This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when Mexico defeated Angola 1-0. It’s in Spanish, but you don’t need an interpreter to appreciate the music, editing, narration and especially the directing and videography. The piece is sponsored by Degree Men, an antiperspirant. The production and the players are so smooth that no one appears to be working up a sweat. Degree Men must really work.
Winner: DAR, Inc. Located: Anaheim, CA Client: Self Title: DARn Red Ball Promotion Category: Direct Mail Piece We all get direct mail pieces every day. The challenge is obviously to stand out among the competition. In 18 years of marketing and communication competitions, nothing has stood out more than DAR, Inc.’s self marketing piece. It […]
http://blog.amcpros.com/jobs/week-of-040212/ National Communication Job Postings Week of 04/09/12
Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort. Black Duck Software has crafted a blog that is informative, concisely written, and well designed. The graphics […]
Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]
Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign 72andSunny was tasked with the assignment of separating techies from their iphones. Their client, Samsung, wanted a larger piece of the smart phone market. ‘The Next Big Thing” television ad campaign is a clever […]
http://blog.amcpros.com/jobs/week-of-040212/ National Communication Job Postings Week of 04/02/12
Adobe announced last week it has released Photoshop® CS6 beta for a free, limited time only, download. The new CS6 is packed with all new features, performance enhancements, and a new interface. Watch this video showing off the latest Adobe® Photoshop® CS6 beta features, narrated by Adobe’s Sr. Creative Director Russell Brown. Free download here. […]
Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis. The client, BainUltra, sells therapeutic baths and ‘care units’. From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]
This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients. This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.