Category : AMCP News

Guest Blog Column

Gail Cooksey
Cooksey Communications
Dallas TX

Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?”

It’s an interesting question that I often hear, and I have two answers. First, yes, there will always be trained journalists who we rely on daily for accurate, unbiased news reporting. And second, we will ALL be journalists due to the rapid explosion of social media.  In many regards, we will come to rely on both types of journalists for our news.

Let’s take the recent tornado outbreak in Dallas/Fort Worth as an example. As you may know, approximately 15 major tornadoes struck DFW one afternoon during the work day. At our office, we were glued to the local television stations reporting both the tornado damage and weather reports. (Yes, we did go to the stairwell at appropriate times.)

We had the TV helicopters giving us the live footage of the 18-wheelers flying through the air and the tornados forming in the sky. At the same time, “citizen journalists” were sending in their photos and footage from the ground, augmenting the official coverage from the TV stations.

It is this combination of two types of journalism that gives us a more full and accurate view of news events. Until recent years, we had to rely solely on formal news organizations to give us the news. Now we can all contribute to the news cycle by being in the right place at the right time.  Just look at the passengers on the JetBlue flight who got the only footage of the pilot going crazy as the plane was in the air, and whose footage subsequently went viral both through traditional outlets and social media channels.

As a former journalist, however, I know that we will always need “real journalists” to interpret, investigate and report on the news on a macro scale to give us the full story. And it distresses  me to see so many good journalists being laid off or choosing to leave the field. I can only hope  students keep taking journalism and aspire to become true reporters.

Sincerely,

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A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

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‘ABANDONED’ story UPDATE

UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]

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Submission for Hermes Award

Winner: Baldwin & Obenauf, Inc.
Client: Baldwin & Obenauf, Inc.
Title: 2011 BNO Holiday Site (www.bnoinc.com/holiday2011)
Category: 103. Other

 

For companies that specialize in promoting others, the task often can be misapplied when promoting themselves.  The self-promotion can vacillate between effusive praise and understated blandness.  Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon.  The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities.  www.bnoinc.com/holiday2011

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Don’t Panik!

Making a play on his last name, Mark Panik started the company Don’t Panik! and even crafted a snappy promo video to stress his point. Don’t Panik! is a boutique post-production company based in Los Angeles that national broadcasters call when they need a creative, quick-turnaround promo. Mark opened shop thirteen years ago after learning […]

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And the Winner is …

It’s all about the commercials.  Watching Super Bowl Ads is becoming as big as the event itself.  It’s must see TV that lowers American productivity while increasing water cooler talk for at least a week.   ​This year’s Super Bowl between the triumphant Giants and the Patriots drew more 111.3 million viewers for a new […]

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Podcast with Platinum Winner AngelVision

Impact Movies Eleven years ago, AngelVision broke tradition and began creating visual messages for corporate clients without using a camera, video, a host, or a talking head. Using ‘flash’, the company utilized pictures, images, graphics, and text to tell and deliver a story in a very new way. The company named their concept “Impact Movies”. […]

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All New AMCP Blog!

The AMCP Blog is currently undergoing a site re-design equipped with all new interactive features, such as Marketing & Communication videos, industry links, new technology info, and more.  

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