We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Deloitte Location: Los Angeles, CA Title of Entry: “2018 CEO and Board Survey Report” Category: 148. Electronic Media / Social Media / Interactive Media | E- Communication | 148. E-Annual Report

In the past, annual reports were sleek and slick publications printed on high-density coated paper imprinted with colorful pictures and graphs. Today, many firms are opting for digital publications that have more room for creative interpretation, as print rules don’t apply.

For most companies, the e-reports are a work in progress, but not Deloitte, industry-leading auditing, consulting, and tax services provider. Deloitte created a digital report to communicate the findings of their 2018 CEO and Board Survey. The digital report combines interactive graphics to capture the reader’s attention with concise writing to convey Deloitte’s key findings.  The result is a stunning interactive annual report that effectively communicates Deloitte’s findings and establishes the firm as a credible source of industry information.

To view Deloitte’s full report, visit here. 

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.

Organization: HS Ad Location: Englewood Cliffs, NJ Title of Entry: “LG Matte Black – Made to Stand Out” Category: 163. Electronic Media / Social Media / Interactive Media | Video | 163. Marketing (Product)

Black is, well, the new black. In the past few decades, stainless steel appliances were necessary for a stylish kitchen. LG is going against the stainless trend by introducing a new matte black appliance line featuring refrigerators, stoves, microwaves, and dishwashers.

LG collaborated with HS Ad, a multi-service agency with offices in New York, Los Angeles, and Mexico, to promote the new matte black line. HS and LG aimed to differentiate the new line from other matte black appliance brands by marketing matte black as a lifestyle instead of only a finish option.

HS Ad created an ad campaign across multiple platforms and a private press event at Brooklyn’s all-black, Michelin-starred restaurant Aska. The campaign’s eye-catching content featured all-black foods, chic kitchens featuring black appliances and a punk pooch encouraging viewers to unleash their style. The campaign proved color isn’t necessary for attracting attention and garnered 100 million impressions with an engagement rate of 3.84%.  More importantly, the campaign increased LG sales by 25%.

To view HS Ad’s full campaign, visit here.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Barrows Global Location: New York, NY Title of Entry: “Corona Paradise Portal – Immersive Shopper Experience” Category: 76c. Public Relations/Communications | Strategic Programs |  Interactive Brand Experience

In-store displays are becoming more common, but are frequently overlooked in a sea of media vying for viewers’ attention and purchases.

Corona collaborated with Barrows Global, an international retail display firm, to create an interactive display experience. Tested in Turin, Italy, the two-ton, immersive “Paradise Portal” attracted shoppers with an island-style design and skeleton-tracking technology.

The portal was an overwhelming success, driving foot traffic and increasing sales by 60 percent.

To view Barrows Global’s full video, visit here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Underdog Inc. Location: Miami, FL Title of Entry: “CIROC 3D” Category: 190. Electronic Media / Social Media / Interactive Media | Video Creativity | Virtual, Augmented, Mixed Reality

All creatives are constantly searching for ways to take their content to the next level. Utilizing new AR, VR and other mixed reality technologies brings new opportunities to create more advanced, engaging and personalized content.

Underdog Inc., a Miami-based video production house, utilized 3D technology to create engaging video content for their client, Ciroc. Each video features a bartender mixing a cocktail featuring Ciroc Black Raspberry, then placing the finished product in front of the viewer.

Underdog’s use of 3D video elevates Ciroc’s content by creating a personalized experience. Each video ends with the bartender extending a cocktail to the viewer, as if the bartender mixed the drink to order. The result is memorable content that is sure to spark viewers to sample Ciroc cocktails on their next night out.

To view Underdog’s videos, visit here and here.

The 2019 Hermes Creative Awards deadline is April 18, 2019. Don’t miss a chance at recognition. Enter today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “ESDA Design Matters 2018′” Category: 18. Print Media | Publications | Magazine

EDSA is a Fort Lauderdale-based planning, landscape architecture, and urban design firm founded in 1960 with a reputation for notable designs in hotels, opera houses, and waterfront parks.  The firm approached Helium Creative to create EDSA Design Matters, their annual publication. Design Matters features many of EDSA’s outstanding projects, along with commentary from the EDSA team.

The partnership resulted in a stellar publication splashing with colorful photography and graphics, along with writing that combines both storytelling and project details. The magazine’s style draws you in and propels you from page to page.

The 2019 Hermes Creative Awards are still open. Enter today.