AMCP Blog

1 year ago

2016 Hermes Creative Awards Spotlight: CBG Building Company

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!).

Organization: CBG Building Company
Location: Arlington, Virginia
Title of Entry: “Community Collaboration for CBG Building Company’s Walkway Signage”
Category: 82c. Community Collaboration Strategic PR Program

How do you turn an eyesore into a work of art? If you are CBG Building Company, you approach kids and give them the tools to do it.

CBG was constructing an apartment community in Arlington, Virginia. Because of the project, CBG needed to build one of those plywood covered walkways to protect pedestrians, which is not always a welcome addition to a neighborhood.

To make the best of the situation, the company collaborated with art teachers and students at two nearby elementary school to create a public arts project that would also increase CBG brand awareness. The result was an eye-catching collage of colors and paintings from the imaginations of children.

Project manager Darren answers questions from @glebeart students about @LiveLatitude. #CBGbuilds #insideCBG pic.twitter.com/UvL9LuH94f

— CBG Building Company (@CBGBuildingCo) January 12, 2016

4th grade public art installation @cbgbuildingco @glebeart pic.twitter.com/stKnrJWzYL

— Glebe Art (@glebeart) January 8, 2016

The mural is up! Check out artwork by #kwbpride 4th graders on Wilson Blvd near VA Square! @APSArts @CBGBuildingCo pic.twitter.com/Ux5Sr4r942

— Katie Aiken (@MrsAikenArt) December 11, 2015

2016 Hermes Creative Awards Spotlight: The Pulse

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: The Pulse

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!).

Organization: The Pulse
Location: Crows Nest, Australia
Title of Entry: “Westpac VR”
Category: 194c. Virtual Reality

Westpac commissioned The Pulse to created a virtual reality experience for staff as part of a presentation to showcase what the future of banking might hold and to demonstrate a range of technologies that may or may not have an impact on the industry.

The 360 video includes spectacular drone footage, a CG environment, live action and composited graphics. The VR story follows a family as they experience the technology that could become part of their future and focuses on the customer’s needs throughout the life-cycle from child to adult to retiree.

2016 Hermes Creative Awards Spotlight: Gelia

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: Gelia

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12)!

Organization: Gelia
Client: Independent Health Foundation
Location: Buffalo, New York
Title of Entry: “Talking Vending Machine Prank”
Category: 134c. Viral marketing social media campaign

How do you send a viral market through the stratosphere? You have to start with a great idea, but sometimes those can be hard to come by. Enter Gelia, an American marketing firm with international reach.

Gelia was recently approached by the Independent Health Foundation whose staff wanted to encourage young adults to eat right. One go-to food stop on a campus is a vending machine with not-so-healthy food, so Gelia placed five hidden cameras around one such machine at the University of Buffalo in New York for a day. They hired an improv actor to be the voice of the vending machine, and he challenged students on their food choices.

The effort resulted in three funny, informative viral videos that went national, garnering social and traditional media attention.

2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: Dainik Bhaskar Group
Location: Bhopal, India
Title of Entry: “Annadaan – Dainik Bhaskar Group”
Category: 72c. Corporate Social Responsibility Program

Dainik Bhaskar, which means “rising sun” in Hindi, is India’s largest native language newspaper group. Dainik Bhaskar was founded in Bhopal in 1956 and has a readership of nearly 44 million people.

All newspapers, of course, cover major stories, but Dainik Bhaskar decided to go beyond the headlines.

During the summer of 2015, the Marathwada region of Maharashtra was reeling under a devastating drought. This resulted in massive crop failure, and the region was walloped by farmer suicides.

As much as 84% of Maharashtra’s agriculture is rain-fed, which includes Marathwada, and the region that faced the worst ever drought in past half a century. The area normally receives around 780 millimeters of rainfall during monsoons, but the number dwindled to 259 in the month of June. With incessant shortfall of rain in Maharashtra, water storage in the state’s dam also hit a three-year low.

Facing its third successive year of below-normal monsoon, farmers and their families who feed billions are the ones bearing the brunt, which led to a lack of consistent income necessary for their subsistence, including proper food and water for them.

Dainik Bhaskar decided to help by using its influence to collect and distribute food grain throughout the stricken area. After a month-long drive, Dainik Bhaskar delivered more than 300 tons of grain to 15,000 farm families in 36 cities.

2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: Expedia Media Solutions
Location: Bellevue, Washington
Title of Entry: “#VanGogh2015″
Category :131c. Consumer Engagement

Twitter just celebrated its 10th anniversary this year. Despite the years, users are still finding clever ways to use the social media tool.

Recently, The Netherlands Board of Tourism and Conventions turned to Expedia Media Solutions, the advertising arm of Expedia, Inc., to raise awareness of Holland with travelers. Using Twitter, Expedia came up with a campaign tied to one of the country’s most famous painters and one of the world’s best impressionists.

The team challenged consumers to collaboratively tweet and retweet a #VanGogh2015 hashtag to earn brush strokes that would reveal one famous Van Gogh work of art each week, with the chance to win a trip for two to Holland.

The campaign generated more than two million impressions and drove double-digit growth in Holland’s visitor demand.

Fishing Season Extended for 2016 Hermes Creative Awards

AMCP NewsHermes Awards

1 year ago

Fishing Season Extended for 2016 Hermes Creative Awards

If you missed the first Hermes deadline, you now have until April 12 to enter your best creative work in the 2016 competition. All results will be posted by May 2.

Why Enter?

If you haven’t entered before, here are 4 reasons to submit your work today.

Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!

If you already entered by the first deadline, you will be hearing from us soon. Judges have been hard at work for over a month judging early entries. You will receive an email when your results are posted to your My Account.

Curious what winning entries look like. Check out this blog for examples of winning work.

Behind the Hermes Creative Awards

The competition is administered by Association of Marketing and Communication Professionals (AMCP). Now in its 21st year of recognizing excellence in marketing and communications, AMCP has proven to be the industry’s preeminent organization in both size and scope. AMCP reviews more than 10,000 entries a year and during the past several years has given more than $150,000 to charitable causes.

2016 Hermes Creative Awards Spotlight: Artists in Motion

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: Artists in Motion

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: Artists in Motion
Location: Sydney, Australia
Title of Entry: “Hong Kong Pulse 3D Light Show, Winterfest 2015″
Category: 194c. Video Projection Mapping – Light Festival

In the world of advertising and marketing there are all types of events, from seminars to conventions to celebrations. Artists in Motion is a creative projects company that specializes in awe-inspiring events using cityscapes as a backdrop. The company dazzles worldwide clients and audiences alike with uniquely creative, immersive experiences designed to entertain and captivate. Last year it was Hong Kong’s turn. The Winterfest celebration blended elves, children, and a panda to create a magical experience for all ages.

Hong Kong Winterfest 2015 Pulse! 3D Light Show from Artists in Motion on Vimeo.

*****

2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: Spectrum Health Systems
Location: Grand Rapids, Michigan
Title of Entry: “Spectrum Health Beat ‘Life after death'”
Category: 64. Publication article

What makes a good story? If you need an answer to that question, read Marie Havenga’s story, “Life after Death.” Jill writes for Health Beat, a news website updated daily for the Spectrum Health Systems of Western Michigan. Spectrum services more than 700,000 patients with 12 hospitals.

One of those patients, who had a massive heart attack, should have died for all intents and purposes. But one doctor and a dedicated group of health professionals literally brought him back to life. It is a riveting tale of a life and death struggle that could have gone either way.

Read the enthralling story on Health Beat.

2016 Hermes Creative Awards Spotlight: eatsleepthink

Award Winning EntriesHermes Awards

1 year ago

2016 Hermes Creative Awards Spotlight: eatsleepthink

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Organization: eatsleepthink
Location: Sheffield, Great Britain
Title of Entry: “Smoke Barbecue”
Category: 56. Photography in advertising

Sometimes the best marketing tool is the simplest. For example, a picture.

Eatsleepthink is an UK-based company that prides itself on creative solutions across platforms. Their client list ranges from small businesses to giant corporations.

Recently, they were tasked with promoting a new restaurant opening in Leeds. No easy feat. The agency created billboard ads it describes as “raw” and “animalistic.” Whatever the description, it makes you want to grab a piece of meat from Smoke Barbecue.

Time Running Out To Snag Some Awards | Hermes Deadline Today!

AMCP NewsHermes Awards

1 year ago

Time Running Out To Snag Some Awards | Hermes Deadline Today!

Are you marketing yourself and your company as well as you market your client? Winning a Hermes Creative Award is an inexpensive way to distinguish your work from your competition.

Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!

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Why Enter?

Behind the Hermes Creative Awards

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