Category : MarCom Awards

2014 MarCom Awards Spotlight: 451 Marketing

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: 451 Marketing
Client: Mom Meet Mom
Location: Boston, Massachusetts
Title of Entry: “Mom Meet Mom Launch Campaign”
Category: 149c. Product Launch

451 Marketing451 Marketing is a fully integrated, Boston-based agency offering everything from content marketing to public relations. In 2013 they were approached by an innovative start-up, also Boston based, and asked to take its novel concept nationwide. Mom Meet Mom is a socially based enterprise that is a cross between a matchmaking service, Zillow, and Care.com. It utilizes “specially designed geo-mapping and social matching features taking the guesswork and anxiety out of finding and meeting fellow moms.”

Mom Meet Mom

Mom Meet Mom was a success in Boston, so 451 had some work to do. The agency leveraged both traditional and social media building brand awareness across platforms. By the end of the campaign, Mom Meet Mom generated almost 300 media hits for more than 254 million impressions. Its website went from 2,500 unique visitors per month to 110,000, and its membership base went from 1,800 users to 85,000 in all 50 states.

Here are just a few examples of the media exposure 451 garnered for Mom Meet Mom.

451 Marketing for Mom Meet Mom

451 Marketing for Mom Meet Mom

451 Marketing for Mom Meet Mom

*****

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2014 MarCom Awards Spotlight: Homewood Suites by Hilton Worldwide

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Hilton Worldwide – Homewood Suites Location: Memphis, Tennessee Title of Entry: “Homewood Suites – Brand Video” Category: 258. Informational Video Homewood Suites wanted to create a […]

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2014 MarCom Awards Spotlight: ValueOptions

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: ValueOptions Location: Norfolk, Virginia Title of Entry: “ValueOptions 2013 Year in Review/Progress & Promise” Category: 90. Annual Report Interior ValueOptions is the nation’s largest independent behavioral […]

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2014 MarCom Awards Spotlight: Boise State University

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Boise State University Location: Boise, Idaho Title of Entry: “Web Video Promotion Campaign” Category: 204. Web Advertising Campaign The football prowess of Boise State University has […]

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2014 MarCom Awards Entry Spotlight: Matrix Group International

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: Matrix Group International, Inc. Location:  Arlington, Virginia Title of Entry: “NTI Education Tutorials” Category: 189. Microsite One of the most rewarding things communicators and marketers […]

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2014 MarCom Awards Entry Spotlight: 2e Creative

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: 2e Creative Client: Siemens Healthcare Location: St. Louis, Missouri Title of Entry: “Siemens Healthcare ABVS Video” Category: 258. Informational Video 2e Creative is a mid-size full service […]

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2014 MarCom Awards Deadline TODAY

The 2014 MarCom Awards deadline is upon us, but there’s still time. Entering is a quick and easy process that only takes minutes. Here’s a step-by-step breakdown: Register Select category, add title of entry and fill in URL if applicable. Add additional entries. Proceed to check out and select either pay by Check or Credit Card. If […]

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2014 MarCom Awards Entry Spotlight: ProPoint Graphics

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Company: ProPoint Graphics Location: New York, New York Title of Entry: “Daylight Saving Time — A Historical and Practical Guide” Category: 208. Infographic Ever wonder how […]

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Can Small Businesses and Freelancers Really Win a MarCom Award?

MarCom Awards - International Competition for Marketing and Communication Professionals

If you’ve checked out the list of past MarCom Award recipients, you’ve seen an impressive array of talented creative professionals. If you’re a smaller shop or freelancer, you might wonder if you have any shot of earning a MarCom Award when you see the names of the most prestigious firms and companies in the world.

Here’s the good news: If your work is creative, you have a chance.

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