Category : AMCP News

aflac header2018 MarCom Awards Spotlight: Aflac

2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Aflac
Location: Columbus, GA
Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices”
Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage

One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance could not only threaten your health but also your bank account. A faulty retirement benefits decision could result in a cash shortage in your retirement years.

Aflac surveyed America and found 76 percent of the workforce is making key employee benefits decisions without overall knowledge of their plans. Armed with comprehensive statistics, Aflac initiated a nationwide media push to educate workers. Utilizing traditional and social media, Aflac secured placements in top-tier newspapers and networks along with generating millions of impressions.

To view Aflac’s project’s findings, visit here.

Our 2018 competition deadline is this Thursday. Send in your best work today.

 

1189
ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries.  Organization: IBM Location: New York, NY Title of Entry: “Outage” Category: 297. Video/Audio| Video/Film | Marketing Product or Service In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, […]

1134
progress lighting header2018 MarCom Awards Spotlight: Progress Lighting

2018 MarCom Awards Spotlight: Progress Lighting

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Progress Lighting Location: Greenville, SC Title of Entry: “Experience Progress” Category: 60. Print Media | Publication | Consumer Lighting provides more than illumination. It sets the mood, tone, and style. Progress Lighting of Greenville, South Carolina provides everything from chandeliers to sconces to wall lanterns. The company’s annual publication, […]

895
microsoft header2018 MarCom Awards Spotlight: Microsoft

2018 MarCom Awards Spotlight: Microsoft

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Microsoft Location: Redmond, WA Title of Entry: “The Brad Anderson Lunch Break Series” Category: 257. Digital Media | Web Video | Other – Multi-part Web Video Series The key to any successful interview is establishing a rapport with the interview guest. If guests are uncomfortable, the interview […]

1114
stash header2018 MarCom Awards Spotlight: Stash

2018 MarCom Awards Spotlight: Stash

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Stash Location: New York, NY Title of Entry: “Stash Banking Campaign Video” Category: 297. Video/Audio | Video/Film | Marketing Product or Service Stash, a financial services platform, is pioneering the future of mobile banking by partnering with Green Dot Bank and offering quick access to financial information.  To […]

1017
creativelee header2018 MarCom Awards Spotlight: Creative-Lee

2018 MarCom Awards Spotlight: Creative-Lee

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Creative-Lee Location: Waterloo, Ontario Title of Entry: “Human” Category: 114. Print Media – Print Creativity – Poster The old adage “one picture is worth a thousand words,” has lost some of its meaning in the digital age. “One picture,” has been replaced with multiple photo sharing options, polished graphics, high-resolution video and both […]

1045
tricom b2b header2018 MarCom Awards Spotlight: TriComB2B

2018 MarCom Awards Spotlight: TriComB2B

We’re showcasing some of this year’s competitions stand-out entries.  Organization: TriCom B2B Location: Dayton, OH Title of Entry: “RVTV Video Series” Category: 256. Digital Media – Web Video – YouTube Video If you’re taking an RV trip, there are a few choices to make, including if you’d prefer regular gas or diesel.  If you don’t know what […]

997
federal grid header2018 MarCom Awards Spotlight: Federal Grid Company

2018 MarCom Awards Spotlight: Federal Grid Company

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Federal Grid Company Location: Moscow, Russia Title of Entry: “Federal Grid Company: Towards Digital Energy” Category: 89. Print Media – Print Creativity – Annual Report/CSR Annual reports, by nature, include very dry financial information about a company’s status each year. Just because the subject matter is […]

502
rice header2018 MarCom Awards Spotlight: Rice University

2018 MarCom Awards Spotlight: Rice University

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Rice University Location: Houston, Texas Title of Entry: “Unconventional students at Rice University” Category: 292. Video/Audio – Video/Film – Educational Institution We’re kicking off our 2018 competition by featuring Rice University’s entry, “Unconventional students at Rice University.” Rice shot a series of videos following various “unconventional” students […]

915
blog header15th Annual MarCom Awards Now Open

15th Annual MarCom Awards Now Open

Like a fine spirit maturing with age, the 15-year-old MarCom Awards is respected throughout the world for its fairness, value, and industry significance.

Each year, thousands of corporate communicators, PR and ad pros, designers, writers, developers, digital marketers and other strategists and technologists compete for MarCom recognition.

MarCom winners are the brightest, most radical and revolutionary creatives in the industry.

300 categories-02-01

972