Latrice Graphic Design2015 MarCom Awards Spotlight: Latrice Graphic Design

2015 MarCom Awards Spotlight: Latrice Graphic Design

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Latrice Graphic Design
Location: Glenside, PA
Title of Entry: “A Craft Beer Wedding”
Category: 101. Invitation

It is the bride and groom’s special day. While the vast majority of couples choose to marry in a church, on a beach, or some formal setting, Stephanie and Gaetano chose a brewery for their nuptials. They wanted the invitations to reflect the place and the sentiment, so they sought the creative wisdom of Latrice Graphic Design of Glenside, Pennsylvania, who designed a meaningful, playful invitation to capture the moment and give new meaning to eat, drink, and marry.

Latrice-Graphic-Design-Award-Winning-Wedding-Invitation

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harland-clarke2015 MarCom Awards Spotlight: Harland Clarke

2015 MarCom Awards Spotlight: Harland Clarke

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Harland Clarke
Location: San Antonio, Texas
Title of Entry: “Harland Clarke Overview Brochure”
Category: 32. Business to Business Brochure

Harland Clarke is a company that provides integrated payment solutions and marketing services to multiple industries like financial services, retail, healthcare, insurance, and telecommunications. As any other business, it also has to market itself to potential clients.

To expand its market, Harland Clarke created a brochure touting its capabilities. The publication is concisely written with stylish graphics and a colorful well designed layout. The information is imparted without hyperbole in an easy-to-read, eye-pleasing format.

Here’s a sampling:

Harland Clarke Brochure - MarCom Awards

 

Harland Clarke Brochure - MarCom Awards

Harland Clarke Brochure - MarCom Awards

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Tourism-New-Zealand2015 MarCom Awards Spotlight: Tourism New Zealand

2015 MarCom Awards Spotlight: Tourism New Zealand

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Tourism New Zealand
Location: Santa Monica, California
Title of Entry: “Tourism New Zealand International Media Program”
Category: 158c. Public Relations Program

In The Lord of the Rings trilogy, the blockbuster movies piqued viewers’ interest about that little island country near Australia. With the series’ popularity waning, New Zealand has been less in the spotlight. During the last year, Tourism New Zealand’s hosted media program has been a major focus of their PR efforts to remind the world what their beautiful country is all about.

The plan strategically aligned target outlets with the audience of potential travelers. The results were astounding: The effort garnered 450 articles in publications and generated $36 million in PR value in the Americas – U.S., Canada, Argentina, Mexico, Chile and Brazil. In the U.S. alone, it increased tourism by 12%.

nova-zelandia

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alchemy-logo2015 MarCom Awards Spotlight: Alchemy

2015 MarCom Awards Spotlight: Alchemy

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Alchemy
Location: Austin, Texas
Title of Entry: “Food Safety Standards”
Category: 308. Motion Graphic Video

With more powerful computers and increasingly sophisticated software packages, motion graphics have become a staple of communication videos. Digital animation often helps tell a when other video sources are not available or when the subject matter is abstract.

Alchemy‘s recent video on food safety is a high water mark for motion graphics. The company provides training, communications, and consulting services to high profile food industry clients. Alchemy’s services, such as food safety, workplace safety, and operations, reach more than two million workers in 15,000 locations each month. The video, “Introduction to Food Safety,” takes the viewers on a century long ride from farm to fork.

Alchemy-Food-Safety-Standards-Motion-Graphic-Video

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2015 MarCom Awards Spotlight: Haneke Design

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Haneke Design
Location: St. Petersburg, FL
Client: Ideal Image
Title of Entry: “Ideal You Mobile App”
Category: 202c. App for Service

Haneke DesignPhotos and illustrations play a large role in communicating a company’s services to its clients. Haneke Design took visuals to another level when they designed a free Apple mobile app for their client, Ideal Image, which offers laser hair removal and cosmetic medical services.

After uploading a headshot into the app, users can resize specific features and adjust wrinkles, among other things. For the finale, people can compare the Before and After shots prior to sharing them with friends through social media or through an email or a text. They can also save the image to take to a consultation.

The app gives prospects an engaging “try before you buy” experience, helping interested parties determine what services they’d like from the comfort of their homes.

Ideal Image iPhone iPad app

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DEADLINE TOMORROW2015 MarCom Deadline Tomorrow!

2015 MarCom Deadline Tomorrow!

statuettesMarCom Awards is universally recognized as one of the most prestigious creative competitions in the world. Each year, thousands of brand builders enter their best work in a quest for recognition that will help build their own brands.

Winning a MarCom is a significant achievement that tells internal or external clients they are receiving great creative work while telling prospects they need to work with you.

MarCom Awards is presented by the Association of Marketing and Communication Professionals. Over the past 20 years, AMCP has received about 200,000 entries. This year AMCP celebrated its 20-year-anniversary by moving into a new space in the Dallas Design District.

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2015 MarCom Awards Spotlight: Tampa Hillsborough Economic Development Corp.

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Tampa Hillsborough Economic Development Corp.
Location: Tampa, FL
Title of Entry: “Tampa Hillsborough EDC 2014 Annual Report”
Category:88. Annual Report

Tampa Hillsborough EDCIf you are looking to relocate to the Tampa Bay region, the Tampa Hillsborough Economic Development Corporation will shepherd you through the process. The public-private partnership provides customized, confidential relocation and expansion services to domestic and international companies.

Like many corporations, the EDC publishes an annual report to highlight the past year. Most annual reports, given the subject matter, are dull reading with the statistics and graphs wrapped in accolades punctuated by the obligatory pictures of CEOs, CFOs and directors. In Tampa, they do things differently. The EDC report is a colorful, smartly written publication that utilizes impressive graphics and clever layouts to deliver important information.

Here’s a sampling:

Tampa Hillsborough Economic Development Corporation Tampa Hillsborough Economic Development Corporation-3 Tampa Hillsborough Economic Development Corporation Annual-Report-Final-5 Tampa Hillsborough Economic Development Corporation Annual-Report-Final-10 Tampa Hillsborough Economic Development Corporation Annual Report 30

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2015 MarCom Awards Spotlight: Epicosity

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Epicosity
Location: Sioux Falls, SD
Title of Entry: “AgSense Farm”
Category: 260. Marketing Product or Service

EpicosityAs everyone knows, selling a product to a client takes a good sales pitch. The more moving parts, the more complex the product, the harder the sell.

Epicosity, a full service agency out of Sioux Falls, South Dakota, received a complicated assignment from AgSense, which provides a host of farm technology products that shepherds a crop from planting to harvest.

Epicosity took the expansive agriculture system and weaved it into a body of story highlighting a farm family. Using a traditional documentary style, the video lays out the product in a simple yet engaging style. The photography is exceptional, the editing sharp, the music perfect. The well-paced video draws you in and keeps your interest.

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Pittsburg-7_smallAfter 20 years in Arlington, AMCP moves to Dallas.

After 20 years in Arlington, AMCP moves to Dallas.

When AMCP was formed by marketing and communication professionals from Dallas and Fort Worth in 1994, we settled in Arlington because it was convenient for everyone to meet half way between the cities. Over the years, most of the original folks were succeeded by people half their age, paper gave way to digital and entry and fulfilment transcended into the cloud.

Out with the old (above) in with the new (below).

After 20 years of growth, it was long past time for a new facility to house an expanding and changing operation. So, we moved into the former Al’s Water Coolers in the Dallas Design District. Well, by then it wasn’t Al’s anymore. We spent well over a year turning the old brick repair shop into a space that would be comfortable and fun to work in.

Cleaning out the Arlington warehouse brought back a lot of old memories and provided provocative insite into how far marketing and communications has come in the last 20 years. Huddled together in a closet, were once state-of-the-art VHS, S-VHS, Beta, DV and DVD players and a DAT audio machine. Nearby, in the warehouse were an audio board and old production monitor that together took up the space of a Mini Cooper.

A recycler was called to evict the still working equipment along with two IBM Selectrics, and over a dozen computers and CRTs. Our first computer, an Apple II, the only thing that could still be worth some money, could not be found. It was probably thrown out years ago with someone’s old baseball cards.

It hurt to get rid of this once prized technology. But, it could have been worse. About a decade ago, we were able to sell or give away our ¾ in, 1 in and Beta SP machines.

AMCP old days

AMCP – The old days. Look at that equipment!

Ten years ago our judging room looked like a production studio with multiple video players and presentation tables. Now, a Mac and a PC do most of the work.

But while we may have less equipment, we need more work areas to accommodate the judges who go over the thousands of entries that are reviewed each year in the MarCom, Hermes and AVA Digital competitions.

The new building doesn’t need as much storage space as the old one. We used to get all of our entries through the mail or delivery services and sort through them on tables. Now we deal mostly with megabytes and gigabytes and keep them in the cloud. Next time we move should be a lot easier.

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2015 MarCom Awards Open For Entries

2015 MarCom Statuette PlatinumWe’re happy to announce the 2015 MarCom Awards competition is officially open for entries. The deadline is Friday, September 11.

Entrants will see that we fine-tuned the entry system and added additional digital categories. The Web-based Media area has been renamed Digital Media, and features a new 19-category social media section and an expanded section for mobile apps and sites.

For those unfamiliar, MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals.

The MarCom competition is well respected in the industry and is perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from freelancers to Fortune 50 companies.

MarCom is administered and judged by the Association of Marketing and Communication Professionals, founded in 1995 by a group of creative professionals who want to provide an inexpensive, independent competition on an international level that is fair, respected and open to everyone.

Enter the 2015 MarCom competition now >>

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