hyfn header2018 AVA Digital Awards Spotlight: HYFN

2018 AVA Digital Awards Spotlight: HYFN

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: HYFN
Location: Los Angeles, CA
Title of Entry: “ID Ideology Men’s”
Category: 4c. Digital Marketing – Marketing, Digital – Social Campaign

Introducing a new brand into a saturated market can be an undertaking, especially when that market is athleisure. With many already well-established retailers, the entire athleisure market is anticipated to exceed $80 billion by 2020.

HYFN was approached by Macy’s to set Macy’s athletic line, ID by Ideology, apart from other competitors in the athleisure market. HYFN approached this challenge by focusing on the brand’s functional appeal towards the everyday athlete, and instilled the campaign-wide tagline “Accepting All Athletes.”

Instead of pursuing high-profile athletes as influencers, HYFN worked with an army veteran, a weatherman and a college student to represent the brand. HYFN shot a series of videos and photography capturing each of their influencer’s athletic abilities. The media was later used in a series of social campaigns, along with product photography, and the “Accepting All Athletes” tagline.

To garner interest beyond social platforms, HYFN and ID Ideology celebrated the line’s launch at the Venice Beach Boardwalk. The brand set up a finish line for joggers, handed out Macy’s gift cards, and cheered on the crowd to celebrate everyday athletes.

HYFN’s campaign and strategy for ID Ideology was an overwhelming success, with an overall campaign reach of 2.2 million and generated more than 14,000 purchases. To view the full campaign site, visit here.

ID Ideology Men’s – Brand Launch Video from HYFN on Vimeo.

The deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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pennsylvania department of education header2018 AVA Digital Awards Spotlight: Pennsylvania Department of Education

2018 AVA Digital Awards Spotlight: Pennsylvania Department of Education

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Pennsylvania Department of Education
Location: Harrisburg, PA
Title of Entry: “Bullying Prevention Hotline”
Category: 140. Video Production – Commercials – PSA

Bullying is a nationwide epidemic affecting schools everywhere. Modern technology and social media platforms have magnified bullying’s impact, giving bullies new opportunities to harass their victims outside of classrooms.

To combat bullying, the Pennsylvania Department of Education created a hotline to help students in need and released a PSA to spread awareness surrounding the hotline. The PSA depicts the horrors of bullying through the victims’ eyes. In the video, students are seen reading their devices and surrounded by hurtful messages. The PSA ends with the powerful statistic of nearly half of all students have reported being bullied within the past month.

The PSA reflects the isolation victims of bullying face, especially during the digital age. While the video shows the bleak reality of bullying, it ends with the important message for students experiencing bullying to contact the Pennsylvania Department of Education’s bullying prevention hotline for help.

The 2018 AVA Digital Awards final deadline is January 18. Enter now.

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creative capers header2018 AVA Digital Awards Spotlight: Creative Capers Entertainment

2018 AVA Digital Awards Spotlight: Creative Capers Entertainment

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Creative Capers Entertainment
Location: Altadena, CA
Title of Entry: “The Wonderful World of Walt
Category: 122. Web-Based Production – Creativity (Web Video) – Special Effects/Animation

Working with a well-established brand is an exciting opportunity, especially when that brand is as treasured as Disney.

Creative Capers Entertainment had the idea to bring life to an interview with Walt Disney through animation. Pete Martin, a journalist, interviewed Disney during the 1950s, and excerpts from the interview were used in the biography, “The Story of Walt Disney.”

The studio created a video combining footage from Martin’s original interview with Disney, and animation from Creative Capers. In “The Wonderful World of Walt,” an animated version of Walt Disney tells anecdotes from his life and describes his vision for Disneyland. The video takes viewers through many beloved locations, including Walt Disney’s office and various Disneyland landmarks.

Finally, the video ends with a nostalgic shot of Walt Disney holding hands with Mickey Mouse and waving goodbye to viewers in front of Disneyland’s castle.

The final deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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S&P Global header2018 AVA Digital Awards Spotlight: S&P Global

2018 AVA Digital Awards Spotlight: S&P Global

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: S&P Global
Location: New York, NY
Title of Entry: “Building a Cupcake Business in Brooklyn”
Category: 79. Web-Based Production – Short-Form Web Video <3 Minutes – Corporate Image

Many organizations have chosen to invest their resources in causes outside of their offices to make an impact. One of these is S&P Global, who supports women entrepreneurs through sharing their knowledge, leveraging their own tools and supporting woman-owned small businesses.

As part of their dedication to recognizing women entrepreneurs, S&P Global ordered more than 3,200 cupcakes from a woman-owned small business, Brooklyn Cupcake, for their one-year rebranding anniversary. S&P Global shot a video that explains their mission to empower women entrepreneurs and tells Carmen Rodriguez’s, Brooklyn Cupcake Owner, story.

Rodriguez’ empowering story of starting her own business and S&P Global’s message about the importance of women entrepreneurs compliment each other to build a dynamic corporate image video.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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ASDS Logo2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: American Society for Dermatologic Surgery
Location: Rolling Meadows, IL
Title of Entry: “May 2017 ASDS Skin Cancer Awareness Campaign”
Category: 4c. Digital Marketing – Marketing, Digital – Social Campaign

Social media is one of the most effective tools organizations can use to spread their message to a large audience. When using these platforms correctly, organizations can establish themselves as thought leaders.

American Society for Dermatologic Surgery coordinated a month-long campaign using various social media channels in honor of Skin Cancer Awareness Month. The organization aimed to increase awareness surrounding the topic, and establish ASDS as a reliable source of information surrounding skin cancer awareness.

The campaign utilized print media, email, website and social media messaging to reach its targeted audience. ASDS coordinated several Facebook and Twitter messages throughout the month of May that included skin cancer facts and figures, promoted their services, and linked to informational posts and videos.

The campaign was an overwhelming success, increasing ASDS’s reach by 3,000 and garnering more than 8,000 impressions. The organization successfully drummed up awareness surrounding their cause through social media while establishing their platforms as a reliable source of information.

ASDS Image 1 ASDS Image 2 ASDS image 3 ASDS image4

The deadline for the 2018 AVA Digital Awards is December 14. Enter now.

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QA header2018 AVA Digital Awards Spotlight: QA Graphics

2018 AVA Digital Awards Spotlight: QA Graphics

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: QA Graphics
Location: Ankeny, IA
Title of Entry: “Dual Tank Whiskey Flask Product Video”
Category: 207. Video Production – Creativity (Video Production) – Graphics/Design

Do you need a flask for your premium whiskey?  You may think you don’t until you watch a video of the product from QA Graphics.

The small company in Ankeny, Iowa creates big-time graphics for a variety of clients. QA Graphics worked with Discommon Goods to create a product video that captured the sophistication of the Macallan x UWERK flask dual tank flask.

The Macallan dual tank vessel is the Swiss watch of flasks.  To convey that message, QA‘s graphic designers and 3D modelers take the well-machined and highly designed flask and bring it to life.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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smart bug header2018 AVA Digital Awards Spotlight: Smart Bug Media

2018 AVA Digital Awards Spotlight: Smart Bug Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Smartbug Media
Location: Irvine, CA
Title of Entry: “Eagle’s Flight Blog”
Category: 30. Web-Based Production – Web Element – Blog

Eagle’s Flight is world renowned for its experiential learning programs targeting training objectives and lasting behavior change. It’s client list includes a variety of businesses from almost half of America’s Fortune 500.

Eagle’s Flight approached Smart Bug media to create an organizational blog for Eagle’s Flight’s operations. Smart Bug Media then developed an organizational and training blog for Eagle’s Flight that smartly lays out topics and discussions on pressing issues affecting administrators, employees, and culture.  The articles, sharply written and engaging, are not only timely but insightful. The blog is accentuated with crisp graphics simply designed and easily navigable.

To view Eagle’s Flight’s full blog visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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mirrored media header2018 AVA Digital Awards Spotlight: Mirrored Media

2018 AVA Digital Awards Spotlight: Mirrored Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mirrored Media
Location: Santa Monica, CA
Title of Entry: “Road to Coachella”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Music, culture, talent, BMW.

Mirrored Media of Los Angeles blended these elements together to create an integrated marketing campaign to promote the BMW brand. Called “The Road to Coachella,” the campaign followed composer Hans Zimmer and celebrity friends as they traveled in BMW vehicles from L.A. to Indio, California where Zimmer headlined Coachella Music Festival.

The campaign featured original music that was composed for the road trip and gave fans an inside look at BMW’s cars and the festival. The campaign was an overwhelming success, with the #RoadtoCoachella hashtag and video reaching more than 2,500 mentions, 33 million impressions, and 1 million views.

Mirrored Media Image

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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DCPI header2018 AVA Digital Awards Spotlight: DCPI Creative Group

2018 AVA Digital Awards Spotlight: DCPI Creative Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: DCPI Creative Group
Location: Glendale, CA
Title of Entry: “First Best Friend”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Winnie the Pooh is a perennial character in literature, movies, television specials, and toys. Although Pooh is a nostalgic character for older generations, newer generations are not as familiar with the character. Disney Consumer Products was faced with the challenge to reintroduce Pooh to newer generations with their own household characters.

To introduce today’s children to Winnie the Pooh, Disney created a digital campaign that reaches parents. In a clever digital tagged ‘First Best Friend”, Disney targets new parents and reminds them of something they may have forgotten.  Pooh is rendered as a living, breathing, cuddly creature ready to make new memories with new friends.  The series of videos is as charming as the character.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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blue marble media header2018 AVA Digital Awards Spotlight: Blue Marble Media

2018 AVA Digital Awards Spotlight: Blue Marble Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Blue Marble Media
Location: Atlanta, GA 
Title of Entry: “Southern Charm: Experience Georgia”
Category: 172. Video Production – Long Form Video – Government

When professionals in our industry use their skills to capture natural beauty, the outcome is both impressive and memorable. One of these memorable projects is Blue Marble Media’s video “Southern Charm: Experience Georgia.”

Blue Marble Media, an Atlanta-based creative studio, was approached by the Georgia Department of Economic Development to create a video encompassing the overall Georgia experience. The studio produced a video that captures Georgia’s charm and tells the state’s story through stunning imagery.

The video features music from a Georgia-based band, and shots of Georgia’s scenery, including vineyards, small towns, cities, forests, historical landmarks and much more. Blue Marble Media successfully captured the beauty of an entire state in one video in their project.

 

The first deadline for the 2018 AVA Digital Awards is December 14. Enter now.

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