Category : AMCP News

2012 Communitas Awards Winner: Huawei Technologies

Winner: Huawei Technologies Co Ltd
Location: Based in China
Business Type: Telecommunications

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

China-Based Telecommunications Company Helps The Communities It Serves

As a responsible corporate citizen, Huawei Technologies Co Ltd is committed to supporting the local communities where it operates. The international telecommunications company drives positive change by contributing to a range of welfare, health and educational programs.

Education is a key pillar in Huawei’s Corporate Social Responsibility strategy.

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2012 Communitas Award Winner: Sanofi Group Turkey

  Winner: Sanofi Group Turkey
Location: Turkey
Business Type: Healthcare Provider
Nomination Title: Future Women Leaders
Category: 1.1 Company Sponsored Volunteer Project

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

Sanofi Group Turkey Helps Women Entrepreneurs In Turkey

Sanofi, an international healthcare provider, prides itself on gender equality. Companywide, 45.7% of its employees are women. While economic participation for women is on the rise in Europe, opportunities for women in Turkey are declining. In fact, women representation in the Turkish workforce is less than half the European average.

Since Turkey is an important operating center for Sanofi, the company backed an ambitious program designed to develop and mentor Turkish businesswomen. To design and deliver the program, Sanofi Group Turkey worked with KAGIDER, a nonprofit organization founded by female Turkish entrepreneurs.

Sanofi covered the costs of the program and its promotion to young women across the country (reaching over 13 million people). KAGIDER used its knowledge and insight into the challenges women face in the workplace and jobs market to help design the training that addressed these specific needs. KAGİDER members (many of whom are women who run their own businesses) and Sanofi employees volunteered as mentors to participants. KAGIDER delivered the training (with additional training in the healthcare and pharmaceutical sector from Sanofi).

As a result of Sanofi’s help, the program received 423 more applications than it had in 2010.  To ensure those with the most to gain from the project benefitted, the program selected those with the most potential to advance as well as those from deprived backgrounds or low income families.

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Great Communicators Leave Nothing to Chance: They Always Connect the Dots

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You know, I love the old adage that goes something like this:

“Why lead a horse to water, when you can get the milk for free!”

Okay, old adages confuse me.

New ones too!

But, here’s the message of this newsletter: finish off your thoughts when you are trying to induce specific behavior in someone.

So many of the CEOs and managers I work with complain that they don’t feel they should have to exactly “spell it out for them.” I say they do (and you do as well) if the goal is more success influencing the actions of others.

“They” ( you know..”them”)can never be really sure of what you want of them, unless you go to the trouble of telling them.

Let’s go through several communication scenarios and see the difference in going some of the way, going most of the way and then actually finishing off each episode.

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2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful […]

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Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

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