Category : AMCP News

hyfn header2018 AVA Digital Awards Spotlight: HYFN

2018 AVA Digital Awards Spotlight: HYFN

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: HYFN
Location: Los Angeles, CA
Title of Entry: “ID Ideology Men’s”
Category: 4c. Digital Marketing – Marketing, Digital – Social Campaign

Introducing a new brand into a saturated market can be an undertaking, especially when that market is athleisure. With many already well-established retailers, the entire athleisure market is anticipated to exceed $80 billion by 2020.

HYFN was approached by Macy’s to set Macy’s athletic line, ID by Ideology, apart from other competitors in the athleisure market. HYFN approached this challenge by focusing on the brand’s functional appeal towards the everyday athlete, and instilled the campaign-wide tagline “Accepting All Athletes.”

Instead of pursuing high-profile athletes as influencers, HYFN worked with an army veteran, a weatherman and a college student to represent the brand. HYFN shot a series of videos and photography capturing each of their influencer’s athletic abilities. The media was later used in a series of social campaigns, along with product photography, and the “Accepting All Athletes” tagline.

To garner interest beyond social platforms, HYFN and ID Ideology celebrated the line’s launch at the Venice Beach Boardwalk. The brand set up a finish line for joggers, handed out Macy’s gift cards, and cheered on the crowd to celebrate everyday athletes.

HYFN’s campaign and strategy for ID Ideology was an overwhelming success, with an overall campaign reach of 2.2 million and generated more than 14,000 purchases. To view the full campaign site, visit here.

ID Ideology Men’s – Brand Launch Video from HYFN on Vimeo.

The deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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pennsylvania department of education header2018 AVA Digital Awards Spotlight: Pennsylvania Department of Education

2018 AVA Digital Awards Spotlight: Pennsylvania Department of Education

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: Pennsylvania Department of Education Location: Harrisburg, PA Title of Entry: “Bullying Prevention Hotline” Category: 140. Video Production – Commercials – PSA […]

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creative capers header2018 AVA Digital Awards Spotlight: Creative Capers Entertainment

2018 AVA Digital Awards Spotlight: Creative Capers Entertainment

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: Creative Capers Entertainment Location: Altadena, CA Title of Entry: “The Wonderful World of Walt Category: 122. Web-Based Production – Creativity (Web Video) […]

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S&P Global header2018 AVA Digital Awards Spotlight: S&P Global

2018 AVA Digital Awards Spotlight: S&P Global

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: S&P Global Location: New York, NY Title of Entry: “Building a Cupcake Business in Brooklyn” Category: 79. Web-Based Production – […]

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ASDS Logo2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: American Society for Dermatologic Surgery Location: Rolling Meadows, IL Title of Entry: “May 2017 ASDS Skin Cancer Awareness Campaign” Category: 4c. […]

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QA header2018 AVA Digital Awards Spotlight: QA Graphics

2018 AVA Digital Awards Spotlight: QA Graphics

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: QA Graphics Location: Ankeny, IA Title of Entry: “Dual Tank Whiskey Flask Product Video” Category: 207. Video Production – Creativity (Video Production) […]

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smart bug header2018 AVA Digital Awards Spotlight: Smart Bug Media

2018 AVA Digital Awards Spotlight: Smart Bug Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: Smartbug Media Location: Irvine, CA Title of Entry: “Eagle’s Flight Blog” Category: 30. Web-Based Production – Web Element – Blog Eagle’s […]

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mirrored media header2018 AVA Digital Awards Spotlight: Mirrored Media

2018 AVA Digital Awards Spotlight: Mirrored Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: Mirrored Media Location: Santa Monica, CA Title of Entry: “Road to Coachella” Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign […]

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DCPI header2018 AVA Digital Awards Spotlight: DCPI Creative Group

2018 AVA Digital Awards Spotlight: DCPI Creative Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: DCPI Creative Group Location: Glendale, CA Title of Entry: “First Best Friend” Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign […]

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blue marble media header2018 AVA Digital Awards Spotlight: Blue Marble Media

2018 AVA Digital Awards Spotlight: Blue Marble Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: Blue Marble Media Location: Atlanta, GA  Title of Entry: “Southern Charm: Experience Georgia” Category: 172. Video Production – Long Form Video – […]

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