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Klick2015-16 AVA Digital Awards Spotlight: Klick Inc.

2015-16 AVA Digital Awards Spotlight: Klick Inc.

We’re showcasing select entries that stand out until all the AVA Digital Awards winners are announced. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Organization: Klick Inc.
Title of Entry: “Zach King Brings Christmas Bling to Klick!”
Location: Toronto, Ontario, Canada
Category: 167. Corporate Entertainment Video

Zach King is a YouTube star and there are reasons for it, starting with creativity. Zach is a master of photography and editing. He’s a charismatic on-camera talent as well.

In the video for Klick Inc., “Zach King Brings Christmas Bling to Klick!,” Zach helps a slacker office worker with a long overdue project meet a short deadline. Zach is magic.

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Appalachian-State-University2015-16 AVA Digital Awards Spotlight: Appalachian State University

2015-16 AVA Digital Awards Spotlight: Appalachian State University

We’re showcasing select entries that stand out until all the AVA Digital Awards winners are announced. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Organization: Appalachian State University
Title of Entry: “Masters’ Matter — Appalachian State University School of Graduate Studies”
Location: Boone, North Carolina
Category: 214. Writing in Video Production Creativity

Writing concisely for a television commercial is like poetry; the phrases have to be tight, the content concise, and the words imaginative. You also have to marry the words to images in a complimentary fashion. And above all, you have to tell a story. Appalachian State University did it all, plus some.

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Saatchi-and-Saatchi-Wellness2015-16 AVA Digital Awards Spotlight: Saatchi & Saatchi Wellness

2015-16 AVA Digital Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing select entries that stand out until all the AVA Digital Awards winners are announced. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: Saatchi & Saatchi Wellness
Title of Entry: “Street Fare Social”
Location: New York, New York
Category: 3c. Social Campaign

Social media campaigns usually don’t start with chalk and a sidewalk, but that’s exactly what happened in New York. In an effort to raise awareness and to feed the hungry of New York City, Crossroads Community Services took to the streets…literally.

The campaign, created by Saatchi & Saatchi Wellness, used guerrilla art to put a face on hunger in the neighborhoods where the the problem loomed the largest. The chalk art spread across social media platforms and around the world, spawning similar campaigns in other major cities.

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Tech ReviewsThis Week’s Latest Tech Gadgets – January 4, 2016

This Week’s Latest Tech Gadgets – January 4, 2016

I can’t get to every product I want to but there’s some really cool/great stuff here in my office. So here’s a sentence or two on a bunch of “stuff” I have here pilling up – some new, some not so new.

Bracketron  JamSpotBracketron JamSpot Bluetooth tablet stand

The Bracketron JamSpot Bluetooth tablet stand (http://www.bracketron.com $49.99) does it all for tablet users.

It keeps your tablet handsfree in portrait or landscape position in angles from zero to 70-degrees. On the bottom are a pair of built-in speakers to give you much better sound than the tablet itself.

There’s also a rechargeable battery to power the speakers and when the stands not in use, fold it up and stick in a drawer.

Cost: $49.99
Details: www.bracketron.com

 

GOgroove’s BlueSYNC RST alarm clock

GOgroove’s BlueSYNC RST alarm clock is a great nightstand all-in-one with a dual alarm clock, NFC pairing, charging station, wireless (Bluetooth) speaker, FM radio (whats that?) and even a mic for handsfree calls.

For charging, put your device on the built-in holder and plug in your charging cable to the USB port. This lets it (www.gogroove.com $59.99) be Samsung, Apple or whatever friendly.

A line I say over and over again is Power, Power, Power, to keep your portable electronics go-ing.

Cost: $59.99
Details: www.gogroove.com

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2015-16 AVA Digital Awards Spotlight: AMF Media Group

While all the winners of the 2015-16 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: AMF Media Group
Title of Entry: “Mother’s Day 2015”
Location: San Ramon, California
Category: 104. Religious Web Video

Most everyone is the marketing communications world considers him or herself to be a storyteller. And there are a lot of good stories told. The story itself is important, but so is technique. Sometimes you don’t need dramatic music, awe-inspiring cinematography, or a riveting script to put the point across.

AMF Media Group is a California-based full service communications agency whose motto is “We Bring Message to Life.” AMF certainly did in a video titled “Mother’s Day 2015.” It’s a simple video consisting of mothers and daughters speaking to a camera while the viewer eavesdrops. The result is an emotional message framing an unique bond.

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digital-pulse-australia2015-16 AVA Digital Awards Spotlight: The Pulse

2015-16 AVA Digital Awards Spotlight: The Pulse

While all the winners of the 2015-16 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: The Pulse
Title of Entry: “Telstra – For the Fans”
Location: Crows Nest, Australia
Category: 204. 360º virtual reality video

When it comes to visuals for advertising, the markers are once again moved forward. The technology has gone from standard definition to high definition, analog to digital, 2D to 3D. And now there is virtual reality. Recently, The New York Times enclosed in their Sunday paper a viewing frame to hold a smart phone that interacts with their VR app.

The Pulse, based in Hong Kong and Sydney, is one of the world leaders in immersive experiences. Recently The Pulse created a virtual world for Telstra, an Australian telco. The result is a 360 view of athletes at work set to personal narratives. More details about the project are available on The Pulse’s website.

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You’ve won a 2015 MarCom Award. Now what?

marcom awards logoThe results of the 2015 MarCom Awards have been announced. After you’re done with your celebratory dance, what’s next? Don’t just sit on this international recognition – shout your accomplishment from the rooftops so everyone from clients to peers and journalists are aware of your top-notch work.

To help you get started with your promotion, here are a few ideas that hopefully won’t end with your neighbors calling the cops about noisy office neighbors.

1. Make space on the company website & email newsletters

Carve out prominent space on your website to communicate your latest accomplishment. Even a small space on the homepage showcasing third-party recognition can give your team an instant credibility boost with potential and current clients. The same applies to email newsletters.

Design pros can take readymade graphics from our library – available in JPG, PNG, PDF and EPS formats – and create customized banners for a polished, personalized look.

If you’re not a designer, fear not. We’ve got you covered, too. All the graphics look grand out of the box.

2015-marcom-awards-graphics-300x173

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AD_728x90-012015 AVA Digital Awards Now Open

2015 AVA Digital Awards Now Open

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.

Enter your best work, today!
www.avaawards.com

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Tech ReviewsThis Week’s Latest Tech Gadgets – October 19, 2015

This Week’s Latest Tech Gadgets – October 19, 2015

Tech reviews of Jabra’s Eclipse wireless headset, Xventure Xolar5000 Sport portable battery and G-Tube portable Bluetooth speaker.

Jabras Eclipse Wireless Headset

Jabra-Eclipse-wireless-headsetThe Eclipse wireless headset is the latest and greatest from Jabra, one of the best companies I know for this type of accessory.

The first thing you notice upon picking it up is how small, light and simple it is. It fits in your ear so comfortably there’s no need for those annoying ear hooks or wires.

It’s no surprise how well it works since I’ve tried dozens of other Jabra products and each has been at the top of the product line.

With the Eclipse, you get incredible noise-canceling quality without having to mess with any settings. For a portable headset, the sound is flat out amazing, Jabra calls it music quality and after trying it on my playlist, that statement is accurate.

As for phone calls, I’ll just call them crystal clear.

The instructions say its “intuitive,” which in my mind translate into simple and easy with just the press of a sensor. If customization is your thing, the Jabra assistant app is for you, allowing it to work toward your needs.

A quick-start guide walks you through the setup, which includes the voice, language, mute settings, reading text messages to you and even using Siri and Google Now.

The app even helps you find the Eclipse if you misplace it. Each time you power up and use the headset, its position is geotagged so it can be mapped and hopefully found.

A portable charging case is included to give you an extra seven hours of talk time on the go, in addition to the internal 3-hour battery.

Price: $129.99

Details: www.jabra.com

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