Author : AMCP

Marcom Winner, Guerrilla Design

Winner: Guerrilla Design
Location: Toronto, CA
Business Type: Marketing & Advertising
Designer: Saida Yunes
Category: Business Card
When you hand someone a business card, you want to make an impression.  That’s especially true if your company is in the business of designing cards.  Saida Yunes of Guerrilla Design has created a card that’s hard to forget or put down.  It’s not a card to be carelessly tossed in a desk drawer.  The design will stay with you and make you question your calling card.
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2012 MarCom Awards – Open For Entries

HONORING EXCELLENCE IN MARKETING AND COMMUNICATIONS

 

If your work is among the best in the creative world, your organization, bosses and clients need to know it. Enter your most creative marketing and communication work and receive peer judged, unbiased, third-party recognition from the most respected creative competition in the world.

For 2012, MarCom has a new website, a new brochure design and many new categories. It is quick and easy to enter online. In a few minutes, you can register, select your categories and upload your entries. Check us out at www.marcomawards.com.

Direct Marketing + Publications + Strategic Communications + Web-Based Media + Video


 

Entries should be postmarked by September 14, 2012. If you need an extension, call 817-303-2769 or email info@marcomawards.com

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2012 Communitas Awards Winner: Huawei Technologies

Winner: Huawei Technologies Co Ltd
Location: Based in China
Business Type: Telecommunications

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

China-Based Telecommunications Company Helps The Communities It Serves

As a responsible corporate citizen, Huawei Technologies Co Ltd is committed to supporting the local communities where it operates. The international telecommunications company drives positive change by contributing to a range of welfare, health and educational programs.

Education is a key pillar in Huawei’s Corporate Social Responsibility strategy.

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2012 Communitas Award Winner: Sanofi Group Turkey

  Winner: Sanofi Group Turkey
Location: Turkey
Business Type: Healthcare Provider
Nomination Title: Future Women Leaders
Category: 1.1 Company Sponsored Volunteer Project

Communitas Awards is a program from the Association of Marketing and Communication Professionals that honors companies and individuals throughout the world for community service and social responsibility

Sanofi Group Turkey Helps Women Entrepreneurs In Turkey

Sanofi, an international healthcare provider, prides itself on gender equality. Companywide, 45.7% of its employees are women. While economic participation for women is on the rise in Europe, opportunities for women in Turkey are declining. In fact, women representation in the Turkish workforce is less than half the European average.

Since Turkey is an important operating center for Sanofi, the company backed an ambitious program designed to develop and mentor Turkish businesswomen. To design and deliver the program, Sanofi Group Turkey worked with KAGIDER, a nonprofit organization founded by female Turkish entrepreneurs.

Sanofi covered the costs of the program and its promotion to young women across the country (reaching over 13 million people). KAGIDER used its knowledge and insight into the challenges women face in the workplace and jobs market to help design the training that addressed these specific needs. KAGİDER members (many of whom are women who run their own businesses) and Sanofi employees volunteered as mentors to participants. KAGIDER delivered the training (with additional training in the healthcare and pharmaceutical sector from Sanofi).

As a result of Sanofi’s help, the program received 423 more applications than it had in 2010.  To ensure those with the most to gain from the project benefitted, the program selected those with the most potential to advance as well as those from deprived backgrounds or low income families.

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Great Communicators Leave Nothing to Chance: They Always Connect the Dots

wiskup logo

You know, I love the old adage that goes something like this:

“Why lead a horse to water, when you can get the milk for free!”

Okay, old adages confuse me.

New ones too!

But, here’s the message of this newsletter: finish off your thoughts when you are trying to induce specific behavior in someone.

So many of the CEOs and managers I work with complain that they don’t feel they should have to exactly “spell it out for them.” I say they do (and you do as well) if the goal is more success influencing the actions of others.

“They” ( you know..”them”)can never be really sure of what you want of them, unless you go to the trouble of telling them.

Let’s go through several communication scenarios and see the difference in going some of the way, going most of the way and then actually finishing off each episode.

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2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful […]

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Latest Gadgets 06.29 – Summer BBQ

By Gregg Ellman
@greggellman.

 

I have to admit, writing a column on barbecue tools has ended up being very high on my list of the most enjoyable gadgets I’ve tried.

While there  might not be as many BBQ gadgets as iPhone covers to choose from, there still are a lot of great choices to flip your meat.

By far my favorite of the grilling gadgets is the Slider from Quirky, a company known for creative and innovative tech gadgets. Quirky is now taking its creativity to the heat of the coals.

The Slider is a stainless steel double-prong 14-inch skewer you can load with meat, peppers, squash, onions or whatever you want to cook. The greatness is that it is built with a heat-resistant slider, which you use to get your food off struggle-free in just seconds. They come in a set of 4 for $24.99.

The Stake ($29.99) is as accurate as it’s packaging describes it; Grip it, Flip it and Serve it. A true all-in-one device has a spatula, fork and tongs all in a brushed stainless steal tool with a wooden handle.

It might seem hard to think of all of these cooking tools together, but they are all there in the tool, which is 21.25-inches at the longest length. When it’s locked together you have a simple 3.75-inch wide spatula but separate it and you have tongs or slide down the fork to grab your sausage for flipping or removal.

Another multi-functional gadget from Quirky is the Porter Grab and Grill ($39.99), multi-purpose BBQ tray that is the ultimate tool to keep raw food separated from cooked.

The simple gadget (19.5 x 11.5 x 4-inches) has a container on top to hold your meat or anything to go on the grill along with a separate metal mesh caddy on the side for transporting condiments or seasonings.
When you’re done cooking, just lift off the top tray you transported the raw meat in and you have another tray to put the cooked items for serving.
www.quirky.com

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2012 Communitas Winner – Gary Swanson, Professor of the Year

Location: Greeley, Colorado
Business Type: University-Higher Education
Nomination Title: Professor of the Year, Inspirational/Visionary Leader
Category: Making A Difference

 

If you are lucky, sometime in your academic career you have the opportunity to learn your future trade from someone who is so exceptional that being exposed to them for even a short time, shapes the way you go about your life and your career.

When I was a journalism student at the University of Texas many years ago, I had two such professors. Griff Singer was a gruff (mostly fake) old newspaperman who ran the Daily Texan like he was Ben Bradlee and we were uncovering the Watergate scandal for the Washington Post. I can still feel his copy editing cutting straight to the bone. Red Gibson was a dynamic personality who commanded respect. He had this strong air of professionalism about him that defined his role as teacher and ours as students.  There was a respect that bordered on fear, but you could sense that it was a cover-up for the deep compassion he had for his students. His classes were fun and interesting and you didn’t want to miss them. Those two men inspired me and taught me lessons I remember today.

Two journalism students at the University of Northern Colorado think that journalism Professor Gary Swanson is one of those special teachers.  International students Anne-Sophie Garrigou from France and Alejandro Alamo Sanabria from Spain, nominated Swanson for a Communitas Award for his unselfish dedication to his profession and his students. In addition to wanting to proclaim him Professor of the Year, the students cited Swanson as an Inspirational/Visionary Leader… incredibly high praise coming from his students. After reading the nomination, the judges agreed.  Although we can’t bestow a Professor of the Year Award, we are pleased to present Professor Swanson with a Communitas Award.

After you read the nomination letter, we think you’ll agree that Professor Swanson is a special person deserving of recognition.

Nominators: Anne-Sophie Garrigou and Alejandro Alamo Sanabria

Professor Gary Swanson University of Northern Colorado

It has been about 9 months that we have known Professor Swanson, and within that short time frame, he has truly inspired us and made a tremendous impact and difference in our lives. We are both from different countries: France (Sophie) and Spain (Alejandro or Alex) and came to the University of Northern Colorado as 1-year International students in the area of journalism.

In the fall, 2011, we both signed up for Professor Swanson’s Documentary class, his Visual Journalism for New Media class, and Sophie also took Broadcast News Writing with Dr. Swanson. From our first meeting with Professor Swanson he was sincere, truly interested in the well-being and success of his students, and announced he was always available by giving us his cell phone to contact him “any time – even on weekends” with questions or concerns. A professional relationship grew between us over time with mutual respect – and with that came trust.

After completion of the Documentary class in December, 2011 Professor Swanson offered us the opportunity to co-produce a documentary on The American Dream – a project that changed our lives forever. Professor Swanson offered to create and teach a directed-study course to each of us (Sophie and Alex) as well as 2 other students for course credit. And he received no additional time-off or pay to do this. Additionally, he went out of his way and paid out of his pocket for 3 of us to rent a car and drive from Greeley, Colorado to Cincinnati, Ohio and interview the director of the Center for the American Dream at Xavier University. He felt this would be a tremendous experience for us since we had not traveled around the country since we arrived in America in August, 2011. And the director was a critical interview for our documentary. Dr. Swanson also paid for our gas, food, and lodging. It was an incredible journey and took 5 days for us to complete and return to Colorado. Besides the monetary expenditure he provided, Dr. Swanson trusted us and had opened a gateway of friendships to be fostered, especially for us. This enabled both of us to create meaningful connections with people outside of the normal circle that we had already been exposed to at UNC, and in turn, expanded our horizons.

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A Tasteful Display of MarCom Statuettes Featured on “The Pitch”

Final Episode of “The Pitch” Features Two MarCom Winners In the final episode of AMC’s advertising reality show “The Pitch”, Bandujo and Jones Advertising showed why they are successful, award-winning agencies. Two radically different approaches. Mark Jones knew what he wanted and went for it. Jose Bandujo knew what he didn’t want and looked for […]

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