We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Underdog Inc. Location: Miami, FL Title of Entry: “CIROC 3D” Category: 190. Electronic Media / Social Media / Interactive Media | Video Creativity | Virtual, Augmented, Mixed Reality

All creatives are constantly searching for ways to take their content to the next level. Utilizing new AR, VR and other mixed reality technologies brings new opportunities to create more advanced, engaging and personalized content.

Underdog Inc., a Miami-based video production house, utilized 3D technology to create engaging video content for their client, Ciroc. Each video features a bartender mixing a cocktail featuring Ciroc Black Raspberry, then placing the finished product in front of the viewer.

Underdog’s use of 3D video elevates Ciroc’s content by creating a personalized experience. Each video ends with the bartender extending a cocktail to the viewer, as if the bartender mixed the drink to order. The result is memorable content that is sure to spark viewers to sample Ciroc cocktails on their next night out.

To view Underdog’s videos, visit here and here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.