davis wright tremaine header2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Davis Wright Tremaine
Location: Seattle, WA
Title of Entry: “Game of Thrones Themed Holiday Card”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

There are few television shows as notorious as Game of Thrones. Game of Thrones’ characters, costumes and theme song are easily recognized, regardless if someone has or hasn’t seen the show.

Davis Wright Tremaine paid homage to the show in their annual Holiday Card video. The video showcases the firm’s transatlantic locations with Game of Thrones-style architecture animation, graphics, and majestic background music.

The firm’s video is a creative and pop-culturally relevant twist on the typical corporate Christmas card bound to make a lasting impression on recipients.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

 

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M2Film logo2018 AVA Digital Awards Spotlight: M2Film

2018 AVA Digital Awards Spotlight: M2Film

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: M2Film
Location: Aarhus, Denmark
Client: Dynaudio
Title of Entry: “The way the artist intended”
Category: 162. Video Production – Long Form Video – Corporate Image

Need a good stereo speaker? Dynaudio makes one and M2Film knows how to sell it.

M2Film is a Danish company that crafts high-end videos for a number of international clients. This video,”The Way the Artists Intended”, is part commercial, part corporate image, and totally filmmaking at its best. The video tells a story through both the eyes of the artist and the ears of the audiophile.  It’s immersive and visually entertaining while staying very much on message.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

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WINNERS-POSTED-2017-012017 MarCom Awards Winners Posted

2017 MarCom Awards Winners Posted

The results are in! We’ve officially posted the 2017 MarCom Awards winners. Each entrant can view their results on their My Account page and use the interactive map on our Winners page to view their company and see the other winners in each category (if the entrant gave permission to display).

If you are a winner, please take advantage of the page we have dedicated to each winning entry.

If you would like to add credits or a synopsis for your winning project, you can write in or upload info and graphics through your My Account. Each entry has a specific menu to guide you.

Only one file per winning entry can be displayed, so, if you would like to change the file that represents your entry, you can re-upload. The last upload will be the file displayed.

Interact With Us on Social Media

We launched new MarCom Facebook, Twitter and Instagram accounts to better interact with all the organizations who enter MarCom each year. We will be sharing some of the best entries (who have provided permission for public use) from the 2017 MarCom Awards competition on these platforms. Be sure to tag us in your MarCom winner announcements and statuette photos!

AVA Digital Awards Now Open

If you produce digital work such as websites, social media and videos, you might consider entering the AVA Digital Awards. The competition is now accepting entries. Deadline is December 14. To see the different AVA Digital categories and enter your work, visit www.avaawards.com.

We will be sharing some of this year’s stand-out AVA Digital Awards entries (who have given permissions) on the AMCP Blog, AVA Digital Awards Twitter, AVA Digital Awards Instagram and AVA Digital Awards Facebook.

AVA Digital Awards and MarCom Awards are both administered by the Association of Marketing and Communication Professionals (AMCP).

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twitter header_AVAThe 2018 AVA Digital Awards are now open!

The 2018 AVA Digital Awards are now open!

promoteThe 2018 AVA Digital Awards opened this morning!

2018…. looks like a typo. We like to think ahead.  Enter your digital work now and you will get your results in early January.  Then you will have the whole year to brag (or sulk).

Fill out the forms, print out your graphics, get copies of your latest videos and run to the post office.  You’ve got six weeks to get it here.

Or, you can spend a couple of minutes, some spare marketing change and enter online at www.avaawards.com. The process is quick, easy and potentially very rewarding.

AVA Digital recognizes the world’s most innovative and creative web, social, mobile, interactive, video and audio production.

judging_iconAVA Digital is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP has provided third-party recognition to industry leaders for more than 20 years, making the AVA Digital Awards one of the most highly-regarded digital competitions in the world.

AVA Digital competition has more than 200 categories covering a wide-range of digital work, reasonable prices and timely judging. Entry fees are $110 for single entries and $175 for campaigns. To recognize the generosity of creative professionals, AMCP does not charge paid entrants for pro bono entries.

AMCP judges are already reviewing early submissions, and will be featuring some of this year’s stand-out entries on the AMCP blog, AVA Twitter and AVA Instagram. Please note that entries will be seen only by judges unless permission is granted to display the entry during the entry process.

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beacon health options logo2017 MarCom Awards Spotlight: Beacon Health Options

2017 MarCom Awards Spotlight: Beacon Health Options

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Beacon Health Options
Location: Boston, MA
Title of Entry: “Suicide Video”
Category: 250. Digital Media – Web Video – Informational

Suicide causes more than 40,000 deaths each year, making it the tenth leading cause of death in the United States. Beacon Health Options created an informational video to commemorate Suicide Awareness Month and bring attention to the staggering statistics surrounding suicide.

The video features alarming facts and figures surrounding suicide in the United States. The video’s text-based graphics allow the data to tell the story and encourage watchers to start conversations surrounding the subject while directing users to Beacon Health Options’ resources.

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wynn header2017 MarCom Awards Spotlight: Wynn Las Vegas

2017 MarCom Awards Spotlight: Wynn Las Vegas

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Wynn Las Vegas
Location: Las Vegas, NV
Title of Entry: “Tastemade’s ‘Making The Menu’ Series Explores Costa di Mare at Wynn Las Vegas”
Category: 167. Strategic Communications – Media Relations/Publicity – Online Placement

Las Vegas is notorious for its exceptional entertainment, casinos and hotels. Among these is Wynn Las Vegas, a resort and casino that not only boasts memorable entertainment and nightlife, but also exquisite restaurants.

Wynn collaborated with Tastemade, an online food and traveling resource, as part of Tastemade’s Making the Menu series. The site took a behind-the-scenes look at Costa di Mare, Wynn’s award-winning Mediterranean and Italian cuisine restaurant.

Tastemade’s video walks through how Costa di Mare sources their fresh seafood, wine list and in-season ingredients, as well as how house chef Mark LoRusso chooses his nightly menu and prepares seafood tableside. The video showcases Costa di Mare’s authentic Italian ambiance and Wynn’s unparalleled dining options.

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lowe's header2017 MarCom Awards Spotlight: Lowe’s

2017 MarCom Awards Spotlight: Lowe’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Lowe’s
Location: Moorseville, NC
Title of Entry: “Hope”
Category: 296. Video/Audio- Video/Film – Internal Communication

The 2017 hurricane season was one of the most lethal in history, with thousands of people displaced due to severe weather. Once the storms cleared, citizens returned to their homes to find severe flooding or other catastrophic property damage that could take months to repair.

Lowe’s dispatched a disaster response team to lend a hand during the weeks following hurricanes Harvey and Irma. The volunteers coordinated efforts to help remove debris, reconstruct housing and extend neighborly support during a trying time.

Lowe’s captured the team’s work in two videos. In both videos, Lowe’s volunteers go the extra mile to rebuild communities devastated by disaster. Each video contributes to Lowe’s efforts to “make it home again.”

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likeable media headerpsd2017 MarCom Awards Spotlight: Likeable Media

2017 MarCom Awards Spotlight: Likeable Media

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Likeable Media
Location: New York, NY
Title of Entry: “CENTURY 21’S Adulting 101 Website”
Category: 186. Digital Media – Website – Informational

Millennials are waiting longer than past generations before taking the plunge into home owning, with most millennials renting for up to six years before purchasing a home. Century 21 wanted to refresh their well-established brand to reach millennials approaching the average home buying age of 31. The real estate agency worked with Likeable Media to brainstorm fresh ideas to establish their brand in the millennial audience.

Likeable Media dreamt up a brand refresh and social media campaign to establish Century 21 not only as a reliable resource for home-owning information, but all things related to adulting. Century 21’s new Adulting 101 website features tutorials for adulthood’s daunting tasks, including how to hang pictures, wedding guest attire and navigating financial challenges.

Along with the website refresh, Likeable Media coordinated a campaign featuring various adulting tutorials and adulting failure videos on Century 21’s Facebook and Instagram platform. The campaign successfully generated more than 140,000 clicks leading to Century 21’s Adulting 101 website, 6.1 million video views and 36 million impressions.

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Likeable Media established Century 21 as a reliable source for information beyond only home owning decisions by approaching the millennial audience in a familiar, but fun, format. To see the full Adulting 101 website, visit here.

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imaginuity headerMarCom Awards Spotlight: Imaginuity

MarCom Awards Spotlight: Imaginuity

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Imaginuity
Location: Dallas, TX
Title of Entry: “SonicWall Fear Less Campaign Launch”
Category: 149c. Strategic Communications – Marketing/Promotion Campaign – Product Launch

Cyber threats are some of the most prevalent security fears in today’s day and age. With most people using at least one connected device in their day-to-day life, the need for high-quality device security is greater than ever. SonicWall, a network security provider, was faced with the challenge of communicating the benefits of their product in a busy market.

To address this challenge, SonicWall approached Dallas-based agency Imaginuity to revamp their website and coordinate a digital campaign surrounding their products. Imaginuity combined common cybersecurity fear with SonicWall’s reputation as a trustworthy security provider to create their Fear Less campaign.

Imaginuity redesigned SonicWall’s corporate website using clean graphics and pops of color. The site features product information, as well as a series of illustrations depicting typically fearsome, or fearless, animals to feed into the new “Fear Less” message.

The agency coordinated a web campaign using the animal illustrations in addition to the website redesign. The campaign incorporates animal imagery with messaging playing off common cybersecurity fears to represent how users can worry less about cyber threats when using SonicWall’s trustworthy products.

imaginuity image 3 imaginuity image 5

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Flourish headerMarCom Awards Spotlight: Flourish

MarCom Awards Spotlight: Flourish

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Flourish
Location: Greenville, SC
Title of Entry: “Caine Cares”
Category: 156c. Strategic Communications – Communications/Public Relations – Corporate Social Responsibility

Coldwell Banker Caine in Greenville, SC wanted to recognize their team members’ success both inside and outside of the office. To recognize their employees’ community efforts, the firm launched the Caine Cares community service platform, an initiative supporting arts, health and wellness, animal welfare and human services development throughout upstate South Carolina.

The firm approached Flourish, an interactive communications firm, to coordinate a strategic communications campaign to spread awareness of the Caine Cares movement. Flourish coordinated multiple community events backing the Caine Cares initiatives and supporting traditional and social media surrounding the events.

Flourish’s campaign for Coldwell Banker Caine finishes its eight-month run in November. The campaign successfully coordinated eight social outreach events, five media opportunities and multiple social conversations surrounding Cain Cares.

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