Author : AMCP

AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons
Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary”
Location: Rosemont, IL
American Academy of Orthopaedic Surgeons
Category: 139. PSA

How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A sedentary lifestyle leads to health problems.  Without physical activity (a recommended 35-60 minutes a day) a child will not build strong bones setting them up for health problems as  adults. To ring the alarm, the AAOS produced a PSA targeting parents. The PSA, which may hit a little too close to home for some people, cleverly contrasts an obese child with his slightly infirmed grandmother. The directing and  acting are very strong and as good as most  prime commercials seen on national television. The cinematography also is exceptional bringing to life what might otherwise be staid scenes. The result is both  funny and sad delivering a strong message to the core audience.

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AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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AMCP DONATES TO HURRICANE VICTIMS

The American Red Cross is doing an incredible job in helping the victims of Hurricane Sandy.  And, we at AMCP are showing our support for the American Red Cross creative team by donating $5,000 on behalf of the marketing and communication industry. As multiple winners in the Hermes competition, the American Red Cross creative team […]

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AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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AVA Digital Awards Deadline A Week From Friday

Entries are flooding in for the 2013 AVA Digital Awards. And, for the past two weeks, judges have been reviewing entries on a daily basis. We will soon begin posting comments and uploading some of their favorite websites, videos and social media entries. Someone is always available during regular hours to answer your questions via […]

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AMCP Looks to Help Hurricane Sandy Victims

If you or your company/agency is a past entrant in any AMCP competition and were impacted by Hurricane Sandy, please let us know your circumstances. We will be making a contribution to the Red Cross, but first wanted to help anyone who is associated with us. Please contact us at info@amcpros.com or 817-303-2769.

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Congratulations to the 2012 MarCom Award winners.

There were over six thousand entries from all over the world. After about two months of daily judging and many days of processing results, winners are now listed on our website and  information packets are in the mail. U.S. entrants should have their results by Wednesday; Canadians by the end of the week; and entrants […]

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