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Flourish headerMarCom Awards Spotlight: Flourish

MarCom Awards Spotlight: Flourish

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out.  Organization: Flourish Location: Greenville, SC Title of Entry: “Caine Cares” Category: 156c. Strategic Communications – Communications/Public Relations – Corporate Social Responsibility Coldwell Banker Caine in Greenville, SC wanted to recognize their team members’ success both inside and […]

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nat geo header2017 MarCom Awards Spotlight: National Geographic

2017 MarCom Awards Spotlight: National Geographic

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out.  Organization: National Geographic Location: Washington DC Title of Entry: “National Geographic CHASING GENIUS” Category: 211c. Digital Media – Social Media – Social Engagement National Geographic is a leading resource for global science, culture, geography and education. The organization […]

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LOKI header2017 MarCom Awards Spotlight: Loki Box Design

2017 MarCom Awards Spotlight: Loki Box Design

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Loki Box Design Location: Quebec, QC Title of Entry: “Pop Up Beauty Station” Category: 153c. Strategic […]

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2017 MarCom Awards Spotlight: Morgan Stanley

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Morgan Stanley Location: New York, NY Title of Entry: “Capital Creates Change Virtual Reality” Category: 257. Digital […]

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trevelino keller header2017 MarCom Awards Spotlight: Trevelino/Keller

2017 MarCom Awards Spotlight: Trevelino/Keller

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Trevelino/Keller Location: Atlanta, Georgia Title of Entry: “Flatbread Photography” Category: 124. Print Media – Print Creativity – […]

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adHOME creative header2017 MarCom Awards Spotlight: adHOME Creative

2017 MarCom Awards Spotlight: adHOME Creative

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: adHOME Creative Location: London, ON Title of Entry: “CO Safety – The Silent Killer” Category: 181. Digital […]

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