|Winner: LPL Financial
Title of Entry: “Mid-Year Outlook 2013: Converging on the Path of Least Resistance”
Location: San Diego, CA
Category: 92. Brochure
Brochures are ubiquitous in the financial world. They advise, inform, or drive sales. Most brochures are simply words on paper with some pictures and graphics thrown in to enliven a page or make a point. LPL Financial created one brochure that clearly stands out among the rest. LPL is a company with 3,000 employees, spread among three different cities. LPL advises the advisors, both independent and institutional. LPL recently created a thematic brochure looking ahead to mid year 2013, which takes advisors hiking over a meandering trail through the woods. The graphics play off the theme laying out important information in a highly stylized fashion. This is one of those brochures that even a layman can understand.