Author : AMCP

Hermes Creative Awards: Hilton Worldwide

Winner: Hilton Worldwide
Location: McLean, VA
Client: Hilton Hotels & Resorts
Title: Lobby Design by Hilton
Category: 45. Publication Overall

Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that is the best of the best.  A shortage of time, budget and manpower however, should never be a limiting factor for creative ideas, artistic design or imaginative writing.

Our judges are all long-time experienced professionals who live the process and know how difficult it can be to take a mundane product and a small budget and make it sing.  Based on their experience and an expectation formed by analyzing the client and materials, they are often more impressed with the work of a small agency working on a local project, than the work of a team from a New York agency working for a Fortune 500 client.

One of our favorite entries over the years was the resourceful work of a public relations person for a small non-chain New York City boutique hotel.  She came up with the simple idea of writing a story about items that her client’s customers left behind in their hotel rooms.  Over a couple of months, she conducted a survey that revealed surprising and interesting stats on the percentage of forgetful people and what they forgot.  She included insightful comments from chambermaids about some of the unusual items.  The story was picked up by the Associated Press.  It ran in New York City and newspapers throughout the country.  Business immediately skyrocketed from the millions of impressions that it generated.  The genius was that it took virtually no money to produce a major impact for the client, and any hotel in the country could have done it.

That being said, it does help to have a large budget to design and produce a truly memorable printed piece.  Below is an entry from Hilton Worldwide that is one of the most all around outstanding pieces we have ever received.  It is a 200-page brochure for lobby design (forgive us but we condensed it to 11 pages).   It was entered in the Publication Overall category. Where do you start?  Cover? Design? Photography? Writing? Wow.  We’d all like to be part of a project like this.

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Cool New Gagets 04/25/12

By Gregg Ellman
@greggellman.
The NewerTech iSesamo steel pry tool makes the tricky task of opening iPods, iPhones or other gadgets pretty simple.

Instructions are included for opening some devices but caution should be used when opening anything to prevent damage to the case or the contents.

Once you have your device open, it’s simple to replace batteries (also sold at NewerTech) and do other simple repairs.

In most situations just insert the tip of the flexible steel blade into the seam of the device and then widen the cover from the back to unlock the clips.

NewerTech does have a warning about the iSesamo, “This tool is made of metal and can scratch the casing or glass of your device” so caution should be used.

www.newertech.com $9.99

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Hermes Submission

Winner: The Chapter Media Client: GE Title: Capture the Wind Category: 162. Television Spot How do you visualize something you can’t see?  The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind.  Using breathtaking cinema photography and imagery, the commercial turns a message into a movie.  […]

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Hermes Creative Awards: Dutch Monaco

Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website.  Through incredible animations, Dutch Monaco transports players to the ends of the earth.  Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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Hermes Creative Awards: Aetrex Worldwide

Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to […]

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Hermes Submission

Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

 

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Hermes Submission

Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.

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