Author : AMCP

Hermes Creative Awards: Aetrex Worldwide

Winner: Aetrex Worldwide Inc
Client: Aetrex
Title: Aetrex – Don’t Forget to Take Them Off Ad
Category: 4. Magazine

A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to make an impression.  Using a a wink and a nod approach to sell shoes, Aetrex placed a pretty woman into a bathtub and captioned the image, “don’t forget to take them off.”  The colorful ad graced the pages of CondeNast Traveler and Lucky Magazine.

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Hermes Submission

Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

 

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Hermes Submission

Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.

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Hermes Submission

Winner: The Axis Agency Location: Los Angeles, CA Client: Degree Men Title: Unión-Garra-Pasión Category: Video for the Web This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when […]

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THOSE DARN RED BALLS

Winner: DAR, Inc. Located: Anaheim, CA Client: Self Title: DARn Red Ball Promotion Category: Direct Mail Piece We all get direct mail pieces every day. The challenge is obviously to stand out among the competition. In 18 years of marketing and communication competitions, nothing has stood out more than DAR, Inc.’s self marketing piece. It […]

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Hermes Submission

Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort.  Black Duck Software has crafted a blog that is informative, concisely written, and well designed.  The graphics […]

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A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

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Hermes Submission

Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign   72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever […]

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