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2017 MarCom Awards Spotlight: Lowe’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Lowe’s
Location: Moorseville, NC
Title of Entry: “Hope”
Category: 296. Video/Audio- Video/Film – Internal Communication

The 2017 hurricane season was one of the most lethal in history, with thousands of people displaced due to severe weather. Once the storms cleared, citizens returned to their homes to find severe flooding or other catastrophic property damage that could take months to repair.

Lowe’s dispatched a disaster response team to lend a hand during the weeks following hurricanes Harvey and Irma. The volunteers coordinated efforts to help remove debris, reconstruct housing and extend neighborly support during a trying time.

Lowe’s captured the team’s work in two videos. In both videos, Lowe’s volunteers go the extra mile to rebuild communities devastated by disaster. Each video contributes to Lowe’s efforts to “make it home again.”