Author : AMCP

smithosnian header2019 AVA Digital Awards Spotlight: Smithsonian Institution

2019 AVA Digital Awards Spotlight: Smithsonian Institution

AVA Digital Awards Organization: Smithsonian Institution
Location: Washington, DC
Title of Entry: “Smithsonian Superhero Campaign”
Category:  2c. Digital Marketing | Marketing, Digital |  Digital Marketing Campaign

The stereotypical superhero typically wears an elaborate costume, has superhuman physical abilities, and fights to protect humankind. But, what about everyday superheroes that fight for mankind by preserving culture?

Smithsonian created a superhero-themed campaign to highlight the institution’s important work. The nine-day campaign utilized email and interactive design to take recipients through an experience that allows them to build their own superhero squad.

The site uses comic-style graphics to guide users through choosing their own super hero squad. After choosing a loyal sidekick, a secret lair and an inspiring cause, users are presented with their three-person Smithsonian squad. Each squad member has their own video and bio to explain their work at the institution.

The campaign’s interactive capabilities and superhero theme showcases each Smithsonian expert’s invaluable knowledge and the need to fight for institutions that protect culture.

To view Smithsonian’s full campaign, visit here.

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BBDO Dublin2019 AVA Awards Spotlight: BBDO Dublin

2019 AVA Awards Spotlight: BBDO Dublin

Organization: BBDO Dublin Location: Dublin, Ireland Title of Entry: “RSA Consequences” Category:  203. Video Production | Creativity (Video Production) |  360° Drunk driving is a dangerous decision in any city, state, or country. Irleand’s Road Safety Authority (RSA) collaborated with BBDO Dublin, a creative agency, educate Irish citizens about dangers of drunk driving by using virtual reality (VR). BBDO created a […]

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grant thornton header2019 AVA Digital Awards Spotlight: Grant Thornton

2019 AVA Digital Awards Spotlight: Grant Thornton

Organization: Grant Thornton Location: Chicago, IL Title of Entry: “Grant Thornton annual report 2018” Category:  29. Web-Based Production | Web Element | Microsite The past decade has ushered a transformation from print to digital for many publications, including brochures, magazines, and newspapers. Annual reports have also forgone the typically pricey publication cost, including colorful covers, die cuts […]

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palm beach atlantic header2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University Location: West Palm Beach, FL Title of Entry: “Alter Falter” Category:  193. Video Production | Long Form Video | Student Production Palm Beach Atlantic University’s Cinema Arts program encourages students to write, produce, shoot, edit, direct and act in their own short films. These films capture each of the student filmmaker’s unique […]

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content creatures2019 AVA Digital Awards: Content Creatures

2019 AVA Digital Awards: Content Creatures

Organization: Content Creatures Location: Dorking, United Kingdom Title of Entry: “Wyelands Bank Brand Commercial” Category: 140. Video Production | Commercials | Financial Institution Content Creatures, a London based branded content agency and animation studio, prides itself of putting the “emotion into motion.” The agency recently worked with Wyelands Bank to create a commercial highlighting the bank’s services. Content […]

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stash header2019 AVA Digital Awards Spotlight: Stash

2019 AVA Digital Awards Spotlight: Stash

Organization: Stash Location: New York, NY Title of Entry: “Stash – Retire Like A Baddie” Category: 5c. Digital Marketing | Marketing, Digital | Integrated Marketing What’s the best way to reach millennials?  Through their favorite influencer, of course. Market research shows that 60 percent of millennials have no savings. Stash, a financial services platform, recognized millennials aren’t […]

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brand expression header2019 AVA Digital Awards Spotlight: Chambers

2019 AVA Digital Awards Spotlight: Chambers

Organization: Chambers Location: Clareville, Australia Title of Entry: “Star of Hope” Category: 211. Video Production | Creativity (Video Production) | Videography If you live in the middle of the Australian Outback, what the options for your children’s education? If they go away to school, how do you keep in touch? A broadband service has just the answer. […]

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HERO-6The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are open and accepting entries! Yep, 2019 is right even though we’re still in 2018. Enter your best digital projects by December 13 and you’ll receive your results by mid-January. To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. […]

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blog header2018 MarCom Winners Announced

2018 MarCom Winners Announced

That’s a wrap! All 2018 MarCom Awards entry results have been finalized and posted to entrant accounts. To see your entries results, visit your MarCom Awards My Account page. Each entry will be listed as a Platinum, Gold, Honorable Mention or non-winning entry. All Platinum and Gold winning entries are listed on the MarCom Awards […]

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