Category : AMCP News

clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Clarity PR
Location: New York, NY
Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)”
Category: 280. Digital Media | Writing (Web) | Blog

All organizations make mistakes, but most of these missteps don’t make national headlines. Mishandling a crisis can land a brand in high-profile hot water. These situations are bad for the organization, but can lend important lessons down the line.

Clarity PR broke down 2017’s biggest PR blunders in a series of posts on their corporate blog. The series features three hard-to-forget PR disasters that made international headlines: Pepsi’s short-sighted “Live for Now” web video, United Airlines mishandling of a disgruntled customer and the dumpster fire that was Fyre Festival.

Clarity delves into each disaster and analyzes where each organization went wrong, and how they could have avoided or navigated each crisis. The blog series’ insights are applicable beyond the post’s specific crisis and offer lessons to PR practitioners and brands everywhere.

To view Clarity’s entire blog series, visit here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Savannah/Hilton Head International Airport Location: Savannah, GA Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign” Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to […]

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second story header2018 MarCom Awards Spotlight: Second Story

2018 MarCom Awards Spotlight: Second Story

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Second Story Location: Manchester, MO Title of Entry: “Vegas One Realty” Category: 281. Digital Media | Writing (Web) | Web Content Vegas One Realty caters to families buying into a market that traditionally serviced gamblers and fun seekers. VOR approached Second Story, a digital agency, to brainstorm […]

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LHWH header2018 MarCom Awards Spotlight: LHWH

2018 MarCom Awards Spotlight: LHWH

We’re showcasing some of this year’s competitions stand-out entries.  Organization: LHWH Location: Myrtle Beach, SC Title of Entry: “LHWH Website” Category: 189. Digital Media | Website | Marketing, PR, Advertising Agency LHWH, an advertising and public relations agency, reigns from Myrtle Beach, SC but serves clients worldwide. Established 30 years ago, LHWH’s clientele includes healthcare systems, amusement parks, […]

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aflac header2018 MarCom Awards Spotlight: Aflac

2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Aflac Location: Columbus, GA Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices” Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance […]

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ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries.  Organization: IBM Location: New York, NY Title of Entry: “Outage” Category: 297. Video/Audio| Video/Film | Marketing Product or Service In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, […]

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progress lighting header2018 MarCom Awards Spotlight: Progress Lighting

2018 MarCom Awards Spotlight: Progress Lighting

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Progress Lighting Location: Greenville, SC Title of Entry: “Experience Progress” Category: 60. Print Media | Publication | Consumer Lighting provides more than illumination. It sets the mood, tone, and style. Progress Lighting of Greenville, South Carolina provides everything from chandeliers to sconces to wall lanterns. The company’s annual publication, […]

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microsoft header2018 MarCom Awards Spotlight: Microsoft

2018 MarCom Awards Spotlight: Microsoft

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Microsoft Location: Redmond, WA Title of Entry: “The Brad Anderson Lunch Break Series” Category: 257. Digital Media | Web Video | Other – Multi-part Web Video Series The key to any successful interview is establishing a rapport with the interview guest. If guests are uncomfortable, the interview […]

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stash header2018 MarCom Awards Spotlight: Stash

2018 MarCom Awards Spotlight: Stash

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Stash Location: New York, NY Title of Entry: “Stash Banking Campaign Video” Category: 297. Video/Audio | Video/Film | Marketing Product or Service Stash, a financial services platform, is pioneering the future of mobile banking by partnering with Green Dot Bank and offering quick access to financial information.  To […]

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creativelee header2018 MarCom Awards Spotlight: Creative-Lee

2018 MarCom Awards Spotlight: Creative-Lee

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Creative-Lee Location: Waterloo, Ontario Title of Entry: “Human” Category: 114. Print Media – Print Creativity – Poster The old adage “one picture is worth a thousand words,” has lost some of its meaning in the digital age. “One picture,” has been replaced with multiple photo sharing options, polished graphics, high-resolution video and both […]

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