Category : AMCP News

And the Winner is …

It’s all about the commercials.  Watching Super Bowl Ads is becoming as big as the event itself.  It’s must see TV that lowers American productivity while increasing water cooler talk for at least a week.
 
​This year’s Super Bowl between the triumphant Giants and the Patriots drew more 111.3 million viewers for a new broadcast record (111 million last year).  Social Media mentions are tracked too and guess what—another record.  Last year the Super Bowl had 1.8 mentions; this year there were 12.2.
 
Andrew Fisher CEO of Shazam, the app for identifying songs, was tracking mentions as were other internet companies in the social television realm.
 
“The Super Bowl was our first major live network television event where we enabled people to interact with all aspects of the game, including the ads and the spectacular halftime show,” he told Forbes. “Knowing the size of the Super Bowl audience, we had high expectations for how many people would be engaged during the event and with the numbers in the millions we were blown away.”
 
This year’s game was hard to beat and so were the commercials.  Every year, advertisers and media outlets find new ways to rate the commercials. USA Today teamed
with Ad Meter to rank the best commercials.  
 
USA Today/Ad Meter Results
http://www.usatoday.com/money/advertising/story/2012-02-07/usa-today-facebook-super-bowl-ad-meter-winner/53004032/1
 
USA also recorded real time reactions on social media sites.
 
USA Today/Social Media React
 
http://www.usatoday.com/money/advertising/story/2012-02-07/super-bowl-ad-meter-social-network-comments/53004142/1

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Podcast with Platinum Winner AngelVision

Impact Movies Eleven years ago, AngelVision broke tradition and began creating visual messages for corporate clients without using a camera, video, a host, or a talking head. Using ‘flash’, the company utilized pictures, images, graphics, and text to tell and deliver a story in a very new way. The company named their concept “Impact Movies”. […]

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All New AMCP Blog!

The AMCP Blog is currently undergoing a site re-design equipped with all new interactive features, such as Marketing & Communication videos, industry links, new technology info, and more.  

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AMCP’s Marcom, Ava and Hermes Creative Award Trophies to Make Cameo Appearance in Paramount’s Morning Glory

The Association of Marketing and Communication Professionals’ (AMCP’s) Hermes Creative, Marcom and Ava Award trophies are going Hollywood. The trophies symbolizing these awards that represent excellence in marketing, communication, advertising, public relations, emerging technologies and video production will make a cameo appearance in a scene from Pramount Pictures’ Morning Glory, a comedic glimpse of the […]

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Congratulations to AMCP Executive Director Ed Dalheim for Being Named YMCA of Arlington’ s 2009 Volunteer of the Year

Ed Dalheim, Executive Director for Arlington-based Association of Marketing and Communication Professionals (AMCP), has been named the Volunteer of the Year for 2009 by the YMCA of Arlington, Texas  (http://www.ymca-arlington.org/). This marks the 2nd time in three years that Mr. Dalheim has received the prestigious award, which recognizes strong volunteer commitment and dedication to the […]

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AMCP Invites You to Enjoy the “Greener Side” of Life

We hope that you enjoy the new Association of Marketing and Communication Professionals (AMCP) blog theme, Greener Side. This visual enhancement provides a refreshing backdrop for our posts and your comments. The outdoors-oriented theme, a pastoral setting featuring fresh cut grass, lush greenery and free, fluttering butterflies, also underscores AMCP’s commitment to environmental and corporate […]

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AMCP Advisory Board Member Gail Cooksey’s Strategic Communications Firm Wins Award

Please join us in extending special congratulations to AMCP Advisory Board member Gail Cooksey, whose strategic communications consulting firm Cooksey Communications (www.cookseypr.com) of Irving, Texas has earned a Blue Ribbon Small Business Award in the U.S. Chamber of Commerce’s prestigious “Small Business of the Year” competition. Mrs. Cooksey, accompanied by husband Robert Cooksey and company representatives […]

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