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Idea Hall2015 MarCom Awards Spotlight: Idea Hall

2015 MarCom Awards Spotlight: Idea Hall

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Idea Hall
Location: Costa Mesa, CA
Title of Entry: “Roll Real Estate Development Video Brochure”
Category: 19. Brochure

Idea Hall is an Orange County-based, full-service agency specializing in branding, marketing, public relations and video. The company’s clients range from the Alzheimer’s Association to the Boy Scouts to real estate and financial institutions.

A real estate development company recently approached Idea Hall to produce a brochure highlighting a new project. To be sure, this is no ordinary brochure. It fuses print with digital to create a new marketing experience. The design is simple and stylish, and the video is compelling, utilizing both live action and animation.

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Final Deadline Header Tomorrow-01Final MarCom Deadline Tomorrow!

Final MarCom Deadline Tomorrow!

statuettesEntries are flooding in and judges are well into the process of evaluating what we expect will be another year of about 6,000 entries. If you have waited until the deadline to enter, you should get your results no later than Friday, October 30.

If you have already entered, you may get your results earlier. As soon as your results are posted to your My Account, you will be notified by email.

New for 2015 is a redesigned Winner’s list. Each winning entry will now receive its own page. Title of entry, category and company information will automatically be posted to the page along with a link to the entry file (only if permission to display was granted during the entry process). In addition, entrants can go back through My Account and add any credits, project summaries or information that would enhance the listing.

All materials pertaining to results, such as notification letter and summary of entries will be available as printable documents through My Account and will no longer be mailed.

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the-california-state-university-header2015 MarCom Awards Spotlight: California State University

2015 MarCom Awards Spotlight: California State University

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: California State University
Location: Sacramento, CA
Title of Entry: “#standwithCSU: An integrated, yearlong effort to fully fund the California State University”
Category: 154c. Communication Plan

Communication plans can take many shapes and perform many functions. Perhaps the hardest task is to entice people to provide money in hard economic times. This is what the California State University faced when trying to increase its budget while the state was cutting back. The university system, the largest public four-year school with more than 447,000 students, was seeking an additional $97 million from the state’s legislature and governor.

The money would enable the university to admit 12,000 new students, three times what it would be able to if the extra funds were not approved. Demand for education has been high the past five years, as the CSU was forced to turn away between 20,000 and 30,000 qualified students each year.

Utilizing door hangers, lapel pins, op-ed pieces, and red socks, the two-year #standwithCSU campaign swayed elected leaders to vote for the proposal. Governor Brown signed the budget on June 24, 2015, marking the first time in 10 years that the CSU budget request was fully funded.

#standwithCSU-red-sock-campaign

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White Rabbit Advertising Agency2015 MarCom Awards Spotlight: White Rabbit Ltd

2015 MarCom Awards Spotlight: White Rabbit Ltd

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: White Rabbit Ltd
Location: Budapest, Hungary
Title of Entry: “Grapes From a Noble House”
Category: 104. Print Magazine Creativity

With magazines filled with as many pages of ads as articles, it’s a trick to design a message that captures attention. Thumbing through the pages, you are inundated with pretty people, gorgeous landscapes, and witty phrases.

Hungary’s White Rabbit Entertainment Company, an independent full-service advertising agency, manages to cut through the clutter with an eye-popping ad that is stylish and clever. The agency recently designed a print ad for 2HA Winery in Hungary.  The result is a lush, romantic, and sophisticated creation that makes you want to think and drink.

White Rabbit Grapes From A Noble House Ad

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Nationwide Insurance2015 MarCom Awards Spotlight: Nationwide Insurance

2015 MarCom Awards Spotlight: Nationwide Insurance

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Nationwide Insurance
Location: Columbus, OH
Title of Entry: “Nationwide Proprietary Photo Library”
Category: 123. People/Portrait Photography

With the advance of digital technology, animation and motion graphics are increasingly used to tell a story. As good as this is, the technique is not the best for capturing a moment or expressing a feeling.  Photography, if done properly, can do both – convey an emotion while freezing it in time.

Nationwide Insurance‘s entry into the People/Portrait category is an excellent of example of a timeless art form. Here’s a sampling of the company’s stunning photography:

Nationwide-Insurance-Portraits-1

Nationwide-Insurance-Portraits-2

Nationwide-Insurance-Portraits-3

Nationwide-Insurance-Portraits-4

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Latrice Graphic Design2015 MarCom Awards Spotlight: Latrice Graphic Design

2015 MarCom Awards Spotlight: Latrice Graphic Design

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Latrice Graphic Design
Location: Glenside, PA
Title of Entry: “A Craft Beer Wedding”
Category: 101. Invitation

It is the bride and groom’s special day. While the vast majority of couples choose to marry in a church, on a beach, or some formal setting, Stephanie and Gaetano chose a brewery for their nuptials. They wanted the invitations to reflect the place and the sentiment, so they sought the creative wisdom of Latrice Graphic Design of Glenside, Pennsylvania, who designed a meaningful, playful invitation to capture the moment and give new meaning to eat, drink, and marry.

Latrice-Graphic-Design-Award-Winning-Wedding-Invitation

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harland-clarke2015 MarCom Awards Spotlight: Harland Clarke

2015 MarCom Awards Spotlight: Harland Clarke

While the winners for the 2015 MarCom Awards won’t be announced until Oct. 30, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Harland Clarke
Location: San Antonio, Texas
Title of Entry: “Harland Clarke Overview Brochure”
Category: 32. Business to Business Brochure

Harland Clarke is a company that provides integrated payment solutions and marketing services to multiple industries like financial services, retail, healthcare, insurance, and telecommunications. As any other business, it also has to market itself to potential clients.

To expand its market, Harland Clarke created a brochure touting its capabilities. The publication is concisely written with stylish graphics and a colorful well designed layout. The information is imparted without hyperbole in an easy-to-read, eye-pleasing format.

Here’s a sampling:

Harland Clarke Brochure - MarCom Awards

 

Harland Clarke Brochure - MarCom Awards

Harland Clarke Brochure - MarCom Awards

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Tourism-New-Zealand2015 MarCom Awards Spotlight: Tourism New Zealand

2015 MarCom Awards Spotlight: Tourism New Zealand

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Tourism New Zealand
Location: Santa Monica, California
Title of Entry: “Tourism New Zealand International Media Program”
Category: 158c. Public Relations Program

In The Lord of the Rings trilogy, the blockbuster movies piqued viewers’ interest about that little island country near Australia. With the series’ popularity waning, New Zealand has been less in the spotlight. During the last year, Tourism New Zealand’s hosted media program has been a major focus of their PR efforts to remind the world what their beautiful country is all about.

The plan strategically aligned target outlets with the audience of potential travelers. The results were astounding: The effort garnered 450 articles in publications and generated $36 million in PR value in the Americas – U.S., Canada, Argentina, Mexico, Chile and Brazil. In the U.S. alone, it increased tourism by 12%.

nova-zelandia

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alchemy-logo2015 MarCom Awards Spotlight: Alchemy

2015 MarCom Awards Spotlight: Alchemy

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Alchemy
Location: Austin, Texas
Title of Entry: “Food Safety Standards”
Category: 308. Motion Graphic Video

With more powerful computers and increasingly sophisticated software packages, motion graphics have become a staple of communication videos. Digital animation often helps tell a when other video sources are not available or when the subject matter is abstract.

Alchemy‘s recent video on food safety is a high water mark for motion graphics. The company provides training, communications, and consulting services to high profile food industry clients. Alchemy’s services, such as food safety, workplace safety, and operations, reach more than two million workers in 15,000 locations each month. The video, “Introduction to Food Safety,” takes the viewers on a century long ride from farm to fork.

Alchemy-Food-Safety-Standards-Motion-Graphic-Video

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2015 MarCom Awards Spotlight: Haneke Design

While the winners for the 2015 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Haneke Design
Location: St. Petersburg, FL
Client: Ideal Image
Title of Entry: “Ideal You Mobile App”
Category: 202c. App for Service

Haneke DesignPhotos and illustrations play a large role in communicating a company’s services to its clients. Haneke Design took visuals to another level when they designed a free Apple mobile app for their client, Ideal Image, which offers laser hair removal and cosmetic medical services.

After uploading a headshot into the app, users can resize specific features and adjust wrinkles, among other things. For the finale, people can compare the Before and After shots prior to sharing them with friends through social media or through an email or a text. They can also save the image to take to a consultation.

The app gives prospects an engaging “try before you buy” experience, helping interested parties determine what services they’d like from the comfort of their homes.

Ideal Image iPhone iPad app

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