Category : MarCom Awards

MarCom Winner, Deveney Communication

Winner: Deveney Communication
Location: New Orleans, LA
Client: Windsor Court Hotel
Category: 7. Magazine Ad

Advertisers rarely get more than one chance to grab readers flipping through a magazine.  The ad needs not only to be eye-catching, but engaging.

Deveney Communication in New Orleans is a boutique agency with large and small clients, national and local.  The agency was tasked with promoting Windsor Court Hotel in New Orleans as a destination for weddings.  The “big easy” is many things, but not necessarily a bride’s first pick for her big day.  Deveney created a timeless ad that is as much a painting as a picture.  It serves as wedding invitation for bride, groom, and family.

Windsor Court_Wedding Ad

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MarCom Winner, McLellan Group

Winner: McLellan Multimedia Group Corp. Title of Entry: One in a Thousand Location: Toronto, ON, Canada Client: 1000 Islands Photo Art Category: iPad eBook App Every once in a while an entry comes across the judging table that totally enthralls us.  We quickly forget where we are and what we are doing. We become spectators, […]

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Which Category Do I choose?

With the deadline now only a few days away, entries have all of a sudden started flooding in. If ever there was an industry that needs a deadline, it is marketing and communications. Perhaps, it is because we are creative types and we need a swift kick, or maybe it’s because everyone is overworked and […]

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MarCom Winner, Truman Medical Center

Winner: Truman Medical Center Location: Kansas City, MO Category: Publicity Campaign Web Address: www.trumed.org/truweb/ Truman Medical Center services a primarily poor urban area in Kansas City plagued by chronic illnesses.  The hospital knows that one of the paths to wellness is good nutrition, but often urban areas do not have adequate grocery stores that stock healthy […]

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MarCom Winner, Institute of Food Technologists

Winner: Institute of Food Technologists Title: “World Without Food Science” Category: Informational, web video Web Address: www.ift.org Campaign Address: www.worldwithoutfoodscience.org Riveting is not a word you would ordinarily associate with Food Science. But the makers of this informational web video created a story hard not to watch. Using black and white cinematography, sparse script, and […]

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Shazaaam!

Winner: Shazaaam! Public Relations Location: Detroit , MI Business Type: Public Relations + Marketing Category: Pro Bono What is always noticeable in the MarCom Awards is the considerable pro bono work done by advertising agencies, public relations and marketing firms. Recently, Shazaaam! Public Relations in Detroit, Michigan volunteered to handle publicity surrounding a very charitable act to a needy family […]

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Photography in Advertising

Winner: Mel Lindstrom
Client: Wing Stop
Location: San Francisco, CA
Business Type: Photography
Category: Photography in Advertising
One of the hardest tasks of selling a potential customer is differentiating your product from the competition’s.  I imagine few of us have given much thought to what makes a good buffalo wing or what makes one better than the other (unless it’s Superbowl Sunday). But obviously Bay Area photographer Mel Lindstrom has. In an eye catching Wing-Stop ad, Mel captures three mouth watering flavors with three very expressive faces.  The lighting isn’t complicated and neither is the set–no need to be. The models are so ‘spot on’ and the poses so picture perfect, the personalities jump off the page delivering a message that needs few words or tricks.
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MarCom Winner, Greenfield/Belser Ltd.

Winner: Greenfield/Belser Ltd Location: Washington D.C. Business Type: Interactive Brand Design Category: Website Every year it seems that websites get better while at the same time becoming more uniform.  It’s sometimes hard to differentiate between a website for accountants and one for a charity.   Greenfield/Belser Ltd. of Washington D.C has created a law firm website that breaks through homogenized […]

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