While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: Transamerica Retirement Solutions
Location: Harrison, New York
Client: Red Bull North America, Inc.
Title of Entry: “Chad Saverson Scores a Perfect 10!”
Category: 221. YouTube Video
Transamerica Retirement Solutions is in the business of helping people retire. It works with companies around the country, offering a full service of retirement products, and has more than 3 million participants.
Retirement savings is a hard sell to 20-somethings, but with help from ARG! Cartoon Animation, Transamerica found a unique message and visual to draw them in. The YouTube video, targeting employees at Red Bull, combines white board techniques with animation wrapped around a skateboard competition. It’s an enjoyable film that makes the finer points of retirement savings without a hard pitch.