Category : AMCP News

washington college header2018 Hermes Creative Awards Spotlight: Washington College

2018 Hermes Creative Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Washington College
Location: Chestertown, MD
Title of Entry: “Washington College Cobranded Content Buzzfeed Campaign”
Category: 132c. Electronic Media / Social Media / Interactive – Social Media – Content Campaign (Multiple Platforms)

 

Choosing the best platform to reach your audience is a challenge every marketer and communicator knows well. Washington College in Chestertown, MD was recently faced with this challenge when brainstorming ways to communicate with their audience, students ages 13-17 who will eventually attend college.

To reach their audience, Washington College paired with Buzzfeed to create engaging and relatable content on both social and digital platforms. Washington College utilized a variety of content across multiple platforms, including Facebook, Instagram, Snapchat and Buzzfeed’s web presence to reach potential students.

Through a series of videos, listicles, quizzes and social content, Washington College was able to reach their audience on the platforms they most enjoy through light-hearted and relatable content. Instead of strictly focusing on the academics of college, the school chose to create content that highlights the fun and invaluable experiences of college life. Quizzes and listicles such as “11 Freshmen Bonding Moments That Will Make You Nostalgic For College,” and “Pull An All-Nighter And We’ll Tell You What Grade You Got,” appealed to their audience on a personal level and ignited excitement around the college experience.

The campaign was an overwhelming success, garnering more 83,223,912 impressions and 980,824 content views across all platforms. Washington College’s authentic content successfully engaged with their audience and communicated the school’s personality to potential students.

To see a full list of Washington College’s Buzzfeed content, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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helium creative header2018 Hermes Creative Awards Spotlight: Helium Creative

2018 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “Design Matters 2017″ Category: 18. Print Media – Publications – Magazine EDSA is an international landscape and urban design firm that blends people and space to create a living […]

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AEG header2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: AEG Worldwide – Creative Location: Los Angeles, CA Title of Entry: “AEG Women’s Empowerment Video” Category: 173. Electronic Media/Social Media/Interactive Media – Video – Public Relations In honor of Women’s History Month, we’re thrilled to feature AEG Communications’ excellent Women Empowerment […]

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TCC header2018 Hermes Creative Awards Spotlight: Tarrant County College

2018 Hermes Creative Awards Spotlight: Tarrant County College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Tarrant County College Location: Fort Worth, TX Title of Entry: “Everyday Heroes Video” Category: 158c. Electronic Media/Social Media/Interactive Media – Video – Educational Higher education’s value is often measured through job security, increased income and the prestige of certain careers. […]

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jetlinx aviation header2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Jet Linx Aviation Location: Omaha, NE Title of Entry: “Elevated Lifestyle Annual Guide” Category: 14. Print Media – Publications – Brochure Ever thinking of getting away and going in style?  Jex Linx Aviation has you covered. Jex Linx […]

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bucuresti mall header2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Bucuresti Mall Devleopment Management Location: Bucharest, Romania Title of Entry: “Commerical Center Christmas Decoration” Category: 194c. New Category — Other — Decorations Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke […]

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rabcup header2018 Hermes Creative Awards Spotlight: RabCup

2018 Hermes Creative Awards Spotlight: RabCup

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: RabCup Location: Houston, Texas Title of Entry: “Weiss Energy Hall – Energy City” Category: 200c. New Category – Other — Project Mapping Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s […]

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georgia power header2018 Hermes Creative Awards Spotlight: Georgia Power

2018 Hermes Creative Awards Spotlight: Georgia Power

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Georgia Power Location: Atlanta, GA Title of Entry: “Georgia Experience Center” Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience One of the most valuable skills a marketing or communication professional can have in today’s market is […]

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john oneill header2018 Communitas Awards Spotlight: John O’Neill

2018 Communitas Awards Spotlight: John O’Neill

Nominee: John O’Neill Title: “The Awareness Campaign” Location: Duluth, MN Category: 4.0 – Excellence in Community Service – Individual Community Service – Leadership Individual Community Service & 6.0 Excellence in Community Service – Community Service/Other – Making a Difference Today’s spotlight features a nominee who has made such an impact in his community that he was not only nominated once, […]

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guestcentric header2018 Hermes Creative Awards Spotlight: GuestCentric

2018 Hermes Creative Awards Spotlight: GuestCentric

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: GuestCentric Location: New York, NY Title of Entry: “ALUZ Collection – By GuestCentric” Category: 106. Electronic Media / Social Media / Interactive Media – Website Overall – Other Today’s spotlight features GuestCentric, a hotel marketing solution provider. GuestCentric […]

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