Category : MarCom Awards

2014 MarCom Awards Spotlight: Gere Donovan Creative

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Gere Donovan Creative
Location: Portland, Oregon
Client: Ravn Alaska
Title of Entry: “Ravn Alaska”
Category: 236. Website Redesign

Gere Donovan Creative

Ravn Alaska may be the largest regional airline in Alaska, but they’re still known for providing a personal touch to customer service. So, when more and more customers began to look for that service online, the challenge was: design a clean, simple and relevant site that reflects the companies’ deep roots across the extremely diverse state of Alaska, and make it accessible and functional across all phone, tablet and desktop devices.

With this is mind, Gere Donovan Creative focused on creating an intuitive architecture—the literal underpinning for good digital design. Popular pages are highlighted through colored tabs; navigation and subheads are limited to no more than three words per instance; and fonts are on-brand but easy to read.

Then to balance what would normally be a text-heavy site, Gere Donovan Creative used colorful, local photography that is representative of the various key customer segments across the state of Alaska—the business traveler, the vacation traveler, and the rural traveler. Instead of focusing on the planes themselves in the imagery, which is typical in airline website design, they focused on the real reason for their business—the customers.

Ravn Alaska Website Redesign by Gere Donovan Creative

*****

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2014 MarCom Awards Entry Spotlight: California Institute of Technology

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: California Institute of Technology Location: Pasadena, California Title of Entry: “Caltech E&S Spring 2013” Category: 105. Magazine Cover California Institute of Technology is a world renowned […]

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2014 MarCom Awards: American Specialty Health

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: American Specialty Health Location: San Diego, California Title of Entry: “Valentine’s Day E-card” Category: 226. E-Card E-cards are ubiquitous on the Internet and mostly the same, […]

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2014 MarCom Awards Spotlight: Counterpart

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: Counterpart Location: Memphis, Tennessee Client: Workspace Mobility Title of Entry: “Workspace Mobility Website” Category: 244. Web Copy Compelling web copy has a several essential elements that make […]

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2014 MarCom Awards Spotlight: 451 Marketing

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: 451 Marketing Client: Mom Meet Mom Location: Boston, Massachusetts Title of Entry: “Mom Meet Mom Launch Campaign” Category: 149c. Product Launch 451 Marketing is a fully integrated, Boston-based […]

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2014 MarCom Awards Spotlight: Homewood Suites by Hilton Worldwide

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Hilton Worldwide – Homewood Suites Location: Memphis, Tennessee Title of Entry: “Homewood Suites – Brand Video” Category: 258. Informational Video Homewood Suites wanted to create a […]

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2014 MarCom Awards Spotlight: ValueOptions

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: ValueOptions Location: Norfolk, Virginia Title of Entry: “ValueOptions 2013 Year in Review/Progress & Promise” Category: 90. Annual Report Interior ValueOptions is the nation’s largest independent behavioral […]

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2014 MarCom Awards Spotlight: Boise State University

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Boise State University Location: Boise, Idaho Title of Entry: “Web Video Promotion Campaign” Category: 204. Web Advertising Campaign The football prowess of Boise State University has […]

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2014 MarCom Awards Entry Spotlight: Matrix Group International

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: Matrix Group International, Inc. Location:  Arlington, Virginia Title of Entry: “NTI Education Tutorials” Category: 189. Microsite One of the most rewarding things communicators and marketers […]

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2014 MarCom Awards Entry Spotlight: 2e Creative

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: 2e Creative Client: Siemens Healthcare Location: St. Louis, Missouri Title of Entry: “Siemens Healthcare ABVS Video” Category: 258. Informational Video 2e Creative is a mid-size full service […]

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