We’re showcasing some of this year’s competitions stand-out entries.
|Organization: Saatchi & Saatchi Wellness
Location: New York, NY
Title of Entry: “It’s Shocking”
Category: 114. Print Media Creativity | Poster
What did you have for dinner? What are other, less fortunate, people eating?
Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages to target audiences. To bring attention to the harsh reality of finding resources on the street, Saatchi & Saatchi Wellness partnered with St. George’s Common Table to create the “It’s Shocking,” campaign. The campaign focuses on educating people about the plight of the hungry in order to help spread the word about St. George’s offerings.
The campaign is comprised of a series of posters demonstrating the lack of food and resources the less fortunate face. The searing series of posters posted on bus kiosks delivers a stark, shocking message of the harsh realities of the hungry.
To view Saatchi & Saatchi Wellness’ full campaign, visit here.
The final deadline for the 2018 MarCom Awards is this Thursday, October 18. Enter now.