Hermes Awards Opens Feb. 3Fishing Season Extended for 2016 Hermes Creative Awards

Fishing Season Extended for 2016 Hermes Creative Awards

If you missed the first Hermes deadline, you now have until April 12 to enter your best creative work in the 2016 competition. All results will be posted by May 2.

Why Enter?

If you haven’t entered before, here are 4 reasons to submit your work today.

  • Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
  • Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
  • Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
  • Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!

If you already entered by the first deadline, you will be hearing from us soon. Judges have been hard at work for over a month judging early entries. You will receive an email when your results are posted to your My Account.

Curious what winning entries look like. Check out this blog for examples of winning work.

Behind the Hermes Creative Awards

The competition is administered by Association of Marketing and Communication Professionals (AMCP). Now in its 21st year of recognizing excellence in marketing and communications, AMCP has proven to be the industry’s preeminent organization in both size and scope. AMCP reviews more than 10,000 entries a year and during the past several years has given more than $150,000 to charitable causes.

Final Deadline Hermes Creative Awards

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artists-in-motion2016 Hermes Creative Awards Spotlight: Artists in Motion

2016 Hermes Creative Awards Spotlight: Artists in Motion

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Artists in Motion
Location: Sydney, Australia
Title of Entry: “Hong Kong Pulse 3D Light Show, Winterfest 2015″
Category: 194c. Video Projection Mapping – Light Festival

In the world of advertising and marketing there are all types of events, from seminars to conventions to celebrations. Artists in Motion is a creative projects company that specializes in awe-inspiring events using cityscapes as a backdrop. The company dazzles worldwide clients and audiences alike with uniquely creative, immersive experiences designed to entertain and captivate. Last year it was Hong Kong’s turn. The Winterfest celebration blended elves, children, and a panda to create a magical experience for all ages.

Hong Kong Winterfest 2015 Pulse! 3D Light Show from Artists in Motion on Vimeo.

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Health Beat by Spectrum Health Systems2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Spectrum Health Systems
Location: Grand Rapids, Michigan
Title of Entry: “Spectrum Health Beat ‘Life after death'”
Category: 64. Publication article

What makes a good story? If you need an answer to that question, read Marie Havenga’s story, “Life after Death.” Jill writes for Health Beat, a news website updated daily for the Spectrum Health Systems of Western Michigan. Spectrum services more than 700,000 patients with 12 hospitals.

One of those patients, who had a massive heart attack, should have died for all intents and purposes. But one doctor and a dedicated group of health professionals literally brought him back to life. It is a riveting tale of a life and death struggle that could have gone either way.

Read the enthralling story on Health Beat.

health-beat-life-after-death

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eatsleepthink-Sheffield-great-britain2016 Hermes Creative Awards Spotlight: eatsleepthink

2016 Hermes Creative Awards Spotlight: eatsleepthink

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: eatsleepthink
Location: Sheffield, Great Britain
Title of Entry: “Smoke Barbecue”
Category: 56. Photography in advertising

Sometimes the best marketing tool is the simplest. For example, a picture.

Eatsleepthink is an UK-based company that prides itself on creative solutions across platforms. Their client list ranges from small businesses to giant corporations.

Recently, they were tasked with promoting a new restaurant opening in Leeds. No easy feat. The agency created billboard ads it describes as “raw” and “animalistic.” Whatever the description, it makes you want to grab a piece of meat from Smoke Barbecue.

Smoke Barbecue Photography by eatsleepthink Smoke Barbecue Photography by eatsleepthink Smoke Barbecue Photography by eatsleepthink

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Hermes Awards Opens Feb. 3Time Running Out To Snag Some Awards | Hermes Deadline Today!

Time Running Out To Snag Some Awards | Hermes Deadline Today!

email-logoAre you marketing yourself and your company as well as you market your client? Winning a Hermes Creative Award is an inexpensive way to distinguish your work from your competition.
  • Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
  • Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
  • Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
  • Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!
Print

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Texas A&M Foundation2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Texas A&M Foundation
Location: College Station, Texas
Title of Entry: “Texas A&M Foundation 2015 Annual Report”
Category: 102. Nonprofit annual report

The Texas A&M Foundation is a nonprofit organization that financially sustains and nurtures one of the Lone Star State’s flagship universities. Most foundations have annual reports, but not everyone does a website version. The Texas A&M Foundation’s 2015 report could serve as a template for how they should look, read, and feel. The design is stellar, as are the smartly designed graphics and crisp text.  The site is easily navigable and filled with good content and bright visuals. See the report>>

Texas A&M Foundation 2015 Annual Report

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national-university-of-singapore2016 Hermes Creative Awards Spotlight: National University of Singapore

2016 Hermes Creative Awards Spotlight: National University of Singapore

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: National University of Singapore
Location: Singapore
Title of Entry: “NUS Local Admissions Video”
Category: 163. Marketing (Product) Video

The National University of Singapore is a global school ranked among the best in the world. The 40,000 students have more than 100 different degrees to choose from among the school’s three campuses.

NUS, like many other universities, is constantly seeking to attract the best and the brightest students. What better way to capture their attention than a POV video targeting the student demographic. The marketing video marries arresting cinematography with sophisticated graphics to capture the essence of the school and those who attend.

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John Hancock Hermes Creative Award Winner2016 Hermes Creative Awards Spotlight: John Hancock

2016 Hermes Creative Awards Spotlight: John Hancock

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Company: John Hancock
Location: Boston, MA
Title of Entry: “John Hancock 2016 “Roland” Calendar”
Category: 23. Calendar

As far as calendars go, most are cut from the same cloth–a pretty picture each month, color gradients over the dates, and a philosophical statement or two. If not that, then twelve months of overt product placement.

John Hancock provides clients with financial solutions for every stage of life, including retirement plans. Its calendar creation delivers a serious tongue-in-cheek message on retirement. Using both satire and humor in original cartoons, the company captures attention while making a point. Think Gary Larson’s “Far Side” newspaper strip.

John Hancock 2016 Roland Calendar Cover John Hancock 2016 Roland Calendar 4 John Hancock 2016 Roland Calendar 7 John Hancock 2016 Roland Calendar 10

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Mitosis Creative2016 Hermes Creative Awards Spotlight: Mitosis

2016 Hermes Creative Awards Spotlight: Mitosis

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Company: Mitosis
Location: Dayton, Ohio
Client: Think Big
Title of Entry: “Think Big Analytics Website”
Category: 93. Corporate Website

In the world of web design, the sites are becoming homogeneous with the same structure, colors, and styles. But Mitosis of Dayton, Ohio, bucks the trend. The company says it is not a branding company but rather a company that strives for a compelling digital brand experience that creates a cultural impact.

Recently, Mitosis created a website for Think Big, a data consulting company. The result is a splash of bold colors, strong concise writing, in a format that’s easily navigable. The web design is a refreshing change. See Think Big’s website>>

Think Big Analytics

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Yes, you can get a book deal

How-to-Protect-or-Destroy-Your-Reputation-OnlineThe following is a blog article from MarCom Awards winner John P. David.

Back in October, I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire to get a book deal. The reaction was fascinating and in some cases, very emotional. First, I learned that there’s a tremendous amount of underlying bitterness about the publishing business from unpublished authors. Second, many folks believe self-publishing is the way to go because traditional publishing is broken, and self-published authors can get a better share of the profits. And third, many folks believe it’s impossible for an unknown writer to get a deal.

Well, I’m here to tell you that it is possible to get a publishing contract because I did it. Career Press in New Jersey will publish my book, How to Protect (Or Destroy) Your Reputation Online, and it will be available in bookstores, online, and “wherever fine books are sold” by the end of the year or shortly thereafter.

Here’s how I did it

First, literary agents are the primary gatekeepers for the publishing industry. So, if you want to get a book deal as a non-fiction author, you first need to find an agent.

How do you get an agent? I didn’t know any, so I asked a few author friends to make introductions to theirs (an idea from my friend Bruce Turkel). I also researched and cross-referenced my LinkedIn contacts, looking for agents and any of my contacts who knew agents. I also joined Publishers Marketplace, a website where literary agents congregate and publicize book deals. From there, I started targeting agents who I thought might be interested in my book. I tackled it like a marketing campaign.

Starts with a query

Literary agents get pitched book ideas all day long, and the process almost always starts with a query, the industry term for what I call a pitch. I have been writing pitches to journalists for decades, literally. So I drafted a pitch and started sending it out to agents. Within a few days, the rejections started to flow in.  very agent who responded to me did so in a cordial and professional manner, by the way. Many didn’t respond at all, but I wasn’t keeping a firm count. About 10 days into the process, I got my first nibble. A very nice agent actually knew about my topic and asked to see my book proposal. Great news, right? Except I didn’t have a book proposal, which quickly led to me realizing, “Oh crap, I need to write a book proposal.”

Thank goodness for Google. I downloaded some sample book proposals and got to work writing an overview, researching competitive titles, and performing an analysis of the potential market. After a full day or so with my head down, I had written what I thought was a decent proposal. I ran it by an editor friend for comments and then zapped it off to the agent. Over the next few days, my outreach efforts started to pay off. About 10 agents expressed an interest in my book and three of them were interested in representing me. Another agent really liked me as an author, but didn’t like my book topic (she’s a cool lady and we have become friends).

After some interesting conversations, I chose to work with Jeff Herman, a well-regarded non-fiction book agent in Massachusetts. We fine-tuned my book proposal, and Jeff started doing his magic, sending the proposal to his contacts throughout the publishing world. Once again, within a few weeks I started receiving rejections, but this time from the biggest names in publishing. Then, in early December, Jeff reached out with promising news from Career Press. We had a few twists and turns and conducted some negotiations, but the deal was easily completed. The entire process, from my first query to signing the contract, took about three months.

Key factors

A few things worked in my favor. My topic, online reputation management, is still misunderstood by many businesses, and I’m fortunate to have my own take on it. Also, I think my 25-year career in public relations prepared me well for the process.

  1. Writing a query e-mail is a snap for a PR pro. We spend tons of time crafting e-mail pitches, which quickly deliver a message and value proposition. I’m sure you could do it, too.
  2. Proposals are another part of my business, but I think any business executive could punch out a book proposal, if they needed it – except for the sample chapters, which take some time.
  3. As a PR guy, I’m comfortable with rejection. I send phenomenal story ideas to journalists that don’t get considered all the time. I’m used to playing the odds like most people in business, and I had no desire to firebomb Random House when it turned me down.
  4. My life didn’t depend on getting the deal. Had Career Press not signed me, I would have figured out another plan. While I love my book about online reputation and expect it to do well, it’s not “the great American novel” and doesn’t define me or my career – at least not yet.

My completed manuscript is due to the publisher in a few months, and I will share cover design info and other things as we get closer. I’m also going to be asking for your support for pre-sales, so be prepared for that, my loyal friends, family, and fantastic acquaintances.  The process continues to be interesting, and I will share updates as they come in.

My main point is that if you have a good idea for a business book and the capability to write it, you can get a book deal – and I just told you how.

–John

This article was originally published on DavidPRblog.com and has been republished with permission. 

*****

John P. David of David PR GroupJohn P. David is founder and president of Miami-based media relations firm David PR Group, and represents law firms, financial institutions, insurance companies and technology start-ups. He has more than 20 years of experience in the public relations industry serving South Florida-based and national clients. David frequently blogs about public relations and marketing at www.DavidPRblog.com and his posts are regularly published by the Huffington Post. He also serves as a partner with online reputation management firm WebFactCheck.com, a website that enables businesses to effectively respond to negative Internet posts.

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