Author : AMCP

Cool New Gadgets 05/08/12

By Gregg Ellman
@greggellman.

A little spring cleaning this week reminded me of a bunch of items I really like but just haven’t had the time to get to.

ZAGG sent an all-in-one press kit of accessories for the new iPad, although many of them can be used with any portable media device.

Included was the invisibleSHIELD ($29.99), the company’s patented protection cover film for the touchscreen.

When using it you still get 100 percent access to the device’s functions, as if you didn’t have anything on the screen.

ZAGG made the cover, which the company says is made from a product that was first used on U.S. Military helicopter blades and is now available for over 5,000 of today’s portable electronics.

My favorite item is the ZAGGsparq 2.0 6,000 mAh portable lithium polymer battery charger ($99), which supplies more power on the go than most any other portable battery I have seen of its size.

I gave a full charge to my iPhone and iPad at the same time with the dual USB ports, and it still had a little juice left in it. To recharge it just fold out the prongs to plug in to any standard household AC outlet.

While it’s recharging up you can charge you devices in the pair of USB ports.

The ZAGGfoam ($9.99) cleans all your devices and the ZAGGsmartbuds ($49.99) let you get the tunes from the devices to your ears in comfort.

www.ZAGG.com

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Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

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Hermes Creative Awards: Hilton Worldwide

Winner: Hilton Worldwide Location: McLean, VA Client: Hilton Hotels & Resorts Title: Lobby Design by Hilton Category: 45. Publication Overall Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that […]

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Cool New Gagets 04/25/12

By Gregg Ellman
@greggellman.
The NewerTech iSesamo steel pry tool makes the tricky task of opening iPods, iPhones or other gadgets pretty simple.

Instructions are included for opening some devices but caution should be used when opening anything to prevent damage to the case or the contents.

Once you have your device open, it’s simple to replace batteries (also sold at NewerTech) and do other simple repairs.

In most situations just insert the tip of the flexible steel blade into the seam of the device and then widen the cover from the back to unlock the clips.

NewerTech does have a warning about the iSesamo, “This tool is made of metal and can scratch the casing or glass of your device” so caution should be used.

www.newertech.com $9.99

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Hermes Submission

Winner: The Chapter Media Client: GE Title: Capture the Wind Category: 162. Television Spot How do you visualize something you can’t see?  The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind.  Using breathtaking cinema photography and imagery, the commercial turns a message into a movie.  […]

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Hermes Creative Awards: Dutch Monaco

Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website.  Through incredible animations, Dutch Monaco transports players to the ends of the earth.  Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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Hermes Creative Awards: Aetrex Worldwide

Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to […]

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Hermes Submission

Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

 

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