Category : AMCP News

HS Ad header2019 Hermes Creative Awards Spotlight: HS Ad

2019 Hermes Creative Awards Spotlight: HS Ad

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.

Hermes Creative Awards

Organization: HS Ad
Location: Englewood Cliffs, NJ
Title of Entry: “LG Matte Black – Made to Stand Out”
Category: 163. Electronic Media / Social Media / Interactive Media | Video | 163. Marketing (Product)

Black is, well, the new black. In the past few decades, stainless steel appliances were necessary for a stylish kitchen. LG is going against the stainless trend by introducing a new matte black appliance line featuring refrigerators, stoves, microwaves, and dishwashers.

LG collaborated with HS Ad, a multi-service agency with offices in New York, Los Angeles, and Mexico, to promote the new matte black line. HS and LG aimed to differentiate the new line from other matte black appliance brands by marketing matte black as a lifestyle instead of only a finish option.

HS Ad created an ad campaign across multiple platforms and a private press event at Brooklyn’s all-black, Michelin-starred restaurant Aska. The campaign’s eye-catching content featured all-black foods, chic kitchens featuring black appliances and a punk pooch encouraging viewers to unleash their style. The campaign proved color isn’t necessary for attracting attention and garnered 100 million impressions with an engagement rate of 3.84%.  More importantly, the campaign increased LG sales by 25%.

To view HS Ad’s full campaign, visit here.

635
Barrows global header2019 Hermes Creative Awards Spotlight: Barrows Global

2019 Hermes Creative Awards Spotlight: Barrows Global

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Barrows Global Location: New York, NY Title of Entry: “Corona Paradise Portal – Immersive Shopper Experience” Category: 76c. Public Relations/Communications | Strategic Programs |  Interactive Brand Experience In-store displays are becoming more common, but are frequently overlooked in a […]

1895
underdog header2019 Hermes Creative Awards Spotlight: Underdog Inc.

2019 Hermes Creative Awards Spotlight: Underdog Inc.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Underdog Inc. Location: Miami, FL Title of Entry: “CIROC 3D” Category: 190. Electronic Media / Social Media / Interactive Media | Video Creativity | Virtual, Augmented, Mixed Reality All creatives are constantly searching for ways to take their content […]

2679
helium creative header2019 Hermes Creative Awards Spotlight: Helium Creative

2019 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “ESDA Design Matters 2018′” Category: 18. Print Media | Publications | Magazine EDSA is a Fort Lauderdale-based planning, landscape architecture, and urban design firm founded in 1960 with a reputation […]

9903
visit philadelphia header2019 Hermes Creative Awards Spotlight: Visit Philadelphia

2019 Hermes Creative Awards Spotlight: Visit Philadelphia

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Visit Philadelphia Location: Philadelphia, PA Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box’” Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms) What […]

2638
Georgia Ports Authority2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Georgia Ports Authority Location: Savannah, GA Title of Entry: “The Path to Seven and a Half” Category: 123. Electronic Media/Social Media/Interactive Media | Web Element | Video for Web At 1,200 acres, the Port of Savannah’s Garden City Terminal is North America’s […]

1555
fidelity header2019 Hermes Creative Awards Spotlight: Fidelity Investments

2019 Hermes Creative Awards Spotlight: Fidelity Investments

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Fidelity Investments Location: Boston, MA Title of Entry: “What Is Financial Wellness?” Category: 62. Print Media | Writing | Brand Journalism Every financial situation is different, but financial wellness is a top priority for most everyone. While we’re all striving […]

2601
sam houston header2019 Hermes Creative Awards Spotlight: Sam Houston State University

2019 Hermes Creative Awards Spotlight: Sam Houston State University

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Sam Houston State University Location: Huntsville, TX Title of Entry: “College of Arts and Media Spot” Category: 174. Electronic Media / Social Media / Interactive Media | Video | Recruitment When you think of cute and charming, a drone […]

2247
storm brain header2019 Hermes Creative Awards Spotlight: Storm Brain

2019 Hermes Creative Awards Spotlight: Storm Brain

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Storm Brain Location: San Diego, CA Title of Entry: “CalPrivate Bank Website” Category: 95. Electronic Media / Social Media / Interactive Media | Website Overall | Business to Consumer We’re kicking off our 2019 competition with a spotlight highlighting excellent […]

2843
smithosnian header2019 AVA Digital Awards Spotlight: Smithsonian Institution

2019 AVA Digital Awards Spotlight: Smithsonian Institution

Organization: Smithsonian Institution Location: Washington, DC Title of Entry: “Smithsonian Superhero Campaign” Category:  2c. Digital Marketing | Marketing, Digital |  Digital Marketing Campaign The stereotypical superhero typically wears an elaborate costume, has superhuman physical abilities, and fights to protect humankind. But, what about everyday superheroes that fight for mankind by preserving culture? Smithsonian created a superhero-themed campaign to highlight […]

4356