imaginuity headerMarCom Awards Spotlight: Imaginuity

MarCom Awards Spotlight: Imaginuity

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Imaginuity
Location: Dallas, TX
Title of Entry: “SonicWall Fear Less Campaign Launch”
Category: 149c. Strategic Communications – Marketing/Promotion Campaign – Product Launch

Cyber threats are some of the most prevalent security fears in today’s day and age. With most people using at least one connected device in their day-to-day life, the need for high-quality device security is greater than ever. SonicWall, a network security provider, was faced with the challenge of communicating the benefits of their product in a busy market.

To address this challenge, SonicWall approached Dallas-based agency Imaginuity to revamp their website and coordinate a digital campaign surrounding their products. Imaginuity combined common cybersecurity fear with SonicWall’s reputation as a trustworthy security provider to create their Fear Less campaign.

Imaginuity redesigned SonicWall’s corporate website using clean graphics and pops of color. The site features product information, as well as a series of illustrations depicting typically fearsome, or fearless, animals to feed into the new “Fear Less” message.

The agency coordinated a web campaign using the animal illustrations in addition to the website redesign. The campaign incorporates animal imagery with messaging playing off common cybersecurity fears to represent how users can worry less about cyber threats when using SonicWall’s trustworthy products.

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Flourish headerMarCom Awards Spotlight: Flourish

MarCom Awards Spotlight: Flourish

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Flourish
Location: Greenville, SC
Title of Entry: “Caine Cares”
Category: 156c. Strategic Communications – Communications/Public Relations – Corporate Social Responsibility

Coldwell Banker Caine in Greenville, SC wanted to recognize their team members’ success both inside and outside of the office. To recognize their employees’ community efforts, the firm launched the Caine Cares community service platform, an initiative supporting arts, health and wellness, animal welfare and human services development throughout upstate South Carolina.

The firm approached Flourish, an interactive communications firm, to coordinate a strategic communications campaign to spread awareness of the Caine Cares movement. Flourish coordinated multiple community events backing the Caine Cares initiatives and supporting traditional and social media surrounding the events.

Flourish’s campaign for Coldwell Banker Caine finishes its eight-month run in November. The campaign successfully coordinated eight social outreach events, five media opportunities and multiple social conversations surrounding Cain Cares.

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nat geo header2017 MarCom Awards Spotlight: National Geographic

2017 MarCom Awards Spotlight: National Geographic

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: National Geographic
Location: Washington DC
Title of Entry: “National Geographic CHASING GENIUS”
Category: 211c. Digital Media – Social Media – Social Engagement

National Geographic is a leading resource for global science, culture, geography and education. The organization runs one of the most successful social media presences online by using colorful storytelling to engage with followers and inspire others to tell their own story.

Nat Geo’s capability to inspire sparked the idea behind the 2017 CHASING GENIUS campaign, sponsored by GSK Consumer Healthcare. CHASING GENIUS is described as “a ground-breaking digital platform designed to inspire, ignite and enable the ‘inner-genius’ inside us all.”

The premise of the project was to work with people worldwide to address global issues, including our impact on the planet, improving overall health, and feeding 9 billion people worldwide. National Geographic encouraged people everywhere to send a one-minute video to the CHASING GENIUS platform describing their vision for a solution to any of the three problems.

A panel of judges chose three winners and CHASING GENIUS users chose a fourth “People’s Choice” submission. Each winner received $25,000 to take their solution to the next level.

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The CHASING GENIUS campaign garnered more than 19 million entry video views, 3 million social conversations and up to 20,000 community members. National Geographic successfully used its platform to spark global conversations and inspire to work together towards change.

To view the 2017 CHASING GENIUS winners and learn more about the project, visit here.

 

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LOKI header2017 MarCom Awards Spotlight: Loki Box Design

2017 MarCom Awards Spotlight: Loki Box Design

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Loki Box Design
Location: Quebec, QC
Title of Entry: “Pop Up Beauty Station”
Category: 153c. Strategic Communications – Marketing/Promotion Campaign – Other – Pop-Up Store

With online shopping becoming the norm, retailers are grasping for ways to convince consumers to visit storefronts. Sephora was faced with this challenge when dreaming up a campaign to reach consumers directly in Toronto and approached Loki Box Design to help create a space to attract potential customers.loki box design image 1

Loki Box Design worked closely with Cinco, a brand agency, to create a pop-up booth for the Sephora Loves Toronto campaign. The space needed to be easily transportable but represent the brand well. Loki achieved this by building a 16-foot, Sephora-branded beauty studio that features 12 make up stations, a central meet-and-greet area, and a demo space.

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The booth was such a success that Loki Box Design created a second pop-up beauty station to continue Sephora’s Canadian campaign. The booths have stopped in various malls and major festivals nationwide.

The Sephora pop up, a mobile beauty studio experience! from Loki Box Design on Vimeo.

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pepsico header2017 MarCom Awards Spotlight: PepsiCo Design & Innovation

2017 MarCom Awards Spotlight: PepsiCo Design & Innovation

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York, NY
Title of Entry: “Pepsi x Shanghai Fashion Week A/W 2017,” “Pepsi x Shanghai Fashion Week S/S 2017″
Category: 112. Print Media – Print Creativity – Packaging

PepsiCo Design & Innovation stays on top of trends to identify new opportunities for partnerships and collaborations for their portfolio of brands. One of their most recent endeavors was a collaboration with Shanghai Fashion Week to design limited edition cans for both the 2017 Spring/Summer and Autumn/Winter seasons.

Pepsi incorporated their “Live For Now” in each of the designs. For the Spring/Summer designs, Pepsi went tropical with palm and fern leave silhouettes on a light pink background. The Autumn/Winter designs featured bold, text-focused graphics with wavelengths.

Both of the designs were featured in magazine ads and billboards as well as on special-edition Pepsi cans and other merchandise. PepsiCo Design & Innovation incorporated Pepsi’s “Live For Now” message while staying on trend and in season.

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volume PR header2017 MarCom Awards Spotlight: Volume Public Relations

2017 MarCom Awards Spotlight: Volume Public Relations

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Volume Public Relations
Location: Greenwood Village, CO
Title of Entry: “Cerveza Imperial: Can This Beer Save the Planet?”
Category: 172c. Strategic Communications – Media Relations/Publicity – Publicity Campaign

How do you promote a sustainable product in a sustainability-rich environment? Volume Public Relations was faced with this challenge when Cerveza Imperial approached the agency to develop a campaign to build brand awareness in Colorado.

Volume Public Relations and Cerveza Imperial chose to leverage the fact that Imperial is the only “water positive” beer in the world, meaning the product has a nonexistent water footprint. The agency faced the challenge of differentiating Imperial from the numerous craft breweries in Colorado, and spotlighting Imperial’s sustainability in an already eco-conscious environment.

The agency coordinated a campaign utilizing event planning, social media and traditional media to communicate with consumers on multiple platforms. Volume Public Relations and Cerveza Imperial worked with a Colorado-based nonprofit, enrolled in local beer festivals, invested in water-conservation initiatives and sponsored a fundraiser to project Imperial’s message.

The campaign spanned six months and successfully generated more than 250 online press releases, 30 broadcast segments, four unique print articles and increased sales by 20 percent. Thanks to Volume Public Relations’ award-winning campaign, Cerveza Imperial differentiated their brand in a congested market.

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2017 MarCom Awards Spotlight: Morgan Stanley

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Morgan Stanley
Location: New York, NY
Title of Entry: “Capital Creates Change Virtual Reality”
Category: 257. Digital Media – Web Video – Other – Virtual Reality Experience

Virtual Reality is not brand new, but new enough to pose a challenge as to how properly utilize it’s unique character. Most of the VR experiences in marketing and journalism are users interfacing with the images of a 360-camera. Often no context is given.

Morgan Stanley recently commissioned a website that explores climate change around the world through VR. Not only are the images stunning but the context of what you are seeing is delivered through heartfelt narration by those experiencing the upheaval.

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trevelino keller header2017 MarCom Awards Spotlight: Trevelino/Keller

2017 MarCom Awards Spotlight: Trevelino/Keller

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Trevelino/Keller
Location: Atlanta, Georgia
Title of Entry: “Flatbread Photography”
Category: 124. Print Media – Print Creativity – Product

In print journalism and advertising, the adage “a picture is worth a thousand words” cannot be overstated.  But with the advent of video, VR, and graphics, photography at times seems like a lost art form. That’s where Trevelino/Keller of Atlanta, Georgia steps in.

It seems easy to take a picture of a restaurant dish and it is.  The hard part is making it stand out.  The agency’s photograph of a flatbread pizza invites the viewer to dine-in.  You can almost taste the basil and sauce while crunching into the crisp crust.

 

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adHOME creative header2017 MarCom Awards Spotlight: adHOME Creative

2017 MarCom Awards Spotlight: adHOME Creative

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: adHOME Creative
Location: London, ON
Title of Entry: “CO Safety – The Silent Killer”
Category: 181. Digital Media – Website – Educational Institution

Despite technological advances, carbon monoxide poisoning still kills people in their own homes every year. It’s called “the Silent Killer’ and the Technical Standards & Safety Authority in Ontario wants to do something about.

The TSSA approached adHOME Creative of London, Ontario to create a website to warn and educate the public. The agency graphically captures the threat in stark terms with a dark motif and messaging.

The website is both slick and intuitive with clever graphics and navigation, featuring an opening video shot in the style of a scene from a horror movie. To view their site for the full experience, visit thesilentkiller.ca.

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driscolls header2017 MarCom Awards Spotlight: Driscoll’s

2017 MarCom Awards Spotlight: Driscoll’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Driscoll’s
Location: Watsonville, CA
Title of Entry: “#BerryTogether 3D Picnic”
Category: 152c. Strategic Communications – Marketing/Promotion Campaign – Special Event

If you’ve recently eaten a berry– whether strawberry, blueberry, or other– the chances are it was grown by Driscoll’s, a privately held company in California.

Driscoll’s recently wanted to elevate its product around the country with a national campaign. The usual media was utilized, but the company also decided to go a bit guerilla with a hands-on marketing hook. The idea was presented in cities across America who led the country in berry consumption.

It started with a stage that looked like any stage in any city green space. But on closer look bright murals decorated the backdrop and floor. No signs, no directions, just a stage waiting for someone to explore. In each city, curiosity eventually won over bystanders who discovered that fun things were waiting to happen.

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