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|Organization: adHOME Creative
Location: London, ON
Title of Entry: “CO Safety – The Silent Killer”
Category: 181. Digital Media – Website – Educational Institution
Despite technological advances, carbon monoxide poisoning still kills people in their own homes every year. It’s called “the Silent Killer’ and the Technical Standards & Safety Authority in Ontario wants to do something about.
The TSSA approached adHOME Creative of London, Ontario to create a website to warn and educate the public. The agency graphically captures the threat in stark terms with a dark motif and messaging.
The website is both slick and intuitive with clever graphics and navigation, featuring an opening video shot in the style of a scene from a horror movie. To view their site for the full experience, visit thesilentkiller.ca.