We’re showcasing some of this year’s competitions stand-out entries.
|Organization: Second Story
Location: Manchester, MO
Title of Entry: “Vegas One Realty”
Category: 281. Digital Media | Writing (Web) | Web Content
Vegas One Realty caters to families buying into a market that traditionally serviced gamblers and fun seekers. VOR approached Second Story, a digital agency, to brainstorm how to reach their target audience in an already-saturated market.
To reach their audience, VOR and Second Story collaborated and created a website that not only entices prospective homebuyers but also conveys VOR‘s reputation as a reliable source of information for all things home owning. Instead of only providing listing information, VOR‘s new site allows users to navigate through Las Vegas’ various neighborhoods and read testimonials from satisfied VOR customers.
VOR explained their goal for revamping the site was to “provide thoughtful, relevant information to those who needed it.” By going beyond the typical real estate website that exclusively offers property information, VOR‘s well-written content serves as a reliable source of information for Las Vegas homeowners.
The 2018 MarCom Awards are still open. Enter today.