Author : AMCP

visit philadelphia header2019 Hermes Creative Awards Spotlight: Visit Philadelphia

2019 Hermes Creative Awards Spotlight: Visit Philadelphia

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Visit Philadelphia
Location: Philadelphia, PA
Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box'”
Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms)

What if you’re a homesick NFL fan and can’t make it back to your city for the playoffs? If you’re a Philadelphia Eagles fan, the city comes to you.

Visit Philadelphia works year-round to promote the city’s image and increase visitation. When the Eagles made the Super Bowl LIII playoffs, the organization noticed an increase in engagement across the organization’s social media platforms. In turn, the Visit Philadelphia team quickly devised a strategy to utilize the playoffs excitement to spread awareness surrounding Philadelphia nationwide.

Visit Philadelphia asked Eagles fans living across the country what the perfect Superbowl party, and chose 20 winners. Each of these winning fans received a special nostalgia package overnight, containing Philly cheese steaks, Tastykakes, and Eagles paraphernalia. In return, the homesick fans filmed themselves opening the package for their reactions.

Upon receiving the unboxing videos, Visit Philadelphia created an emotional video compilation of the excited fans receiving their nostalgia packages. The compilation was shared across the organization’s social media platforms and received an overwhelming response. Visit Philadelphia’s entire campaign, from initial question to unboxing video, garnered 7,400 engagements and a reach of more than 313,600.

To check out Visit Philadelphia’s full campaign, visit here.

The 2019 Hermes Creative Awards are still open. Enter today.

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Georgia Ports Authority2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Georgia Ports Authority Location: Savannah, GA Title of Entry: “The Path to Seven and a Half” Category: 123. Electronic Media/Social Media/Interactive Media | Web Element | Video for Web At 1,200 acres, the Port of Savannah’s Garden City Terminal is North America’s […]

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fidelity header2019 Hermes Creative Awards Spotlight: Fidelity Investments

2019 Hermes Creative Awards Spotlight: Fidelity Investments

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Fidelity Investments Location: Boston, MA Title of Entry: “What Is Financial Wellness?” Category: 62. Print Media | Writing | Brand Journalism Every financial situation is different, but financial wellness is a top priority for most everyone. While we’re all striving […]

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sam houston header2019 Hermes Creative Awards Spotlight: Sam Houston State University

2019 Hermes Creative Awards Spotlight: Sam Houston State University

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Sam Houston State University Location: Huntsville, TX Title of Entry: “College of Arts and Media Spot” Category: 174. Electronic Media / Social Media / Interactive Media | Video | Recruitment When you think of cute and charming, a drone […]

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storm brain header2019 Hermes Creative Awards Spotlight: Storm Brain

2019 Hermes Creative Awards Spotlight: Storm Brain

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Storm Brain Location: San Diego, CA Title of Entry: “CalPrivate Bank Website” Category: 95. Electronic Media / Social Media / Interactive Media | Website Overall | Business to Consumer We’re kicking off our 2019 competition with a spotlight highlighting excellent […]

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smithosnian header2019 AVA Digital Awards Spotlight: Smithsonian Institution

2019 AVA Digital Awards Spotlight: Smithsonian Institution

Organization: Smithsonian Institution Location: Washington, DC Title of Entry: “Smithsonian Superhero Campaign” Category:  2c. Digital Marketing | Marketing, Digital |  Digital Marketing Campaign The stereotypical superhero typically wears an elaborate costume, has superhuman physical abilities, and fights to protect humankind. But, what about everyday superheroes that fight for mankind by preserving culture? Smithsonian created a superhero-themed campaign to highlight […]

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BBDO Dublin2019 AVA Awards Spotlight: BBDO Dublin

2019 AVA Awards Spotlight: BBDO Dublin

Organization: BBDO Dublin Location: Dublin, Ireland Title of Entry: “RSA Consequences” Category:  203. Video Production | Creativity (Video Production) |  360° Drunk driving is a dangerous decision in any city, state, or country. Irleand’s Road Safety Authority (RSA) collaborated with BBDO Dublin, a creative agency, educate Irish citizens about dangers of drunk driving by using virtual reality (VR). BBDO created a […]

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grant thornton header2019 AVA Digital Awards Spotlight: Grant Thornton

2019 AVA Digital Awards Spotlight: Grant Thornton

Organization: Grant Thornton Location: Chicago, IL Title of Entry: “Grant Thornton annual report 2018” Category:  29. Web-Based Production | Web Element | Microsite The past decade has ushered a transformation from print to digital for many publications, including brochures, magazines, and newspapers. Annual reports have also forgone the typically pricey publication cost, including colorful covers, die cuts […]

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palm beach atlantic header2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University Location: West Palm Beach, FL Title of Entry: “Alter Falter” Category:  193. Video Production | Long Form Video | Student Production Palm Beach Atlantic University’s Cinema Arts program encourages students to write, produce, shoot, edit, direct and act in their own short films. These films capture each of the student filmmaker’s unique […]

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content creatures2019 AVA Digital Awards: Content Creatures

2019 AVA Digital Awards: Content Creatures

Organization: Content Creatures Location: Dorking, United Kingdom Title of Entry: “Wyelands Bank Brand Commercial” Category: 140. Video Production | Commercials | Financial Institution Content Creatures, a London based branded content agency and animation studio, prides itself of putting the “emotion into motion.” The agency recently worked with Wyelands Bank to create a commercial highlighting the bank’s services. Content […]

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