mirrored media header2018 AVA Digital Awards Spotlight: Mirrored Media

2018 AVA Digital Awards Spotlight: Mirrored Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mirrored Media
Location: Santa Monica, CA
Title of Entry: “Road to Coachella”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Music, culture, talent, BMW.

Mirrored Media of Los Angeles blended these elements together to create an integrated marketing campaign to promote the BMW brand. Called “The Road to Coachella,” the campaign followed composer Hans Zimmer and celebrity friends as they traveled in BMW vehicles from L.A. to Indio, California where Zimmer headlined Coachella Music Festival.

The campaign featured original music that was composed for the road trip and gave fans an inside look at BMW’s cars and the festival. The campaign was an overwhelming success, with the #RoadtoCoachella hashtag and video reaching more than 2,500 mentions, 33 million impressions, and 1 million views.

Mirrored Media Image

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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DCPI header2018 AVA Digital Awards Spotlight: DCPI Creative Group

2018 AVA Digital Awards Spotlight: DCPI Creative Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: DCPI Creative Group
Location: Glendale, CA
Title of Entry: “First Best Friend”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Winnie the Pooh is a perennial character in literature, movies, television specials, and toys. Although Pooh is a nostalgic character for older generations, newer generations are not as familiar with the character. Disney Consumer Products was faced with the challenge to reintroduce Pooh to newer generations with their own household characters.

To introduce today’s children to Winnie the Pooh, Disney created a digital campaign that reaches parents. In a clever digital tagged ‘First Best Friend”, Disney targets new parents and reminds them of something they may have forgotten.  Pooh is rendered as a living, breathing, cuddly creature ready to make new memories with new friends.  The series of videos is as charming as the character.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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blue marble media header2018 AVA Digital Awards Spotlight: Blue Marble Media

2018 AVA Digital Awards Spotlight: Blue Marble Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Blue Marble Media
Location: Atlanta, GA 
Title of Entry: “Southern Charm: Experience Georgia”
Category: 172. Video Production – Long Form Video – Government

When professionals in our industry use their skills to capture natural beauty, the outcome is both impressive and memorable. One of these memorable projects is Blue Marble Media’s video “Southern Charm: Experience Georgia.”

Blue Marble Media, an Atlanta-based creative studio, was approached by the Georgia Department of Economic Development to create a video encompassing the overall Georgia experience. The studio produced a video that captures Georgia’s charm and tells the state’s story through stunning imagery.

The video features music from a Georgia-based band, and shots of Georgia’s scenery, including vineyards, small towns, cities, forests, historical landmarks and much more. Blue Marble Media successfully captured the beauty of an entire state in one video in their project.

 

The first deadline for the 2018 AVA Digital Awards is December 14. Enter now.

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UBC library header2018 AVA Digital Awards Spotlight: UBC Library

2018 AVA Digital Awards Spotlight: UBC Library

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: UBC Library
Location: Vancouver, British Columbia
Title of Entry: “2016 Open Access Awareness Campaign”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

Open Education Resources (OER) is a new academic trend that offers fully licensed documents and media to further enhance education.  Recently, the University of British Columbia Library began offering OER and needed to alert it students and the general public.

UBC developed a marketing-communications plan utilizing print, video, digital, and social media that targeted stakeholders both on and off campus. The campaign garnered impressive results, increasing web page traffic by 140 percent, Twitter engagement by 118 percent, and Facebook engagement by an astounding 1,116 percent.

To view UBC Library’s full campaign, visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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studio flox header2018 AVA Digital Awards Spotlight: Studio Flox GmbH

2018 AVA Digital Awards Spotlight: Studio Flox GmbH

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Studio Flox GmbH
Location: Stuttgart, Germany
Title of Entry: “SHORT”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

Creative professionals are often granted the opportunity to use their skills to work with organizations focused on the greater good. These experiences are not only gratifying because we bring the organization’s vision to life, but also because of the positive impact of these projects.

Studio Flox GmbH collaborated with Humany Tee and Jugend Rettet to create a video that brings attention to the refugee crisis in the Meditteranean Sea. The agency created a video using advanced animation, a charming voiceover, and a storyline that features obstacles representative of challenges refugees see when seeking asylum. Studio Flox, Humany Tee and Jugend Rettet created the video not only to explain the refugee crisis, but also to bring attention to rescue operations, safe routes of entry, and how citizens can help the cause.

“The following should underline the core message of the film: Everyone can help so that these people do not have to die,” The director said. “Purchasing a T-shirt which supports Jugend Rettet can be a starting point.”

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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AARP header2018 AVA Digital Awards Spotlight: AARP

2018 AVA Digital Awards Spotlight: AARP

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: AARP
Location: Washington D.C.
Title of Entry: “The Value of the Older Worker”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

One way to establish an organization as a reliable source of information is to research a cause important to its audience. After an organization has completed research, the information is typically compiled into a white paper or report, but breaking down the information into a visually-engaging campaign can make the research easier to digest for readers.

AARP designed an integrated marketing campaign to demonstrate the value of older workers in today’s job force. The campaign features facts and figures surrounding employment opportunities in the U.S., employers’ hiring habits, and helpful tips for re-entering the job search.

AARP designed a site as part of their integrated marketing campaign with a series of infographics to display information surrounding the older workforce. The infographics communicated the campaign’s information in a visually-engaging way, making AARP’s site memorable and easy to reference.

To view AARP‘s full campaign, visit here.

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multipleoutlet productions header2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Multipleoutlet Productions
Location: Hollis, NY
Title of Entry: “The Drug Reality,” and “HAPPY BIRTHDAY DAD”
Category: 184. Video Production – Long Form Video – Nonprofit

Tactfully addressing sensitive subjects can be difficult for filmmakers, but when successfully executed, can make a memorable piece.

Multipleoutlet Productions was approached by Amudim Community Resources, a nonprofit, to create videos encompassing Amudim’s services. The organization provides a variety of support, education, awareness and intervention services for families in difficult circumstances.

Multipleoutlet demonstrated Amudim’s impact through a series of videos depicting private, but unfortunately common, struggles families face in every community. In “HAPPY BIRTHDAY DAD,” a man feels alone from childhood trauma, and in “The Drug Reality” a family navigates their daughter’s addiction.

Both videos use well-executed storytelling and cinematography to convey how Amudim Community Resouces’ services provide support for people facing these unimaginable situations.


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unviersity of st thomas header2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: University of St. Thomas — Houston
Location: Houston, TX
Title of Entry: “UST Celt Admissions Blog”
Category: 30. Web-Based Production – Web Element – Blog

Launching a blog and posting regularly is a great way to provide in-depth information about an organization and boost overall engagement. Blogging allows an organization to build their brand voice and establish their site as a trustworthy source of information.

University of St. Thomas – Houston started an admissions-specific blog for new students. The blog features posts detailing common freshmen concerns, including what student activities are offered, study tips, and financial aid information. UST’s blog also features information for transfer, international and adult students, such as applying for GI bill benefits and transferring credits.

UST’s admissions blog not only answers questions for their students, but also common questions from first-year students everywhere. Providing useful information about starting college not only establishes UST’s admissions blog as a useful resource for their students, but students everywhere. To read UST’s full blog, visit here.

 

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The Aspire Group2018 AVA Digital Awards Spotlight: The Aspire Group

2018 AVA Digital Awards Spotlight: The Aspire Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: The Aspire Group
Location: Atlanta, GA
Title of Entry: “Aspire’s Website Redesign – From Good to Great!”
Category: 9. Web-Based Production – Website – Redesign

Today, an organization’s website is most likely the first point of contact with prospective clients and customers. If a site is out-of-date, hard to navigate, or doesn’t communicate a business’s benefits, the organization could lose potential sales and connections.

The Aspire Group, a sports and entertainment firm, recently redesigned their site to stay up-to-date with their clients. The firm revamped their site by adding video-based visuals, updated structuring and navigation, compelling calls to action and more concise wording.

The firm’s site refresh successfully improved user experience and drove new traffic to its landing pages, with overall page views growing by more than 250 percent and overall users growing by 22 percent.  To view The Aspire Group’s full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.

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zeal film header2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Zeal Film Ltd.
Location: London, United Kingdom
Title of Entry: “HP 3D Printing – Look Real”
Category: 180. Video Production – Corporate – Marketing (Product)

Hewlett Packard develops some of the most advanced modern technology, including 3D printing. To showcase the different applications of 3D printing, HP put together a series of videos to capture their different clients’ use of the technology.

HP approached Zeal Film, Ltd. to tell the story of one of their 3D print technology clients, Look Real. Look Real is a custom doll company based in Spain that has operated for more than 50 years. Before being introduced to HP’s 3D printing, Look Real was unable to manufacture dolls that look exactly like their owners.

Zeal Film’s video for HP goes behind the scenes at Look Real’s workshop to capture the manufacturing process. Through an interview and a voiceover, Look Real’s CEO explains the company’s history and desire to create custom dolls for children. Look Real finally made this dream a reality with HP’s 3D printing technology, and can now create custom dolls to resemble anyone in the world.

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