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White Rabbit Advertising Agency2015 MarCom Awards Spotlight: White Rabbit Ltd

2015 MarCom Awards Spotlight: White Rabbit Ltd

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: White Rabbit Ltd
Location: Budapest, Hungary
Title of Entry: “Grapes From a Noble House”
Category: 104. Print Magazine Creativity

With magazines filled with as many pages of ads as articles, it’s a trick to design a message that captures attention. Thumbing through the pages, you are inundated with pretty people, gorgeous landscapes, and witty phrases.

Hungary’s White Rabbit Entertainment Company, an independent full-service advertising agency, manages to cut through the clutter with an eye-popping ad that is stylish and clever. The agency recently designed a print ad for 2HA Winery in Hungary.  The result is a lush, romantic, and sophisticated creation that makes you want to think and drink.

White Rabbit Grapes From A Noble House Ad

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Nationwide Insurance2015 MarCom Awards Spotlight: Nationwide Insurance

2015 MarCom Awards Spotlight: Nationwide Insurance

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Nationwide Insurance
Location: Columbus, OH
Title of Entry: “Nationwide Proprietary Photo Library”
Category: 123. People/Portrait Photography

With the advance of digital technology, animation and motion graphics are increasingly used to tell a story. As good as this is, the technique is not the best for capturing a moment or expressing a feeling.  Photography, if done properly, can do both – convey an emotion while freezing it in time.

Nationwide Insurance‘s entry into the People/Portrait category is an excellent of example of a timeless art form. Here’s a sampling of the company’s stunning photography:

Nationwide-Insurance-Portraits-1

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Latrice Graphic Design2015 MarCom Awards Spotlight: Latrice Graphic Design

2015 MarCom Awards Spotlight: Latrice Graphic Design

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Latrice Graphic Design
Location: Glenside, PA
Title of Entry: “A Craft Beer Wedding”
Category: 101. Invitation

It is the bride and groom’s special day. While the vast majority of couples choose to marry in a church, on a beach, or some formal setting, Stephanie and Gaetano chose a brewery for their nuptials. They wanted the invitations to reflect the place and the sentiment, so they sought the creative wisdom of Latrice Graphic Design of Glenside, Pennsylvania, who designed a meaningful, playful invitation to capture the moment and give new meaning to eat, drink, and marry.

Latrice-Graphic-Design-Award-Winning-Wedding-Invitation

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harland-clarke2015 MarCom Awards Spotlight: Harland Clarke

2015 MarCom Awards Spotlight: Harland Clarke

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Harland Clarke
Location: San Antonio, Texas
Title of Entry: “Harland Clarke Overview Brochure”
Category: 32. Business to Business Brochure

Harland Clarke is a company that provides integrated payment solutions and marketing services to multiple industries like financial services, retail, healthcare, insurance, and telecommunications. As any other business, it also has to market itself to potential clients.

To expand its market, Harland Clarke created a brochure touting its capabilities. The publication is concisely written with stylish graphics and a colorful well designed layout. The information is imparted without hyperbole in an easy-to-read, eye-pleasing format.

Here’s a sampling:

Harland Clarke Brochure - MarCom Awards

 

Harland Clarke Brochure - MarCom Awards

Harland Clarke Brochure - MarCom Awards

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Tourism-New-Zealand2015 MarCom Awards Spotlight: Tourism New Zealand

2015 MarCom Awards Spotlight: Tourism New Zealand

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Tourism New Zealand
Location: Santa Monica, California
Title of Entry: “Tourism New Zealand International Media Program”
Category: 158c. Public Relations Program

In The Lord of the Rings trilogy, the blockbuster movies piqued viewers’ interest about that little island country near Australia. With the series’ popularity waning, New Zealand has been less in the spotlight. During the last year, Tourism New Zealand’s hosted media program has been a major focus of their PR efforts to remind the world what their beautiful country is all about.

The plan strategically aligned target outlets with the audience of potential travelers. The results were astounding: The effort garnered 450 articles in publications and generated $36 million in PR value in the Americas – U.S., Canada, Argentina, Mexico, Chile and Brazil. In the U.S. alone, it increased tourism by 12%.

nova-zelandia

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alchemy-logo2015 MarCom Awards Spotlight: Alchemy

2015 MarCom Awards Spotlight: Alchemy

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Alchemy
Location: Austin, Texas
Title of Entry: “Food Safety Standards”
Category: 308. Motion Graphic Video

With more powerful computers and increasingly sophisticated software packages, motion graphics have become a staple of communication videos. Digital animation often helps tell a when other video sources are not available or when the subject matter is abstract.

Alchemy‘s recent video on food safety is a high water mark for motion graphics. The company provides training, communications, and consulting services to high profile food industry clients. Alchemy’s services, such as food safety, workplace safety, and operations, reach more than two million workers in 15,000 locations each month. The video, “Introduction to Food Safety,” takes the viewers on a century long ride from farm to fork.

Alchemy-Food-Safety-Standards-Motion-Graphic-Video

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2015 MarCom Awards Spotlight: Haneke Design

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Haneke Design
Location: St. Petersburg, FL
Client: Ideal Image
Title of Entry: “Ideal You Mobile App”
Category: 202c. App for Service

Haneke DesignPhotos and illustrations play a large role in communicating a company’s services to its clients. Haneke Design took visuals to another level when they designed a free Apple mobile app for their client, Ideal Image, which offers laser hair removal and cosmetic medical services.

After uploading a headshot into the app, users can resize specific features and adjust wrinkles, among other things. For the finale, people can compare the Before and After shots prior to sharing them with friends through social media or through an email or a text. They can also save the image to take to a consultation.

The app gives prospects an engaging “try before you buy” experience, helping interested parties determine what services they’d like from the comfort of their homes.

Ideal Image iPhone iPad app

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DEADLINE TOMORROW2015 MarCom Deadline Tomorrow!

2015 MarCom Deadline Tomorrow!

statuettesMarCom Awards is universally recognized as one of the most prestigious creative competitions in the world. Each year, thousands of brand builders enter their best work in a quest for recognition that will help build their own brands.

Winning a MarCom is a significant achievement that tells internal or external clients they are receiving great creative work while telling prospects they need to work with you.

MarCom Awards is presented by the Association of Marketing and Communication Professionals. Over the past 20 years, AMCP has received about 200,000 entries. This year AMCP celebrated its 20-year-anniversary by moving into a new space in the Dallas Design District.

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2015 MarCom Awards Spotlight: Tampa Hillsborough Economic Development Corp.

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Tampa Hillsborough Economic Development Corp.
Location: Tampa, FL
Title of Entry: “Tampa Hillsborough EDC 2014 Annual Report”
Category:88. Annual Report

Tampa Hillsborough EDCIf you are looking to relocate to the Tampa Bay region, the Tampa Hillsborough Economic Development Corporation will shepherd you through the process. The public-private partnership provides customized, confidential relocation and expansion services to domestic and international companies.

Like many corporations, the EDC publishes an annual report to highlight the past year. Most annual reports, given the subject matter, are dull reading with the statistics and graphs wrapped in accolades punctuated by the obligatory pictures of CEOs, CFOs and directors. In Tampa, they do things differently. The EDC report is a colorful, smartly written publication that utilizes impressive graphics and clever layouts to deliver important information.

Here’s a sampling:

Tampa Hillsborough Economic Development Corporation Tampa Hillsborough Economic Development Corporation-3 Tampa Hillsborough Economic Development Corporation Annual-Report-Final-5 Tampa Hillsborough Economic Development Corporation Annual-Report-Final-10 Tampa Hillsborough Economic Development Corporation Annual Report 30

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2015 MarCom Awards Spotlight: Epicosity

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Epicosity
Location: Sioux Falls, SD
Title of Entry: “AgSense Farm”
Category: 260. Marketing Product or Service

EpicosityAs everyone knows, selling a product to a client takes a good sales pitch. The more moving parts, the more complex the product, the harder the sell.

Epicosity, a full service agency out of Sioux Falls, South Dakota, received a complicated assignment from AgSense, which provides a host of farm technology products that shepherds a crop from planting to harvest.

Epicosity took the expansive agriculture system and weaved it into a body of story highlighting a farm family. Using a traditional documentary style, the video lays out the product in a simple yet engaging style. The photography is exceptional, the editing sharp, the music perfect. The well-paced video draws you in and keeps your interest.

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