Category : AMCP News

driscolls header2017 MarCom Awards Spotlight: Driscoll’s

2017 MarCom Awards Spotlight: Driscoll’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Driscoll’s
Location: Watsonville, CA
Title of Entry: “#BerryTogether 3D Picnic”
Category: 152c. Strategic Communications – Marketing/Promotion Campaign – Special Event

If you’ve recently eaten a berry– whether strawberry, blueberry, or other– the chances are it was grown by Driscoll’s, a privately held company in California.

Driscoll’s recently wanted to elevate its product around the country with a national campaign. The usual media was utilized, but the company also decided to go a bit guerilla with a hands-on marketing hook. The idea was presented in cities across America who led the country in berry consumption.

It started with a stage that looked like any stage in any city green space. But on closer look bright murals decorated the backdrop and floor. No signs, no directions, just a stage waiting for someone to explore. In each city, curiosity eventually won over bystanders who discovered that fun things were waiting to happen.

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ABC header2017 MarCom Awards Spotlight: Aloysius Butler & Clark

2017 MarCom Awards Spotlight: Aloysius Butler & Clark

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization:  Aloysius Butler & Clark Location: Wilmington, DE Title of Entry: “Click It or Ticket Delaware” Category: […]

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inferno header2017 MarCom Awards Spotlight: inferno

2017 MarCom Awards Spotlight: inferno

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: inferno Location: Memphis, TN Title of Entry: “inferno spring break campaign” Category: 152c. Strategic Communications – Marketing/Promotion […]

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partners and napier header2017 MarCom Awards Spotlight: Partners + Napier

2017 MarCom Awards Spotlight: Partners + Napier

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Partners + Napier Location: Rochester, NY Title of Entry: “Tom Gore Vineyard’s Farmer’s Almanac” Category: 93. Print […]

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M2Film logo2017 MarCom Awards Spotlight: M2Film

2017 MarCom Awards Spotlight: M2Film

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: M2Film Location: Aarhus, Denmark Title of Entry: “Heart of Trade” Category: 321c. Other – Corporate Video Campaign M2Film and […]

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AHA header2017 MarCom Awards Spotlight: AHA

2017 MarCom Awards Spotlight: AHA

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: AHA Location: Vancouver, WA Title of Entry: “Praxis 2016” Category: 58. Print Media – Publications – Other – […]

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2017 MarCom Awards Spotlight: Chickasaw Nation

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Chickasaw Nation Location: Ada, OK Title of Entry: “Te Ata World Premiere Invitation” Category: 101. Print Media – Print […]

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Happy retirement, Terry!

If you have ever called, emailed or chatted with us, chances are you know Terry Immel.  Terry is the calm person on the other end of the conversation.  She may be the nicest person any of us have ever met. After 17 years with AMCP, Terry is retiring today.  Terry is the glue who holds […]

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art and science header2017 MarCom Awards Spotlight: Art & Science

2017 MarCom Awards Spotlight: Art & Science

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Art & Science Location: Toronto, ON Title of Entry: “LandMarks2017/ Repères2017” Category: 271. Digital Media – Website […]

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cablelabs header2017 MarCom Awards Spotlight: CableLabs

2017 MarCom Awards Spotlight: CableLabs

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: CableLabs Location: Louisville, CO Title of Entry: “The Near Future. A Better Place.” Category: 300. Video/Audio -Video/Film – […]

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