UBC library header2018 AVA Digital Awards Spotlight: UBC Library

2018 AVA Digital Awards Spotlight: UBC Library

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: UBC Library
Location: Vancouver, British Columbia
Title of Entry: “2016 Open Access Awareness Campaign”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

Open Education Resources (OER) is a new academic trend that offers fully licensed documents and media to further enhance education.  Recently, the University of British Columbia Library began offering OER and needed to alert it students and the general public.

UBC developed a marketing-communications plan utilizing print, video, digital, and social media that targeted stakeholders both on and off campus. The campaign garnered impressive results, increasing web page traffic by 140 percent, Twitter engagement by 118 percent, and Facebook engagement by an astounding 1,116 percent.

To view UBC Library’s full campaign, visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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studio flox header2018 AVA Digital Awards Spotlight: Studio Flox GmbH

2018 AVA Digital Awards Spotlight: Studio Flox GmbH

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Studio Flox GmbH
Location: Stuttgart, Germany
Title of Entry: “SHORT”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

Creative professionals are often granted the opportunity to use their skills to work with organizations focused on the greater good. These experiences are not only gratifying because we bring the organization’s vision to life, but also because of the positive impact of these projects.

Studio Flox GmbH collaborated with Humany Tee and Jugend Rettet to create a video that brings attention to the refugee crisis in the Meditteranean Sea. The agency created a video using advanced animation, a charming voiceover, and a storyline that features obstacles representative of challenges refugees see when seeking asylum. Studio Flox, Humany Tee and Jugend Rettet created the video not only to explain the refugee crisis, but also to bring attention to rescue operations, safe routes of entry, and how citizens can help the cause.

“The following should underline the core message of the film: Everyone can help so that these people do not have to die,” The director said. “Purchasing a T-shirt which supports Jugend Rettet can be a starting point.”

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

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AARP header2018 AVA Digital Awards Spotlight: AARP

2018 AVA Digital Awards Spotlight: AARP

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: AARP
Location: Washington D.C.
Title of Entry: “The Value of the Older Worker”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

One way to establish an organization as a reliable source of information is to research a cause important to its audience. After an organization has completed research, the information is typically compiled into a white paper or report, but breaking down the information into a visually-engaging campaign can make the research easier to digest for readers.

AARP designed an integrated marketing campaign to demonstrate the value of older workers in today’s job force. The campaign features facts and figures surrounding employment opportunities in the U.S., employers’ hiring habits, and helpful tips for re-entering the job search.

AARP designed a site as part of their integrated marketing campaign with a series of infographics to display information surrounding the older workforce. The infographics communicated the campaign’s information in a visually-engaging way, making AARP’s site memorable and easy to reference.

To view AARP‘s full campaign, visit here.

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multipleoutlet productions header2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Multipleoutlet Productions
Location: Hollis, NY
Title of Entry: “The Drug Reality,” and “HAPPY BIRTHDAY DAD”
Category: 184. Video Production – Long Form Video – Nonprofit

Tactfully addressing sensitive subjects can be difficult for filmmakers, but when successfully executed, can make a memorable piece.

Multipleoutlet Productions was approached by Amudim Community Resources, a nonprofit, to create videos encompassing Amudim’s services. The organization provides a variety of support, education, awareness and intervention services for families in difficult circumstances.

Multipleoutlet demonstrated Amudim’s impact through a series of videos depicting private, but unfortunately common, struggles families face in every community. In “HAPPY BIRTHDAY DAD,” a man feels alone from childhood trauma, and in “The Drug Reality” a family navigates their daughter’s addiction.

Both videos use well-executed storytelling and cinematography to convey how Amudim Community Resouces’ services provide support for people facing these unimaginable situations.


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unviersity of st thomas header2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: University of St. Thomas — Houston
Location: Houston, TX
Title of Entry: “UST Celt Admissions Blog”
Category: 30. Web-Based Production – Web Element – Blog

Launching a blog and posting regularly is a great way to provide in-depth information about an organization and boost overall engagement. Blogging allows an organization to build their brand voice and establish their site as a trustworthy source of information.

University of St. Thomas – Houston started an admissions-specific blog for new students. The blog features posts detailing common freshmen concerns, including what student activities are offered, study tips, and financial aid information. UST’s blog also features information for transfer, international and adult students, such as applying for GI bill benefits and transferring credits.

UST’s admissions blog not only answers questions for their students, but also common questions from first-year students everywhere. Providing useful information about starting college not only establishes UST’s admissions blog as a useful resource for their students, but students everywhere. To read UST’s full blog, visit here.

 

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The Aspire Group2018 AVA Digital Awards Spotlight: The Aspire Group

2018 AVA Digital Awards Spotlight: The Aspire Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: The Aspire Group
Location: Atlanta, GA
Title of Entry: “Aspire’s Website Redesign – From Good to Great!”
Category: 9. Web-Based Production – Website – Redesign

Today, an organization’s website is most likely the first point of contact with prospective clients and customers. If a site is out-of-date, hard to navigate, or doesn’t communicate a business’s benefits, the organization could lose potential sales and connections.

The Aspire Group, a sports and entertainment firm, recently redesigned their site to stay up-to-date with their clients. The firm revamped their site by adding video-based visuals, updated structuring and navigation, compelling calls to action and more concise wording.

The firm’s site refresh successfully improved user experience and drove new traffic to its landing pages, with overall page views growing by more than 250 percent and overall users growing by 22 percent.  To view The Aspire Group’s full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.

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zeal film header2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Zeal Film Ltd.
Location: London, United Kingdom
Title of Entry: “HP 3D Printing – Look Real”
Category: 180. Video Production – Corporate – Marketing (Product)

Hewlett Packard develops some of the most advanced modern technology, including 3D printing. To showcase the different applications of 3D printing, HP put together a series of videos to capture their different clients’ use of the technology.

HP approached Zeal Film, Ltd. to tell the story of one of their 3D print technology clients, Look Real. Look Real is a custom doll company based in Spain that has operated for more than 50 years. Before being introduced to HP’s 3D printing, Look Real was unable to manufacture dolls that look exactly like their owners.

Zeal Film’s video for HP goes behind the scenes at Look Real’s workshop to capture the manufacturing process. Through an interview and a voiceover, Look Real’s CEO explains the company’s history and desire to create custom dolls for children. Look Real finally made this dream a reality with HP’s 3D printing technology, and can now create custom dolls to resemble anyone in the world.

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mitosis header2018 AVA Digital Awards Spotlight: Mitosis

2018 AVA Digital Awards Spotlight: Mitosis

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mitosis
Location: Dayton, OH 
Title of Entry: “Mitosis Website”
Category: 16. Web-Based Production – Website – Marketing, PR, Advertising, Digital Agency

An agency’s website is often the first point of contact for potential clients, meaning if the site is not well-executed a potential client may not return. Creating a site that is sophisticated, easy to use and captures an agency’s atmosphere can be a challenge but pays off.

Mitosis successfully navigated the area between sophisticated and functional in their agency website. The site embodies Mitosis’ “never afraid to stand out,” attitude through compelling design and graphics with easy navigation that showcases the agency’s capabilities.

Designing a site that makes a lasting impression with clients is a challenge Mitosis successfully navigated. To view Mitosis’ full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.

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davis wright tremaine header2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Davis Wright Tremaine
Location: Seattle, WA
Title of Entry: “Game of Thrones Themed Holiday Card”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

There are few television shows as notorious as Game of Thrones. Game of Thrones’ characters, costumes and theme song are easily recognized, regardless if someone has or hasn’t seen the show.

Davis Wright Tremaine paid homage to the show in their annual Holiday Card video. The video showcases the firm’s transatlantic locations with Game of Thrones-style architecture animation, graphics, and majestic background music.

The firm’s video is a creative and pop-culturally relevant twist on the typical corporate Christmas card bound to make a lasting impression on recipients.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

 

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M2Film logo2018 AVA Digital Awards Spotlight: M2Film

2018 AVA Digital Awards Spotlight: M2Film

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: M2Film
Location: Aarhus, Denmark
Client: Dynaudio
Title of Entry: “The way the artist intended”
Category: 162. Video Production – Long Form Video – Corporate Image

Need a good stereo speaker? Dynaudio makes one and M2Film knows how to sell it.

M2Film is a Danish company that crafts high-end videos for a number of international clients. This video,”The Way the Artists Intended”, is part commercial, part corporate image, and totally filmmaking at its best. The video tells a story through both the eyes of the artist and the ears of the audiophile.  It’s immersive and visually entertaining while staying very much on message.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

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