Category : MarCom Awards

Betty White Is Still Hot

Winner: The Lifeline Program
Location: Tucker, GA
Title of Entry: “I’m Still Hot”
Category: Video/Marketing Product or Service
Title of Entry: “I’m Still Hot”
Category: Branding/Viral Music Video
Title of Entry: Betty’s Corner
Category: Social Media Site

Here’s your marketing situation. You have a life insurance product called life settlements that is not well known and somewhat difficult to understand. It is not fun, sexy or interesting. Your target audience for the product is seniors. And by the way, you have less than a million dollars to spend on a national campaign. And to make things more challenging, the communication method of choice is viral.

What do you do? Hire Betty White. She is fun, sexy, interesting and most importantly credible. The Lifeline Program gives seniors the opportunity to cash in their life insurance policies before they die. Betty White is vouching for this product, so it must be a good thing. While the target audience for the product is seniors, success may ultimately rest on whether their sons, daughters and other influencers understand and endorse the program. Reaching these baby boomers is also important because they are the customers of the future.

The Lifeline Program produced a music video remix with Betty rapping with British dance star Luciana to her #1 hit “I’m Still Hot”. The video premiered on Good Morning America and has been a YouTube sensation. The I’m Still Hot Remix is a hot commodity on iTunes with most of the proceeds benefitting one of Betty’s favorite charities, the Los Angeles Zoo. The Lifeline Program also produced radio spots and a social media site called “Betty’s Corner” which further embellishes the brand.

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MarCom Winner, Northlich Agency

Winner: Northlich Title of Entry: “New Works” Location: Cincinnati, OH Client: Cincinnati Ballet Category: 274. Pro Bono Northlich Agency in Cincinnati prides itself as a storyteller and it often does just that with one picture. Cincinnati Ballet sought Northlich’s expertise in designing their 2012/2013 Season brochure. Passionate supporters of the organization, Northlich agreed to design […]


MarCom Winner, Column Five

Winner: Column Five Media
Title of Entry: “Infographics: The Power of Visual Storytelling”
Location: Newport Beach, CA
Category: 77. Book

The Power of Visual Story Telling

Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.

What was I talking about?  Oh, right. Visual Storytelling.

More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.

Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.

If nothing else, buy it for their awesome graphics. Well done.




MarCom Winner, West Virginia University

Winner: West Virginia University Title of Entry: “Follow WVU” Location: Morgantown, WV Client: WVU Category: 246. Single Spot West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network.  The spot promotes the University’s diverse offerings from academia to sports.  The producers combine arresting graphics with sensational cinematography […]


MarCom Winner, New Jersey Sharing Network

Winner: New Jersey Sharing Network
Title of Entry: “Share NJ 5K Race To Save Lives Through Organ & Tissue Donation”
Location: New Providence, NJ
Client: NJ Sharing Network
Category: 151c. Special event
The New Jersey Sharing Network is a nonprofit organization responsible for  the recovery of organs and tissues for the nearly 5,000 residents awaiting  an organ transplant. The Network sponsors a 5k race every year to raise money  and awareness.  The race attracted 245 teams mostly made up of  organ recipients, those awaiting organs, and families of donors.
The  six week media blitz earned placements in print, on-line, television, and  radio.  This year the race raised $607,000, a 35 percent increase  over the previous year’s race.  Those of us who are involved in  putting on fund raising races, can appreciate the temendous amount of time  and effort it takes to make a race that successful.

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MarCom Winner, CRC Marketing Solutions

Winner: CRC Marketing Solutions
Title of Entry: “Be a Heart Hero”
Location: Eden Prairie, MN
Client: United Health Care
Category: 14c. Advertising Campaign
United Healthcare partnered with Woman’s Day magazine to not only raise awareness of heart disease, but to prevent it.  CRC Marketing Solutions, an integrated marketing communications agency based in Minneapolis, created a direct marketing advertising campaign with the catchy phrase “Be a Heart Hero”.  While most creative would hit you over the head with the seriousness of the disease, this campaign takes a different tact.  The series of ads utilizes crisp writing, joyful photography, and simple,colorful graphics that attract your interest and still get across a very serious message.    >Be A Heart Hero 2012

MarCom Winner, Martin Retail Group

Winner: Martin Retail Group Location: Birmingham, AL Client: Fifth Third Bank Category: 271c. Radio Campaign It’s difficult enough to create an engaging, memorable radio campaign.  But when your client’s name is “Fifth Third Bank”…well. Martin Retail Group, with offices in several cities, is one of the largest advertising agencies in the country.  The auto industry accounts for […]


MarCom Winner, Deveney Communication

Winner: Deveney Communication Location: New Orleans, LA Client: Windsor Court Hotel Category: 7. Magazine Ad Advertisers rarely get more than one chance to grab readers flipping through a magazine.  The ad needs not only to be eye-catching, but engaging. Deveney Communication in New Orleans is a boutique agency with large and small clients, national and […]


MarCom Winner, McLellan Group

Winner: McLellan Multimedia Group Corp. Title of Entry: One in a Thousand Location: Toronto, ON, Canada Client: 1000 Islands Photo Art Category: iPad eBook App Every once in a while an entry comes across the judging table that totally enthralls us.  We quickly forget where we are and what we are doing. We become spectators, […]