AMCP 2015 Schedule

 marcom-email logo2  ava-email logo2  hermes-email logo2  communitas-email logo

 MarCom Awards

Opens: August 1
Deadline: September 11

AVA Digital Awards

Final Deadline, January 16
Results mailed and posted Feb. 1

Hermes Awards

Opens: Feb. 1
Deadline: March 24

Communitas Awards

Opens: Feb. 1
Deadline: March 24
1077

2015 AVA Digital Awards Spotlight: La Crema Winery

While the winners for the 2015 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: La Crema Winery
Location: Windsor, California
Title of Entry: “La Crema Virtual Vintner”
Category: 22. Business To Consumer Website

La CremaEver dream of becoming a winemaker? La Crema tapped into that fantasy held by millions of wine lovers in a recent contest. The ultimate goal of the campaign was to educate new and existing consumers by deeply engaging them in an experience that highlights La Crema’s artisan winemaking techniques, and they did so in an ingenious way.

A well crafted website called Virtual Vintner allowed visitors to create a wine of their own by choosing the types of grapes, regions, soil conditions, fermentation, etc. The visitors were also asked to vote on the new wines the company was preparing to market. The website’s content, graphics and interaction works beautifully to engage the consumer while marketing a product.

La Crema Virtual Vintner

*****

1026

2015 AVA Digital Award Spotlight: Impatient Cow Productions

While the winners for the 2015 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Impatient Cow Productions
Location: Salt Lake City, Utah
Client: Make-A-Wish Foundation
Title of Entry: “Make-A-Wish: Mikey and Mia”
Category: 227. Pro Bono

Impatient Cow ProductionsTo make an impression, to sell a product, to deliver a message, you must tell a story. Many production companies try to dazzle the audience with flashy graphics or a clever script. Sometimes this approach works, but other times the most poignant videos are the simplest.

Make-A-Wish Foundation turned to Impatient Cow Productions to tell the story of Mikey and Mia. The boutique Salt Lake City company created an emotional video that stays with you. It’s a story of an indelible bond between two kids and two sets of parents brought together by a nightmare.

Make-A-Wish: Mikey and Mia from Impatient Cow Productions.

*****

1117

2015 AVA Digital Awards Spotlight: Black Duck Software

While the winners for the 2015 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Black Duck Software
Location: Burlington, Massachusetts
Title of Entry: “OSS Logistics Securing Open Source”
Category: 185. Video Production – Corporate Overview

Black Duck LogoOpen source solutions is not something 99.9% of the population would ever think about or even try to understand. But if you are in the software business, it’s important. Black Duck is one of the leaders in the industry.

Based in Burlington, Massachusetts, the company is an open source software (OSS) logistics solutions provider. Black Duck recently made its capabilities easy to understand through animation. The video has snappy graphics, good sound effects, a smart script and a sense of humor.

*****

1287
Tech ReviewsThis Week’s Latest Tech Gadgets – Dec. 9, 2014

This Week’s Latest Tech Gadgets – Dec. 9, 2014

By Gregg Ellman
@greggellman@greggellman

Reviews of Mylio digital photo management software, Ventev Chargedock 2000 and Twelve South HiRise Deluxe for iPhone and iPad desktop dock.

Mylio Photo Management Software

Mylio, a digital photo management software, got it’s name from “My Life Organized,” according to Kevin Gilbert, memory evangelist for the company.

During a phone call he also pointed out that the company recently had a study done and found that 1.3 trillion digital photos will be taken worldwide 2015.

Mylio Photo Organizing Software

With that in mind, Gilbert said the premise of gathering, saving, protecting and showing digital images helped create Mylio.

After using the software I can say first hand that Mylio does it all.

1397

How Walker + Associates Delivers Award-Winning, Tangible Results

Walker + AssociatesWalker + Associates (W+A), a full service advertising, marketing, public relations + digital firm headquartered in Memphis, Tennessee, has been delivering clients remarkable results for over 49 years. Founded by political virtuoso Deloss Walker in 1965,  W+A has worked with every realm of industry through the years from food retail to transportation to tourism and beyond. Their effectiveness relies upon a firm understanding of industry segments with a specific strategy employed to link the desired results of the client with targeted public inclination, a tactic derived from Walker’s years of political consulting. His legacy is carried on through the agency by his business partner + wife CEO/President Ceil Walker who continues to execute his unique strategy while generating eye-catching creative and lucrative international + national campaigns.

As W+A turns the golden age in 2015, a new transformation lies ahead. “As our tactics and technology evolve, our brand must do the same,” says Ceil Walker whose son, Deloss Walker + daughter Cecilia Walker, have joined to headline transformation efforts. “Our rebrand will take place in the early months of 2015 with a new logo, website + various public relations events giving back to the city of Memphis in a charitable way.” Though Walker will not comment on the unique unveiling of the new direction, she assures it will pay homage to the traditional structure of the company while catapulting the firm at the forefront of innovation.

For more information on Walker + Associates, please contact Cecilia Walker at ceciliaw@walker-assoc.com.

1660

Communitas Awards Spotlight: Alliance Data

Communitas Awards Individual: Alliance Data
Title: “2014 Excellence in Community Services”
Location: Plano, Texas
Category: 1. Leadership in Community Service

Alliance Data Systems

When designing and implementing a corporate social responsibility (CSR) plan, professionals must look outward at community initiatives as well as inward if they want to create an all-inclusive strategy. Few companies have broad plans that address CSR at every level; however, Alliance Data is one of the rare ones that does and it has its strategy laid out in a well-documented plan.

To learn why the company, recently named one of the world’s most admired companies by Fortune, decided to create a formal strategy, we spoke with Danielle Ricketts, external communications specialist for Alliance Data. Ricketts was also able to give us a glimpse at its results inside and outside the Texas-based business.

Q: Alliance Data’s approach to corporate responsibility is comprehensive, covering not only community service but also other efforts that result in positive change and improved business practices. Why did leadership decide to create a formal strategy, and how has it affected Alliance Data overall?

1123

This Week’s Latest Tech Gadgets – Nov. 11, 2014

By Gregg Ellman
@greggellman@greggellman

Reviews of the Garmin Nuvi 2689LMT GPS, Kwikset Kevo door lock and the Maxell MB-2 portable Bluetooth 4.0 speaker.

Garmin Nuvi 2689LMT GPS

If Garmin could, they would control the gas and brake pedals in addition to doing an amazing job of getting you where you want to go.

I tried out the company’s latest GPS unit, the Nuvi 2689LMT, and again they made me wonder how they can make a better GPS unit than the previous – but they always seem to.

Garmin-nuvi-2689LMT-gps

1038