We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Case Paper Location: Harrison, NY Title of Entry: “Case Paper 75th Anniversary Record Box Set” Category: Print Media | Marketing/Promotion/Materials | 84. Promotional Item

Case Paper’s 75th Anniversary Record Box was created to celebrate their 75-year history by telling the story both structurally and graphically of how they’ve been “on the case” for almost a century. This printed promotional piece was created in collaboration with MetsäBoard and The Brand Foundry, and serves as a unique sales tool to introduce the new “On the Case” branding and to highlight their range of products for both their customers and prospects. Since it was packed with varying swag items, the record box was also meant to be given to their customers as a way of saying thank you.

The box looks just like an actual record player, complete with leather-looking sides and a wood grain-looking top and bottom, 2 spots of gloss coating on the lid to look like “stickers,” and a record player “arm” inside. When the lid is lifted, the first thing you see is a realistic record album sleeve containing a book with the “Surprising History of Case Paper.” The album is the main source of content for this piece. As you can see, every part of this piece showcases an important part of who Case Paper is – detailing their history, their products, their services and capabilities, their work ethic, their partnerships, and so much more!

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Keep Left Location: South Melbourne, Australia Title of Entry: “Guide Dogs Australia Puppy Zoom ” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event ($175)

In a crowded news world, in the time of Covid, how do you capture the media’s attention and promote your message? Keep Left, an Australian marketing communications agency with offices in Sydney and Melbourne has a motto: develop narrative and content that connects with the head, while resonating with the heart. In a recent campaign, Keep Left connected all those dots. Their client wanted to raise awareness of International Guide Dogs Day…a recognition of canines who aid visually impaired people. For obvious reasons, in-person events were not possible. So the marketing communications agency went virtual on the world’s number one platform. Keep Left found the cutest puppy in Australia to serve as an ambassador. The puppy was named Zoom and the country was introduced to Zoom, wait for it, on Zoom. In depressing times, a cute dog goes a long way. By the time the campaign ended, almost 400 media outlets covered the event and 90 million people were reached.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Fahlgren Mortine Location: Columbus, OH Title of Entry: “Virtual Trade Show” Category: Digital Media | Web Element | 246. Other — Virtual Trade Show

Exhibiting at a trade show is expensive. Your booth, no matter how elaborate, only lasts as long as the show. But, trade shows grant access to key audiences to sell your products. Crown Equipment Corporation decided to approach the concept differently with a virtual exhibit. Crown is a worldwide manufacturer of material handling equipment, lift trucks, and technology. The company turned to Fahlgren Mortine, a national integrated communications agency, to create the experience. To introduce its products and thought leadership on a variety of material handling issues to a global audience, Crown’s exhibit presented customers with a 3D interactive experience. As it turned out, the company’s timing was perfect since the virtual trade show was being utilized before the COVID-19 pandemic.

Crown Virtual Tradeshow from Fahlgren Mortine on Vimeo.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.