|Organization: WP BrandStudio and Optum
Location: New York, NY
Title of Entry: “Working to End the Epidemic”
Category: 6c. Digital Marketing | Marketing, Digital | Interactive Brand Experience
Each year the AVA judges choose a handful of stand-out entrants to feature on the AMCP blog. To start this year’s AVA spotlight series, the judges chose an entry that utilizes interactivity to educate viewers about a significant topic.
Washington Post’s branded content team, WP BrandStudio, collaborated with Optum to create an insightful online experience that dives deep into the opioid epidemic. The interactive content guides viewers through content divided into an introduction, four chapters and a conclusion.
Each chapter of the content delves into a key factor of the opioid crisis using interactive audio, video and graphics. The experience begins by explaining how opioids affect the human body, then continues onto how the crisis affect law enforcement, medical personnel and patients in recovery. The experience finishes with forward-looking insights from Optum.
The 2018 AVA Digital Awards are in full swing and accepting entries. Send in your best digital work today.