Author : AMCP

2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful from FedEx. On deadline day and the following Monday, we processed hundreds of packages. In those days, our mailman had a full route truck full of entries.  He figured out when our deadlines were from our returned brochures and started taking those days off.  As a result, more than once it was after 7 p.m when the substitute driver delivered the mail. After a few years, UPS gained market share and split the deliveries 50-50. UPS went on strike one year and FedEx picked off their market share. A few years ago, we started accepting entries online. Now about 80 percent of the entries are uploaded.

Our delivery system is a direct reflection of how communication has changed over the past 17 years. While print media is still a staple of creative marketing and communication, our web-based categories have gone from a couple of categories to over a hundred this year.

For the third year in a row, MarCom has a new website and a new brochure design. We also have a new commitment to deliver more than just well-deserved recognition. We know that many of you want to see the great work that others are doing, so we will be putting some of the work that catches the judges’ attention on our website, blog and Facebook. We know that entering work that you do for someone else can be nearly impossible to get permission to display, and that some entries are proprietary, so we won’t post anything without your consent. Before you can upload an entry, you have to tell us whether you will allow us to display your work.  We will also ask for authorization before posting any submission that physically comes through the door.

We’d like to hear from you, so if you have any questions or comments,  please let us know.

Ed Dalheim
Executive Director
AMCP

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Latest Gadgets 06.29 – Summer BBQ

By Gregg Ellman
@greggellman.

 

I have to admit, writing a column on barbecue tools has ended up being very high on my list of the most enjoyable gadgets I’ve tried.

While there  might not be as many BBQ gadgets as iPhone covers to choose from, there still are a lot of great choices to flip your meat.

By far my favorite of the grilling gadgets is the Slider from Quirky, a company known for creative and innovative tech gadgets. Quirky is now taking its creativity to the heat of the coals.

The Slider is a stainless steel double-prong 14-inch skewer you can load with meat, peppers, squash, onions or whatever you want to cook. The greatness is that it is built with a heat-resistant slider, which you use to get your food off struggle-free in just seconds. They come in a set of 4 for $24.99.

The Stake ($29.99) is as accurate as it’s packaging describes it; Grip it, Flip it and Serve it. A true all-in-one device has a spatula, fork and tongs all in a brushed stainless steal tool with a wooden handle.

It might seem hard to think of all of these cooking tools together, but they are all there in the tool, which is 21.25-inches at the longest length. When it’s locked together you have a simple 3.75-inch wide spatula but separate it and you have tongs or slide down the fork to grab your sausage for flipping or removal.

Another multi-functional gadget from Quirky is the Porter Grab and Grill ($39.99), multi-purpose BBQ tray that is the ultimate tool to keep raw food separated from cooked.

The simple gadget (19.5 x 11.5 x 4-inches) has a container on top to hold your meat or anything to go on the grill along with a separate metal mesh caddy on the side for transporting condiments or seasonings.
When you’re done cooking, just lift off the top tray you transported the raw meat in and you have another tray to put the cooked items for serving.
www.quirky.com

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2012 Communitas Winner – Gary Swanson, Professor of the Year

Location: Greeley, Colorado
Business Type: University-Higher Education
Nomination Title: Professor of the Year, Inspirational/Visionary Leader
Category: Making A Difference

 

If you are lucky, sometime in your academic career you have the opportunity to learn your future trade from someone who is so exceptional that being exposed to them for even a short time, shapes the way you go about your life and your career.

When I was a journalism student at the University of Texas many years ago, I had two such professors. Griff Singer was a gruff (mostly fake) old newspaperman who ran the Daily Texan like he was Ben Bradlee and we were uncovering the Watergate scandal for the Washington Post. I can still feel his copy editing cutting straight to the bone. Red Gibson was a dynamic personality who commanded respect. He had this strong air of professionalism about him that defined his role as teacher and ours as students.  There was a respect that bordered on fear, but you could sense that it was a cover-up for the deep compassion he had for his students. His classes were fun and interesting and you didn’t want to miss them. Those two men inspired me and taught me lessons I remember today.

Two journalism students at the University of Northern Colorado think that journalism Professor Gary Swanson is one of those special teachers.  International students Anne-Sophie Garrigou from France and Alejandro Alamo Sanabria from Spain, nominated Swanson for a Communitas Award for his unselfish dedication to his profession and his students. In addition to wanting to proclaim him Professor of the Year, the students cited Swanson as an Inspirational/Visionary Leader… incredibly high praise coming from his students. After reading the nomination, the judges agreed.  Although we can’t bestow a Professor of the Year Award, we are pleased to present Professor Swanson with a Communitas Award.

After you read the nomination letter, we think you’ll agree that Professor Swanson is a special person deserving of recognition.

Nominators: Anne-Sophie Garrigou and Alejandro Alamo Sanabria

Professor Gary Swanson University of Northern Colorado

It has been about 9 months that we have known Professor Swanson, and within that short time frame, he has truly inspired us and made a tremendous impact and difference in our lives. We are both from different countries: France (Sophie) and Spain (Alejandro or Alex) and came to the University of Northern Colorado as 1-year International students in the area of journalism.

In the fall, 2011, we both signed up for Professor Swanson’s Documentary class, his Visual Journalism for New Media class, and Sophie also took Broadcast News Writing with Dr. Swanson. From our first meeting with Professor Swanson he was sincere, truly interested in the well-being and success of his students, and announced he was always available by giving us his cell phone to contact him “any time – even on weekends” with questions or concerns. A professional relationship grew between us over time with mutual respect – and with that came trust.

After completion of the Documentary class in December, 2011 Professor Swanson offered us the opportunity to co-produce a documentary on The American Dream – a project that changed our lives forever. Professor Swanson offered to create and teach a directed-study course to each of us (Sophie and Alex) as well as 2 other students for course credit. And he received no additional time-off or pay to do this. Additionally, he went out of his way and paid out of his pocket for 3 of us to rent a car and drive from Greeley, Colorado to Cincinnati, Ohio and interview the director of the Center for the American Dream at Xavier University. He felt this would be a tremendous experience for us since we had not traveled around the country since we arrived in America in August, 2011. And the director was a critical interview for our documentary. Dr. Swanson also paid for our gas, food, and lodging. It was an incredible journey and took 5 days for us to complete and return to Colorado. Besides the monetary expenditure he provided, Dr. Swanson trusted us and had opened a gateway of friendships to be fostered, especially for us. This enabled both of us to create meaningful connections with people outside of the normal circle that we had already been exposed to at UNC, and in turn, expanded our horizons.

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Cool New Gadgets 05.28.12

By Gregg Ellman
@greggellman.

 

Summer is here so it’s time to take your portable electronic gadgets for a swim _ but only if you include any of the following accessories to make the device waterproof or water resistant.

DryCASE has a full combination to take your cell phone camera or MP3 player in the water up to 100 feet deep with sound.

Once your slip your device into the see-through plastic, lock the pair of clamps to keep it intact. Then take the air out of the case with the included pump, put on the safety cap and let it sit a recommended 10 minutes to ensure it remains   vacuumed air tight.

After the air is removed the  seal keeps your device and any touchscreen controls or buttons fully accessible.

DryBUDS SPORT Waterproof Earbuds & Microphone are built with an over-ear clip to make a perfect companion for hearing any audio being played and are submersible up to 10-feet.

They plug into a pass-through headphone port built into the case.

I see the microphone being a much better use on land during a storm instead of opening my mouth underwater for an extended conversation.

Three sizes of ear buds and a lanyard are included; the newest version of the headphones even has a waterproof microphone, obviously for using above water.

www.DryCase.com DryCASE $39.99, DryBUDS $39.99

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Communitas Awards Winner: Kansas City University of Medicine and Biosciences

Winner: Kansas City University of Medicine and Biosciences
Location: Kansas City, MO
Business Type: Post Graduate Education
Nomination Title: We Care Community Service
Category: Company Sponsored Volunteer Project

NEW MED STUDENTS INTRODUCED TO COMMUNITY THROUGH “WE CARE” COMMUNITY SERVICE DAY

At most schools, orientation is a chance to get familiar with a new setting, make some new friends and perhaps engage in social time. At the Kansas City University of Medicine-College of Osteopathic Medicine, you get all that and a chance to do something for your new community at the same time.

Incoming medical students get introduced to their new community through a one-day, citywide community service project in the neighborhood surrounding the campus and beyond. During their orientation on Wednesday, August 3, 2011, all 255 new students participated in the University’s 14th annual “We Care” Community Service Day.

Students, faculty and staff joined forces to partner with 10 area non-profit organizations at 13 different project sites benefiting lower-income residents of Kansas City, primarily those living within the Northeast Neighborhood where the University is located. Students, faculty and staff served more than 1,000 hours in this single half-day effort to benefit those in need in Kansas City, Mo.

According to Sara Selkirk, executive director of community and student affairs for the University, through this annual event the University introduces new students to the community and to the University’s emphasis on service. “Medical school is only the beginning of their commitment to a career of service,” Selkirk said. “We believe it is important to place emphasis on the aspect of caring for people and community even before a student attends their first class.”

Community Service Day projects included a variety of tasks, ranging from sorting and repackaging food at a local community food bank, building closets at a women’s shelter, tutoring children and adults in the urban core, and assisting with beautification projects throughout the historic Northeast neighborhood of Kansas City.

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Communitas Award Winner: Acadian Home Builders Association

Winner: Acadian Home Builders Association
Location: Lafayette, LA
Business Type: Nonprofit Trade Association
Nomination Title: Home for the Holidays
Category: Philanthropy

Throughout its 51-year history, the Acadian Home Builders Association in Lafayette, Louisiana, has donated nearly a million dollars to various shelter related agencies and construction related education programs.  AHBA members have made this continuing commitment to their community, even though AHBA is itself a non-profit trade association, which depends upon member dues and yearly projects to fund its own operations.

In November, 2005, the Acadian Home Builders Association established a new project geared to providing a more stable and predictable source of funding.  It’s called Home for the Holidays and each year, the builder-members and associates build and raffle a new home, with the profits dedicated to funding AHBA’s shelter and education related charities.

Since its inception, AHBA’s Home for the Holidays has awarded more than $955,000 to its adopted charities, including Habitat for Humanity, The Children’s Shelter of Acadiana Youth (for abandoned & abused kids), Faith House (for victims of domestic violence), St. Michael’s Center for Homeless Veterans   and this year has established a special fund with the Community Foundation of Acadiana dedicated to retro-fitting homes for returning war veterans with special disabilities.

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Cool New Gadgets 05/18/12

By Gregg Ellman
@greggellman.
Kensington has added the KeyFolio Secure for the iPad 2 to its extensive line of innovative tablet accessories.

The KeyFolio case is made of strong plastic, which doesn’t add much bulk to the iPad. It features an easy-to-use ClickSafe one-click locking mechanism and built-in security anchor to keep your tablet locked in place and secure.

It’s constructed from high carbon steel cables with a corrosion-proof steel lock head.

One end locks to your tablet and the other to anything you think is secure to hold it.

A Bluetooth keyboard is included with the case and can be used in the case or removed if you want to back up from the screen a bit.

The case also has a place to hold a stylus or pen, or just get the Kensington stylus, which features a rubber tip on one end for the touchscreen and a ball point pen on the other

The multi-functional case is available for pre-order at Kensington’s site or at Amazon for $129.99.

www.kensington.com

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