While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>
Location: Aarhus, Denmark
Title of Entry: “Heart of Trade”
Category: 321c. Other – Corporate Video Campaign
M2Film and Green Cave People were approached by A.P Moller – Maersk, a transportation and logistics company, with the idea of showing the “human purpose” behind logistics. M2Film, Green Cave People and Maersk decided the best way to humanize logistics was to showcase the heart of all trade – people internationally.
The agencies faced the challenge of personalizing logistics by filming four videos. Three videos feature global entrepreneurs whose businesses trade products internationally, and the fourth focuses on Maersk’s overall message of the “heart of trade.”
Along with humanizing logistics, M2Film and Green Cave People aimed to show the positive impact of international trade, beyond the exchange of goods. Each entrepreneur featured tells a different story of how their business impact communities internationally.
The 2017 MarCom Awards are accepting entries until October 13. Enter now.