While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: University of Connecticut
Title of Entry: “UConn Magazine’s Free App for Tablet Devices”
Location: Storrs, Connecticut
Category: 67. Mobile App
Just as users would expect, the app features the publication’s print content plus bonus digital features that assist UConn in elevating its storytelling. You can find panoramic pictures, interactive maps, infographics, audio clips, videos and more.
The app is visually appealing, and its creators are cognizant that the web is a touch away, as pertinent links and social media handles are strategically placed throughout the magazine. For instance, after learning about a Sandy Hook teacher who began a charity aimed to teaching kids to be compassionate, readers can tap on the link to her charity to find out more.
With the rise in tablet use, UConn’s supporters should count this as a digital victory.