We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.
Organization: Visit Philadelphia
Location: Philadelphia, PA
Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box'”
Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms)
What if you’re a homesick NFL fan and can’t make it back to your city for the playoffs? If you’re a Philadelphia Eagles fan, the city comes to you.
Visit Philadelphia works year-round to promote the city’s image and increase visitation. When the Eagles made the Super Bowl LIII playoffs, the organization noticed an increase in engagement across the organization’s social media platforms. In turn, the Visit Philadelphia team quickly devised a strategy to utilize the playoffs excitement to spread awareness surrounding Philadelphia nationwide.
Visit Philadelphia asked Eagles fans living across the country what the perfect Superbowl party, and chose 20 winners. Each of these winning fans received a special nostalgia package overnight, containing Philly cheese steaks, Tastykakes, and Eagles paraphernalia. In return, the homesick fans filmed themselves opening the package for their reactions.
Upon receiving the unboxing videos, Visit Philadelphia created an emotional video compilation of the excited fans receiving their nostalgia packages. The compilation was shared across the organization’s social media platforms and received an overwhelming response. Visit Philadelphia’s entire campaign, from initial question to unboxing video, garnered 7,400 engagements and a reach of more than 313,600.
To check out Visit Philadelphia’s full campaign, visit here.
The 2019 Hermes Creative Awards are still open. Enter today.