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DAINIK-BHASKAR-GROUP2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Dainik Bhaskar Group
Location: Bhopal, India
Title of Entry: “Annadaan – Dainik Bhaskar Group”
Category: 72c. Corporate Social Responsibility Program

Dainik Bhaskar, which means “rising sun” in Hindi, is India’s largest native language newspaper group. Dainik Bhaskar was founded in Bhopal in 1956 and has a readership of nearly 44 million people.

All newspapers, of course, cover major stories, but Dainik Bhaskar decided to go beyond the headlines.

During the summer of 2015, the Marathwada region of Maharashtra was reeling under a devastating drought. This resulted in massive crop failure, and the region was walloped by farmer suicides.

As much as 84% of Maharashtra’s agriculture is rain-fed, which includes Marathwada, and the region that faced the worst ever drought in past half a century. The area normally receives around 780 millimeters of rainfall during monsoons, but the number dwindled to 259 in the month of June. With incessant shortfall of rain in Maharashtra, water storage in the state’s dam also hit a three-year low.

Facing its third successive year of below-normal monsoon, farmers and their families who feed billions are the ones bearing the brunt, which led to a lack of consistent income necessary for their subsistence, including proper food and water for them.

Dainik Bhaskar decided to help by using its influence to collect and distribute food grain throughout the stricken area. After a month-long drive, Dainik Bhaskar delivered more than 300 tons of grain to 15,000 farm families in 36 cities.

Annadaan Dainik Bhaskar

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expedia-media-solutions2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Expedia Media Solutions
Location: Bellevue, Washington
Title of Entry: “#VanGogh2015″
Category :131c. Consumer Engagement

Twitter just celebrated its 10th anniversary this year. Despite the years, users are still finding clever ways to use the social media tool.

Recently, The Netherlands Board of Tourism and Conventions turned to Expedia Media Solutions, the advertising arm of Expedia, Inc., to raise awareness of Holland with travelers. Using Twitter, Expedia came up with a campaign tied to one of the country’s most famous painters and one of the world’s best impressionists.

The team challenged consumers to collaboratively tweet and retweet a #VanGogh2015 hashtag to earn brush strokes that would reveal one famous Van Gogh work of art each week, with the chance to win a trip for two to Holland.

The campaign generated more than two million impressions and drove double-digit growth in Holland’s visitor demand.

#VanGogh2015 by Expedia Media Solutions#VanGogh2015 by Expedia Media Solutions

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Hermes Awards Opens Feb. 3Fishing Season Extended for 2016 Hermes Creative Awards

Fishing Season Extended for 2016 Hermes Creative Awards

If you missed the first Hermes deadline, you now have until April 12 to enter your best creative work in the 2016 competition. All results will be posted by May 2.

Why Enter?

If you haven’t entered before, here are 4 reasons to submit your work today.

  • Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
  • Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
  • Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
  • Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!

If you already entered by the first deadline, you will be hearing from us soon. Judges have been hard at work for over a month judging early entries. You will receive an email when your results are posted to your My Account.

Curious what winning entries look like. Check out this blog for examples of winning work.

Behind the Hermes Creative Awards

The competition is administered by Association of Marketing and Communication Professionals (AMCP). Now in its 21st year of recognizing excellence in marketing and communications, AMCP has proven to be the industry’s preeminent organization in both size and scope. AMCP reviews more than 10,000 entries a year and during the past several years has given more than $150,000 to charitable causes.

Final Deadline Hermes Creative Awards

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artists-in-motion2016 Hermes Creative Awards Spotlight: Artists in Motion

2016 Hermes Creative Awards Spotlight: Artists in Motion

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Artists in Motion
Location: Sydney, Australia
Title of Entry: “Hong Kong Pulse 3D Light Show, Winterfest 2015″
Category: 194c. Video Projection Mapping – Light Festival

In the world of advertising and marketing there are all types of events, from seminars to conventions to celebrations. Artists in Motion is a creative projects company that specializes in awe-inspiring events using cityscapes as a backdrop. The company dazzles worldwide clients and audiences alike with uniquely creative, immersive experiences designed to entertain and captivate. Last year it was Hong Kong’s turn. The Winterfest celebration blended elves, children, and a panda to create a magical experience for all ages.

Hong Kong Winterfest 2015 Pulse! 3D Light Show from Artists in Motion on Vimeo.

*****

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Health Beat by Spectrum Health Systems2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Spectrum Health Systems
Location: Grand Rapids, Michigan
Title of Entry: “Spectrum Health Beat ‘Life after death'”
Category: 64. Publication article

What makes a good story? If you need an answer to that question, read Marie Havenga’s story, “Life after Death.” Jill writes for Health Beat, a news website updated daily for the Spectrum Health Systems of Western Michigan. Spectrum services more than 700,000 patients with 12 hospitals.

One of those patients, who had a massive heart attack, should have died for all intents and purposes. But one doctor and a dedicated group of health professionals literally brought him back to life. It is a riveting tale of a life and death struggle that could have gone either way.

Read the enthralling story on Health Beat.

health-beat-life-after-death

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eatsleepthink-Sheffield-great-britain2016 Hermes Creative Awards Spotlight: eatsleepthink

2016 Hermes Creative Awards Spotlight: eatsleepthink

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: eatsleepthink
Location: Sheffield, Great Britain
Title of Entry: “Smoke Barbecue”
Category: 56. Photography in advertising

Sometimes the best marketing tool is the simplest. For example, a picture.

Eatsleepthink is an UK-based company that prides itself on creative solutions across platforms. Their client list ranges from small businesses to giant corporations.

Recently, they were tasked with promoting a new restaurant opening in Leeds. No easy feat. The agency created billboard ads it describes as “raw” and “animalistic.” Whatever the description, it makes you want to grab a piece of meat from Smoke Barbecue.

Smoke Barbecue Photography by eatsleepthink Smoke Barbecue Photography by eatsleepthink Smoke Barbecue Photography by eatsleepthink

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Hermes Awards Opens Feb. 3Time Running Out To Snag Some Awards | Hermes Deadline Today!

Time Running Out To Snag Some Awards | Hermes Deadline Today!

email-logoAre you marketing yourself and your company as well as you market your client? Winning a Hermes Creative Award is an inexpensive way to distinguish your work from your competition.
  • Quick and Easy. Enter online and fill in a URL or upload a file. In most cases, the work speaks for itself. No long, time-consuming essays.
  • Timely. Our judges have been reviewing entries for over a month. Winners will be announced in a couple of weeks.
  • Inexpensive. Per entry fees are $65 or $150 for campaigns and programs.
  • Encompassing. With 195 categories, there is a category that fits what you do.

Enter Now!
Print

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Texas A&M Foundation2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: Texas A&M Foundation
Location: College Station, Texas
Title of Entry: “Texas A&M Foundation 2015 Annual Report”
Category: 102. Nonprofit annual report

The Texas A&M Foundation is a nonprofit organization that financially sustains and nurtures one of the Lone Star State’s flagship universities. Most foundations have annual reports, but not everyone does a website version. The Texas A&M Foundation’s 2015 report could serve as a template for how they should look, read, and feel. The design is stellar, as are the smartly designed graphics and crisp text.  The site is easily navigable and filled with good content and bright visuals. See the report>>

Texas A&M Foundation 2015 Annual Report

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national-university-of-singapore2016 Hermes Creative Awards Spotlight: National University of Singapore

2016 Hermes Creative Awards Spotlight: National University of Singapore

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Organization: National University of Singapore
Location: Singapore
Title of Entry: “NUS Local Admissions Video”
Category: 163. Marketing (Product) Video

The National University of Singapore is a global school ranked among the best in the world. The 40,000 students have more than 100 different degrees to choose from among the school’s three campuses.

NUS, like many other universities, is constantly seeking to attract the best and the brightest students. What better way to capture their attention than a POV video targeting the student demographic. The marketing video marries arresting cinematography with sophisticated graphics to capture the essence of the school and those who attend.

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John Hancock Hermes Creative Award Winner2016 Hermes Creative Awards Spotlight: John Hancock

2016 Hermes Creative Awards Spotlight: John Hancock

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time!

Hermes Creative Awards Company: John Hancock
Location: Boston, MA
Title of Entry: “John Hancock 2016 “Roland” Calendar”
Category: 23. Calendar

As far as calendars go, most are cut from the same cloth–a pretty picture each month, color gradients over the dates, and a philosophical statement or two. If not that, then twelve months of overt product placement.

John Hancock provides clients with financial solutions for every stage of life, including retirement plans. Its calendar creation delivers a serious tongue-in-cheek message on retirement. Using both satire and humor in original cartoons, the company captures attention while making a point. Think Gary Larson’s “Far Side” newspaper strip.

John Hancock 2016 Roland Calendar Cover John Hancock 2016 Roland Calendar 4 John Hancock 2016 Roland Calendar 7 John Hancock 2016 Roland Calendar 10

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