While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Matrix Group International, Inc.
Location: Arlington, Virginia
Title of Entry: “NTI Education Tutorials”
Category: 189. Microsite
One of the most rewarding things communicators and marketers do is use their skills to educate. To build an understanding among the upcoming generation of leaders, Matrix Group International created a microsite for the Nuclear Threat Initiative (NTI), which aims to strengthen security worldwide by reducing global threats from nuclear, biological and chemical weapons, and the and James Martin Center for Nonproliferation Studies.
Matrix Group’s creation, found at tutorials.nti.org, includes concise and clear copy with references, an in-depth glossary of terms, video and maps to help visitors building a solid foundation of knowledge. To ensure everyone walks away with a good understanding of the complexities of the nuclear issue, Matrix Group also leveraged quizzes to engage the audience.
Even better and perhaps most important from a functional standpoint, the site renders well on cell phones and desktops.